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New Genesis Concierge national 'white glove' program delivers personalized experience

Genesis is launching a new concierge program in the U.S.

Photo courtesy of Genesis Motors

Genesis is dong even more to solidify itself as a real luxury brand in the U.S. The luxury arm of Korean automaker Hyundai has launched Genesis Concierge, a white glove program for its customers.

"A true luxury experience should exceed a customer's unique desires and expectations," said Mark Del Rosso, President and CEO, Genesis Motor North America. "Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours. As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers' ultimate luxury – their time"

As part of the program, customers receive their own person concierge to act as a host and guide throughout the shopping and buying process of a new Genesis. This goes beyond the traditional salesperson role starts with the initial welcome and extends through available at-home test drivers and delivery at the location of the purchasers' choice.

After a customer signals interest in a Genesis vehicle via an online request, a concierge will reach out by phone call, text, or e-mail, depending on the guest's preference. Genesis describes the rest of the process:

"From there, the assistant acts as a shopping guide, answering questions about brand models and packages; explaining the complimentary suite of services offered; and directly interfacing with the retailer. The retailer remains integral — the program is designed to enhance the customer/retailer relationship. However, the concierge will continue to serve as the primary contact for customer questions or concerns, and the assistant will follow up even after the vehicle is delivered."

This year is poised to be an important coming of age for the brand. In addition to the concierge service, Genesis is launching a new SUV, the GV80, and two redesigned sedans, the G80 and G90.

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New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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The G70 got a makeover for 2022.

Genesis

The Genesis G70 got a refresh for 2022, which brought an updated interior with new tech, along with a massaged front- and rear-end. I'm spending a week testing the renewed sports sedan, and have some initial thoughts after two days with the new model. I drove the 2021 G70 and felt that it was a cohesive package with few major downfalls. The 2022 model's improvements have made me like it even more. A full review will be out next week, but in the meantime, here are three things to know about the 2022 Genesis G70.

It's Plush


2022 Genesis G70The G70's interior is top-shelf and gorgeous to look at.Genesis


Close your eyes and step into a G70 and you'll be hard pressed to believe you're sitting in anything other than a European luxury sedan. The cabin is gorgeous, and features high-end materials, great visibility, and intuitive technology. The front seats are sporty but supportive and comfortable, and high trim levels features super diamond stitched leathers and very few low-rent materials inside.

It's Quick

I'm testing the Sport Prestige 3.3T model, which his powered by a – you guessed it – twin-turbocharged 3.3-liter V6 engine. With 365 horsepower and 376 pound-feet of torque on tap, the car will boogie. Its 0-60 mph time lands a at a modest 4.7 seconds, but Genesis did a good job of building in enough drama to make things interesting. The car's sonorous exhaust, rush of power off the line, and responsive transmission all work together to create a special experience. Even G70s equipped with the lesser turbocharged 2.0-liter engine still feel quick, thanks to 252 horsepower.

It's Gorgeous


2022 Genesis G70The G70 isn't a large car, but offers enough room for a family of four to ride in comfort.Genesis


I tested a Genesis GV80 a few months ago, and found that it was the first car I'd driven around town that caused people to stop and take photos. Now, with the G70, I have my second. Despite a few awkward lines, created when Genesis added the split headlight and taillight look to the car, it's otherwise one of the sleekest and most eye-catching sedans around. Deeply sculpted sides and the large-but-not-too-large diamond grille also add to the look.

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