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GM taps Mapbox for new in-vehicle navigation solution called Maps+

Chris Teague

Chris Teague

The new Maps+ app will allow drivers to use a navigation system who had not previously purchased navigation.

General Motors is giving its vehicles a new navigation solution. Maps+, an in-vehicle, app-based way-finding program, will begin rolling out to approximately 900,000 model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021, starting on April 30.

“We know customers want an easy and convenient in-vehicle experience that improves over time,” said Santiago Chamorro, GM vice president of Global Connected Services. “We listened to customer feedback and developed a product that works seamlessly with our current infotainment systems and provides a highly personalized experience that will iterate throughout the lifetime of the vehicle.”

Maps+ was developed in partnership with Mapbox. The new app replaces navigation functionality in already-purchased vehicles that had purchased a navigation system. It provides navigation functionality to drivers of vehicles that did not opt for navigation at the onset.

The new application features Alexa build-in voice control that allows users to listen to music or podcasts using the system’s integrated audio apps. A search box allows users to find points of interest, shops, restaurants, parking, and more. There is also embedded speed alert, low fuel recognition, predictive keyboard entry, day and night modes, category shortcuts, rear-time traffic routing, and dynamic mapping capability.

“Our obsession is the driver,” said Peter Sirota, CEO of Mapbox. “The map is the canvas for providing the driver with a delightful, easy-to-use experience. From discovering new places to avoiding traffic on your commute to paying at the pump or the plug, Maps+ lays the foundation for an excellent navigation experience. We are excited to build upon this with GM to continue to drive adoption.”

GM and Mapbox are committed to continuing Maps+ post-launch, developing new features and improvements based on feedback and metrics.

Maps+ will be available on select vehicles through Connected Vehicle, Premium and App Access subscription plans. Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.

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