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GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

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The Denali Ultimate trim is new for 2023.

GMC

The GMC Yukon has always been a luxurious family hauler with beefy capability, but it moved even more upmarket in recent years with added tech and upscale interior materials. GMC just announced an even cushier version of the SUV for the 2023 model year. The Yukon Ultimate Denali gets unique styling touches and upgrades that take the already plush SUV to another level.

2023 GMC Yukon Denali Ultimate22-inch wheels are standard GMC

The Denali Ultimate gets exclusive upgrades over other trims that include 22-inch wheels and chrome accents outside. The full-size SUV just got a complete redesign for 2021, which brought updated boxy styling, and a sleek look, so there are no additional exterior changes for 2023.

GMC offers three engines in the standard Yukon, but only two make it into the Ultimate. The standard powertrain includes a 6.2-liter V8 that produces 420 horsepower. A 3.0-liter turbodiesel is also available that makes 277 horsepower and a whopping 460 pound-feet of torque. A ten-speed automatic transmission is standard for all engines, and four-wheel drive is available.

Inside, the Ultimate comes with Alpine Umber full-grain leather upholstery with 16-way power front seats and massaging. Trim-exclusive contrast stitching and aluminum trim accent the space, and the top model gets an 18-speaker Bose audio system with stainless steel speaker grilles.

2023 GMC Yukon Denali UltimateGrained leather upholstery and upscale interior finishes are standard. GMC

A 10.2-inch infotainment touchscreen comes standard, and offers Google services built in. Wireless Apple CarPlay and Android Auto are also standard, along with wireless phone charging. A Wi-Fi hotspot and Amazon Alexa functionality are available. GMC also offers Super Cruise hands-free driving system in the Denali Ultimate.

GMC hasn’t detailed pricing for the new SUV yet, but we expect it to start at a premium over the standard Denali, which starts at just over $70,000.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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