Super Bowl LV

General Motors teases Super Bowl ads by asking 'Why does Will Farrell hate Norway?'

Will Farrell stars in GM's Super Bowl LV commercial, helping the brand make its case for electrified vehicles.

Photo courtesy of General Motors

Most automakers have dropped out of the Super Bowl advertising game this year citing one reason or another. Where they left off, General Motors is picking up.

The Detroit-based automaker has released a series of teasers regarding their plans for the big game. Each stars Saturday Night Live veteran and bonafide movie star Will Farrell ranting, raving, and scheming in various ways to showcase his hatred for Norway.

Norwegian History | Big Game Teaser | General Motors

Pizza Coupon | Big Game Teaser | General Motors

Knock, Knock. It's America. | Big Game Teaser | General Motors

Surely this has nothing to with the fact that Farrell's wife, Viveca Paulin, is a native of Norway's neighbor Sweden. The Farrell family even owns a home in Gnesta, southwest of Stockholm. It's more than likely that the reason Farrell hates Norway is because electric vehicle adoption rates are so high.

What? In 2020, battery electric vehicles (BEVs) represented 54 percent of the market share in Norway, up from 42 percent in 2019. Norway has set the goal of becoming the First Nation to end the sale of petrol and diesel cars by 2025. Norway also exempts fully electric vehicles from taxes traditionally imposed on models that rely on fossil fuels.

Norway, however, represents a relatively small market. There were just 141,412 new car sales there in 2020. Ford sells more F-150s in one quarte in the U.S. than that.

General Motors is heavily invested in a nearly all-electric future. They have 30 electric vehicles slated to arrive by 2025, some of which we've already seen, and recently made it known that they will attempt to go carbon neutral by 2040.

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No, it didn't snow in June.

GMC

Testing trucks is always fun. Well, to be honest, testing any vehicle is fun and is absolutely a privilege, but I absolutely love putting trucks through their paces. My most recent tester was the 2021 GMC Sierra 1500 AT4, a factory off-road model with style and substance. Let's take a look at what makes it tick.

Off-Road-Ready Truck With a Stout Powertrain

Key upgrades here include a two-inch factory lift kit with Rancho Monotube Shocks, Goodyear Mud-Terrain tires mounted on 20-inch wheels, a two-speed automatic transfer case, and a traction select system with off-road and towing settings.

The net effect of all that gear is impressive. The AT4 rides as smoothly as many crossovers and maneuvers with relative ease for a truck its size. In town, there's little distinction in driving manners between this beefy off-road pickup truck and most family haulers, as long as being taller than nearly everyone else in traffic is ok with you. The truck handles well, and exhibits little instability over bumps at speed, which is a common challenge with pickup trucks and off-road vehicles.

My test truck was equipped with the optional 3.0-liter Duramax turbodiesel and a ten-speed automatic gearbox. With 277 horsepower and a stout 460 pound-feet of torque, it's the perfect companion for a truck meant to climb over and out of gnarly obstacles on the trails. In daily driving scenarios, the engine is quiet and refined, and shows little of the rattly, noisy diesel sound many people expect from the engines. With plenty of torque on tap, the AT4 feels somewhat lively, and is able to navigate traffic with ease. Reaching highway speeds and passing once there is also a breeze, and the truck remains surprisingly peaceful on the interstate.

Comfy Interior and Useful Bed Features

Inside, my test truck came equipped with leather upholstery and optional heated/cooled front seats. We had a rare heat wave in Maine during my week with the truck, and its powerful air conditioning combined with the cooled seats to create a much-needed oasis for this rare brutal week in northern New England. The front seats are wide and well-padded, but I found myself shuffling around, wanting more in the way of hip and thigh support. There's a tendency to slide to one side of the seat and stay there, which could easily be solved with a bit more bolstering on both the seat back and bottom.


2021 GMC Sierra AT4 The Sierra's cabin is comfortable and well-made.GMC


As all of my vehicle testing adventures do, the week with the AT4 involved plenty of kid transport. The full-size pickup's back seat is wide and flat, which makes it ideal for installing car seats, but I can't imagine that it'd be extremely supportive for an adult over a long-haul trip. The truck's lift means it's hard for kids to climb in, but they had a fun time trying. The novelty may wear thin over time, but it lasted for the week we had the AT4. Once inside, the kids (and anyone else in the back seat) had their own air conditioning vents and plenty of room to stretch out in their booster seats.

