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GMC throws everything but the kitchen sink at CarbonPro bed in new hurricane-inspired ad

A new GMC commercial shows the strength of the new CarbonPro tailgate.

Photo courtesy of GMC

Lawn gnomes, a sofa, building materials, and the fixings for a picnic. GMC's latest commercial shows its engineer, Mark Voss, throw all sorts of objects that would normally be tossed around in the event of a hurricane at the automaker's new carbon fiber bed in a "CarbonPro vs. Hurricane" battle royale.

Viewers will first see the commercial during the NFL's AFC Tennessee Titans vs. Kansas City Chiefs playoff game on Sunday, January 19. A shortened version of the commercial will continue to play in the coming months. Viewers can see the full length spot below.

The long version of the commercial is 2:27 and starts out at a hurricane testing facility in Miami, Florida. The audience gets to see what happens when hurricane force winds encounter a small home. Then the advertisement poses the question, "What happens when hurricane-force projectiles hit our competitors' truck beds?"

The setting then moves to a testing facility in Los Angeles, California where a competitors' truck bed is hung from the ceiling where a gleeful Voss is watching as bricks, cement, lumber, and more is hurled at the bed with the force of a Category 1 hurricane wind (at least 74 mph). Scratches, gouges, deep dents, and holes ensue. "This is definitely a structural failure," Voss tells the camera.

Then it's the CarbonPro bed's time. Similar objects are thrown at it and, to Voss's delight, the CarbonPro bed withstands the impact. "No denting. No other structural damage ... This is incredible."

That's when things take a different turn.

Testing resumes on the CarbonPro bed where lawn gnomes, baseballs, a loaded picnic basket, snow globes, potted plants, watermelon, a TV, and a sofa (everything but the kitchen sink, it seems) are thrown at the bed without it suffering any structural failure.

GMC's message says, "If it can handle a hurricane, it can handle you."

The CarbonPro bed is only available on the 2020 GMC Sierra CarbonPro Edition.

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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