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Introducing Generation App: New generation subsets dictate new car shopping behaviors

Three new generational subsets define how the youngest Americans shop for cars.

Photo by Getty Images

Typically, the buying public is divided into six generational segments: Greatest Generation, Silent Generation, Baby Boomers, Gen-X, Millennials, and Gen-Y. But there's actually more? The development of technology has subdivided the generations according to Rebecca Lindland, automotive industry analyst and founder, rebeccadrives.com. She studied the buying habits, industry trends, and personality traits of buyers.

Technology has evolved quickly as the country's youngest generations have matured. That has dictated that there are new generational subsets and it has greatly influenced how they shop for cars.

Trophy Generation

Businesswoman holding trophy over office cubicle The Trophy Generation was born between 1978 and 1988. Photo by Getty Images

Those born between 1978 and 1988 are the Trophy Generation. They consist of folks usually grouped in Gen-X and Millennial categories. Think of them as a prime example of Oprah's "you get a car" GIF. While they're tech savvy, they're also self-centered and need affirmation of their worth, embrace diversity, and are environmentally conscious.

These buyers entered the new car market starting in 1994 and were all in by 2004. They're not projected to completely leave the market until 2068. Their buying behavior equates their vehicle with their social status in life.

The brands they buy are largely aspirational and they look for high-tech features and aggressive design in a new vehicle. The Trophy Generation is more open to buying a new brand. They see the dealership experience as a key factor in determining loyalty. Their favorite brands are Land Rover, Audi, and Tesla.

Online Generation

Young woman sitting on the couch with cup of coffee using laptop The Online Generation will be buying cars from now until 2079.Photo by Getty Images

The Online Generation was born between 1989 and 1999. Their childhoods were defined by the Great Recession as much as the implementation of tech. They grew up in affluence but saw much of that halted when their parents had to slim down their expenditures.

These buyers entered the new car market starting in 2005 and were all in by 2015. They're not projected to completely leave the market until 2079.

These adults have their most precious possessions in the cloud. They're confident yet cautious and willing to put off buying a car so that they can have a life experience. Their favorite brands are, in Lindland's words, "Telsa, Tesla, and Tesla."

This is the type of buyers that Cadillac is targeting with there Cadillac Live showroom experience.

Generation App

11-year-old girl using her mobile phone while lying on sofa with her dogs Generation App's buying habits are still being developed.Photo by Getty Images

Generation App starts in 1999. The parents of Generation App buyers are mostly part of the Trophy Generation though some are the children of Boomers (hello, second and third marriages). Boomers treat these children like they are their friends while Gen-X parents are more traditional. The Trophy Generation is more free spirited and are described by Lindland as free range parents who include their children in their major life decisions.

The children and young adults Generation App have their entire lives in apps. They do their school work, manage their schedule, and conduct their social life entirely with the help of apps. They don't know life before smart phones (let alone cell phones), 9-1-1, the internet, social media, or Tesla. They're so young, they consider Steve Jobs to be a historical figure.

Though their automotive buying habits are just developing, having a diverse group of parents and living in a post-Great Recession world will inevitably impact their habits, according to Lindland. Their brand perceptions vary greatly. They don't remember the heyday of the Big Three.

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Subaru topped the list for brand loyalty for the second time in a row

Photo courtesy of Subaru of America, Inc.

There's little doubt that you know a “Ford guy" or a “Chevy man" slightly more quietly, there are people who won't even consider buying anything but a Toyota or Honda. Returning customers are the bread and butter of the auto industry.

Which brand has the most loyal customers? That's a question the J.D. Power 2020 U.S. Automotive Brand Loyalty Study explored.

"There are many factors that contribute to brand loyalty, ranging from the experience a customer has when purchasing the vehicle to how driving it makes them feel," said Tyson Jominy, vice president of data & analytics at J.D. Power. "Automakers are really focused on customer retention, as evidenced by the payment plans and incentives they've offered since the COVID-19 pandemic broke out. Many have gone above and beyond to offer customers financial assistance during a period of economic uncertainty, which does a lot to bolster consumer confidence in their chosen brand and repurchase it in the future."

To calculate the winner, J.D. Power calculates whether an owner purchased the same brand after trading in an existing vehicle on a new vehicle. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. The 2020 U.S. Automotive Brand Loyalty Study calculations are based on transaction data from June 2019 through May 2020 and include all model years traded in.

