Dealerships

New Genesis Concierge national 'white glove' program delivers personalized experience

Genesis is launching a new concierge program in the U.S.

Photo courtesy of Genesis Motors

Genesis is dong even more to solidify itself as a real luxury brand in the U.S. The luxury arm of Korean automaker Hyundai has launched Genesis Concierge, a white glove program for its customers.

"A true luxury experience should exceed a customer's unique desires and expectations," said Mark Del Rosso, President and CEO, Genesis Motor North America. "Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours. As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers' ultimate luxury – their time"

As part of the program, customers receive their own person concierge to act as a host and guide throughout the shopping and buying process of a new Genesis. This goes beyond the traditional salesperson role starts with the initial welcome and extends through available at-home test drivers and delivery at the location of the purchasers' choice.

After a customer signals interest in a Genesis vehicle via an online request, a concierge will reach out by phone call, text, or e-mail, depending on the guest's preference. Genesis describes the rest of the process:

"From there, the assistant acts as a shopping guide, answering questions about brand models and packages; explaining the complimentary suite of services offered; and directly interfacing with the retailer. The retailer remains integral — the program is designed to enhance the customer/retailer relationship. However, the concierge will continue to serve as the primary contact for customer questions or concerns, and the assistant will follow up even after the vehicle is delivered."

This year is poised to be an important coming of age for the brand. In addition to the concierge service, Genesis is launching a new SUV, the GV80, and two redesigned sedans, the G80 and G90.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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