Sustainability

Ford aims to become carbon neutral, sets additional sustainability goals

Ford Motor Company has released its 21st sustainability report.

Photo courtesy of Ford Motor Company

Ford Motor Company isn't just focused on environmental sustainability at their Dearborn headquarters. The company's broader vision, outlined in their freshly released sustainability report, includes plants and facilities worldwide. This report is similar to one put forth by FCA earlier this year.

"We can develop and make great vehicles, sustain and grow a strong business and protect our planet at the same time – in fact, those ideals complement each other," said Bob Holycross, vice president, chief sustainability, environment and safety officer. "We don't have all the answers yet but are determined to work with all of our global and local partners and stakeholders to get there."

2020 Ford Mustang McDonalds Ford partnering with McDonalds to recycle coffee beans, create car parts with them. Photo courtesy of Ford Motor Company

The company is quick to point out that they are the "only full-line U.S. automaker committed to doing its part to reduce CO2 emissions in line with the Paris Climate Agreement and working with California for stronger vehicle greenhouse gas standards."

The report, the 21st in the company's history, puts into writing the goal that the company will become fully carbon neutral by 2050. Along the way, Ford will set interim targets and focus strategies around the challenges of customer acceptance, government regulations, economic conditions and the availability of renewable, carbon neutral electricity, and renewable fuels.

To achieve this milestone, Ford will initially focus on three areas that account for approximately 95 percent of its CO2 emissions – vehicle use, its supply base and the company's facilities.

Ford is also committing to add "environmentally friendly performance for its products and operations". The company has employed a cross-functional team made up of members from its global workforce to address the challenges.

The company previously announced its plan to use 100-percent locally sourced renewable energy for all its manufacturing plants globally by 2035. That means energy would come only from sources that naturally replenish – such as hydropower, geothermal, wind or solar.

Ford continues to be a proponent of upcycling, as shown with their collaboration with McDonalds that turns waste byproduct of the company's coffee operations into vehicle parts.

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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