Survey Says

New survey reveals truck owners more likely to give up coffee, alcohol before trucks

Ford commissioned a survey to find out how passionate truck owners are.

Photo courtesy of Ford Motor Company

What makes current truck owners so passionate? What do they want out of their future trucks? Ford recently commissioned a Penn Schoen Burland (PSB) survey of 2,000 current truck owners to find out.

Those surveyed ranged from construction workers to C-Suite executives, and everything in-between. Their ages were widespread as well. Persons aged 18 to 34 made up 27 percent of the respondents. Those over 65 years old and between 35 and 44 represented 17 percent while two decades worth of owners aged 45 to 64 made up the remaining 39 percent, split nearly evenly.

The Great American Truck Survey Photo courtesy of Ford Motor Company

Just 38 percent owned Ford trucks. Fifty-four percent were men and 46 percent were women.

PSB asked respondents which activities they would be willing to give up for a year before they would give up their truck. A whopping 82 percent said that they would give up a streaming service like Netflix, Hulu, or Disney+. Slightly less (79 percent) said they would say goodbye up alcohol while 71 percent would stop drinking coffee.

Less than half would be willing to stop using the phone (47 percent) or eating meat (44 percent). Even less would be willing to give up sex (38 percent).

The Great American Truck Survey Photo courtesy of Ford Motor Company

Of those surveyed, 25 percent said that they had given their truck a name, offering up the examples of Betty, Big Bertha, and Cognito. Fifteen percent of truck drivers have a tattoo of their truck or one related to their truck on their body.

According to the research, 94 percent of truck owners to help others.

Forty percent are excited about the idea of an electric pickup across the U.S. In California, that number is 62 percent.

Buyers are split pretty evenly on why they would purchase an electric pickup. Most (38 percent) want assurances that they won't have to compromise on power, capability, or functionality. Thirty-seven percent say they need enough places to charge and 35 percent say that they'd switch if the electric truck had lower projected maintenance costs.

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Toyota is mobilizing, putting its money where its mouth is to help Texas affected by severe winter weather.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Winter Storm Uri impacted nearly every single one of Texas's 254 counties. North Texas-based Toyota Motor North America (TMNA) has pledged $1 million in relief for those affected by the storm. The aid is slated to serve both Toyota and Lexus customers and a variety of Texas-based non-profit organizations.

Over 60 Texas counties were part of the Federal Emergency Management Agency's (FEMA) recent Texas Severe Winter Storms (DR-4586-TX). It is currently categorized as an active disaster.

"We take our role as community leaders seriously, so when winter storms affected millions right in our back yard, our top priority became helping Texas get back on its feet after this ordeal," said Sean Suggs, group vice president of Social Innovation, TMNA. "Texans have supported our company in myriad ways, and we want to help our neighbors emerge from this storm stronger than ever."

The $1 million relief effort includes:

North Texas/DFW Metroplex

  • United Way of Metropolitan Dallas, in support of North Texas Cares and West Dallas nonprofits to quickly distribute funds to grassroots organizations: $450,000
  • North Texas Food Bank: $100,000
  • The Family Place and Genesis Women's Shelter to fund hotel rooms, food, and transportation for their clients: $30,000
  • Toyota employees will be able to support the needs of four North Texas community partners significantly impacted by the storms by purchasing items from their Amazon Wish Lists.

San Antonio

  • SAWS Community Pipe Repair Fund, through the San Antonio Area Foundation to assist individuals and families stay in their homes safely with funds for plumbing repairs: $100,000
  • Let's Help SA Fund to provide food, water and shelter: $200,000

Houston

  • United Way of Greater Houston to support the Greater Houston 2021 Winter Storm Relief Fund that supports local home repairs: $50,000
  • Houston Food Bank: $50,000
  • CrowdSource Rescue to provide food, water and fuel: $20,000

Additionally, Toyota will match up to $10,000 in individual employee contributions to nonprofit organizations recovering from the storm.

Toyota and Lexus Financial Services customers who are looking for loan and lease payment relief, and were impacted by the storm, may be able to receive assistance under a new Toyota program that has a variety of options for clients.

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Toyota is offering its Lexus and Toyota financial services customers impacted by severe winter weather payment options to ease the burden of recovery.

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

Toyota Financial Services (TFS) and Lexus Financial Services (LFS) are offering payment relief options for Texas customers after by Winter Storm Uri. The storm, which struck earlier this month, killed dozens of Texans, left millions without power, and impacted the water supply for over 15 million homes.

Any TFS or LFS customer who lives in the designated disaster area is eligible for relief. Over 60 Texas counties were part of the Federal Emergency Management Agency's (FEMA) recent Texas Severe Winter Storms (DR-4586-TX). It is currently categorized as an active disaster.

There are a number of options for those that have leased or purchased vehicles utilizing the financial services and insurance arm of Toyota Motor Company. Some of those options include:

  • extensions and lease deferred payments;
  • redirecting billing statements; and
  • arranging phone or online payments.

Texas icicle sign Icicles hang off the State Highway 195 sign on February 18, 2021 in Killeen, Texas.Photo by Joe Raedle/Getty Images

TFS customers who would like to discuss their account options are encouraged to contact the company by calling 800-874-8822 or contact TFS via email using the Mail Center function after logging into ToyotaFinancial.com.

LFS customers may call 800-874-7050 or contact LFS via email using the Mail Center function after logging into LexusFinancial.com.

Houstonians are also able to receive additional relief for disaster-related issues. The Harris County Appraisal District announced that Houstonians whose home saw at least 15 percent damage and who live in a disaster-declared area are entitled to a temporary exemption of a portion of the appraised value of the property, according to CultureMap reporting.

Toyota isn't the only automaker stepping up. Ford has also offered to delay payments for Texans that owe money to its Ford and Lincoln financial services divisions.

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