New Model News

General Motors deciding to make a new Hummer pickup is actually on-trend

Hummer H2s sit on the lot of Weil Hummer May 17, 2004 in Libertyville, Illinois.

Photo by Getty Images

General Motors's Hummer brand was ahead of its time. While originally based on a military vehicle, the brand expanded to offer a few different large, chunky, gas-guzzling SUVs before the SUV craze really started to hit. Factor in the GM bankruptcy and you have a recipe for a failed project.

But the Hummer brand itself apparently isn't dead. According to a report from the Wall Street Journal, General Motors will be resurrecting the name for an upcoming electric pickup truck. That's right, an electric pickup. In addition to the name coming back, the company is allegedly buying a spot during the Super Bowl and recruiting LeBron James to help sell it.

Chevrolet Buick GMC Rogers dealership sign A sign marks the location of a GM dealership on July 23, 2014 in Chicago, Illinois. Photo by Getty Images

Additionally, the article claims that the truck will be sold at GMC dealerships. AutomotiveMap reached out to GMC for comment, and as expected on speculative news like this, the company did not confirm nor deny the report.

General Motors CEO Mary Barra has committed to an electric vehicle (EV) future for the company's products and there have long been rumors that the first one would be a GMC pickup. This news fits into that mold.

Electric pickup trucks are coming sooner rather than later, it seems. Ford has committed to the F-150 being the platform for their EV pickup (and even have a video of a prototype towing a locomotive). Rivian – a startup with $500 million in Ford investment and equal that from Amazon – has both an electric pickup and an electric SUV coming. Another startup, Bollinger, is slated to build EV trucks and SUVs in Detroit. Tesla's CEO Elon Musk announced the Cybertruck recently.

Tesla CybertruckTesla recently debuted its all-electric Cybertruck.Photo courtesy of Tesla

An electric pickup truck likely won't be cheap. While we believe Ford is set to mass-market the electric F-150, the other trucks coming are likely going to have a premium price. This helps amortize out the cheaper products in the future, shifting the development cost onto buyers who aren't as price sensitive as the general buying public.

The first Hummer, the H1, was not cheap. People recognize Hummer as a premium nameplate. It makes absolute sense that an expensive EV pickup would have a premium badge, which is why the idea of it being a GMC made more sense than a Chevrolet. A Hummer sold at a GMC dealership? Jackpot.

Also, buyers are now purchasing pickups of all different prices. A new half-ton truck can quickly crest the $70,000 MSRP mark. A new heavy duty or Super Duty truck can easily pass $90,000. Buyers are no longer hesitant to shell out big money for pickups like they used to do on sedans.

Ford Super DutyFord's Super Duty trucks can easily reach $90,000.Photo courtesy of Ford Motor Company

A Hummer pickup also lets GM continue their development of the EV technology that will eventually make its into their mass-market brands. It allows the company to charge more now and sell based on the hype of the nameplate as well as the fancy new technology. The product will attract EV fans and Hummer fans.

The real question is, "Will it look ridiculous?" Tesla's Cybertruck is the only electric pickup coming that looks significantly different from the 3-box pickup truck design we're all used to. While it's unlikely that the Hummer will be as extreme, it gives GM designers an opportunity to let loose in a way they wouldn't normally be able to. Hummers have always been ridiculous. There's no reason to change now.

Stay tuned because this segment is about to get really interesting.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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