High-Tech Problem Solvers

Ford added 3,000 new high-tech team members to create mobility solutions for the future

Ford's new tech team hires include a large number of women, something the company takes pride in.

Photo courtesy of Ford Motor Company

With specialties ranging from advanced computing to analytical and technical skills, Ford's 3,000 new employees are showing just how far Ford has come from the days of the relative simplicity of the Model T. The mobility solutions the team is working on include everything from the new 2021 Ford Mustang Mach-E to e-scooters, app development, city planning tools, and the forthcoming Bronco.

The modernization of the company's workforce is paired with the automaker's redesign of its office space. That starts at home, in Dearborn, Michigan. Ford's 66-year-old Product Development Center is the future home of the product development side of the business. Employees stationed there will work closely with the team located at the Michigan Central Station on mobility solutions. Ford predicts that Product Development Center development will be complete by 2025 and co-locate more than 6,000 employees.

Ford Motor Company - Product Development Center Redesign

Renderings courtesy of Ford Motor Company

Ford's Dearborn campus is undergoing a long-awaited upgrade.

The company's master plan calls for the Research & Engineering campus in Dearborn to house more than 20,000 employees in the future.

Currently, Ford has launched a dogs-at-work pilot program and is giving employees free coffee. Ford's employee retention rate is already better than the tech industry's average. According to Information Week, the tech industry has the highest employee turnover of any business sector at 13.2 percent.

Ford is making worker diversity a focus as the company makes hiring moves, especially focusing on women. Tracie Conn has worked for Ford's advanced engineering group that deals with vehicle sensors and algorithms for the last two years. Before that she was an engineer with NASA for five years. "This team has the highest percentage of women of any team I've worked on," said Conn. "For me, seeing other women in senior roles helps us envision ourselves in those spots one day. I hope we can serve as role models for even more young women."

The 3,000 isn't where they're stopping. Ford is currently looking to fill hundreds more openings for software developers, data scientists, digital media specialists, app developers and more.

Trending News

 
 

The 2021 Ford Explorer Enthusiast ST gives buyers more performance at a lower price.

Photo courtesy of Ford Motor Company

The Explorer lineup is getting a three-model enhancement for the 2021 model year. The Explorer Enthusiast ST, Platinum, and Platinum Hybrid will be making their way to dealership lots later this year in a targeted attempt to identify customer desires.

The new models join the just-announced 2021 Ford Explorer King Ranch, also a new addition.

2021 Ford Explorer Enthusiast ST

The Enthusiast ST grade takes a lot of what customers like about the existing Explorer ST and delivers it at a far cheaper price. The Enthusiast ST has a starting MSRP of $48,750 as opposed to the ST, which starts at $52,830.

Setting it apart from there Explorers is the Enthusiast ST's quad chrome exhaust tips, 20-inch machined aluminum wheels with painted pockets, and sideview mirrors with ST projection lamps.

The new model comes equipped with the same 3.0-liter EcoBoost engine that's in the Explorer ST that churns out 400 horsepower and 415 pound-feet of torque. A 10-speed automatic transmission completes the powertrain.

Ford has given the model a sport-tuned suspension and a top track speed of 143 mph. A standard Class III Trailer Tow Package provides towing capability of up to 5,600 pounds.

The cabin of the Enthusiast ST is complete with leather seating surfaces, unique Miko micro-perforated inserts, and City Silver accent stitching with the ST logo. There's a 12.3-inch digital instrument cluster, heated sport-style steering wheel with the ST logo, and paddle shifters.

The Explorer Enthusiast ST also features standard Ford Co-Pilot360 technology.

2021 Ford Explorer Platinum

2021 Ford Explorer Plat Ford has two new Platinum models coming to a dealership near you.Photo courtesy of Ford Motor Company

2021 Ford Explorer Plat

The new Explorer Platinum is powered by a 3.0-liter engine and comes standard with rear-wheel drive. Four-when drive is available.

To make the Platinum version worthy of its upscale price tag, its packaging includes door handles with satin aluminum insert, liftgate appliqué, lower bodyside cladding insert, roof-rack side rails, a twin-panel moonroof, and a unique grille with satin aluminum finish. Its cabin is fitted with leather seats, and a leather-wrapped steering wheel, dashboard, door rollovers, and door and front console armrests.

The 2021 Ford Explorer Platinum has a starting MSRP of $52,480. The hybrid version of that model starts at $53,085.

All the models are currently available for order via Ford dealerships. Deliveries are expected to begin this summer.

Trending News

 
 

Drivers will be able to utilize the Mappo app in their Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

Mappo is a new way to explore. The app provides culture-oriented travel recommendations based on books, movies, music, and more, going further than the traditional reach of points of interest recommendations. It includes themed routes and utilizes crowd sourcing to generate content from locations around the globe.

The app launched with 30,000 points of interest with references in more than a dozen major cities in the U.S., Europe, and Asia. Points of interest aren't just marked on a map, but are supported with content such as quotes, book clips and trivia. Users can browse points of interest nearby, or you can use the search box to look up themed routes based on a place, the name of an author or book, or several other filters such as movies, music and history.

Mappo app interface in SYNC 4

Photo courtesy of Ford Motor Company

1 / 7

Ford will be the first automaker to add Mappo to its vehicles. The addition is the result of a collaboration between Mappo, a startup from Tel Aviv, Israel, and the Ford Research Center in Israel.

"People love telling their friends about interesting places in books, movies and music – now they can share these passions with the world through Mappo," said Stuart Taylor, global director, Ford enterprise connectivity. "Mappo makes long drives or brief escapes richer experiences, whether people stay inside their vehicle or step out to experience a landmark."

Customers who have vehicles equipped with SYNC 3 or SYNC 4 technology will be able to use Mappo through voice commands, giving them an easy way to experience the app as they travel. Mappo also will be available for the 2021 F-150, Mustang Mach-E, Bronco, and other future Ford vehicles.

Vehicles equipped with navigation technology can use SYNC AppLink for the unique capability of creating routes to the points of interest found in the Mappo app.

In addition to Ford vehicles, the Mappo app is aviaalbe for iOS and Android devices.

Getting in and out of your vehicle to explore doesn't stop the Mappo experience. Any saved route on your smartphone can be easily selected once running the app inside your vehicle, and you can quickly pick up where you left off – whether leaving a vehicle to explore or coming back to continue to your next destination.

Trending News