Personal hygiene and hygienic business practices are on the forefront of many minds as the world begins moving past the height of the COVID-19 pandemic. General Motors has announced an initiative for its dealerships that utilizes Centers for Disease Control and Prevention (CDC) guidelines as a roadmap for the operations of their businesses.
“With all of the uncertainty in today’s world, we know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” said Barry Engle, executive vice president and president, GM North America. “As a result, our engineering, service and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used or serviced vehicles.”
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Photo courtesy of Bomnin Automotive
Dealers who are enrolled the voluntary CLEARN program have agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities. The areas cleaned include high-traffic areas like showrooms and service windows and extends to the cleaning of new, used, and serviced customer vehicles.
How do you know if your dealer is CLEAN compliant? GM says that participating dealer will communicate their enrollment in the CLEAN initiative to customers through point-of-sale materials and other customer-facing messaging.
Additionally, many GM dealerships are participating in the company’s Shop. Click. Drive. shopping tool, which offers a simplified, digital way to shop for a new car to either purchase or lease. Buyers can pick their vehicle, trim level, and accessories online; choose warranty options; begin the financing process; and schedule delivery all without having to leave home.
GM, like other automakers, has been busy preparing to go back to work designing, engineering, and building vehicles. During the downtown, select company employees have been hard at work producing ventilators and face masks. They’ve also designed and tested personal protective equipment (PPE) that was created from materials usually found in Chevrolet, Buick, GMC, and Cadillac vehicles.
The company has also donated millions to charitable efforts that support the communities where their employees live, work, and play.
