Super Bowl LIV

Watch: 1,000-horsepower GMC Hummer makes its debut in Super Bowl ads

It's been a long time coming. Now, GMC has confirmed the Hummer is back.

Photo courtesy of GMC

GMC is taking the opportunity at this year's Super Bowl to tease an upcoming new product. That product, with a staggering 1,000 horsepower, will be the brand's first 100-percent electric vehicle. It'll be a pickup. It'll also be branded as a Hummer.

As we previously reported, the GMC Hummer EV truck is coming. Teaser commercials (see below) during the Super Bowl highlight the quietness and performance. The truck will have an anticipated 1,000 horsepower and a staggering 11,500 lb-ft of torque. That'll be good for a 0-60 in 3 seconds. For a pickup truck.

www.youtube.com

Obvious comparisons will be made to Tesla's upcoming Cybertruck. Its performance version should deliver similar metrics, assuming that the truck's final form is close to what they are currently taking reservations for. We can also assume that the GMC Hummer will have things like mirrors, and bumpers and other requirements for vehicles to actually go on sale in the United States.

www.youtube.com

"GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."

The Hummer will be built at the Detroit-Hamtramck assembly plant and will be revealed in its entirety at an event on May 20th, 2020.

www.youtube.com

Earlier this year, AutomotiiveMap speculated that Hummer was making a resurgence. Click here to take a trip down memory lane.

www.youtube.com

Trending News

 
 

Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

Trending News

 
 

Dream job alert

You could become Dodge's Chief Donut Maker

You can apply to become a Dodge ambassador with some great perks.

Dodge

One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut Maker www.youtube.com

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

Trending News