New Model News

Meet the 2021 GMC AT4 lineup

GMC relies heavily on the success of its Denali line. The top-tier trim level is the cream of the GMC crop offering the latest technology, nicest appointments, and flashy design accents. It accounts for 30 percent of GMC's sales.

Enter AT4. As off-roading and black design accents become more popular, GMC is looking to capitalize on the trend by debuting its AT4 model lineup. Generally, AT4 models are slightly more rugged looking than their mainstream and Denali counterparts. Many have added equipment designed to make off-roading easier and more comfortable. GMC says that they initially projected AT4 sales would be 20 percent of vehicle sales in models where the trim is offered. Sales are inching closer to 25 percent and gaining steam.

The average price of a Denali model is $55,979. That's more than the average transaction price of a Mercedes, Jag, BMW, or Audi. The average price on AT4 models is nearly the same.

For the 2021 model year, GMC is introducing the Terrain, Canyon, and Yukon AT4. Sierra, Sierra HD, and Acadia already have their variants on dealership lots.

2021 GMC Terrain AT4

2021 GMC Terrain

Photo courtesy of GMC

That's the 2021 GMC Terrain AT4 right there in the middle. Not much has been officially revealed yet but a quick walk around of the vehicle during the Vail unveiling of the 2021 GMC Yukon showed that it has many of the features of the other AT4 models like black design accents, AT4 logo on the front head rests, and AT4 badging on the grille. It will be available in the autumn and we're likely to hear more about its features around that time.

2020 GMC Acadia AT4

2020 GMC Acadia AT4

Photo courtesy of GMC

The 2020 GMC Acadia AT4 is by no means an off-roader, but it is a competent and comfortable daily driver. The SUV's blacked out accents make it appear beefier and more aggressive. Acadia AT4 offers an Advanced Twin-Clutch AWD System for increased capability on mixed surfaces, All-Terrain tires and Traction Select with Off-Road Mode.

2021 GMC Canyon AT4

The GMC Canyon AT4 is new for the 2021 model year and gives the aging model a much needed design infusion. Its black door handles and grille immediately set it apart from the crowd while the signature red tow hooks give a color infusion. Canyon AT4 comes standard with off-road tuned suspension, an automatic locking rear differential, and 31-inch Goodyear Wrangler Duratrac tires. It will be available in the spring.

2020 GMC Sierra 1500 AT4

2020 GMC Sierra 1500 AT4

Photo courtesy of GMC

At first glance, the Sierra 1500 AT4 gets many of the same AT4 treatments as GMC's other AT4 models. Sierra AT4 offers a 2-inch factory lift, skid plates, Rancho monotube shocks, a standard MultiPro Tailgate, and available Mud-Terrain tires. Additionally, its available CarbonPro Edition package, giving the truck GMC's new fancy carbon fiber bed, which can withstand objects being thrown at it by hurricane force winds.

2020 GMC Sierra HD AT4

2020 GMC Sierra HD AT4

Photo courtesy of GMC

Journalists first put this model to the test in Jackson, Wyoming in late 2020 and the reaction from the crowd was a resounding, "Yes!" Sierra HD AT4 features an off-road suspension, skid plates, Rancho shocks, a standard MultiPro Tailgate, and up to 15 camera views.

2021 GMC Yukon AT4

2021 GMC Yukon AT4

Photo courtesy of GMC

The fresh 2021 GMC Yukon AT4 is a beefier looking Yukon. Yukon AT4 offers air suspension with 4 inches of adjustability, an electronic limited-slip differential, and a 15-inch head-up display. The new model will be available in the summer.

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Subaru has partnered with Feeding America to deliver over 150 million meals in the last year.

Photo by Getty Images

In April, as the COVID-19 pandemic took hold in America, Subaru of America stepped up donating the funs to supply 50 million meals to hungry Americans via the Feeding America hunger relief organization. To kick off 2021, Subaru of America, Subaru of New England, and Subaru Distributors Corporation.

"Once again, Subaru is working with Feeding America to help the millions of families struggling with hunger across the U.S.," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "As we continue to weather these unprecedented times together, we hope our contribution to Feeding America ensures the most vulnerable members of our communities are fed and cared for."

According to a release, one in four children in the U.S. are vulnerable of facing hunger because of the COVID-19 pandemic.

"The pandemic has posed unique challenges for food banks and the people we serve," said Claire Babineaux-Fontenot, CEO of Feeding America. "We are tremendously grateful to Subaru of America, along with Subaru retailers and distributors, for their generous support and commitment to fighting against hunger in communities across the country."

The 633 Subaru retailers nationwide will work with Feeding America to disburse the donation to the organization's 199 food banks with the highest food insecurity rates and child food insecurity rates. Subaru retailers have made an additional donation of 5.6 million meals to those in need.

For every $1 cash donation, at least 10 meals are secured by Feeding America on behalf of local member food banks.

As they did with the donation last spring, Subaru will launch a new creative campaign showcasing the impact of the donation. The spots will run on broadcast and digital platforms.

This new donation is part of Subaru's Subaru Loves to Help pillar, the community-focused pillar of the Subaru Love Promise. Other recent initiatives include the donation of blankets to the homeless and an anti-litter campaign.

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The Rolls-Royce Dusk in Tokyo collection features unique accents.

Photo courtesy of Rolls-Royce Motor Cars

Nearly every aesthetic aspect of a Rolls-Royce can be customized. From traditional leather choices to intricate inlays, vapor blasted titanium, and million-stitch embroidery, the options for owners from the Bespoke side of the brand are nearly endless.