Normally, a truck bed would be an afterthought in a review, but GMC has gone to lengths to make its bed a standout. The Carbon Pro composite bed material is tough, as in there's no need to worry about throwing whatever you want into the bed tough. I hauled over 100 30-pound patio paver blocks over the course of a few trips, and never felt the need to add extra protection to the bed after the first trip. I tossed an old rug and some flat cardboard to protect the bed at first, but it proved to be as stout as GMC claims. Adding functionality is the MultiPro tailgate, which offers several options for steps and different cargo hauling situations. It makes an excellent step, and when the center section is folded down, it opens up much more access to the bed when standing on the ground. My tester also had an optional Bluetooth speaker system built right into the step system, which would make for an awesome camping or beach party.

Tech-Heavy Cabin

In terms of tech, the Sierra AT4 is up to speed but nothing to write home about. Its optional 8.0-inch touchscreen runs wireless Apple CarPlay and Android Auto with an option for wired connections. There's also Bluetooth, SiriusXM Radio, and more. It's a cohesive system that is easy to use and intuitive, made even easier by clever behind-the-steering-wheel-mounted controls that allow volume and track adjustments. My truck also had an optional head-up display, which unsurprisingly is extremely difficult to see with polarized sunglasses. This is a common issue not unique to GMC, and could be solved by switching to non-polarized glasses.


2021 GMC Sierra AT4 The MultiPro tailgate adds ultimate functionality.GMC


Most advanced safety equipment is optional, and when I say most, I mean all. The Sierra AT4, and all Sierras for that matter, is available with automatic emergency braking, a bed-view camera system, forward collision alerts, front pedestrian braking, a front/rear parking assist system, blind spot monitoring, lane keep assist, lane departure warnings, and more. While I get the need to differentiate models with various features, the lack of some of these safety items is hard to swallow at nearly $60,000.

Bottom Line

I tend to become infatuated with full-size pickup trucks while I have them in for testing, but that feeling typically fades after a while. The Sierra AT4 was a little different. The diesel engine and comfortable interior make for a supremely daily-drivable pickup truck, and the Carbon Pro bed with multi-function tailgate makes a strong case for the GMC. Ultimately, it's too much truck for me, but it's a solid choice for those that can put it to work.

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General Motors and Lockheed Martin will design a prototype of a vehicle that's capable of traversing Mars.

Photo courtesy of General Motors

Toyota and Hyundai aren't the only automakers getting into the extra terrestrial mobility game. A new partnership between Lockheed Martin and General Motors will develop the next generation of lunar vehicles to transport astronauts to the surface of the Moon.

NASA's Artemis program has plans to send Americans back to the moon. Like the military did when they asked for an off-road-worthy transport vehicle for combat support use in the early 1940s, NASA is asking the automotive and aeronautics industry to develop a Lunar Terrain Vehicle (LTV) to enable astronauts to explore the lunar surface father than ever before. The Apollo rovers only ventured 4.7 miles.

Lockheed Martin brings a 50-year history of working with NASA on a variety of deep-space human and robotic spacecraft, such as NASA's Orion exploration-class spaceship for Artemis, to the table. The company's crafts and systems have been to every planet in the solar system.

Lockheed Martin General Motors Partner to Develop Next-Generation Lunar Rover www.youtube.com

"This alliance brings together powerhouse innovation from both companies to make a transformative class of vehicles," said Rick Ambrose, executive vice president, Lockheed Martin Space. "Surface mobility is critical to enable and sustain long-term exploration of the lunar surface. These next-generation rovers will dramatically extend the range of astronauts as they perform high-priority science investigation on the Moon that will ultimately impact humanity's understanding of our place in the solar system."

General Motors, which first worked with NASA during the Apollo missions and helped develop the Apollo Lunar Roving Vehicle (LRV), that was used on Apollo 15-17 missions, is bringing its electric battery and autonomous vehicle technology know-how to the partnership.

"General Motors made history by applying advanced technologies and engineering to support the Lunar Rover Vehicle that the Apollo 15 astronauts drove on the Moon," said Alan Wexler, senior vice president of Innovation and Growth at General Motors. "Working together with Lockheed Martin and their deep-space exploration expertise, we plan to support American astronauts on the Moon once again."

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