No. 32 - Fiat

Fiat 500 "One Shot" docufilm still shots Photo courtesy of FCA US LLC

Fiat sells just five models in the U.S., but they haven't sold through their 2019 inventory yet. The stable includes the Fiat 500, 500X, 500L, 124 Spider (it's best-selling model), and 500E.

No. 31 - Chrysler

2020 Chrysler Pacifica

Photo courtesy of FCA US LLC

The Chrysler lineup is quite slim these days, but the brand did expand its offerings a bit for 2020 and 2021. They still sell the 300 sedan and the Pacifica minivan. Now, the company also sells a low-cost version of the Pacifica under the Voyagernameplate.

No. 30 - Dodge

2020 Dodge Charger SRT

Photo courtesy of FCA US LLC

Dodge doesn't make many vehicles, and they've been around without too many modifications over the years though there have been Widebody variants brought to the table in recent years. The current Dodge lineup includes the Journey and Durango SUVs, Grand Caravan minivan, and Charger and Challenger cars.

No. 29 - Jaguar

Jaguar F-Type

Photo courtesy of Jaguar

Jaguar's F-Pace and E-Pace make up the entirety of its SUV roster. The I-PACE is the company's all-electric crossover, the F-Type is the sports car, and the XE, XF, and XJare the available sedans.

No. 28 - MINI

2021 Mini Countryman

Photo courtesy of MINI

MINI sells its signature Cooper model in two- and four-door hardtop varieties with several grades to choose from per model. There's also the Countryman, which is more like a crossover, and the Clubman. MINI also offers a few convertible versions of its models.

No. 27 - Mitsubishi

2020 Mitsubishi Photo courtesy of Mitsubishi Motors

Mitsubishi sells just a few models in the U.S., the Outlander, Outlander Sport, Outlander PHEV, Mirage, and Eclipse Cross.

No. 26 - Buick

2019 Buick Regal Avenir Photo courtesy of Buick

Buick has gotten away from selling cars in the U.S. and now has four SUV models in its lineup including the Encore, Encore GX, Envision, and Enclave. The Encore GX is new for 2020. Don't let the name fool you, it's a completely different vehicle than the smaller Encore.

No. 25 - Infiniti

2020 Infiniti QX60

​Photo courtesy of Infiniti Motors

Infiniti is in the middle of a brand makeover. It still sells the Q50 and Q60 cars as well as the QX50, QX60, and QX80 SUVs. Most of those models received upgrades for 2020. The launch of the new QX55 SUV is slated for later this year. The QX60 will launch as a 2021 model next year and then there's a few more things up the company's sleeves.

No. 24 - Maserati

2021 Maserati Ghibli Hybrid Photo courtesy of Maserati

Maserati sells just a few models in the U.S. - the Quattroporte, Levante, GranTurismo, and Ghibli. The Ghibli Hybrid was just introduced and the automaker is planning a complete lineup revitalization in the coming years.

No. 23 - Cadillac

2021 Cadillac Escalade Photo courtesy of Cadillac

Cadillac has also changed up its lineup in a big way over the last year. It now includes the CT4 and CT5 sedans as well as the XT4 and XT5 SUVs. The Escalade is getting a complete redo for 2021 and the CT6 will be discontinued.

No. 22 - Lincoln

2020 Lincoln Corsair

Photo courtesy of Lincoln Motor Company​

If you can't remember the names of the vehicles in the Lincoln lineup, you're not alone. The company recently renamed and redesigned most of their SUVs while also introducing a new one to the mix. The MKC became the Corsair and the MKX is now the Nautilus. There's now the Aviator, and the Navigator remains the flagship. And don't forget about the Continental and MKZ!

No. 21 - Volvo

2021 Volvo XC40

Photo courtesy of Volvo Car USA

Compared to other automakers, the Volvo lineup is rather slim. They offer the XC90, XC60, and XC40 SUVs as well as the S90 and S60 sedans and V90, V90 Cross Country, V60, and V60 Cross Country wagons. Several of the models come in hybrid form.

No. 20 - Acura

2020 Acura RDX

Photo courtesy of Acura

Acura's lineup is in the middle of a complete redesign. It sells the ILX, TLX, RDX, and MDX. The company just announced that the RDX will no longer be sold in the U.S. and that they've completely redesigned the TLX for 2021 including a new Type Svariant.

