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New Genesis Concierge national 'white glove' program delivers personalized experience

Genesis is launching a new concierge program in the U.S.

Photo courtesy of Genesis Motors

Genesis is dong even more to solidify itself as a real luxury brand in the U.S. The luxury arm of Korean automaker Hyundai has launched Genesis Concierge, a white glove program for its customers.

"A true luxury experience should exceed a customer's unique desires and expectations," said Mark Del Rosso, President and CEO, Genesis Motor North America. "Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours. As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers' ultimate luxury – their time"

As part of the program, customers receive their own person concierge to act as a host and guide throughout the shopping and buying process of a new Genesis. This goes beyond the traditional salesperson role starts with the initial welcome and extends through available at-home test drivers and delivery at the location of the purchasers' choice.

After a customer signals interest in a Genesis vehicle via an online request, a concierge will reach out by phone call, text, or e-mail, depending on the guest's preference. Genesis describes the rest of the process:

"From there, the assistant acts as a shopping guide, answering questions about brand models and packages; explaining the complimentary suite of services offered; and directly interfacing with the retailer. The retailer remains integral — the program is designed to enhance the customer/retailer relationship. However, the concierge will continue to serve as the primary contact for customer questions or concerns, and the assistant will follow up even after the vehicle is delivered."

This year is poised to be an important coming of age for the brand. In addition to the concierge service, Genesis is launching a new SUV, the GV80, and two redesigned sedans, the G80 and G90.

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The Lotus Evija is the most powerful series production road car ever built.

Photo courtesy of Lotus Cars

The Lotus Evija is Britain's first all-electric hypercar. Its powertrain delivers a minimum of 986 horsepower and 560 pound-feet of torque, with its upper limits reaching near 1,973 horsepower, making it the most powerful series production road car ever built.

The British automaker is showing off the prowess of the Evija for the first time on the track. A new video (vailable below) showcases the model at the 2.2-mile track at Hethel, Lotus's headquarters.

Piloting the Evija is Gavan Kershaw, Director of Vehicle Attributes for Lotus. In the video, he provides extensive new commentary on key elements of the Evija project as on-board cameras reveal the capabilities of the car.

Gavan Kershaw, Director of Vehicle Attributes for Lotus Gavan Kershaw, Director of Vehicle Attributes for Lotus, pilots the car in the video.Photo courtesy of Lotus Cars

In the film, Kershaw takes the audience through the development journey of the Evija from the earliest discussions amongst Lotus staff to today.

The model features five drive modes, each designed to enhance a different part of the Evija driving experience. Range mode is limited to 986 horsepower and 590 pound-feet of torque, switching the Evija from four-wheel drive to all-wheel drive, in an effort to save power.

The City driving mode adds power Control, compared to the Range mode, by increasing regenerative braking ability, which is optimal for urban environments.

In Tour mode, the drive system is switchable to four- or rear-wheel drive. This drive mode delivers 1,381 horsepower and activates torque vectoring technology.

The car's Sport and Track mode deliver the most power and performance. Sport mode ups the power to 1,677 horsepower and 1,254 pound-feet of torque, and increases traction levels. Using Track mode, power is boosted to 1,973 horsepower. The car's Drag Reduction System is available on request to deliver the highest level of torque vectoring technology available. In this mode, the chassis setting is automatically switched to Track.

Lotus has given the Evija a top track speed of 200 mph.

Lotus Evija development prototype on test at Hethel www.youtube.com

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Southern California is one of the hotspots for pollution in the U.S.

Photo by Getty Images

California is the country's largest new vehicle sales market. It's also in the crosshairs of climate change activists fighting to change decades of regulations in an effort to improve the livelihoods of the state's residents while also benefitting the plants and animals that live in the state.

Governor Gavin Newson today issued an executive order requiring sales of all new passenger vehicles to be zero-emission by 2035. This means that the sales of gasoline- and diesel-powered vehicles will be banned in favor of battery electric (BEV) and hydrogen fuel cell (FCEV) vehicles.

That goal is poised to eliminate 35 percent of the greenhouse gas emissions and 80 percent of the oxides of nitrogen emissions from cars statewide, according to the State.

Data from the State shows that the transportation sector is responsible for more than half of all California's carbon pollution. Eighty percent of the that is from smog-forming pollution while 95 percent is from diesel emissions. The transportation sector includes passenger vehicles as well as shipping and other forms of mobility.

"This is the most impactful step our state can take to fight climate change," said Governor Newsom. "For too many decades, we have allowed cars to pollute the air that our children and families breathe. Californians shouldn't have to worry if our cars are giving our kids asthma. Our cars shouldn't make wildfires worse – and create more days filled with smoky air. Cars shouldn't melt glaciers or raise sea levels threatening our cherished beaches and coastlines."

The next steps include the California Air Resources Board developing regulations to mandate that 100 percent of in-state sales of new passenger cars and trucks are zero-emission by 2035. Additionally, medium- and heavy-duty vehicles are mandated to be 100 percent zero emission by 2045 where feasible, with the mandate going into effect by 2035 for drayage trucks.

The move to all-BEV and FCEV vehicles won't eliminate the pollutants spewed by vehicles purchased prior to 2035 or the purchase of used vehicles.

This isn’t the first time California has attempted to regulate electrified vehicles into popularity. Despite the state’s efforts, BEVs, FCEVs, and plug-in hybrid vehicles (PHEVs) are unpopular among buyers nationwide. Out of the 17 million vehicles sold in the U.S. in 2019, just 330,000 of them were plug-in electric cars (BEVs and PHEVs) with 80 percent of those being Teslas. Only 7,000 FCEVs were sold or leased during the same period.

Additionally, “the executive order directs state agencies to develop strategies for an integrated, statewide rail and transit network, and incorporate safe and accessible infrastructure into projects to support bicycle and pedestrian options, particularly in low-income and disadvantaged communities” according to a release by the Governor’s office.

Earlier this year, the California Air Resources Board has approved new regulations requiring truck manufacturers to transition to electric zero-emission trucks beginning in 2024.

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