Super Bowl LV

General Motors teases Super Bowl ads by asking 'Why does Will Farrell hate Norway?'

Will Farrell stars in GM's Super Bowl LV commercial, helping the brand make its case for electrified vehicles.

Photo courtesy of General Motors

Most automakers have dropped out of the Super Bowl advertising game this year citing one reason or another. Where they left off, General Motors is picking up.

The Detroit-based automaker has released a series of teasers regarding their plans for the big game. Each stars Saturday Night Live veteran and bonafide movie star Will Farrell ranting, raving, and scheming in various ways to showcase his hatred for Norway.

Norwegian History | Big Game Teaser | General Motors

Pizza Coupon | Big Game Teaser | General Motors

Knock, Knock. It's America. | Big Game Teaser | General Motors

Surely this has nothing to with the fact that Farrell's wife, Viveca Paulin, is a native of Norway's neighbor Sweden. The Farrell family even owns a home in Gnesta, southwest of Stockholm. It's more than likely that the reason Farrell hates Norway is because electric vehicle adoption rates are so high.

What? In 2020, battery electric vehicles (BEVs) represented 54 percent of the market share in Norway, up from 42 percent in 2019. Norway has set the goal of becoming the First Nation to end the sale of petrol and diesel cars by 2025. Norway also exempts fully electric vehicles from taxes traditionally imposed on models that rely on fossil fuels.

Norway, however, represents a relatively small market. There were just 141,412 new car sales there in 2020. Ford sells more F-150s in one quarte in the U.S. than that.

General Motors is heavily invested in a nearly all-electric future. They have 30 electric vehicles slated to arrive by 2025, some of which we've already seen, and recently made it known that they will attempt to go carbon neutral by 2040.

Trending News

 
 

New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

Trending News

 
 

An Infiniti Q60 drifts at Yokohama Harbor.

Photo courtesy of Infiniti

A new film showcases the drifting capabilities of a heavily modified Infiniti Q60. The coupe currently competes in the domestic top-tier drift championship in Japan even though the sports coupe is not sold there.

Before reaching the docks in Japan, the car was heavily modified having started its journey in America. The car was built to show off renowned restoration specialist Tatsuhiro Shibata's passion for the Infiniti brand.

The video features Shibata and his driver, Koudai Sobagiri putting the The hand-built model to the test and showing off near Infiniti's world headquarters in Yokohama, Japan. The closed course near Yokohama Harbor served as the set.

"In my eyes, the Q60 was the best looking of (the Infiniti lineup), but they didn't sell any in Japan. So we had to go to the U.S. to find one," Shibata says. "It's simple; I just wanted a good-looking racing car."

Tatsuhiro Shibata's Infiniti Q60

Photo courtesy of Infiniti

1 / 14

This isn't the first time that Shibata has imported an Infiniti to Japan. His passion has led him to do so for the last decade. Shibata is not directly affiliated with Infiniti.

Following the film, Infiniti plans to release an exclusive behind-the-scenes look at the film and the Shibata Infiniti Q60. An exclusive story about Shibata's workshop, Sobagiri's path to drifting, and more will be released along with the behind-the-scenes film.

1,000HP INFINITI Q60: Drifting at the Docks www.youtube.com

The release of the film comes as Infiniti is playing catch up with much of their business plans. Amid falling sales and the COVID-19 pandemic, plans for two new models to be introduced had to be push to 2021 including the 2022 Infiniti QX55 and the forthcoming redesigned QX60.

Trending News