CES 2021

GM launches BrightDrop, an electric first-to-last-mile solution for deliveries

General Motors has launched a new business initiative, BrightDrop.

Photo courtesy of General Motors

General Motors is expanding its business offerings to include first-to-last mile delivery solutions for delivery and logistics companies. The new business is called BrightDrop and will offer its own all-electric vehicles and software solutions beginning in early 2021.

"BrightDrop offers a smarter way to deliver goods and services," said Mary Barra GM Chairman and CEO. "We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way."

GM estimates that by 2025, the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be over $850 billion. According to the World Economic Forum, demand for urban last-mile delivery, fueled by e-commerce, is expected to grow by 78 percent by 2030, leading to a 36 percent increase in delivery vehicles in the world's top 100 cities. At the same time, this increase in demand is expected to cause delivery-related carbon emissions to rise by nearly one-third.

To take advantage of these market opportunities, BrightDrop is developing an integrated set of solutions. BrightDrop will initially serve customers in the U.S. and Canada.

BrightDrop EP1

BrightDrop EP1

Photo courtesy of General Motors

The BrightDrop EP1 will be the company's first product to market. It will be a propulsion-assisted, electric pallet developed to easily move goods over short distances. It can reduce package touch points, costs, and physical strain on delivery drivers. It has built-in electric hub motors with adjustable speed up to 3 mph, the ability to secure and carry approximately 23 total cubic feet of cargo, a 200-pound payload capacity, adjustable shelving, lockable cabinet doors, and tight space maneuverability.

An EP1 pilot program has been completed in partnership with FedEx Express. During the pilot, FedEx Express couriers were able to handle 25 percent more packages per day when using the EP1s. FedEx Express couriers shared feedback that the EP1s were easy to maneuver and reduced physical strain.

The BrightDrop EP1 will be available early this year.

BrightDrop EV600

BrightDrop EV600

Photo courtesy of General Motors

The BrightDrop EV600 will be the company's second product to market. It's an electric light commercial vehicle that will be purpose-built on GM's Ultium platform for the delivery of goods and services with up to 250 miles of range. It has a peak charge rate of up to 170 miles of EV range per hour via 120 kilowatt DC fast charging.

The vehicle also has 600 cubic feet of cargo area, a cargo area security system with motion sensors, auto-open cargo bulkhead door, wide cabin walkways, and front sliding pocket doors. It is available at a GVWR of less than 10,000 pounds.

GM is installing a number of safety features in the vehicle including front and rear park assist, automatic emergency braking, forward collision alert, following distance indicator, front pedestrian braking, lane keep assist with lane departure warning, automatic high beams, and a high-definition rearview camera. It comes with a 13.4-innch full-color infotainment screen.

The EV600 is set to take on the 2022 Ford E-Transit, which has a targeted range of 126 miles. GM will deliver the first EV600 models by the end of the this year. BrightDrop expects to make the EV600s available to more customers to order starting in early 2022.

Software-enabled services

BrightDrop app

Photo courtesy of General Motors

In addition to vehicles, BrightDrop offers an integrated, cloud-based software platform, which provides customers visibility and access to their BrightDrop products through both web and mobile interfaces. Built-in connectivity provides businesses with detailed data and insights that can help improve overall operations, including route efficiency, asset utilization and product upgrades. Drivers and couriers can utilize the mobile application for a variety of tasks.

Ford offers something similar with its Ford Telematics data system for Transit fleet owners.

FedEx Express is slated to be the first customer of the EV600, receiving their vehicles later this year.

Future product

​GM says that EP1 and EV600 are just the beginning. The business is committed to growing its product offerings to include a portfolio of integrated, zero-emissions products. Among the concepts currently being explored are a medium-distance solution that transports multiple EP1s, and a rapid load delivery vehicle.

BrightDrop will establish a customer support team to assist with every aspect of operating and servicing BrightDrop products, including supporting charging and infrastructure installation, advising on upfitting services, and retrofitting a current fleet vehicle to integrate with BrightDrop products. BrightDrop support services will also assist with maintenance needs, including securing parts and scheduling repairs.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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