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GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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Two new Toyota Tacomas are on their way.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

With a new, next-gen Tacoma still a few years away, Toyota is bringing two new special edition versions of the truck to market for the 2022 model year. The adventure-ready trucks were teased in a split image the Japanese automaker released this week.

The Tacoma debuted in 1995 and in the three generations since then the truck has gained a solid following across the world. The midsize Toyota Tacoma is the best-selling truck in its class. It sells better than most of the full-size truck offerings, including Toyota's Tundra.

Expect these new versions of the truck to have body styling similar to the current version of the truck. Toyota recently sought a trademark for the word "Trailhunter" and the 2022 Toyota Sienna Woodland Edition might be a naming clue for a new version of the Tacoma.

2022 Toyota Sienna Woodland Special Edition The 2022 Toyota Sienna Woodland Special Edition goes on sale this year. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

The 2021 Toyota Tacoma is available in six trim levels: SR, SR5, TRD Sport, TRD Off-Road, Limited, and TRD Pro. Models with "TRD" in their name are traditionally more rugged with the TRD Pro able to scurry up rocks, easily get through mud, and hit the trail in a hurry. It's sold with either a Double or Access cab, depending on trim level, with either a five- or six-foot bed.

Buyers have their choice of a 2.7-liter four-cylinder or a 3.5-liter V6 under the hood making up to 278 horsepower and 265 pound-feet of torque with the larger power plant. Both engines come paired with a six-speed automatic transmission. Two- and four-wheel drive are available.

Industry analysts expect the Tacoma to be redesigned for the 2023 model year though the COVID-19 pandemic and ensuing chip shortage may push those plans back another model year. Ahead of that truck's debut, the new version of the Tundra will debut. Expect to see that model in the next few months with production kicking off shortly thereafter.

An all-electric SUV and two new larger SUVs are also coming down the pipeline as the Toyota brand begins a busy few years.

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