Super Bowl LIV

Watch: 1,000-horsepower GMC Hummer makes its debut in Super Bowl ads

Chad Kirchner
Jan 30, 2020, 11:08 am

It's been a long time coming. Now, GMC has confirmed the Hummer is back.

Photo courtesy of GMC

GMC is taking the opportunity at this year's Super Bowl to tease an upcoming new product. That product, with a staggering 1,000 horsepower, will be the brand's first 100-percent electric vehicle. It'll be a pickup. It'll also be branded as a Hummer.

As we previously reported, the GMC Hummer EV truck is coming. Teaser commercials (see below) during the Super Bowl highlight the quietness and performance. The truck will have an anticipated 1,000 horsepower and a staggering 11,500 lb-ft of torque. That'll be good for a 0-60 in 3 seconds. For a pickup truck.

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Obvious comparisons will be made to Tesla's upcoming Cybertruck. Its performance version should deliver similar metrics, assuming that the truck's final form is close to what they are currently taking reservations for. We can also assume that the GMC Hummer will have things like mirrors, and bumpers and other requirements for vehicles to actually go on sale in the United States.

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"GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."

The Hummer will be built at the Detroit-Hamtramck assembly plant and will be revealed in its entirety at an event on May 20th, 2020.

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Earlier this year, AutomotiiveMap speculated that Hummer was making a resurgence. Click here to take a trip down memory lane.

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Off-Roading

Watch: All-electric Ford F-150 gets tested in the wild

The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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Electric Vehicle

Kia to launch 7 new electric vehicles by 2027, first coming in 2021

The teaser image of the 2027 Kia lineup includes numerous cars and SUVs.

Photo courtesy of Kia Motors

Kia has revealed plans to launch seven new battery electric vehicles (BEVs) by 2027 in numerous segments. The first, code named CV, will launch in 2021 and serve as the kickoff to a new Kia design direction. The move is known internally as the “Plan S" strategy. Under Plan S, Kia's BEV line will include 11 models by 2025.

The announcement coincides with the company's stated goal of having 25 percent of Kia's global sales come from BEVs by 2029. To do that, the company plans to work to expand the world's electric vehicle (EV) charging network. Kia has sold over 100,000 BEVs worldwide since the company introduced its first model in 2011, the Kia Ray.

Kia Ray EV 2011 The Kia Ray was the company's first production EV.Photo courtesy of Kia Motors

Plan S includes a company-wide business transformation that will include production, sales, and services. Dealerships will likely be required too invest in equipment to handle the influx of EVs. In the U.S, Kia will increase the number of EV work bays at dealerships to 600 by the end of 2020 and increase the number to more than 2,000 by 2023..

The product plan includes a diverse number of models. The vehicles will include BEVs that are “suitable for urban centers, long-range journeys, and performance driving". They will be based on the company's new adaptable Electric-Global Modular Platform (E-GMP). The platform will allow for best-in-class interior spaciousness, according to Kia.

Though subscription services have not gained widespread popularity in the U.S., the company is exploring the creation of subscription services, as well as EV battery leasing and rental programs. Other “second life" battery-related businesses may be part of the plan as well.

Kia also plans to add around 500 charging stations in North America, partnering with its dealer networks. Further, the company is seeking a partner in North America to support a larger infrastructure buildout.

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