No. 19 - GMC

2020 GMC Acadia AT4

Photo courtesy of GM

GMC's lineup is small but mighty. Buyers are flocking to the premium brand, buying up its Terrain, Acadia, and Yukon SUVs as well as its Canyon, Sierra 1500, and Sierra HD trucks.

No. 18 - Land Rover

Range Rover Sport SVR Media Drive, March 2018 JLR Global PR

Land Rover just launched the 2020 Defender. It joins the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Discovery, and Discovery Sport in the British automaker's lineup.

No. 17 - Mazda

2020 Mazda Mazda3 Photo courtesy of Mazda North American Operations

Mazda doesn't sell many vehicles in the U.S., but its lineup is competitive and includes Mazda3 and Mazda6 sedans, the MX-5 Miata, and four SUVs: CX-3, CX-30, CX-5, and CX-9.

No. 16 - Jeep

2020 Jeep Wrangler Photo courtesy of Fiat Chrysler Automobiles N.V.

Jeep now sells a diversified portfolio of SUVs including the Renegade, Compass, Cherokee, Grand Cherokee, and Wrangler. The Gladiator has made a statement as the company's truck option. A new Grand Cherokee should be out later this year and look for the forthcoming Wagoneer down the pipeline.

No. 15 - Volkswagen

Volkswagen Photo courtesy of Volkswagen AG

Volkswagen's U.S. lineup is small, but much of it is made in the U.S.A. There's Jetta, Jetta GLI, Passat, and Arteon cars as well as Tiguan, Atlas Cross Sport, and AtlasSUVs. If a wagon is more your style, you can get a Golf SportWagen or a Golf Alltrack. The Beetle, Golf, Golf GTI, and Golf R are also still on sale.

No. 14 - Nissan

2022 Nissan Ariya

Photo courtesy of Nissan Motor Company

Nissan has a wide variety of models to choose from. Its Versa, Sentra, and Altima cars have all be redesigned over the last two years. The Maxima got a solid mid-cycle refresh. On the SUV side of things, the Kicks, Rogue Sport, Rogue, Pathfinder, and Armada all remain options. Nissan plans to launch new versions of most of those in the next two years. The Frontier has a new engine for 2020 and will be all-new for 2021. The Titan has also undergone a significant upgrade.

No. 13 - Audi

2021 Audi Q5

Photo courtesy of Audi AG

Audi has had a big year revamping its lineup and adding the E-Tron all-electric SUV and additional variants of its most popular models.

The Audi cars lineup now includes: A3, S3, RS 3, A4, S4, A5Sportback, S5 Sportback, RS 5 Sportback, A6, S6, A7, S7, RS 7, A8, S8, A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet, TT Coupe, TTS Coupe, TT RS Coupe, TT Roadster, R8, R8 Spyder, A4 Allroad, A6 Allroad, and RS 6 Avant.

The roster of SUVs includes: Q3, Q5, SQ5, Q7, SQ7, Q8, SQ8, and RS Q8.

The aforementioned E-Tron SUV is joined by the E-Tron Sportback in the Audi EV stable.

No. 12 - Porsche

Porsche 911 Targa 4S Heritage Design Edition Photo courtesy of Porsche

Porsche doesn't make as many vehicles as some automakers each year, but they're still plagued by problems similar to what you'll find in a mass market car. The Porsche lineup includes the 718, 911, Taycan, Panamera, Macan, and Cayenne. Each of those has multiple variants - the 911 alone has 22 different models.

No. 11 - BMW

2020 BMW 3 Series Photo courtesy of BMW

Visiting the BMW lineup is like going to Baskin Robbins. There are a wide variety of flavors to suit nearly every palette. the list of SUVs includes the X1, X2, X3, X4, X5, X6, and X7. There's the 2, 3, 4, 5, 7, and 8 Series sedans and coupes. There are M and cabriolet variants of most of the cars. BMW also sells the new Z4 as well as the i3 and i8 electric vehicles.

No. 10 - Hyundai

2021 Hyundai Palisade Calligraphy Photo courtesy of Hyundai Motor America

If you've overlooked Hyundais lately, it's time to look closer. The company's lineup is diverse and offers a high-quality portfolio of desirable products from the Veloster, Accent, Elantra, and Sonata cars to the Venue, Kona, Tucson, Santa Fe, and PalisadeSUVs. Most of those models are getting a full redesign or a refresh for 2020.

