New Truck

2021 Roush F-150 offers increased truck performance for a pretty penny

The 2021 Roush F-150 sports familiar design with high-performance upgrades.

Photo courtesy of Roush

The 2021 Ford F-150 is now available at dealerships nationwide. The F-150 Raptor is coming soon. If you want to take your performance to the next level, you'll soon be able to get your hands on the wheel of the 2021 Roush F-150, for a price.

The new truck is a product of the company's racing chops, both on- and off-road. It builds on the 2021 F-150 architecture and enhances its with Roust-engineered body components, a high-performance suspensions, upgraded wheels and tires, and a cat-back dual-tip exhaust system.

A high-flow Roush grille and bumper cover have in-set running lights as well as custom puddle lamps that display the ROUSH logo on the ground when a door is open and a signature ROUSH graphics package.

In place of the traditional "Ford" grille is a "Roush" one.Photo courtesy of Roush

Each model is based on four-wheel-drive XLT Sport and Lariat models and equipped with the 5.0-liter V8 engine.

Additional enhancements include a custom-valved set of Roush/Fox 2.0 shocks. They're equipped with internal floating pistons to provide a smooth and controlled ride in the dirt or on the pavement. Roush says that the front coiler shocks are "outfitted with tuned performance springs that lift the front end two inches" resulting in a level stance for the truck.

Buyers can add a ROUSH Performance brake package to the model that features six-piston Alcon front brakes with upgraded 13.7-inch rotors and high-friction pads and a Roush active control exhaust system, which uses integrated electronic valves to allow the driver to quickly switch between exhaust modes via a console-mounted switch. An Extreme Off-Road Upgrade will be available later this year that will include suspension and tire upgrades for even greater off-road performance.

There's also Roush wide-body fender flares with integrated accent lights and vents. Below, the F-150 rides on General Tire 33-inch Grabber A/TX tires that are wrapped around 20-inch gray ROUSH wheels.

2021 The truck rides on standard 20-inch wheels.Photo courtesy of Roush


But that's not all. The interior gets upgraded as well (and it's already quite plush). The features list includes Roush gauge cluster, serialized badging, custom pedals with rubberized grips for secure foot control and custom Roush floor liners by WeatherTech, as standard.

Buyers can upgrade further to include premium leather seating and the Ready Package, which includes a steel center console vault with a four-digit combo lock and the off-road utility kit that holds a host of trail recovery tools.

"The all-new F-150 has been a highly anticipated project for us," said Jack Roush Jr. "While our roots are in high-performance Mustangs, we've taken that knowledge and our racing prowess and applied to the all-new 2021 F-150. From the six-piston Alcon brakes to the ROUSH/Fox performance suspension, our modifications are engineered to provide unmatched performance, quality, and durability."

Introducing the all-new 2021 ROUSH F-150 | ROUSH Performance

The ROUSH F-150 starts at $16,745 over the factory MSRP of the base truck and comes with a 3-year/36,000-mile limited warranty. The 2021 Ford F-150 XLT starts at $35,050 and the 2021 Ford F-150 Lariat has a starting MSRP of $44.695. Opting for the V8 adds $1,995 to the F-150 XLT and $800 to the F-150 Lariat.

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Custom SUVs

Ford Bronco to rule SEMA this year

The Bronco RTR features a fun livery and several off-road upgrades.


The annual Specialty Equipment Market Association (SEMA) show is an opportunity for the aftermarket and manufacturers to come together on wildly customized vehicles and to show off the latest parts and tech in the space. Now that the Ford Bronco has finally made its way to the public, it's not surprising to see several wild SEMA takes on the hottest SUV to hit the market in some time.

2021 Bronco by Tucci Hot Rods The tracks are said to improve the Bronco's abilities in deep snow and ice.Ford

2021 Bronco by Tucci Hot Rods

The new Bronco is capable and rugged on its own, but Tucci Hot Rods felt it needed more. The shop gave it that boost with a set of tracks in place of wheels, which are said to be great for deep snow and ice. This Bronco features a 2.3-liter EcoBoost four-cylinder engine and a seven-speed manual transmission to go with its Mattracks 88-Series quad tracks.

2021 Bronco RTR Fun-Runner by RTR Vehicles

Vaghn Gittin Jr's RTR Vehicles imagined a Bronco package that could be installed at the dealer. The result is the Fun-Runner, which features several Ford Performance and Ford Licensed Accessories parts. It's based on a 2021 two-door Bronco Badlands, and comes with an eye-catching wrap, an Ultimate Dana 44 front axle, Ultimate Dana 60 semi-float rear axle, RCV Performance CV axles, and a performance intake for its four-cylinder engine.

2021 Bronco by BDS Supensions SEMA presents an excellent opportunity for shops to show off their skill and imagination.Ford

2021 Bronco by BDS Supensions

BDS is a subsidiary of Fox Shocks and has worked with Ford for quite some time. The results of that long-running relationship are on display with the BDS Bronco, which features Fox 2.5 PES coilovers, BDS rear adjustable control arms and track bar, swaybar disconnect, and 37-inch BFGoodrich KM3 tires. The Bronco's bumpers have been replaced with CrawlTek Revolution units that feature a recessed winch mount, recovery hooks and more.

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Ford EV manufacturing

Ford plans new plants in Tennessee and Kentucky

Ford's new TN facility may be one of the largest in U.S. history.


Earlier this year, Ford outlined its plans for significant investments in electric vehicle development and construction. Today, the automaker announced a big step forward in that roadmap that will include two new facilities, billions in new spending, and thousands of new jobs.

The $5.6 billion Stanton, TN factory will be called Blue Oval City and will bring 6,000 new jobs to the area. Ford says the site will include a BlueOval SK battery plant, and that electric F-Series trucks will be manufactured there. The assembly plant is designed to be carbon neutral and to send zero waste to landfills once it's up and running.

Ford Blue Oval City Ford plans to create a combined 11,000 jobs.Ford

Ford notes that Blue Oval City will be one of the largest automotive manufacturing sites in U.S. history. The campus sprawls 3,600 acres over six square miles, and will house assembly, battery production, and a supplier facility. The vertical integration of all functions on one site should lower Ford's production costs and reduce its carbon footprint.

The $5.8 billion Kentucky site will be a dedicated battery manufacturing complex that houses two separate battery plants. The location will supply Ford's North American assembly plants and is expected to create 5,000 new jobs. The facilities in both states are being built as part of a joint venture between Ford and SK Innovation, pending regulatory approval.

Ford Blue Oval City The TN facility is expected to be carbon neutral when it's up and running.Ford

The increase in production capacity can't come soon enough for Ford. Earlier this year, the Mustang Mach-E EV debuted to strong demand, and the automaker will soon roll out the first electric F-Series truck. Called the Ford F-150 Lightning, the pickup will be the first electric truck from a legacy automaker.

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