Survey Says

New survey reveals truck owners more likely to give up coffee, alcohol before trucks

Ford commissioned a survey to find out how passionate truck owners are.

Photo courtesy of Ford Motor Company

What makes current truck owners so passionate? What do they want out of their future trucks? Ford recently commissioned a Penn Schoen Burland (PSB) survey of 2,000 current truck owners to find out.

Those surveyed ranged from construction workers to C-Suite executives, and everything in-between. Their ages were widespread as well. Persons aged 18 to 34 made up 27 percent of the respondents. Those over 65 years old and between 35 and 44 represented 17 percent while two decades worth of owners aged 45 to 64 made up the remaining 39 percent, split nearly evenly.

The Great American Truck SurveyPhoto courtesy of Ford Motor Company

Just 38 percent owned Ford trucks. Fifty-four percent were men and 46 percent were women.

PSB asked respondents which activities they would be willing to give up for a year before they would give up their truck. A whopping 82 percent said that they would give up a streaming service like Netflix, Hulu, or Disney+. Slightly less (79 percent) said they would say goodbye up alcohol while 71 percent would stop drinking coffee.

Less than half would be willing to stop using the phone (47 percent) or eating meat (44 percent). Even less would be willing to give up sex (38 percent).

The Great American Truck SurveyPhoto courtesy of Ford Motor Company

Of those surveyed, 25 percent said that they had given their truck a name, offering up the examples of Betty, Big Bertha, and Cognito. Fifteen percent of truck drivers have a tattoo of their truck or one related to their truck on their body.

According to the research, 94 percent of truck owners to help others.

Forty percent are excited about the idea of an electric pickup across the U.S. In California, that number is 62 percent.

Buyers are split pretty evenly on why they would purchase an electric pickup. Most (38 percent) want assurances that they won't have to compromise on power, capability, or functionality. Thirty-seven percent say they need enough places to charge and 35 percent say that they'd switch if the electric truck had lower projected maintenance costs.

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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Comfortable midsize sedan

2022 Nissan Altima: Three things to know

The Nissan Altima is a good value and a comfortable car.

Nissan

The Nissan Altima may not get the attention or the praise that the Toyota Camry and Honda Accord get, but it's a solid entry in an ultra-competitive segment. It's also one of few options in its class with available all-wheel drive. We spent a week with the 2022 Nissan Altima SR Midnight Edition with AWD and came away from the experience impressed. Here are three things to know about the car.

The 2022 Nissan Altima is a Good Value

With a starting price in the mid-$20,000 range and available all-wheel drive, it's hard to complain about value here. The Altima is still reasonably priced at the top end, where it maxes out at around $35,000 before options and fees. That's a great value for a spacious, comfortable car like the Altima, and with all-wheel drive it's a great all-weather commuter.

2022 Nissan AltimaNissan offers the Altima in several configurations.Nissan

2022 Altima Interior Space and Comfort are Generous

It's easy to ignore Nissan's Zero Gravity seats as another marketing buzzword, but they are legitimately comfortable and supportive in a way that not many others are. Available leather upholstery and contrast stitching give the interior an upscale feel, but even lower trims' cloth upholstery feels nice and works well from a visual standpoint. Up front, there's room for both passengers to stretch out, and the driver won't feel cramped on leg or headroom. Back-seat passengers get a similar treatment, as there's plenty of space for adults and kids. Parents will find an easy time loading and unloading car seats as well.

2023 Nissan AltimaThe Altima gets an update for 2023 with fresh styling and more tech.Nissan

The 2023 Nissan Altima Gets an Update

Nissan is refreshing the Altima for 2023 with a facelift, new tech, and better safety features. The new car will go on sale in the fall of 2022 and will come in several trims, including one with Nissan's truck VC-Turbo engine. The Altima's most noticeable update will be its front fascia, which is all-new for 2023. Nissan gives the car a fresh grille design that varies depending on the trim, and LED headlights will be standard. Nissan Safety Shield 360 is standard, and the Altima is available with all-wheel drive, ProPilot Assist, and more.

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