New Logo

General Motors reveals new logo, corresponding marketing campaign featuring influencers

General Motors revealed a new logo today.

Photo courtesy of General Motors

Despite Ford having a larger electrified vehicle footprint in the U.S., General Motors is leading the way with rhetoric around the electrification of vehicles among the Big Three automakers. Last summer, GM's CEO Mary Bara confirmed that the company was entertaining the possibility of changing its name. The rhetoric has been met in the boardroom with a new company logo as part of an evolving brand identity.

New GM logo design

General Motors joins BMW, Rolls-Royce, Volkswagen, Stellantis, Kia, and Nissan by presenting a fresh logo for public consumption. The new logo represents just the fifth in GM's storied history.

According to the company, the logo was designed to represent a digital-first environment. According to a release, it "builds on a strong heritage while bringing a more modern and vibrant look to GM's familiar blue square".

General Motors blue square new logo 2021 General Motors debuted its new logo today. It's just the fifth logo in company history.Photo courtesy of General Motors

According to Sharon Gauci, GM executive director of Global Industrial Design: "This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents. At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family."

The fresh logo features a variety of blue tones that are meant to represent clean skies and energy. It has rounded edges and a lower case font that GM says gives the logo a "more modern, inclusive feel". Further, the underlined "m" connects the new logo to the old while the negative space of the letter is a nod to the shape of an electrical plug.

New marketing campaign

The new identity and corresponding campaign is meant to showcase General Motors' push toward a world with zero crashes, zero emissions, and zero congestion.

"There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," said Deborah Wahl, GM global chief marketing officer. "Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this."

Bethany Hamilton Ultium battery GM campaign Shark attack victim Bethany Hamilton is one of GM's new spokespeoplePhoto courtesy of General Motors

The "Everybody In" campaign features three main talking points:

  • How exciting the new generation of buyers are and how that will accelerate electric vehicle (EV) adoption.
  • GM's EV leadership, which includes an investment of $2 billion in EV and autonomous vehicle products through 2025 and the launches of 30 new EVs globally by the end of 2025
  • The range, performance, and flexibility of the Ultium platform.
GM will utilize influencers to push their message. The roster include Malcolm Gladwell, author of "The Tipping Point," professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby, and gamer Erin A. Simon.

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The final versions of the McLaren 620R have been delivered to the U.S.

Photo courtesy of McLaren Automotive
McLaren recently shipped its last Sports Series cars to the U.S., marking the end of production of the popular models that have been staples of the luxury carmaker's lineup for the last half-decade. Over 8,500 cars were sold globally.

The Sports Series debuted in 2015 with the 570S, and also included the 540C, 570S Spider, 570GT, 600LT coupe, 600LT Spider, and 620R. The final examples of the series were built at the company's Woking, U.K. headquarters at the end of 2020. The 620R was the last off the line.

The McLaren 620R is a road legal version of a race car. It's based on the McLaren 570S GT4 and uses motorsport technology without the restriction of racing regulations. It is the most powerful Sports Series model ever, with a twin-turbocharged 3.8-liter V8 producing 611 brake horsepower and 457 pound-feet of torque.

Final examples of the McLaren 620R

Photo courtesy of McLaren Automotive

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The 620R shares aerodynamic hardware with the 570S GT4, creating 408-pounds of downforce at 155 mph. It can handle the road (and you can hear it coming) thanks to its wider track, carbon ceramic brakes and center locking wheels, and low-exit stainless steel sports exhaust.

"As the McLaren range has matured, we've tailored our North American model line-up to closely match customers' requirements, with a car suitable for every personality," explained Tony Joseph, President, McLaren, the Americas. "Limited-numbers models with the highest levels of performance – cars like the 620R, which feels like a race car on the street or at a track day - are in demand not only because of the driving experience they offer but because they have even greater exclusivity. You can see how this has played out with the 765LT as well, with all of the available volume sold."

Of the 225 examples of the 620R produced, only 70 were slated for the North American market. All North American 620R models come with a special MSO upgrade package that features a gloss finish Visual Carbon Fibre roof with a roof scoop to maximize engine intake and exhaust sound, MSO Defined gloss finish carbon fibre roof cantrails and the McLaren Track Telemetry system with lap time function and three cameras to record on-track performance.

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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