No. 9 - Mercedes-Benz

2021 Mercedes-AMG E 63 S Photo courtesy of Mercedes-Benz

The Mercedes-Benz stable is nearly full, not just with a wide variety of models, but a slew of engine options to choose from once you pick the car or SUV you're after.

In the U.S., the automaker sells the A-, C-, E-, and S-Class sedans. There's also the Mercedes-Maybach sedan line and the E-Clas wagon. The CLA, C-Class, E-Class, CLS, S-Class, and Mercedes-AMG GT (two- and four-door) all have coupe variants.

There are C-, E-, and S-Class cabriolets as well as the SLC and SL roadster and a convertible version of the Mercedes-AMG GT.

As for SUVs, the lineup includes the GLA, GLB, GLC, GLE, GLS, and G-Class. Mercedes offers coupe versions of the GLC and GLE.

No. 8 - Lexus

2021 Lexus LS

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

The Lexus lineup has been rather stagnant lately (with the exception of the ES) but that's about to change. The company just showed off a redesigned IS, and a number of SUV upgrades look to be in the pipeline. Lexus still sells the RC and LS cars.

No. 7 - Chevrolet

2022 Chevrolet Traverse Photo courtesy of Chevrolet

Chevrolet's lineup is undergoing a redo. The Sonic, Spark, Malibu, and Impala cars may be available on dealer lots now, but most won't make it another model year. The Bolt EV, Trax, and Blazer are sticking around. Chevy's Camaro and Corvette are still sports car options (the 'Vette was just redesigned).

The company has introduced the Trailblazer, refreshed the Equinox, and plans to bring the new Tahoe and Suburban to market this year. The Colorado will undergo a refresh for 2021 and the Silveradoand Silverado HD have been recently redesigned.

No. 6 - Kia

2021 Kia Rio

Photo courtesy of Kia Motors

The Kia lineup is more diverse than it has ever been. The company now offers the Rio, Forte, Optima, Stinger, Cadenza, and K900 sedans as well as a roster of other models including the Soul, Seltos, Sportage, Niro, Sorento, Telluride, and Sedona. The automaker recently debuted redesigned versions of the Optima/K5, Sorento, and Sedona.

No. 5 - Ford

2019 Ford F-150 Raptor

Photo courtesy of Ford Motor Company

Ford recently slimmed their lineup as the company's focused shifted toward next-gen models. Still, there's a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.

No. 4 - RAM

2020 Ram 1500 Built to Serve Edition Photo courtesy of FCA US LLC

Ram sells just two models, the Ram 1500 and Ram HD trucks. The 1500 has recently been redesigned and the Ram HD models underwent a refresh. Word on the street is that a midsize truck could soon join the ranks.

No. 3 - Honda

2019 Honda Passport Photo courtesy of American Honda Motor Mfg. Inc.

The Honda lineup now include the CR-V Hybrid. It also has the Civic, Accord, Ridgeline, Passport, Pilot, CR-V, Insight, and HR-V. The Honda Odyssey minivan is getting a facelift for the 2021 model year. Look for a redesigned Pilot to debut soon as well.

No. 2 - Toyota

2020 Toyota Tacoma Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Toyota delivers a lot of what customers are looking for. Its lineup includes the Yaris, 86, Supra, Corolla, Camry, and Avalon cars as well as the CH-R, RAV4, Highlander, Land Cruiser, and Sequoia. The company also sells the Tacoma and Tundra trucks. They recently announced that they would be selling a plug-in version of the RAV4 and bringing back the Venza nameplate for 2021.

No. 1 - Subaru

Subaru Crosstrek Photo courtesy of Subaru of America Inc.

Subaru introduced new Forester, Legacy, and Outback models in the last 18 months. They've also added the Ascent three-row SUV to their lineup and are gearing up to launch a refreshed Crosstrek. The WRX and BRZ are also slated to be made over sooner rather than later.

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The 2020 Santa Fe is just one of the SUV offerings Hyundai sells in the U.S.

Photo courtesy of Hyundai Motor America

In recent years, Hyundai has added three SUVs to its lineup and is currently developing their next utility vehicle. They've also refreshed the Tucson, modified the Santa Fe to become a strictly two-row SUV, and began selling the Nexo hydrogen-fuel cell vehicle in the U.S. Hyundai is now selling the Kona in an electric vehicle format as the Kona EV.

Scroll down to see them all.

