Survey Says

New survey reveals truck owners more likely to give up coffee, alcohol before trucks

Ford commissioned a survey to find out how passionate truck owners are.

Photo courtesy of Ford Motor Company

What makes current truck owners so passionate? What do they want out of their future trucks? Ford recently commissioned a Penn Schoen Burland (PSB) survey of 2,000 current truck owners to find out.

Those surveyed ranged from construction workers to C-Suite executives, and everything in-between. Their ages were widespread as well. Persons aged 18 to 34 made up 27 percent of the respondents. Those over 65 years old and between 35 and 44 represented 17 percent while two decades worth of owners aged 45 to 64 made up the remaining 39 percent, split nearly evenly.

The Great American Truck Survey Photo courtesy of Ford Motor Company

Just 38 percent owned Ford trucks. Fifty-four percent were men and 46 percent were women.

PSB asked respondents which activities they would be willing to give up for a year before they would give up their truck. A whopping 82 percent said that they would give up a streaming service like Netflix, Hulu, or Disney+. Slightly less (79 percent) said they would say goodbye up alcohol while 71 percent would stop drinking coffee.

Less than half would be willing to stop using the phone (47 percent) or eating meat (44 percent). Even less would be willing to give up sex (38 percent).

The Great American Truck Survey Photo courtesy of Ford Motor Company

Of those surveyed, 25 percent said that they had given their truck a name, offering up the examples of Betty, Big Bertha, and Cognito. Fifteen percent of truck drivers have a tattoo of their truck or one related to their truck on their body.

According to the research, 94 percent of truck owners to help others.

Forty percent are excited about the idea of an electric pickup across the U.S. In California, that number is 62 percent.

Buyers are split pretty evenly on why they would purchase an electric pickup. Most (38 percent) want assurances that they won't have to compromise on power, capability, or functionality. Thirty-seven percent say they need enough places to charge and 35 percent say that they'd switch if the electric truck had lower projected maintenance costs.

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New plug-in hybrid SUV

2022 Jeep Grand Cherokee 4xe starts at $59,495

The Grand Cherokee 4xe is premium, inside and out.

Jeep/Stellantis

Last year, Jeep electrified the Wrangler, its most iconic model, with an innovative plug-in hybrid powertrain (PHEV). Not long after, the brand announced a similar version of the Grand Cherokee. The upscale electrified off-roader offers plenty of standard tech and features, solid safety equipment, and 25 miles of all-electric range. Today, Jeep announced pricing for the SUV, which will start arriving in dealers this spring.

2022 Jeep Grand Cherokee 4xe The 4xe powertrain delivers up to 25 miles of all electric range. Jeep/Stellantis

Pricing for the 4xe lineup starts at:

  • Grand Cherokee 4xe: $59,495
  • Grand Cherokee Trailhawk 4xe: $64,280
  • Grand Cherokee Overland 4xe: $67,555
  • Grand Cherokee Summit 4xe: $71,615
  • Grand Cherokee Summit Reserve 4xe: $76,095
The Grand Cherokee 4xe comes with a turbocharged 2.0-,item inline-four that combines with two electric motors for a total output of 375 horsepower and 470 pound-feet of torque. The 4xe powertrain includes plug-in hybrid technology, which enables all-electric driving. In the Grand Cherokee, there's up to 25 miles of electric range, which could enable a completely gas-free ownership experience for people with short commutes. Once the electric range is exhausted the vehicle functions like a normal hybrid, and the batteries must be recharged to replenish range.

2022 Jeep Grand Cherokee 4xe The Grand Cherokee joins the Wrangler 4xe in Jeep's electrified lineup.Jeep/Stellantis

Fortunately, the 4xe's premium starting price buys a premium SUV, even at the base level. Standard features include Capri leather upholstery, a 10.1-inch touchscreen and 10.25-inch passenger display. A dual-pane panoramic moonroof and heated power seats are also standard. A full suite of advanced safety systems come standard as well. All 4xe trims come with full-speed forward collision warnings, blind spot monitoring, rear cross-traffic alerts, adaptive cruise control, lane departure alerts, LED headlights, and more.

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The 2023 Sequoia is all-new and a huge improvement over its predecessor.

Toyota

The Toyota Tundra and Sequoia were two of the oldest vehicles on the market, but that's all different now. The new Tundra is already on the streets, and today Toyota released a load of specs and details on the all-new 2023 Sequoia. The full-size SUV gets a major update for the new model year with completely fresh styling, impressive new tech, and a powerful standard engine. We don't have pricing details yet, but Toyota says the 2023 Sequoia will be available starting in summer 2022.

2023 Toyota Sequoia In addition to new styling, the SUV gets a twin-turbo hybrid V6 powertrain and a load of updated tech.Toyota

Five trims of the Texas-built SUV will be offered: SR5, Limited, Platinum, TRD Pro, and Capstone. All 2023 Sequoia models get the impressive twin-turbo V6 hybrid i-Force Max engine from the all-new Tundra. It makes 437 horsepower and 583 pound-feet of torque, and sends it to the rear or all four wheels through a ten-speed automatic transmission. The powertrain delivers a max towing rating of up to 9,000 pounds, which is a solid number and a massive increase over the previous Sequoia.

Toyota offers automatic-leveling air suspension and adaptive suspension settings with modes for Comfort, Sport S+, and Custom. The Sport drive modes also improve throttle response and changes transmission shift points. The electric motor handles most propulsion duties below 18 mph, but after that the gas engine steps in. The motor is constantly involved when the truck is in Tow/Haul mode.

2023 Toyota Sequoia TRD Pro models get under-body cladding and beefier tires.Toyota

Similar to the high-end treatment given to the Tundra, Toyota will offer a Capstone trim for the new Sequoia that brings unique upholstery and trim materials, 22-inch chrome wheels, power side steps, American Walnut inlays, and more. That said, even the standard Sequoia SR5 offers plenty of standard gear. A 12.3-inch digital gauge cluster is standard, along with heated seats and more. An available Premium Package adds an enormous 14-inch infotainment display, power third-row seats, a hands-free liftgate, and additional power outlets.

Toyota Safety Sense 2.5 will also be standard for the SUV. The system includes a pre-collision system with pedestrian detection and daytime cyclist detection, adaptive cruise control, automatic high beams, and rear seat reminders. Blind spot monitoring with rear cross-traffic alerts is also standard.

2023 Toyota Sequoia The new Capstone trim is a super-plush trim with an interior rivaling those in many luxury brands.

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