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Ford reveals Bronco, F-150, Transit product plans through 2022

Ford showed off a test of an electrified version of the F-150 last summer.

Photo courtesy of Ford Motor Company

Earnings calls are always a careful balance between revealing too much and revealing not enough. As part of that tightrope they walk, company representatives often give out bits of information concerning future product in a move to whet the appetites of investors. This was true of a call by Ford Motor Company today that included CEO Jim Hackett and COO Jim Farley.

Here's what we learned.

Ford F-150 EV and Transit EV will be available in the next 24 months.

2022 Ford Transit EV

Photo courtesy of Ford Motor Company

With GMC, Tesla, and Rivian hot on their heels, Ford is preparing to launch its long-anticipated electrified F-150. An all-electric version of the pickup truck is slated to rival those of its competition and have the capability to serve as a generator.

The Transit EV has long been promised. Earlier this year, Ford teased the model saying that it's coming in 2022.

Ford will not sell the Bronco or Bronco Sport in Europe.

No reasons have officially been given yet, but this isn't new news, per say. It's a confirmation that nothing has changed since the second quarter of 2019 when the models first officially showed up on the company's public product plans. The two models are, however, slated to be sold in the Middle East and Asia (but not China).

The partnership between Volkswagen and Ford will include a midsize pickup truck.

Photo courtesy of Ford Motor Company

Though this news was already public, the comment is a confirmation that neither Volkswagen nor Ford is changing course due to the economic impact of COVID-19. A medium sized pickup truck, called the Volkswagen Amarok, will be built-in the Ford Ranger platform from 2022.

VW and Ford's alliance will produce 8 million vehicles.

This is new news. During the lifecycle of the commercial vehicle products the companies produce, they expect to create a combined 8 million vehicles.

The agreement also includes a collaboration on commercial vehicles.

Photo courtesy of Ford Motor Company

Up first for development is a city van based on the latest Volkswagen Caddy model, created and built by Volkswagen Commercial Vehicles. Then, a one-ton cargo van engineered by Ford will enter the market. Expect to see these vehicles rollout from 2022.

Ford will build a new electric vehicle for Europe only.

Ford plans to build a new electric vehicle for Europe based on Volkswagen's MEB architecture. The vehicle, which will be designed and engineered by Ford in Cologne-Merkenich, Germany and will be introduced in 2021.

The partnership may result in 600,000 new electric vehicle sales.

Photo courtesy of Ford Motor Company

They will take a multi-year approach to the development of future electric vehicles on the MEB platform, which is slated to produce over 600,000 units in a flourishing sales environment.

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Ford has revealed the silhouettes of the three models in the Bronco family.

Photo courtesy of Ford Motor Company

Ford has made it official. Not only will we see the Ford Bronco for the first time next Monday night, we'll see three Ford Broncos. That's right, the automaker is making two- and four-door versions of the heralded 4x4 SUV as well as the more lifestyle-focused Bronco Sport.

From the images Ford released, it's apparent that the two-door Bronco delivers a different flavor than the four-door, rather than just being a shortened model. The two-door 2021 Ford Bronco is shown without its two front doors and what appears to be a soft top style roof. Its blunt front end and silhouette are reminiscent of the original Bronco.

2021 Ford Bronco family Photo courtesy of Ford Motor Company

The four-door model shown is what most Americans likely think of as the traditional Bronco. It is squared off and upright with flared fenders, a spare wheel out back, hard top, and a blunt front smiler to the two-door version.

We've already seen the headlights and sides of the Bronco as part of Instagram teasers the company released last week.

The 2021 Ford Bronco Sport sits on the same platform as the 2020 Ford Escape. Its interior is designed with a rugged yet comfortable lifestyle in mind. Because of its production mate, the Bronco Sport is likely to not be as capable as the two- or four-door Bronco.

With these images, Ford makes it clear that Bronco has the Jeep Wrangler firmly in its sights. While the two-door Wrangler and four-door Wrangler Sahara match up size-wise with the Bronco, the Bronco Sport is more the size of the Jeep Cherokee. Whether or not there is enough room in America's hearts for all the models remains to be seen.

The debut of the Bronco is slated for July 13 at 8 p.m. Click here to see all the ways to watch it alongside AutomotiveMap. Then, plan on coming back to AutomotiveMap for full model coverage, just like we did with redesigned 2021 Ford F-150 two weeks ago.

Bronco fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET.

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Ford will host four Bronco Roadeos in 2021.

Photo courtesy of Ford Motor Company

The 2021 Ford Bronco and Bronco Sport are meant to be capable off-roaders. Brand and off-roading enthusiasts will be invited to attend a series of new Jeep Jamboree-like events called Bronco Off-Roadeos, starting next year.

There will be four Off-Roadeos, each one leveraging the built-in brand identity of the SUV to attract attendees for test their skills on what Ford calls "an outdoor adventure playground for all skill levels" with experiences designed "to build confidence and inspired Bronco owners to get out in the wild for years to come."

Ford Bronco Off-Roadeo badge Photo courtesy of Ford Motor Company

Ford's use of "the wild" isn't a coincidence. The company has launched a Built Wild brand identity as part of the Bronco and Bronco Sport launch.

The company will also use the independently-owned Bronco Nation online community to connect with fans.

Additionally, the company will be launching a new line of Bronco merchandise. The long list of Bronco products includes everything from gear to remote control cars. Ford-licensed Bronco merchandise is available at Amazon.com/fordbronco.

A portion of Bronco merchandise proceeds will be donated to the Bronco brand's stewardship efforts.

The 2021 Ford Bronco and Bronco Sport will be unveiled on July 13, 2020. Click here to learn more about how to watch the debut from the comfort of your own home.

In the meantime, you can get excited about the SUV by listening to the Bronco playlist on Spotify, learning more about the Built Wild credentials, and learning about the two (yes, not one, but two) Broncos O.J. Simpson made famous.

If you're thinking of buying a Bronco, you can reserve your place in line starting July 13. Here's how to get a spot.

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