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GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

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The concept has been extensively modified for a life lived off the beaten path.

GMC

Overlanding has become a world of its own, with several parts and vehicle customization companies, media publications, and guide services popping up all over the place. GMC realizes this, and to capitalize on the overlanding craze, the automaker built a Canyon AT4 OVRLANDX off-road concept to show off at the Overland Expo Mountain West 2021, which took place last week.


GMC Canyon AT4 OVRLANDX Concept The OVRLANDX concept carries a kitchenette, solar panels, and more.GMC


Some of the upgrades on the truck include:

  • Cast-iron control arms
  • A heavy-duty front bumper with winch
  • Front and rear electronic locking differentials
  • An off-road jack and mount
  • Multimatic DSSV dampers
  • Off-road rocker panel protectors


Listing the rest of the upgrades would take more words than anybody cares to read but rest assured that they are plentiful and impressive. GMC says that the concept truck gained legitimate capability from the upgrades. The approach angle is 27.7 degrees, and the truck can ford water up to 32.1 inches, which come thanks to a ground clearance of 10 inches and a custom-built snorkel system. The truck rides on 17-inch wheels wrapped in 33-inch BFGoodrich KM3 mud-terrain tires.

Since it's an overlanding concept, the truck needs the ability to support its passengers well off the beaten path. To do that, GMC gave the Canyon AT4 OVRLANDX a cooler and kitchenette, solar panel, and a truck bed storage system with drawers.



GMC Canyon AT4 OVRLANDX Concept You can build something similar to the concept with off-the-shelf parts.GMC


As a concept truck, it's unlikely the AT4 overlanding rig will make it into production as it sits. That said, it's an interesting idea for an intrepid Canyon owner to use as a blueprint. Outside of the chassis work, most of the parts and upgrades can be purchased and installed without a major hassle, but if you're in the market to build a rig, it's best to research your truck's payload capacity and capabilities before overloading for overlanding.

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Honda notified dealers of upcoming supply cuts.

Photo courtesy of American Honda Motor Co., Inc

Honda, like all major automakers today, is truly a global operation. Though it produces plenty of vehicles here in the United States, many of the components it relies on for manufacturing come from elsewhere in the world. That means Honda, like the other auto giants, needs its global supply chain operating smoothly in order to prevent disruption. Unfortunately for Honda dealers and potential customers, disruption is what's about to happen. The automaker recently sent a letter to its dealers, forecasting reduced vehicle supply in the coming weeks.


2021 Honda Ridgeline No. 19 - Honda Photo courtesy of American Honda Motor Co., Inc


The dealer letter, posted to the Civic XI forum and fan site, was dated August 25 and confirmed by a dealer upset with the development, according to Automotive News. In the letter, Honda cites the ongoing pandemic and microchip shortages as major factors impacting its production efforts. Total shipments to dealers could be cut by up to 40 percent, but not all models will be affected to the same degree.

The letter noted that supplies of the Pilot and Passport SUVs will hold steady, and shared that production of the Civic hatchback is on schedule. However, the situation is fluid and could change at any time, so there's a chance that timelines could speed up or slack off as necessary.


2022 Honda Pilot Some models will see more cuts than others.Photo courtesy of American Honda Motor Co., Inc


Honda is just the latest in a long line of automakers struggling to keep pace with demand in the face of several converging global crises. In an effort to keep vehicles rolling out of factories, General Motors has implemented selective feature cuts in some of its new vehicles, such as the removal of engine start/stop tech from some trucks and SUVs. Earlier this month, Ford Motor Company told Mustang Mach-E buyers to expect delays of at least six weeks as it grapples with the chip shortage, and will temporarily reduce production capacity at a few of its plants.

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