HOllywood

GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

Trending News

Nuts & Bolts

 
 

The Hummer EV will first be sold in the Edition 1 grade (shown above). Images of other trim levels haven't been released yet.

Photo courtesy of GMC Hummer EV

The good news is that the GMC Hummer has finally been revealed. The bad news is that all the grades of the Hummer EV won't be available right away. Scroll down to see all the time, prices, specs, and expected availability of each Hummer EV model.

2022 GMC Hummer EV Edition 1

2022 GMC Hummer EV

Photo courtesy of GMC

Starting at: $112,595
Available: Fall 2021

Range: 350+ miles
Power: Three motors/1,000 horsepower/11,500 pound-feet of torque

Standard features:

  • Watts to Freedom launch mode
  • Extreme Off-Road Package
  • 800-volt DC fast-charging capability up to 350-kilowatts
  • Infinity Roof with modular transparent Sky Panels
  • Interior badge
  • White exterior

2023 GMC Hummer EV 3X

Starting at: $99,995
Available: Fall 2022

Range: 300+ miles
Power: Three motors/800 horsepower/9,500 pound-feet of torque

Standard features:

  • Torque vectoring
  • 22-inch premium wheels

2024 GMC Hummer EV 2X

Starting at: $89,995
Available: Spring 2023

Range: 300+ miles
Power: Two motors/625 horsepower/7,400 pound-feet of torque

Standard features:

  • Four-wheel steering
  • CrabWalk
  • Adaptive air suspension
  • Available Extract Mode
  • Adaptive ride control
  • 800-volt DC fast-charging capability

2025 GMC Hummer EV 2

Starting at: $79,995
Available: Spring 2024

Range: 250+ miles
Power: Two motors/625 horsepower/7,400 pound-feet of torque

Standard features:

  • Super Cruise
  • HD Surround Vision
  • Digital Key
  • 22-inch wheels with 35-inch tires
  • Infinity Roof
  • Rear drop glass
  • MultiPro Tailgate
  • Adrenaline Mode
  • 400-volt DC fast-charging capability

Trending News

 
 

The GMC Hummer Edition 1 is the first Hummer EV that will be avaalibe.

Photo courtesy of GMC

The Hummer name has officially returned to the automotive world. General Motors has brought back the moniker for the 2022 GMC Hummer EV, a fully electric truck that will arrive on dealership lots in 2021.

The numbers are the sexiest bits of the reveal. The Hummer EV Edition 1 delivers 1,000 horsepower, has a 350-mile all-electric range, and goes for $112,959. Yes, one hundred twelve thousand, nine hundred fifty-nine American dollars.

Built on GM's new flexible architecture, the Hummer EV fits between the traditional and extended wheelbase sizes of the 2021 GMC Yukon and Cadillac Escalade. It's over a foot longer than the Hummer H2 and a few inches taller than the Ford F-150 Raptor.

2022 GMC Hummer EV Where a traditional hood and engine would be is instead a front trunk.Photo courtesy of GMC

At its front is an illuminated six-slot grille with the unmistakable "Hummer" lettering emblazoned across the front. Slim headlights flank the grille above a rough-and-ready bumper and skid plate. The Hummer's windshield is upright, which is reminiscent of the model's heritage.

GMC will only sell the 2022 Hummer EV in one cab style - a four-door that is paired with a short bed. Think of this as similar to the Jeep Gladiator.

Every Hummer EV will come with the company's Infinity Roof as standard equipment. That means that the Hummer EV is a t-top style convertible that blends truck and sky by removing four Sky Panels that can be stowed in the Hummer's front trunk.

Like the GMC Sierra, the Hummer EV will come with the versatile MultiPro tailgate. Rear drop glass and a power tonneau cover are available.

It's long wheelbase allows for the truck's Ultium battery pack to sit under the floor in the middle. The truck will be first to market as an Edition 1 grade with a 200-kilowatt-hour battery back. That battery is attached to two motors at the front and one at the rear producing 1,000 horsepower and 11,500 pound-feet of torque. Other forthcoming Hummer variants are set to have unique powertrain setups.

2022 GMC Hummer EV The Hummer EV comes standard with a short bed.Photo courtesy of GMC

GMC has given each Hummer EV four-wheel drive allowing it to have CrabWalk mode, which utilizes torque vectoring technology. When activating that mode, the Hummer EV to move diagonally.

It also allows the truck to have a launch mode called “Watts to Freedom". Yes, you read that correctly. WTF mode. It allows the Hummer EV Edition 1 to travel from zero to 60 mph in three seconds.

The 2022 GMC Hummer EV Edition 1 will have 350 miles of range and be capable of charging via an 800-volt DC fast-charger and a 350-kilowatt charger. The Hummer is the first EV to have this capability, which allows it to gain 100 miles of range in 10 minutes.

The Hummer EV also offers adjustable ride height functionality, shock damping that can respond to input at the rate of 500 times per second, and stability control, all of which are controlled to varying degrees using the truck's drive modes. It has two differential lockers.

GMC has given the truck an Extract Mode, which raises the Hummer EV's ride height by six inches and gives the truck a 50-degree approach angle. In total, there's eight inches of height adjustability and the truck is capable of 13 inches of front-to-rear travel.

Also, it can scale 18-inch vertical walls and has 2-feet of water fording capability. GMC says that the truck has an 11.3-meter turning radius, which is tighter than what the Chevrolet Sonic is capable of.

2022 GMC Hummer EV

Photo courtesy of GMC

The Hummer EV runs on standard 18-inch wheels that are wrapped in 35-inch Goodyear Wrangler All Territory MT tires. Up to 37-inch tires will fit on the truck without modification.

GMC has covered the entire underbody of the truck with steel plates and affixed two cameras and their washers that allow drivers to see obstacles ahead.

Inside, the Hummer EV is minimalistic but effectively designed. In front of the driver is a 12.3-inch digital gauge cluster while a 13.4-inch infotainment screen sits in the center of the dashboard. The two screens are powered by Epic Games' Unreal Engine, the same architecture that Fortnite runs on.

GMC hasn't divulged much about the specific interior appointments but does say that they're "premium".

The automaker is putting its Super Cruise hands-free driver assist technology on every Hummer.

The Edition 1 model will be first out of the gate with deliveries slated to begin in fall 2021. Pricing for the Edition 1 starts at $112,595. That will be followed by lower-priced, less-powerful models in a cadence that won't fully roll out until spring 2024.

Trending News