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General Motors deciding to make a new Hummer pickup is actually on-trend

Hummer H2s sit on the lot of Weil Hummer May 17, 2004 in Libertyville, Illinois.

Photo by Getty Images

General Motors's Hummer brand was ahead of its time. While originally based on a military vehicle, the brand expanded to offer a few different large, chunky, gas-guzzling SUVs before the SUV craze really started to hit. Factor in the GM bankruptcy and you have a recipe for a failed project.

But the Hummer brand itself apparently isn't dead. According to a report from the Wall Street Journal, General Motors will be resurrecting the name for an upcoming electric pickup truck. That's right, an electric pickup. In addition to the name coming back, the company is allegedly buying a spot during the Super Bowl and recruiting LeBron James to help sell it.

Chevrolet Buick GMC Rogers dealership sign A sign marks the location of a GM dealership on July 23, 2014 in Chicago, Illinois. Photo by Getty Images

Additionally, the article claims that the truck will be sold at GMC dealerships. AutomotiveMap reached out to GMC for comment, and as expected on speculative news like this, the company did not confirm nor deny the report.

General Motors CEO Mary Barra has committed to an electric vehicle (EV) future for the company's products and there have long been rumors that the first one would be a GMC pickup. This news fits into that mold.

Electric pickup trucks are coming sooner rather than later, it seems. Ford has committed to the F-150 being the platform for their EV pickup (and even have a video of a prototype towing a locomotive). Rivian – a startup with $500 million in Ford investment and equal that from Amazon – has both an electric pickup and an electric SUV coming. Another startup, Bollinger, is slated to build EV trucks and SUVs in Detroit. Tesla's CEO Elon Musk announced the Cybertruck recently.

Tesla Cybertruck Tesla recently debuted its all-electric Cybertruck.Photo courtesy of Tesla

An electric pickup truck likely won't be cheap. While we believe Ford is set to mass-market the electric F-150, the other trucks coming are likely going to have a premium price. This helps amortize out the cheaper products in the future, shifting the development cost onto buyers who aren't as price sensitive as the general buying public.

The first Hummer, the H1, was not cheap. People recognize Hummer as a premium nameplate. It makes absolute sense that an expensive EV pickup would have a premium badge, which is why the idea of it being a GMC made more sense than a Chevrolet. A Hummer sold at a GMC dealership? Jackpot.

Also, buyers are now purchasing pickups of all different prices. A new half-ton truck can quickly crest the $70,000 MSRP mark. A new heavy duty or Super Duty truck can easily pass $90,000. Buyers are no longer hesitant to shell out big money for pickups like they used to do on sedans.

Ford Super Duty Ford's Super Duty trucks can easily reach $90,000.Photo courtesy of Ford Motor Company

A Hummer pickup also lets GM continue their development of the EV technology that will eventually make its into their mass-market brands. It allows the company to charge more now and sell based on the hype of the nameplate as well as the fancy new technology. The product will attract EV fans and Hummer fans.

The real question is, "Will it look ridiculous?" Tesla's Cybertruck is the only electric pickup coming that looks significantly different from the 3-box pickup truck design we're all used to. While it's unlikely that the Hummer will be as extreme, it gives GM designers an opportunity to let loose in a way they wouldn't normally be able to. Hummers have always been ridiculous. There's no reason to change now.

Stay tuned because this segment is about to get really interesting.

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Vonlane typically runs luxury bus service to multiple high-priority locations in Texas and beyond.

Photo courtesy of Vonlane

Texas-based luxury bus company Vonlane is back on the road following the winter storm, offering limited routes to travelers among Houston, Dallas, and Austin.

"Upon conducting road tests around the state, we are confident that we can now deliver our normal exceptional travel experience," the Dallas-based company said in a February 19 email to customers.

A quick check of the schedule online shows it's possible to book one-way and roundtrip travel from the Houston Downtown Hyatt Regency to Dallas Doubletree at Love Field or the Austin Hyatt Regency, beginning Friday, February 19.

Rates are $105 each way.

Routes to and from Fort Worth, San Antonio, and Oklahoma City are not yet available.

Vonlane buses are operating with a number of COVID-19 protocols, including blocked seats for social distancing. Face masks and temperature checks are required.

Vonlane launched its high-end bus service in 2014 to cater to business travelers. Each bus, which holds fewer than two dozen passengers, features amenities like WiFi, satellite TV and radio, snack and drink service, and leather seats.

Reservations can be booked online, and may be canceled and fully refunded up to 24 hours before departure.


The original version of this story can be found on AutomotiveMap's sister site, CultureMap.

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Ford Motor Company's financial services arm is offering relief to its customers.

Photo courtesy of Ford Motor Company

Ford Motor Credit Company, the financial services arm of Ford Motor Company (NYSE: F) has activated a disaster relief program to allow customers affected by the recent serve winter weather in Texas. The program allows certain qualifying customers impacted by Winter Storm Uri to be able to delay monthly payments.

"We care about our customers and understand many of them are going through a very difficult time right now," said Shannon Mokhiber, vice president, North America Business Center Operations. "We want to help and are offering them some time to recover."

The offer, which extends the deadline for up to two monthly payments, is available only to Ford Credit customers in a Federal Emergency Management Agency (FEMA) -declared disaster area who are leasing or have purchased vehicles with financing from Ford Credit or Lincoln Automotive Financial Services. Over 60 Texas counties were part of FEMA's recent Texas Severe Winter Storms (DR-4586-TX). It is currently categorized as an active disaster.

Pedestrians walk on along a snow-covered street on February 15, 2021 in Austin, Texas. Photo by Montinique Monroe/Getty Images

Customers may initiate a payment deferral immediately using the Ford Credit Account Manager digital tool or may call this toll-free number: 1-800-723-4016. Customers in other areas who need help are encouraged to contact the company. The financial services company will send postcards and/or emails with information on how to request help to customers in the affected areas.

Nearly all Texans were at least somewhat impacted by the early February storm, which left left dozens of residents dead, millions without power, and nearly 15 million with water issues. "All 254 counties will have been impacted in some way by the freeze," Lee Loftis, director of government affairs for the Independent Insurance Agents of Texas, told The Texas Tribune. "That is just unheard of."

Houstonians are also able to receive additional relief for disaster-related issues. The Harris County Appraisal District announced that Houstonians whose home saw at least 15 percent damage and who live in a disaster-declared area are entitled to a temporary exemption of a portion of the appraised value of the property, according to CultureMap reporting.

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