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Meet the 2021 GMC AT4 lineup

GMC relies heavily on the success of its Denali line. The top-tier trim level is the cream of the GMC crop offering the latest technology, nicest appointments, and flashy design accents. It accounts for 30 percent of GMC's sales.

Enter AT4. As off-roading and black design accents become more popular, GMC is looking to capitalize on the trend by debuting its AT4 model lineup. Generally, AT4 models are slightly more rugged looking than their mainstream and Denali counterparts. Many have added equipment designed to make off-roading easier and more comfortable. GMC says that they initially projected AT4 sales would be 20 percent of vehicle sales in models where the trim is offered. Sales are inching closer to 25 percent and gaining steam.

The average price of a Denali model is $55,979. That's more than the average transaction price of a Mercedes, Jag, BMW, or Audi. The average price on AT4 models is nearly the same.

For the 2021 model year, GMC is introducing the Terrain, Canyon, and Yukon AT4. Sierra, Sierra HD, and Acadia already have their variants on dealership lots.

2021 GMC Terrain AT4

2021 GMC Terrain

Photo courtesy of GMC

That's the 2021 GMC Terrain AT4 right there in the middle. Not much has been officially revealed yet but a quick walk around of the vehicle during the Vail unveiling of the 2021 GMC Yukon showed that it has many of the features of the other AT4 models like black design accents, AT4 logo on the front head rests, and AT4 badging on the grille. It will be available in the autumn and we're likely to hear more about its features around that time.

2020 GMC Acadia AT4

2020 GMC Acadia AT4

Photo courtesy of GMC

The 2020 GMC Acadia AT4 is by no means an off-roader, but it is a competent and comfortable daily driver. The SUV's blacked out accents make it appear beefier and more aggressive. Acadia AT4 offers an Advanced Twin-Clutch AWD System for increased capability on mixed surfaces, All-Terrain tires and Traction Select with Off-Road Mode.

2021 GMC Canyon AT4

The GMC Canyon AT4 is new for the 2021 model year and gives the aging model a much needed design infusion. Its black door handles and grille immediately set it apart from the crowd while the signature red tow hooks give a color infusion. Canyon AT4 comes standard with off-road tuned suspension, an automatic locking rear differential, and 31-inch Goodyear Wrangler Duratrac tires. It will be available in the spring.

2020 GMC Sierra 1500 AT4

2020 GMC Sierra 1500 AT4

Photo courtesy of GMC

At first glance, the Sierra 1500 AT4 gets many of the same AT4 treatments as GMC's other AT4 models. Sierra AT4 offers a 2-inch factory lift, skid plates, Rancho monotube shocks, a standard MultiPro Tailgate, and available Mud-Terrain tires. Additionally, its available CarbonPro Edition package, giving the truck GMC's new fancy carbon fiber bed, which can withstand objects being thrown at it by hurricane force winds.

2020 GMC Sierra HD AT4

2020 GMC Sierra HD AT4

Photo courtesy of GMC

Journalists first put this model to the test in Jackson, Wyoming in late 2020 and the reaction from the crowd was a resounding, "Yes!" Sierra HD AT4 features an off-road suspension, skid plates, Rancho shocks, a standard MultiPro Tailgate, and up to 15 camera views.

2021 GMC Yukon AT4

2021 GMC Yukon AT4

Photo courtesy of GMC

The fresh 2021 GMC Yukon AT4 is a beefier looking Yukon. Yukon AT4 offers air suspension with 4 inches of adjustability, an electronic limited-slip differential, and a 15-inch head-up display. The new model will be available in the summer.

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A new short film by Koenigsegg features the Regera super car.

Photo courtesy of Koenigsegg

It's not coming to a theater near you, but you can watch it on YouTube. Koenigsegg has released its first featurette, starring nine none other than the Regera super car.

The Regera is a hybrid that combines the power of a twin-turbo 5.0-liter V8 engine with three electric motors. It achieves 1500 horsepower. The car doesn't have a traditional gearbox, instead relying on hydraulic coupling. Because of this, at speeds under 30 mph, the Regera leans on its electric motors for power. Above 30 mph, the car car utilizes its V8, taking off in a mad dash when the accelerator is push to the ground.

It can get from zero to 60 mph in 2.8 seconds. From a standstill to 249 mph takes less than 20 seconds. Those numbers make the car the fastest accelerating car in the world. Maximum speed is electronically restricted to 255 mph.

"Time to Reign: A Koenigsegg Mini Blockbuster" was scripted and produced almost entirely in-house. It's a heist story filmed in 4K with a covert operation, evil accomplices, and a delightfully stereotypical absentminded guard.

Its cast is made up of members of the Koenigsegg team. The film features company founder Christian von Koenigsegg and his Regera in a starring role alongside designer Marcelle Roeli, marketing and event coordinator Christina Nordin, and customer and loyalty coordinator Kirsi Kärkkäinen. Other Koenigsegg personnel serve in supporting roles, including Gustav Nisson, a company assistant whose dance moves play a prominent role in the story line.

Mrs. Koenigsegg herself, Halldora von Koenigsegg, who serves as the company's COO, makes an appearance at the end.

The quick film, which runs nearly 12 minutes including the credits, is available to watch below.

Time to Reign: A Koenigsegg Mini Blockbuster www.youtube.com

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Lucid is taking a page out of the no-dealership playbook.

Photo courtesy of Lucid Motors

Lucid Motors will be following the Tesla model of selling vehicles, setting up sales and service locations called Lucid Studios. There will be 20 boutiques open by the end of 2021 across North America, according to a statement put out by the company this week.

The studios will each feature a "California-inspired design aesthetic" and offers customers the flexibility of visiting the storefront in person or shopping online. They are small in size, but in high-traffic areas.

Lucid Motors boutiques Some showrooms may have the new Lucid Air staged inside.Photo courtesy of Lucid Motors

The company has immediate plans to open ten studios:

  • Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA
Lucid will soon unveil a new consumer-facing website and launch their new electric vehicle, the Lucid Air. The company promises that the new website will feature "the world's most advanced configurator" that allows customers to customize their vehicle.
Within the site, the world's most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air's in-car technology up to date.

Lucid Motors boutiques As shown, the Lucid Motors boutique will feature a vehicle simulator.Photo courtesy of Lucid Motors

The company is promising a nationwide network of service centers, mobile service providers, and certified collision repair centers that will be part of Lucid's "centralized customer care group". These service providers will be able to address customer needs that cannnot be remotely diagnosed and repaired.

"The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air," said Zak Edson, Director of Retail Operations for Lucid. "From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world."

The production version of the Lucid Air will debut in an online reveal on September 9, 2020.

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