Classic Cars

5​ collector cars Gen-X, Boomers, and Milennials were searching for during the pandemic

The Mazda MX-5 Miata is a desirable car for enthusiasts of all ages.

Photo courtesy of Mazda North American Operations

In 2020, Americans were given a lot of time to sit at home and distract themselves by surfing the web. Often, they found themselves daydreaming about owning a classic or collector car.

Hagerty has released some interesting results of a survey of the company's web traffic during that period, detailing which vehicles had their quotes searched for the most and what age groups were doing the searching. Scroll down to see the results.

2000-2006 BMW M3 (E46)

BMW E46 Convertible

The E46 generation BMW M3 was available as a coupe or a cabriolet.

Photo courtesy of BMW

Gen-Xers and Millennials are looking hard at the BMW M3s of the early 2000s. Seventy-eight percent of the quotes Hagerty received were from that age group.

The E46 edition of the car was produced as a coupe and a convertible, getting its power from the last of the S54 straight-six engines BMW produced. The automaker sold the model in a variety of special editions but the CSL was never brought to market in North America.

1997-2004 Porsche Boxster

Boxster (986), 1996

Porsche introduced the Boxster in 1996.

Photo courtesy of Porsche AG

The Porsche Boxster celebrated a big birthday this year, but last year it was the first-generation model that was on the minds of browsers. Boomers represented 51 percent of the quotes for the Boxster followed by 33 percent by Gen-X.

The mid-engine Boxster was Porsche's first road vehicle to be originally designed as a roadster since the 914, which was in production from 1969 to 1976. A couple different engine choices were available for the first-gen Boxster when it was new and the model underwent a mid-generation update for the 2002 model year.

1984-1991 Jeep Grand Wagoneer

1989 Jeep Wagoneer

This 1989 Jeep Wagoneer sold for over $100k at Barrett-Jackson.

Photo courtesy of Barrett-Jackson

The Jeep Grand Wagoneer's popularity is picking up just as Jeep announced that they're bringing the SUV back. The new Grand Wagoneer is expected later this year.

Hagerty reported that 65 percent of all quotes for the vintage version of the SUV were from Gen-X and Millennial buyers - the target market for the new one as well.

1993-2002 Pontiac Firebird

Pontiac Firebird

The Pontiac Firebird was discontinued just before the Great Recession hit causing the brand to fold.

Photo by Ken Morris/Shutterstock.com

The final generation of the Pontiac Firebird is still turning heads, nearly 20 years after it left the market. During the pandemic, 63 percent of the quotes that were searched for are from Gen-X and Millennials

1990-1998 Mazda MX-5 Miata

2011 Mazda MX-5 Miata

The third-generation Mazda Miata went out of production six years ago.

Photo courtesy of Mazda North American Operations

Gen-X and Millennials represented 56 percent of all quotes for the second- and third-generation Mazda Miata. The second-gen MX-5 debuted in 1997 and was put on sale for the 1999 model year. This was the generation that got rid of the pop-up headlights.

The third-gen Miata was in production from 2005 to 2015. Design-wise, the car stayed pretty true to its roots but there was one notable innovation. This generation was the first to have a retractable hardtop variant.

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The LEGO Speed Champions series is adding two new Dodge models to its lineup.

Photo courtesy of Stellantis

The new LEGO Speed Champions series is expanding by two. A 1970 Dodge Challenger T/A and Mopar Dodge//SRT Top Fuel Dragster are being added to the growing collection. They are the first purple vehicle and first Top Fuel Dragster in the Speed Champion series.

"Owning, or aspiring to own, a Dodge muscle car is as much about the lifestyle of joining the Brotherhood of Muscle as it is about the vehicle purchase," said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. "As a result, our brand enthusiasts are passionate about all things Dodge, including the latest cool collectibles. So, following the success of the Dodge 2018 LEGO Speed Champion building set, fans will now be able to build and show off not only the first ever 8-inch-wide (8W) muscle car, but also the first ever Plum Crazy 1970 Dodge Challenger T/A, along with an incredibly detailed 13½-long Top Fuel Dragster."

LEGO Speed Champions Dodge box The 627-piece Challenger T/A and Dragster include box art of their Rea-life counterparts. Photo courtesy of Stellantis

LEGO has had the Challenger over two inches high, five inches long, and 2.5 inches wide. The Dragster is four inches high thanks to its wing, and has a body that is 13.5 inches long and 2.5 inches wide.

The set features a male Challenger driver in Dodge-branded clothing. The Dragster has a female driver in a Dodge race suit.

"In 2021, we are extremely excited to reteam with Dodge and expand the Speed Champions 8W Vehicle Collection even further by including new vehicle types and building experiences, for the first time, that appeal to vehicle fans of all ages," said Christopher Stamp, LEGO Design Lead.

LEGO Speed Champions Dodge The set includes two models.Photo courtesy of Stellantis

The models will be released on June 1, 2021 at LEGO.com. Pricing for the models is not yet available.

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BMW's newest works are equal parts art and car.

Photo courtesy of BMW

BMW has revealed "The Ultimate AI Masterpiece", an exploration of automobiles at the intersection of art in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. The virtual art installation is supported by videos of the exhibit's creation process on YouTube and Instagram.

The installment is the brain child of creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, art connoisseur/founder of artDrunk. The duo used the NVIDIA StyleGAN artificial intelligence model to "cross-reference over 50,000 images of artwork spanning 900 years of history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past 50 years", according to a release.

Frieze New York 2021: "The Ultimate AI Masterpiece"

Photo courtesy of BMW

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The artificial intelligence then used those pieces to create entirely new art, merging classical art with the work of contemporary artists. These new works have been projection-mapped onto a virtual rendition of BMW's flagship 8 Series Gran Coupe.

"For 50 years, BMW has supported the arts and culture through numerous initiatives as a way engage and interact with consumers around the world in an authentic way," said Uwe Dreher, vice president of marketing, BMW of North America. "As we continue these efforts into 2021, and look for new and creative ways to engage audiences, we shift to a virtual setting where we are combining centuries-old art and the latest AI technology to create something completely new and exciting."

Due to the COVID-19 pandemic, Shipley and Yeh collaborated digitally from their homes in San Francisco and Seoul for the project.

"During an unusually isolated time in history, we took the opportunity to curate and work with artists from around the world as a means to give viewers a true art experience digitally," said Gary Yeh, art collector and founder of ArtDrunk. It was particularly exciting to push the boundaries of art, see how technology may influence the art world in the years to come, and build on 50 years of cultural engagement at BMW."

Frieze New York is currently in its 10th edition and taking place at The Shed in Manhattan through May 9. The venue is new and features an event reimagined for its new location, bringing together over 60 major galleries. A dedicated edition of Frieze Viewing Room will run parallel to the fair, through May 14, and will feature an expanded list of over 160 exhibitors.

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