"The Bespoke Collective scaled new heights of greatness in 2020 – that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive," said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. "Never before have we seen such levels of Bespoke detailing in each commission, demonstrating that Rolls-Royce clients around the world have sought solace in creativity – commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies."

Here, AutomotiveMap takes a closer look at some of the most intricate designs that the luxury automaker crafted in 2020. Click here to see their hits list from 2019.

Dusk in Tokyo

Rolls-Royce Dusk in Tokyo interior

Photo courtesy of Rolls-Royce Motor Cars

The 'Dusk in Tokyo Collection' is comprised of a Phantom, Wraith, Dawn, and Cullinan that celebrate the life and culture of Japan's capital city. Each model features a z complex, multi-faceted white paint, eponymously named 'Dusk in Tokyo', that is reminiscent of high-rise glass and concrete buildings bathed in the warm light of early dusk. The paint contains aluminum and mica flakes that create subtle tones in low light.

The Black Leather interior, punctuated by Rose Gold Bespoke Audio grilles and on Phantom, the fascia's Rose Gold clock case, is meant as a contrast, just as the long shadows of the city's call buildings cast on the ground below them.

At the cars' face is the Spirit of Ecstasy, presented in Rose Gold for the first time in Japan, representing the setting of the sun.

The Steed Phantom Extended

Rolls-Royce Phantom Steed Extended

Photo courtesy of Rolls-Royce Motor Cars

This horse-themed Phantom features complex bespoke embroidery that embellishes the interior rear doors. The design was developed from a sketch presented to the Rolls-Royce Bespoke Design Collective, by a Chinese client with a very clear vision.

Neon Nights Color Trilogy

Rolls-Royce Neon Nights Trilogy

Photo courtesy of Rolls-Royce Motor Cars

The new Rolls-Royce Bespoke Collective collection featured a limited run of four of each color Dawn, Wraith, and Cullinan models. Each is colored with a hue inspired by the natural world. Read more about these models here.

Phantom 'Iridescent Opulence'

Rolls Royce Iridescent Opulemnce

Photo courtesy of Rolls-Royce Motor Cars

This Phantom includes artwork that originally debuted as a concept in 2017. It was created in partnership with a Swiss materials specialist with the result being a gallery that houses over 3,000 sustainably sourced iridescent tail feathers. These feathers have been hand-sewn in to the open pore fabric. A Mother of Pearl casing surrounds the clock at the heart of the Gallery while bespoke embroidery at the rear waterfall and silver inlays on the picnic tables complete the design.

Wraith 'Inspired by Earth'

Rolls-Royce Wraith Inspired by Earth

Photo courtesy of Rolls-Royce Motor Cars

The Earth gave the design team the inspiration for this solar system-themed Wraith. The one-of-a-kind model was showcased earlier this year here on AutomotiveMap.

Wraith Kryptos Collection

Rolls-Royce Wraith Kryptos Collection Photo courtesy of Rolls-Royce Motor Cars

The Wraith Kryptos Collection comes complete with its own cipher that is concealed in the cars' bespoke detailing. Just 50 models were commissioned as part of the series. AutomotiveMap took a closer look at the vehicles here earlier this year.

The Mahlangu Phantom

Rolls-Royce The Mahlangu Phantom

Photo courtesy of Rolls-Royce Motor Cars

A South African client commissioned the bespoke model to display a highly personal work of art from globally celebrated South African artist, Dr Esther Mahlangu. Dr Mahlangu, a national icon in Africa from the Ndebele region, was the first artist to create an artwork in this way and the motor car was named 'The Mahlangu Phantom' in her honor. Positioned front and centre in the Phantom's interior, the one-of-a-kind commission is a striking display.

Cullinan Spirt of Russia Collection

Rolls-Royce Cullinan Spirit of Russia

Photo courtesy of Rolls-Royce Motor Cars

Four Rolls-Royce Cullinan SUVs were created and dedicated to Russian mountains: Elbrus, Krasnaya Polyana, Golden Mountains, and Klyuchevskaya Sopka. The exteriors of the models are painted Iced Black Diamond, Iced Gunmetal Steel, Midnight Sapphire Blue and Premiere Silver - colors chosen because they are reminiscent of the frosty peaks. Inside each, a map of Russia is on the starlight headliner while mountain peaks are embroidered on the headrests. The engraved sill plates of each car bear an inscription naming the mountain region that inspired its design, as well as the height of the highest peak in each region.

Dawn Silver Bullet Collection

Rolls-Royce Dawn Silver Bullet Photo courtesy of Rolls-Royce Motor Cars

The Dawn Silver Bullet Collection features an ultra-metallic paint job and unique aero cowling. Click here to read more about the car.

Sportive Collection

Rolls-Royce Sportive Collection

Photo courtesy of Rolls-Royce Motor Cars

A Collection of two Black Badge Dawns and nine Black Badge Wraiths were commissioned for the United Arab Emirates. The group features bold color combinations and technical fibers that intertwine to create vibrancy. Each has a hand-painted coastline. They also features woven-leather door panniers and engraved bespoke audio frets.

Arctic White and Hotspur Red Phantom

Rolls-Royce Hotspur Phantom

Photo courtesy of Rolls-Royce Motor Cars

An Arctic White exterior paint job with a double pinstripe in Hotspur Red is just the beginning of this model. The red continues inside where the lambswool floor mats, privacy curtains, and luggage compartment are completed in the color. The 'Lakeshore Aurora' Gallery is designed and created by the Rolls-Royce Bespoke Collective.

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