Tires

Ford leaving a lasting impression for beachgoers with new safety-centric tires

A new accept of the Ford- Royal National Lifeboat Institution partnership puts safety messages in the sand.

Photo courtesy of Ford Motor Company

Spending the day at the beach isn't all just fun and games. Well, it mostly is. However, water safety is a key component. A new initiative by Ford and the Royal National Lifeboat Institution aims to educate beachgoers in the U.K. about beach safety.

How? By customizing tires to leave water safety messages in the sand. The messages read "float to live", "no inflatables", and "emergency? call 999".o

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

New research from Ford reveals that 40 percent of people who would take an inflatable into the sea in the U.K. had previously run into difficulty. Thirty-eight percent said that they would consider swimming alone. The April 2020 Basis/RNLI Respect the Water survey revealed that only 56 percent of the UK public know to call 999 and ask for the coastguard if they see somebody fall into open water.

"Spending the day at the beach or out on the water is a great way to have fun and stay active but it's easier than you think to get into trouble," said Guy Addington, Regional Water Safety Lead at the RNLI. "With record temperatures, we've seen high numbers of people at UK beaches this summer so it's imperative that we continue to raise awareness of important water safety messages. We're delighted that Ford is helping us continue our mission to spread these messages that can help save lives.

It is vital that anyone visiting the coast understands that the beach can be a dangerous environment and you must take responsibility for you and your family this summer. No one ever goes to the coast to be rescued yet RNLI lifeguards rescue 1000's each year."

Ford Europe UK beach tires Photo courtesy of Ford Motor Company

In 2019, RNLI lifeguards aided more than 29,000 people on U.K. beaches in more than 17,000 incidents, saving a total of 154 lives. They also helped to reunite nearly 1,800 lost children and teenagers with their families and aided 346 people in incidents involving inflatables.

The customer tires are made form a mold of each water safety message. The mold creates a rubber tire sleeve that is wrapped around the Ford Ranger tire tread and fixed into place permanently. The custom tires were tested by Ford at Minnis Bay in Kent, England.

Ford is the official vehicle supplier to the RNLI, and the Ford Ranger is the RNLI's pick-up of choice for lifeguard beach patrols. Since 2018, Ford has provided the RNLI with over 350 vehicles, including the Fiesta, EcoSport, Focus, Kuga, Transit, Transit Connect and Transit Customs.

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Toyota Mall of Georgia, one of AutoNation's dealerships, has raised money to support the caregivers at Children's Healthcare of Atlanta.

Photo courtesy of AutoNation

You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.

In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.

"AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship," said Mrya Biblowit, BCRF President and CEO.

"Every October, we celebrate all that we have accomplished through DRV PNK" said Mike Jackson, AutoNation's Chairman and CEO. "This year, we've taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners."

As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.

October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company's annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.

For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. "Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause."

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Cadillac will give the 2022 Cadillac CT5-V Blackwing carbon fiber seats.

Photo courtesy of Cadillac

Cadillac continues to tease its long-awaited Blackwing sedans. The company is using the Blackwing monknier to designate their top-performing models of the CT4 and CT5.

Those models will also wear the "V' designation and be given the full name Cadillac CT4-V Blackwing and CT4-V Blackwing. They will both be 2022 model year vehicles.

2022 Cadillac CT5-V Blackwing testing This CT5-V Blackwing was spotted testing at Virginia International Raceway, Photo courtesy of Cadillac

Cadillac has slowly been leaking out details of the models, even as the market moves away from sedan sales. We know now know that Cadillac CT-5 Blackwing will feature racing inspired seats. According to the automaker, "The carbon fiber seat back will feature a precision book-matched design and laser-etched V-Series logo. The seats will also include other customer-centric innovations and features that will be announced at a later date."

Cadillac also confirmed that the model is a limited edition.

We already have seen a picture of the cars' interior. That photo showed a new performance steering wheel that is crafted with leather and cut-and-sewn stitching. It features a 12 o'clock red racing stripe, carbon fiber trim, and a V-Series emblem. That emblem is designed to envoke nostalgia for Cadillac's championship-winning heritage on the track. Cadillac has designed the wheel with driver ergonomics as a priority.

The new models will feature V-Mode and a Performance Traction Management system that can be accessed on the left- and right-hand side of the wheel, respectively.

Additional buttons on the steering wheel are more typical to the General Motors lineup. They feature heated steering wheel, follow distance, cruise control, phone call/Bluetooth, and volume controls.

Each V-Series Blackwing model will feature a specially tuned chassis, vehicle control technologies, and engines. The models will be offered with a manual transmission.

The CT5-V Blackwing will be available starting in summer 2021. Expect pricing to be around the $60,000 mark.

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