Milestones

Hyundai's Hydrogen-powered vehicles have been around long enough to buy beer

It's been over 21 years since Hyundai began working on hydrogen fuel cell technology.

Photo courtesy of Hyundai Motor Group

The year was 1998. America was learning the lurid details of President Clinton's sex life in the Oval Office and Viagara was approved. Mark Maguire and Sammy Sosa battled for the single-season home run record and captivated the country. Later that year, John Glenn would return to space.

That's the same year that Hyundai Motor Group began developing Fuel Cell Electric Vehicle (FCEV) technology, establishing a dedicated research team. The project, in collaboration with United Technologies Corporation (UTC) was dubbed "Project Mercury" (whether of not that is because of John Glenn's affiliation with the Mercury Seven or just a coincidence has yet to be confirmed).

How Fuel Cell Vehicles Work | Nexo | Hyundai www.youtube.com

That project developed a number of vehicles of increasing capability until it ended with the Mercury II, which was developed on the JM Tucson platform with an 80 kW fuel cell system, 337 km range and the ability to start from temperatures as low as -20°C.

Polaris

In conjunction with the Korean Government's G7 Project, which recognized a need for Korea to develop scientific and technological intellectual property of its own lessening its reliance on other countries and establishing itself as an authority, Hyundai launched the Polaris project. That project led Hyundai to independently develop complete fuel cell systems. The Polaris II had an an output of 80 kW and a range of 370 km.

Hydrogen transportation at the 2006 World Cup

Hyundai hydrogen bus

Photo courtesy of Hyundai Motor Group

In 2005, Hyundai had developed its first fuel cell bus with a 160 kW fuel cell system and an operating range of 380 km. The company used the bus to transport attendees of the 2006 FIFA World Cup in Germany. This marked the first time a Hyundai bus was certified for use on European roads.

2007 Tucson FCEV

Hyundai Tucson FCEV

Photo courtesy of Hyundai Motor Group

Years before it started in on FCEV tech, Hyundai started in-house electric vehicle (EV) research. The 2007 Tucson FCEV (shown above) unified the efforts of both teams delivering an output of 100 kW and a range of 370 km. Two years later, the second generation of the fuel cell bus was introduced, offering 200 kW of power and a range of 380 km.

Eighteen years after the project began, it hit a significant milestone. The accumulative distance covered by all Hyundai FCEVs in hit the two million km mark in 2010. That same year, the ix35 FCEV prototype was launched. Notably, the concept car used a 100 kW fuel cell system and 700 bar storage to produce a NEDC-certified 594 km range.

Hyundai Intrado

Hyundai Intrado Concept Car Photo courtesy of Hyundai Motor America

The Hyundai Intrado concept (shown above) debuted at the 2014 Geneva Motor Show showing how FCEVs could be used and adapted using advanced materials like high-strength steel and carbon fiber. It also showed off the evolved power of fuel cell technology offering a hybrid lithium-ion 36 kW battery, with a range of over 600 km.

One year later, Hyundai was selling ix35 fuel cells globally, including in the U.K. where 17 customers began driving FCEVs for daily use.

Hyundai FE Fuel Cell

Hyundai FE Fuel Cell Concept Car SUV Photo courtesy of Hyundai Motor America

By 2017 the FE Fuel Cell concept (shown above) was making its debut at the Geneva Motor Show. It was longer, lower, and wider than the ix35. It also featured new drivetrain technology including a fuel cell stack that was 20 percent lighter than its predecessor, but delivers 30 percent more range, bumping that number to over 800 km.

Welcome, Nexo

2018 Hyundai Nexo

Photo courtesy of Hyundai Motor Group

In 2018, Hyundai launched Nexo, the world's first production fuel cell SUV. In comparison to the ix35 Fuel Cell, Nexo offers a 25 percent faster acceleration rate, increased torque and 40 percent more range. Its 135 kW powertrain and three reinforced carbon fiber/plastic fuel tanks allow Nexo to deliver a range of 665 km.

Fuel Cell Vision 2030 was announced following the launch of Nexo, upping the company's commitment to hydrogen. Hyundai Motor Group has committed to boost annual fuel-cell system production capacity to 700,000 units by 2030 and explore opportunities to expand the possible usage of fuel cells, including in industrial settings.

Rimac investment

In May 2019, the Hyundai Motor Group announced an investment of €80 million in Rimac, the high-performance electric car company perhaps best known stateside as producing the Concept One car that "The Grand Tour" presenter Richard Hammond crashed and nearly died in. With this move, Hyundai joined Porsche, has a 15.5 percent stake in the company, in betting on the future.

Together, Hyundai and Rimac have been working closely together to develop prototypes for both an electric version of Hyundai's N brand mid-ship sports car and a high-performance fuel cell electric vehicle with the intent to bring them to market.

Hyundai Hydrogen Mobility

Last September, Hyundai Hydrogen Mobility, a joint venture between Hyundai Motor Company and H2 Energy, was born. The duo teamed up with Hydrospider, a venture to promote a green hydrogen ecosystem in Switzerland and other European countries. As part of this partnership, Hyundai Hydrogen Mobility plans to bring 1,600 Hyundai H2 Xcient Fuel Cell Electric Trucks to market. The truck features a new 190 kW hydrogen fuel cell system with two 95 kW fuel cell stacks connected in parallel. It delivers a single-fueling travel range of more than 400 km, with a fuel storage capacity of almost 35 kg of hydrogen.

Hyundai Generator

Hyundai showed that vehicles aren't the only application for fuel cell stacks, previewing the Hyundai Generator, a portable charging station for electric vehicles, at the 2019 Frankfurt Motor Show. The Hyundai Generator consists of two fuel cell stacks and combined hydrogen storage, giving the ability to charge two EVs simultaneously at high speed. Hyundai will be providing the Hyundai Generator as a recharging system for all the cars that are part of the eTCR (Electric Touring Car Racing) championship.

Hyundai and Audi

Hyundai isn't keeping all the FCEV tech to itself. They have recently partnered with Audi, which has allowed the manufacturers to share fuel cell technology developments with each other.

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Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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