2020 Hyundai Venue

Photo courtesy of Hyundai Motor America

The Hyundai Venue is the smallest SUV in the automaker's lineup. It fits below the Palisade, Nexo, Santa Fe, Tucson and Kona. The Venue is considered a subcompact SUV.

The Venue comes in three trim levels: SE, SEL, and Denim. The Venue SE starts at $16,350 and Venue SEL starts at $18,250. Hyundai's top-tier Venue Denim model goes for $21,050.

It is powered by a 1.6-liter four-cylinder engine that delivers 121 horsepower and 113 pound-feet of torque. The engine comes mated to a six-speed manual transmission as standard and a continuously variable automatic transmission is available. Models with the CVT are the most fuel efficient.

Hyundai does not offer the Venue with front-wheel drive.

The interior of the Venue focuses on passenger space rather than cargo space. It comfortably seats two adults up front but legroom is a little short in the back seat.

Cloth upholstery, an 8-inch touch screen, four speakers, HD Radio, a USB port, Bluetooth, Apple CarPlay, and Android Auto are standard. Buyers can add a sunroof, automatic climate control, push-button start, satellite radio, a second USB port, more speakers, and navigation for an added fee.

The 2020 Hyundai Venue is on sale now.

2020 Hyundai Kona

Photo courtesy of Hyundai Motor America

The subcompact Hyundai Kona was much heralded when it debuted in 2018 as a desirable combination of the features and equipment buyers are looking for at the right price. Three model years in, the comments hold up.

The 2020 Hyundai Kona fits above the Venue and below the Tucson, Santa Fe, NEXO, and Palisade in the automaker's lineup. It is sold in five trim levels: SE, SEL, SEL Plus, Limited, and Ultimate. The Kona SE starts at $20,300 and the Kona Ultimate starts at $27,950.

It comes standard with a 147-horsepower 2.0-liter four-cylinder engine that is paired with a six-speed automatic transmission. A more powerful 175-horsepower 1.6-liter turbocharged four-cylinder is available. That engine is mated to a seven-speed automatic transmission. Both engines achieve 30 mpg combined.

Hyundai offers the Kona with all-wheel drive (front-wheel drive is standard) and a Sport mode, which adds a noticeable amount of spunk to the car's acceleration.

The five-seater Kona has standard cloth upholstery. There's more second-row legroom in the Kona than in the Venue, but it's still short on cargo space, which is common in its segment.

The SUV comes standard with a 7-inch touch screen, Apple CarPlay, Android Auto, a six-speaker stereo system, two USB ports, Bluetooth, and remote keyless entry. The long list of available features includes an 8-inch touch screen, navigation, satellite radio, wireless device charging, a head-up display, automatic climate control, remote keyless entry, a sunroof, and an eight-speaker sound system.

Each Kona comes standard with a rearview camera, forward collision warning, lane keep assist, and a driver attention monitor. Available upgrades to that list include blind spot monitoring, rear cross traffic alert, rear parking sensors, pedestrian detection, automatic high beams, and adaptive cruise control.

2020 Hyundai Kona EV

Photo courtesy of Hyundai Motor America

The Hyundai Kona EV was only introduced for the 2019 model year. It has many pluses, but it is pricey, like many other electric vehicles.

Hyundai offers the Kona EV in three trim levels: SEL, Limited, and Ultimate. Pricing on the Kona EV SEL starts at $37,190 and the top-tier Kona EV Ultimate goes for $45,400. Buyers may qualify for a tax credit.

The SUV has a 258-mile range. It is powered by a 201-horsepower electric motor that is paired with a single-speed transmission. The model gets 132 MPGe in the city and 108 MPGe on the highway.

The battery takes 9.5 hours to charge using a 240-volt/Level II outlet. Using a DC fast charger, the SUV can get up to 80 percent of its range back in 50 minutes.

Hyundai has equipped the model with a list of standard equipment that is typical of a mid-grade or higher subcompact SUV including automatic climate control, a 7-inch touch screen, satellite radio, HD Radio, Apple CarPlay, Android Auto, push-button start, keyless entry, a six-speaker stereo, and navigation.

2020 Hyundai Tucson

Photo courtesy of Hyundai Motor America

The Hyundai Tucson is a more premium take on the Hyundai Santa Fe in its top-tier trim levels. Since the reconfiguration of the Santa Fe, the two are both two-row SUVs. The Tucson is larger than the Venue and Kona but smaller than the Palisade.

