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GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

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Limited-edition pickup truck

Ford offering limited edition colors for 2022 Ranger Splash

The Ranger Splash will be offered in three limited-run colors.

Ford

During its time off the market in the United States, the Ford Ranger remained a popular utility vehicle in global markets. In other markets, the truck is offered in unique special editions, such as the Ranger Raptor and Ranger Storm, but the options in the U.S. are limited. Last year, Ford announced the return of the Ranger Splash, a funky version of the truck that roamed the streets in the 1990s. Today, the automaker outlined another Splash edition, this time to be produced in limited quantities with special color options.

Ford will offer three colors for the new Ranger Splash Limited Edition: Snow Edition, Forest Edition, and Sand Edition. The colors will roll out one at a time "every few months," according to Ford, and the package will add $1,495 to the Ranger's price tag.

Ranger Splash Limited Edition The Snow Edition is based on the Lariat trim, but the other two are based on the lower XLT model.Ford

The Lariat Ranger Splash Snow Edition features a gray paint color with black exterior trim and a unique grille design. Inside, the truck carries ebony leather upholstery with ash gray accent stitching and carbon touches. Ford says it will produces just 750 Splash Snow Edition trucks, with availability starting in spring.

The XLT Ranger Splash Forest Edition (pictured above) comes with Forged Green exterior paint and red grille accents. The interior offers black cloth upholstery with ash gray accent stitching and carbon accents. Just 500 Forest Edition vehicles will be produced, with availability starting in summer.

Ranger Splash Limited Edition The colors will roll out every few months in 2022. Ford

The third and final truck in the series is the XLT Ranger Splash Sand Edition. It gets Desert Sand exterior paint, dark exterior accents and red grill "nostrils." It also gets black cloth upholstery with ash gray stitching and carbon accents. The Sand Edition will debut in fall with a run of only 500 trucks.

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Chevy recently dropped a load of specs and opened orders for the new Silverado EV.

Chevrolet

After months of teases and speculation, Chevrolet took the wraps off its 2024 Silverado EV pickup truck. The long-awaited electric truck lands with impressive range of up to 400 miles, plenty of power, and neat features that improve its ability to do "truck stuff." The $105,000 RST First Edition model sold out in 12 minutes, so we're here to ask the question: Would you line up to buy one?

2024 Chevrolet Silverado EV It's all about the screens in the RST First Edition model. Chevrolet

Chevrolet will offer the truck in two trims at launch: A fleet-oriented WT (work truck) model and a consumer-friendly RST First Edition model. Chevy says it will eventually offer a fleet model with 20,000 pounds of max towing capacity. The WT model will launch first with 510 horsepower and 615 pound-feet of torque, which adds up to a towing capacity of 8,000 pounds and 1,200 pounds of payload. The RST trim offers a Wide Open Watts (WOW) Mode that bumps power to 664 ponies and 780 pound-feet of torque, which is good for a 0-60 mph time of just 4.5 seconds.

The RST model offers advanced features to make daily driving easier for the everyday buyer, including four-wheel steering, automatic adaptive air suspension, a 17-inch touchscreen and 11-inch gauge cluster, a 14-inch head-up display, and Super Cruise with trailering capability. An available onboard generator system can produce up to 10.2kW of power for equipment such as worksite power tools or campsite gear.

2024 Chevrolet Silverado EV Preorders for the $105,000 RST First Edition sold out in just 12 minutes.Chevrolet

Both trucks come exclusively in crew cab format, and will offer an "eTrunk" where the engine bay would be in a traditional truck. The lockable, weatherproof compartment can carry a large suitcase, and adds to the Silverado EV's already impressive interior storage. The RST's center console can swallow more than seven gallons of gear, which is large enough to hold a small lunch cooler, according to Chevy. RST models are also available with GM's excellent Multi-Flex tailgate, but there's a new feature for the electric truck that its gas-powered counterparts don't get: A Multi-Flex Midgate that opens the space between the cab and bed for carrying longer cargo. Using the function won't interfere with use of the back seat, either, so the truck will still carry at least four people.

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