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Ford reveals Bronco, F-150, Transit product plans through 2022

Ford showed off a test of an electrified version of the F-150 last summer.

Photo courtesy of Ford Motor Company

Earnings calls are always a careful balance between revealing too much and revealing not enough. As part of that tightrope they walk, company representatives often give out bits of information concerning future product in a move to whet the appetites of investors. This was true of a call by Ford Motor Company today that included CEO Jim Hackett and COO Jim Farley.

Here's what we learned.

Ford F-150 EV and Transit EV will be available in the next 24 months.

2022 Ford Transit EV

Photo courtesy of Ford Motor Company

With GMC, Tesla, and Rivian hot on their heels, Ford is preparing to launch its long-anticipated electrified F-150. An all-electric version of the pickup truck is slated to rival those of its competition and have the capability to serve as a generator.

The Transit EV has long been promised. Earlier this year, Ford teased the model saying that it's coming in 2022.

Ford will not sell the Bronco or Bronco Sport in Europe.

No reasons have officially been given yet, but this isn't new news, per say. It's a confirmation that nothing has changed since the second quarter of 2019 when the models first officially showed up on the company's public product plans. The two models are, however, slated to be sold in the Middle East and Asia (but not China).

The partnership between Volkswagen and Ford will include a midsize pickup truck.

Photo courtesy of Ford Motor Company

Though this news was already public, the comment is a confirmation that neither Volkswagen nor Ford is changing course due to the economic impact of COVID-19. A medium sized pickup truck, called the Volkswagen Amarok, will be built-in the Ford Ranger platform from 2022.

VW and Ford's alliance will produce 8 million vehicles.

This is new news. During the lifecycle of the commercial vehicle products the companies produce, they expect to create a combined 8 million vehicles.

The agreement also includes a collaboration on commercial vehicles.

Photo courtesy of Ford Motor Company

Up first for development is a city van based on the latest Volkswagen Caddy model, created and built by Volkswagen Commercial Vehicles. Then, a one-ton cargo van engineered by Ford will enter the market. Expect to see these vehicles rollout from 2022.

Ford will build a new electric vehicle for Europe only.

Ford plans to build a new electric vehicle for Europe based on Volkswagen's MEB architecture. The vehicle, which will be designed and engineered by Ford in Cologne-Merkenich, Germany and will be introduced in 2021.

The partnership may result in 600,000 new electric vehicle sales.

Photo courtesy of Ford Motor Company

They will take a multi-year approach to the development of future electric vehicles on the MEB platform, which is slated to produce over 600,000 units in a flourishing sales environment.

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The 2021 Volkswagen ID.4 is on sale now.

Photo courtesy of Volkswagen AG
The all-electric range of the 2021 Volkswagen ID.4 has been confirmed. The model is the first modern electric Volkswagen to be sold in the U.S. and a model that the German automaker is resting a lot of hopes on for the future of sales in the country.

The 2021 Volkswagen ID.4 Pro with all-wheel drive will achieve an EPA-estimated 260 miles of all-electric range on a full charge. The ID.4 Pro S and 1st Edition, which have more features and equipment and therefore weigh more, achieve an estimated 250 miles of range.

The EPA-estimated fuel economy for ID.4 Pro RWD is 107 MPGe in the city; 91 MPGe on the highway, and 99 MPGe combined. The ID.4 Pro S and 1st Edition does slightly worse achieving 104 MPGe in the city, 89 MPGe on the highway, and 97 MPGe combined.

2021 Volkswagen ID.4: Exterior The "1st" badging denotes the vehicle as a first edition model. Photo courtesy of Volkswagen AG

These new numbers come as part of a second round of EPA testing. Original testing found that the model did not quite hit its target.

How does that compare to other EVs? The Nissan Leaf Plus offers 226 miles of all-electric power. The Hyundai Kona Electric delivers 258 miles. Volvo's XC40 Recharge has just 208 miles of all-electric range but the Tesla Model Y can go up to 326 miles on one full charge.

First out of the Volkswagen gate will be ID.4 models with an 82-kilowatt-hour battery and rear-mounted AC permanent-magnet synchronous motor. That system delivers 201 horsepower and 228 pound-feet of torque.

At a public DC fast-charging station with 125 kW charging, the ID.4 can go from five to 80 percent charged in about 38 minutes. With purchase, ID.4 owners receive three years of unlimited charging at Electrify America DC Fast Chargers at no additional cost.

The 2021 ID.4 is on sale now, with pricing for the rear-wheel-drive ID.4 Pro starting at $39,995 MSRP, before a potential Federal tax credit of up to $7,500. The Pro S carries an MSRP of $44,495. The limited-run ID.4 1st Edition, which sold out the day the vehicle was launched, carried an MSRP of $43,995.

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Ford dealerships will be adding Bronco showrooms to their portfolio in the coming year.

Photo courtesy of Ford via Automotive News

Reporting by Automotive News reveals that Ford is enabling its dealership network to opt-in to build Bronco-specific showrooms. The stores are designed to be near or connected to existing Ford dealer locations, but will feature the Bronco horse logo rather than the traditional Ford Blue Oval.

Ford currently has two Bronco models: Bronco and Bronco Sport. All this for two models? Not quite. Ford is reportedly working on a Bronco-based pickup truck. Could it be Ranger Raptor-like? We'll have to wait and see.

Renderings of Bronco storefronts feature those models and vintage versions of the beloved off-roader alongside 3,800 square feet of building space that includes an outdoor fire pit and room to display three vehicles. There's also a wall that showcases Bronco merchandise including some of the over 200 accessories Ford is promising will be available for Bronco models.

Ford Bronco standalone showroom renderings

Photo courtesy of Ford via Automotive News

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The overall aesthetic is very much in line with what you'll see at your local REI. There's back-painted ceiling lining, exposed concrete, a gray stone entryway, and wood accents throughout the modern structure as well as plenty of windows that show it all off.

Dealers are able to modify the design that Ford has come up with. One dealer, in Arizona, told Automotive News that he is planning to build out a 12,000-square-foot space but hasn't included a fire pit in the plans because of the location's desert climate.

If dealerships don't opt for a separate showroom, dealerships can choose from other Ford-backed options to display the Bronco that are more traditional in nature. Andrew Frick, the head of Ford sales in the U.S. said that there are three options: a standalone showroom, an expansion of existing showrooms or displays that can be added to a showroom. All the options are available and recommended, but not required, kind of like the Sasquatch Package on the Bronco itself.

"It's an announcement to the world we're back; the Bronco is back," Tim Hovik, owner of San Tan Ford in Gilbert, Ariz., and chairman of Ford's national dealer council, told Automotive News. "It's such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise."

Last month, Ford revealed that of its 190,000 reservations for either the two- or four-door Bronco, two-thirds of those have turned into firm orders. Deliveries of the redesigned Bronco are slated to begin in June. Early models are already making their way out onto the streets under the car of Ford employees.

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