New Logo

General Motors reveals new logo, corresponding marketing campaign featuring influencers

General Motors revealed a new logo today.

Photo courtesy of General Motors

Despite Ford having a larger electrified vehicle footprint in the U.S., General Motors is leading the way with rhetoric around the electrification of vehicles among the Big Three automakers. Last summer, GM's CEO Mary Bara confirmed that the company was entertaining the possibility of changing its name. The rhetoric has been met in the boardroom with a new company logo as part of an evolving brand identity.

New GM logo design

General Motors joins BMW, Rolls-Royce, Volkswagen, Stellantis, Kia, and Nissan by presenting a fresh logo for public consumption. The new logo represents just the fifth in GM's storied history.

According to the company, the logo was designed to represent a digital-first environment. According to a release, it "builds on a strong heritage while bringing a more modern and vibrant look to GM's familiar blue square".

General Motors blue square new logo 2021 General Motors debuted its new logo today. It's just the fifth logo in company history.Photo courtesy of General Motors

According to Sharon Gauci, GM executive director of Global Industrial Design: "This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family."

The fresh logo features a variety of blue tones that are meant to represent clean skies and energy. It has rounded edges and a lower case font that GM says gives the logo a "more modern, inclusive feel". Further, the underlined "m" connects the new logo to the old while the negative space of the letter is a nod to the shape of an electrical plug.

New marketing campaign

The new identity and corresponding campaign is meant to showcase General Motors' push toward a world with zero crashes, zero emissions, and zero congestion.

"There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," said Deborah Wahl, GM global chief marketing officer. "Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this."

Bethany Hamilton Ultium battery GM campaign Shark attack victim Bethany Hamilton is one of GM's new spokespeoplePhoto courtesy of General Motors

The "Everybody In" campaign features three main talking points:

  • How exciting the new generation of buyers are and how that will accelerate electric vehicle (EV) adoption.
  • GM's EV leadership, which includes an investment of $2 billion in EV and autonomous vehicle products through 2025 and the launches of 30 new EVs globally by the end of 2025
  • The range, performance, and flexibility of the Ultium platform.
GM will utilize influencers to push their message. The roster include Malcolm Gladwell, author of "The Tipping Point," professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby, and gamer Erin A. Simon.

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Chevy recently dropped a load of specs and opened orders for the new Silverado EV.

Chevrolet

After months of teases and speculation, Chevrolet took the wraps off its 2024 Silverado EV pickup truck. The long-awaited electric truck lands with impressive range of up to 400 miles, plenty of power, and neat features that improve its ability to do "truck stuff." The $105,000 RST First Edition model sold out in 12 minutes, so we're here to ask the question: Would you line up to buy one?

2024 Chevrolet Silverado EV It's all about the screens in the RST First Edition model. Chevrolet

Chevrolet will offer the truck in two trims at launch: A fleet-oriented WT (work truck) model and a consumer-friendly RST First Edition model. Chevy says it will eventually offer a fleet model with 20,000 pounds of max towing capacity. The WT model will launch first with 510 horsepower and 615 pound-feet of torque, which adds up to a towing capacity of 8,000 pounds and 1,200 pounds of payload. The RST trim offers a Wide Open Watts (WOW) Mode that bumps power to 664 ponies and 780 pound-feet of torque, which is good for a 0-60 mph time of just 4.5 seconds.

The RST model offers advanced features to make daily driving easier for the everyday buyer, including four-wheel steering, automatic adaptive air suspension, a 17-inch touchscreen and 11-inch gauge cluster, a 14-inch head-up display, and Super Cruise with trailering capability. An available onboard generator system can produce up to 10.2kW of power for equipment such as worksite power tools or campsite gear.

2024 Chevrolet Silverado EV Preorders for the $105,000 RST First Edition sold out in just 12 minutes.Chevrolet

Both trucks come exclusively in crew cab format, and will offer an "eTrunk" where the engine bay would be in a traditional truck. The lockable, weatherproof compartment can carry a large suitcase, and adds to the Silverado EV's already impressive interior storage. The RST's center console can swallow more than seven gallons of gear, which is large enough to hold a small lunch cooler, according to Chevy. RST models are also available with GM's excellent Multi-Flex tailgate, but there's a new feature for the electric truck that its gas-powered counterparts don't get: A Multi-Flex Midgate that opens the space between the cab and bed for carrying longer cargo. Using the function won't interfere with use of the back seat, either, so the truck will still carry at least four people.

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What was your best car-related experience this year?

Chris Teague

This year has been a lot of things, but it hasn't been boring. Even if we focus only on the car world, there's plenty to talk about, from microchip-related new vehicle shortages to the wave of new electric vehicles hitting the market. That leaves us with a question for all of you: What was the best or most memorable car moment for you in 2021? I'll get the conversation started.

Porsche Cayenne GTS My SoCal Cayenne śaw snow for the first time in its nearly 200k-mile life last week.Chris Teague

I'd spent a good portion of 2021 wanting a new-old car to drive when I wasn't testing a new vehicle. That's harder than you'd think for someone who thinks, talks, and writes about cars all day, because there are so many interesting, risky, and downright funky options out there in every price range. The added headache for me was that I'd chosen to shop for a "fun" car in one of the most volatile car markets ever seen. Even the extremely high-mileage "untouchable" European cars I wanted to buy were commanding ridiculous prices.

After a solid few months of waffling between various rattletrap Mercedes-AMG, BMW M, and Audi S/RS cars, I landed on an option that had escaped me before: The Porsche Cayenne. First-generation Cayennes are a real bargain now, but the 955/957 (Porsche's internal code for the SUVs) can experience major problems that occur with or without regular maintenance and care. I was determined to buy one, and wasn't overly concerned about mileage, as long as I could count the number of owners on one hand. There was a beautiful 2009 Cayenne GTS with 90,000 miles but nine owners, a gorgeous 2004 Cayenne Turbo with a concerning engine tick, and many more just like them. Finally, I decided to risky-click a 196,000-mile Cayenne GTS in Southern California. It had one owner and one dealer-owner for a month or two prior to sale, its condition looked decent in photos, and I was able to negotiate a reasonable enough price that shipping it from San Diego to Maine wasn't a huge problem.

Porsche Cayenne GTS The pics look great, but hands-on tells another story.Chris Teague

I had two traveling Euro mechanics check the car out, and both confirmed that it was well-worn but mechanically sound, so I jumped. Ten days later, on a snowy, icy, dark Maine afternoon, the Cayenne arrived. Cosmetically, there were a few things the dealer and mechanics failed to mention, but overall, it looked good. The SUV passed Maine safety and emissions testing without problem, got a new set of Michelins, and I was on my way.

Porsche Cayenne GTS I'm in danger, but thankfully this should be a reasonable fix.Chris Teague

A few days of driving revealed what I was really in for. A check engine light revealed a camshaft position sensor error and the Cayenne displayed a nasty vibration at idle. A new sensor and motor mounts, and I'm on my way. I'll update you as more things break or miraculously work, but I want to hear your memories from 2021.

Email me at chris@automotivemap.com, and I will compile the best and most interesting stories for a story on New Year's Day. May you all have a wonderful 2022.

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