Tires

Ford leaving a lasting impression for beachgoers with new safety-centric tires

A new accept of the Ford- Royal National Lifeboat Institution partnership puts safety messages in the sand.

Photo courtesy of Ford Motor Company

Spending the day at the beach isn't all just fun and games. Well, it mostly is. However, water safety is a key component. A new initiative by Ford and the Royal National Lifeboat Institution aims to educate beachgoers in the U.K. about beach safety.

How? By customizing tires to leave water safety messages in the sand. The messages read "float to live", "no inflatables", and "emergency? call 999".o

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

New research from Ford reveals that 40 percent of people who would take an inflatable into the sea in the U.K. had previously run into difficulty. Thirty-eight percent said that they would consider swimming alone. The April 2020 Basis/RNLI Respect the Water survey revealed that only 56 percent of the UK public know to call 999 and ask for the coastguard if they see somebody fall into open water.

"Spending the day at the beach or out on the water is a great way to have fun and stay active but it's easier than you think to get into trouble," said Guy Addington, Regional Water Safety Lead at the RNLI. "With record temperatures, we've seen high numbers of people at UK beaches this summer so it's imperative that we continue to raise awareness of important water safety messages. We're delighted that Ford is helping us continue our mission to spread these messages that can help save lives.

It is vital that anyone visiting the coast understands that the beach can be a dangerous environment and you must take responsibility for you and your family this summer. No one ever goes to the coast to be rescued yet RNLI lifeguards rescue 1000's each year."

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

In 2019, RNLI lifeguards aided more than 29,000 people on U.K. beaches in more than 17,000 incidents, saving a total of 154 lives. They also helped to reunite nearly 1,800 lost children and teenagers with their families and aided 346 people in incidents involving inflatables.

The customer tires are made form a mold of each water safety message. The mold creates a rubber tire sleeve that is wrapped around the Ford Ranger tire tread and fixed into place permanently. The custom tires were tested by Ford at Minnis Bay in Kent, England.

Ford is the official vehicle supplier to the RNLI, and the Ford Ranger is the RNLI's pick-up of choice for lifeguard beach patrols. Since 2018, Ford has provided the RNLI with over 350 vehicles, including the Fiesta, EcoSport, Focus, Kuga, Transit, Transit Connect and Transit Customs.

Trending News

 
 

Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

Trending News

 
 

First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

Trending News