Design

Watch: Go behind the wheel of a century's worth of Fords

The look of the Ford Mustang has evolved inside and out over the last half-century.

Photo courtesy of Ford Motor Company

You've come a long way baby. A new video from Ford shows off the view drivers have had in their vehicles, from the Model T to the 2021 Ford Mustang Mach-E. Levers, knobs, and buttons all make their way in and out of the frame, but there's been one constant over the last century - the steering wheel.

As the video shows, the view from the driver's seat has gone from simple to sophisticated to simple and sophisticated. Technology in, on, and around the steering wheel has gone from simple to ever more complex over the years.

The first windscreens were made of the same material as household windows. Now they're a complex multi-layered glass meant not just to protect and shield from the elements but also provide structural support and prevent road and engine noise from permeating the cabin.

2003 Ford Mustang Mach 1 The 2003 Ford Mustang Mach 1 had all the gauges a buyer would have expected. Photo courtesy of Ford Motor Company

In 1927, the Ford Model A cost $540. To add a car radio, buyers had to fork over $130 extra. It wasn't until the Model Y showed up in the 1930s that the rearview mirror became commonplace. In the years following World War II, Ford's dashboard design was influenced by airplane cockpits.

As the Swinging 60s rolled around, Ford's cockpits become more extravagant. Softer materials made their presence known and dashboards began showing more character. The muscle cars of the 70s had their beefy designs translated from the exterior to the interior.

The rise in the popularity in video games led to controls being added to the steering wheel of Ford cars. Then came airbags.

As computers gained relevance in the workplace, they began to be inserted into vehicles. As personal computers gained prominence, buyers demanded that the evolution come to cars as well. Not only were high-tech features developed, but personalization and customization of computer-based features became a thing.

Materials continued to evolve making interiors more durable and customers began demanding more premium features.

For the 2021 Mustang Mach-E, Ford has taken a reductive approach to the cockpit. The Ford design team is committed to continuing reductive design as the company works toward releasing more electric vehicles to the public.

Take a watch:

The evolution of the driver’s view www.youtube.com

Mercedes recently showed off the evolution of its steering wheel design over the last century. While Ford has been reductive with its approach, the German automaker is adding screens that span the width of the vehicle. Jeep has taken a similar approach with the new Grand Wagoneer.

Trending News

 
 

David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

Trending News

 
 

The 2022 Lexus ES will debut next week.

Photo courtesy of Lexus

The meat and potatoes of the Lexus sedan lineup, the ES, is due for a refresh, and it will get one. The 2022 Lexus ES will be shown publicly for the first time this Sunday as part of the festivities of the Shanghai auto show.

While the photo doesn't tell a lot, there's some things you can bet on in the 2022 ES. For starters, look for all the improvements that the auto has gotten over the last two years to carry over into the new model. That includes the addition of all-wheel drive to the lineup and standard blind spot monitor and rear cross traffic alert.

The ES Black Line may not make its way to the 2022 version of the midsize sedan. Generally, blacked out editions are available only at the tail end of a model run ahead of a refresh or generational redesign. However, the blacked out elements could become available as part of a package.

The headlight photo that Lexus has offered as a teaser shows a housing that is not dissimilar to the one that the Lexus IS wears. However, the daytime running light is on the bottom here, instead off the top. Like the IS, there are strong hood lines.

At the back, the preview video shows a vehicle that is very similar to the current model. It's taillights, a strong chrome line that runs the width of the year, and rear lip spoiler all look mostly same as before.

As for what to expect underneath the body of the car, there's not a lot of indication from the teasers, which leads one to believe that's where the biggest changes are coming. There's a good chance that we'll finally say goodbye to the Lexus touch pad in favor of a touch screen display that's within a comfortable distance.

It's also likely that Lexus will fine tune the dynamics of the ES in a similar fashion to how the Lexus IS got more performance-focused driving dynamics in its latest redo.

Stay tuned for more specifics are the curtain is pulled back on April 19 in China (April 18 in the U.S.).

Trending News