Super Bowl LV

General Motors teases Super Bowl ads by asking 'Why does Will Farrell hate Norway?'

Will Farrell stars in GM's Super Bowl LV commercial, helping the brand make its case for electrified vehicles.

Photo courtesy of General Motors

Most automakers have dropped out of the Super Bowl advertising game this year citing one reason or another. Where they left off, General Motors is picking up.

The Detroit-based automaker has released a series of teasers regarding their plans for the big game. Each stars Saturday Night Live veteran and bonafide movie star Will Farrell ranting, raving, and scheming in various ways to showcase his hatred for Norway.

Norwegian History | Big Game Teaser | General Motors

Pizza Coupon | Big Game Teaser | General Motors

Knock, Knock. It's America. | Big Game Teaser | General Motors

Surely this has nothing to with the fact that Farrell's wife, Viveca Paulin, is a native of Norway's neighbor Sweden. The Farrell family even owns a home in Gnesta, southwest of Stockholm. It's more than likely that the reason Farrell hates Norway is because electric vehicle adoption rates are so high.

What? In 2020, battery electric vehicles (BEVs) represented 54 percent of the market share in Norway, up from 42 percent in 2019. Norway has set the goal of becoming the First Nation to end the sale of petrol and diesel cars by 2025. Norway also exempts fully electric vehicles from taxes traditionally imposed on models that rely on fossil fuels.

Norway, however, represents a relatively small market. There were just 141,412 new car sales there in 2020. Ford sells more F-150s in one quarte in the U.S. than that.

General Motors is heavily invested in a nearly all-electric future. They have 30 electric vehicles slated to arrive by 2025, some of which we've already seen, and recently made it known that they will attempt to go carbon neutral by 2040.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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