Tires

Ford leaving a lasting impression for beachgoers with new safety-centric tires

A new accept of the Ford- Royal National Lifeboat Institution partnership puts safety messages in the sand.

Photo courtesy of Ford Motor Company

Spending the day at the beach isn't all just fun and games. Well, it mostly is. However, water safety is a key component. A new initiative by Ford and the Royal National Lifeboat Institution aims to educate beachgoers in the U.K. about beach safety.

How? By customizing tires to leave water safety messages in the sand. The messages read "float to live", "no inflatables", and "emergency? call 999".o

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

New research from Ford reveals that 40 percent of people who would take an inflatable into the sea in the U.K. had previously run into difficulty. Thirty-eight percent said that they would consider swimming alone. The April 2020 Basis/RNLI Respect the Water survey revealed that only 56 percent of the UK public know to call 999 and ask for the coastguard if they see somebody fall into open water.

"Spending the day at the beach or out on the water is a great way to have fun and stay active but it's easier than you think to get into trouble," said Guy Addington, Regional Water Safety Lead at the RNLI. "With record temperatures, we've seen high numbers of people at UK beaches this summer so it's imperative that we continue to raise awareness of important water safety messages. We're delighted that Ford is helping us continue our mission to spread these messages that can help save lives.

It is vital that anyone visiting the coast understands that the beach can be a dangerous environment and you must take responsibility for you and your family this summer. No one ever goes to the coast to be rescued yet RNLI lifeguards rescue 1000's each year."

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

In 2019, RNLI lifeguards aided more than 29,000 people on U.K. beaches in more than 17,000 incidents, saving a total of 154 lives. They also helped to reunite nearly 1,800 lost children and teenagers with their families and aided 346 people in incidents involving inflatables.

The customer tires are made form a mold of each water safety message. The mold creates a rubber tire sleeve that is wrapped around the Ford Ranger tire tread and fixed into place permanently. The custom tires were tested by Ford at Minnis Bay in Kent, England.

Ford is the official vehicle supplier to the RNLI, and the Ford Ranger is the RNLI's pick-up of choice for lifeguard beach patrols. Since 2018, Ford has provided the RNLI with over 350 vehicles, including the Fiesta, EcoSport, Focus, Kuga, Transit, Transit Connect and Transit Customs.

Trending News

 
 

The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

Trending News

 
 

Three two-women teams will compete in a new Bronco or Bronco Sport.

Ford

As the pandemic ramped up last summer, auto event organizers were canceling left and right to avoid gathering groups of people to spread the virus. A few events went on, especially outdoor racing events such as the Rebelle Rally. The all-woman off-road event covers desert terrain in Nevada and California, and this year Ford Motor Company is sending three teams to compete in different versions of the Bronco and Bronco Sport SUVs.

All three teams will compete in some sort of Bronco SUV. Shelby Hall and Penny Dale, who drive a Bronco Sport in last year's Rebelle Rally, return to the competition in 2021, this time with a Bronco two-door. Pro off-roaders Melissa Fischer and Cora Jokinen will pilot a Bronco Sport in the X-cross class and novice racers Kathryn Reinhardt and Victoria Bundrant from accessory supplier 4Wheel Parts will drive a four-door Bronco in the 4x4 class.


2021 Rebelle Rally Two Broncos and a Bronco Sport will compete. Ford


The Bronco Sport and Bronco four-door are both Badlands models. The two-door Bronco is a Wildtrak model. All of the SUVs have been decked out in special Bronco 4600-inspired race livery. The two-door Bronco will enter the competition equipped with the Sasquatch package, but will otherwise retain is factory stock configuration. The Bronco Sport will also remain stock, other than having its back seat removed. Ford says the 4Wheel Parts team will accessorize the four-door Bronco.

The Rebelle Rally is the first women's off-road navigation rally in the United States. Teams are not allowed to use electronic maps, such as in-dash navigation or mapping tools built into smartphones. Ford says its teams will disable the features in the Broncos they'll be driving in the event.


2021 Rebelle Rally The Bronco Sport will remain stock, but will have its back seats removed.Ford

Trending News