For the 2020 model year, Hyundai sells the Tucson in six trim levels: SE, SEL, SEL Plus, Sport, Limited, and Ultimate. The Tucson SE starts at $23,550 and the top-tier Tucson Ultimate starts at $31,900.

It comes standard with a 161-horsepower 2.0-liter four-cylinder engine and a 181-horsepower 2.4-liter four-cylinder power plant is available. Both engines are paired with a six-speed automatic transmission. All-wheel drive is available. Neither engine is particular fuel efficient when compared to others in the class.

The five-seater Tucson has more room for adults in the second row than the Venue and Kona and significantly more cargo space. The compact SUV comes standard with cloth upholstery but finer materials are available in higher trim levels.

Hyundai has given the Tucson the same list of standard equipment as the Kona: a 7-inch infotainment touch screen, Android Auto, Apple CarPlay, Bluetooth, USB ports, and a six-speaker audio system. The available features list is similar too with a panoramic sunroof replacing the Kona's standard size one and dual-zone automatic climate control replacing single-zone automatic climate control.

The Tucson has a longer list of standard safety technology than the Kona and Venue, befitting its higher price tag.

2020 Hyundai Santa Fe

Photo courtesy of Hyundai Motor America

The Hyundai Santa Fe is now a two-row SUV that offers a lot of bang for the buck. The five-passenger SUV is sold in five trim levels: SE, SEL, SEL 2.0T, Limited, and Limited 2.0T. Hyundai prices the base model Santa Fe SE at $21,125. The highest grade Santa Fe goes for $36,475.

The base model is powered by a 185-horsepower 2.4-liter four-cylinder engine. Buyers can opt for a 235-horsepower, turbocharged 2.0-liter four-cylinder power plant. Both engines are paired with an eight-speed automatic transmission. The engines get 23 and 25 mpg combined, respectively.

Hyundai has given the Santa Fe a good list of standard features (keyless entry, 7-inch infotainment system, four USB ports, Apple CarPlay, and Android Auto) and a list of options that includes an 8-inch infotainment system, dual-zone automatic climate control, a 12-speaker sound system, navigation, wireless device charging, satellite radio, keyless entry, and a panoramic sunroof.

The model offers competitive passenger and cargo space, as well as an extended warranty for every grade.

2020 Hyundai Nexo

Photo courtesy of Hyundai Motor America

The Hyundai Nexo is the automaker's hydrogen fuel-cell SUV. It is about the same size as the Santa Fe and Tucson and has two rows of passenger space. Hyundai sells the model in two trim levels: Blue and Limited.

The SUV uses a hydrogen fuel cell, lithium-ion battery, and electric motor to propel the vehicle down the road. Its powertrain delivers 161 horsepower and 291 pound-feet of torque, which helps move the heavy model down the road with ease.

The front-wheel drive model has three drive modes: Comfort, Eco, and Eco+. It gets 57-61 MPGe depending on the trim level and has a maximum driving range of 380 miles.

Like other Hyundais, the SUV has a long list of standard equipment including heated outside mirrors, privacy glass, leatherette upholstery, eight-way power-adjustable driver's seat, heated front seats, six-way power-adjustable passenger seat, a 12.3-inch infotainment touch screen, navigation, satellite radio, Android Auto, Apple CarPlay, USB ports, wireless device charging, automatic climate control, leather-wrapped and heated steering wheel, and a luggage screen.

The 2020 Hyundai Nexo starts at $58,735 but it is only available in select states.

2020 Hyundai Palisade

2020 Hyundai Palisade

Photo courtesy of Hyundai Motor America

The three-row Hyundai Palisade is a new SUV for the 2020 model year. It has much of the same equipment as the 2020 Kia Telluride, but it's looks are a completely different experience.

Hyundai sells the model in three trim levels: SE, SEL, and Limited.

The Palisade is a front-wheel drive SUV that is powered by a 291-horsepower 3.8-liter V6 engine that is paired with an eight-speed automatic transmission. It is available in all-wheel drive and has five drive modes: Eco, Comfort, Sport, Snow (AWD only), and Smart. It has average fuel efficiency.

Hyundai has given the Palisade standard cloth upholstery, a 12.3-inch digital instrument cluster, an 8-inch infotainment touch screen, Apple CarPlay, Android Auto, and five USB ports. Dual-zone automatic climate control, keyless entry, a sunroof, 10.25-inch infotainment touch screen, and additional USB ports are among the available features.

The 2020 Hyundai Palisade starts at $31,775.

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