Sustainability

Ford aims to become carbon neutral, sets additional sustainability goals

Ford Motor Company has released its 21st sustainability report.

Photo courtesy of Ford Motor Company

Ford Motor Company isn't just focused on environmental sustainability at their Dearborn headquarters. The company's broader vision, outlined in their freshly released sustainability report, includes plants and facilities worldwide. This report is similar to one put forth by FCA earlier this year.

"We can develop and make great vehicles, sustain and grow a strong business and protect our planet at the same time – in fact, those ideals complement each other," said Bob Holycross, vice president, chief sustainability, environment and safety officer. "We don't have all the answers yet but are determined to work with all of our global and local partners and stakeholders to get there."

2020 Ford Mustang McDonalds Ford partnering with McDonalds to recycle coffee beans, create car parts with them. Photo courtesy of Ford Motor Company

The company is quick to point out that they are the "only full-line U.S. automaker committed to doing its part to reduce CO2 emissions in line with the Paris Climate Agreement and working with California for stronger vehicle greenhouse gas standards."

The report, the 21st in the company's history, puts into writing the goal that the company will become fully carbon neutral by 2050. Along the way, Ford will set interim targets and focus strategies around the challenges of customer acceptance, government regulations, economic conditions and the availability of renewable, carbon neutral electricity, and renewable fuels.

To achieve this milestone, Ford will initially focus on three areas that account for approximately 95 percent of its CO2 emissions – vehicle use, its supply base and the company's facilities.

Ford is also committing to add "environmentally friendly performance for its products and operations". The company has employed a cross-functional team made up of members from its global workforce to address the challenges.

The company previously announced its plan to use 100-percent locally sourced renewable energy for all its manufacturing plants globally by 2035. That means energy would come only from sources that naturally replenish – such as hydropower, geothermal, wind or solar.

Ford continues to be a proponent of upcycling, as shown with their collaboration with McDonalds that turns waste byproduct of the company's coffee operations into vehicle parts.

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The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

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Three two-women teams will compete in a new Bronco or Bronco Sport.

Ford

As the pandemic ramped up last summer, auto event organizers were canceling left and right to avoid gathering groups of people to spread the virus. A few events went on, especially outdoor racing events such as the Rebelle Rally. The all-woman off-road event covers desert terrain in Nevada and California, and this year Ford Motor Company is sending three teams to compete in different versions of the Bronco and Bronco Sport SUVs.

All three teams will compete in some sort of Bronco SUV. Shelby Hall and Penny Dale, who drive a Bronco Sport in last year's Rebelle Rally, return to the competition in 2021, this time with a Bronco two-door. Pro off-roaders Melissa Fischer and Cora Jokinen will pilot a Bronco Sport in the X-cross class and novice racers Kathryn Reinhardt and Victoria Bundrant from accessory supplier 4Wheel Parts will drive a four-door Bronco in the 4x4 class.


2021 Rebelle Rally Two Broncos and a Bronco Sport will compete. Ford


The Bronco Sport and Bronco four-door are both Badlands models. The two-door Bronco is a Wildtrak model. All of the SUVs have been decked out in special Bronco 4600-inspired race livery. The two-door Bronco will enter the competition equipped with the Sasquatch package, but will otherwise retain is factory stock configuration. The Bronco Sport will also remain stock, other than having its back seat removed. Ford says the 4Wheel Parts team will accessorize the four-door Bronco.

The Rebelle Rally is the first women's off-road navigation rally in the United States. Teams are not allowed to use electronic maps, such as in-dash navigation or mapping tools built into smartphones. Ford says its teams will disable the features in the Broncos they'll be driving in the event.


2021 Rebelle Rally The Bronco Sport will remain stock, but will have its back seats removed.Ford

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