High-Tech Problem Solvers

Watch: Ford myth busters take on electric vehicle misconceptions

Ford's new Mustang-inspired crossover EV is coming soon and the automaker's engineers are trying to head off some skepticism at the pass.

Photo courtesy of Ford Motor Company

A June survey by global research and analytics consultancy PSB reveled that while most Americans expect electric vehicles (EVs) to gain widespread adoption in the near future, many of them have a number of misconceptions about them.

Confusion about the capabilities of the models is not restricted to just Americans. The survey revealed that Chinese and Europeans are just as confused.

That survey, its results, and clearing up the misconceptions is the subject of a recent post on Medium by Ted Cannis, global director, electrification, Ford Motor Company.

As the head of electrification for Ford, the questions I get from family, friends and colleagues about electric vehicles run the gamut," he shared. "'Are electric vehicles fast?' 'Do they work in winter?' 'Can I really give up visiting the gas station?' 'Are they capable enough to help me do my job?'"

Cannis says that the easy answer to all those questions is, "Yes."

More than 90 percent of Americans and Europeans don't believe quick acceleration is a great benefit of electric vehicles. This could work out to benefit automakers like Nissan who have taken a less rapid approach to acceleration than Tesla's Ludicrous mode allows.

EV Myths Busted: Fun to Drive | Electric Vehicles | Ford www.youtube.com

That doesn't mean that everyone has to offer a measured approach. Ford is seeking a more blistering approach to acceleration with its forthcoming Mustang-inspired all-electric SUV.

Other findings include:

  • 42% of Americans think electric vehicles still require gas to run.
  • Nearly 80% of Americans would not pick an electric vehicle for extreme weather, while almost 65% would not choose one for all-wheel drive.
  • 67% of Americans and 68% of Europeans don't believe that electric vehicles are capable enough in terms of towing and hauling.
Ford recently showed off the all-weather prowess of the forthcoming Mustang-inspired EV by filming it testing the Smithers Winter Test Center on Michigan's Upper Peninsula.

EV Myths Busted: Winter Test | Electric Vehicles | Ford www.youtube.com

The company also recently showed off the capability of a prototype of an all-electric Ford F-150. With hybrid and electric variants of the model deep into development, the company had to do something to prove that EVs can haul - and they did, with over one million pounds behind the hitch.

EV Myths Busted: All-Electric F-150 Prototype Tows 1M+ Pounds | Electric Vehicles | Ford www.youtube.com

Recent reporting indicates that Ford could debut their all-electric pickup by 2021. The company's long-awaited all-electric SUV is expected to arrive in showrooms in late 2020.

The Mercedes-Benz EQC was originally slated to make its way to the U.S. early this year.

Photo courtesy of Mercedes-Benz

Manager Magazin is reporting that Mercedes-Benz is cutting production plans for its EQC electric SUV by half. The German magazine cites a shortage of battery cells from LG Chem. The South Korean battery maker is in the midst of acquiring a Quebec lithium mine from Nemaska Lithium Inc. That timeline is taking longer than expected.

Mercedes had originally planned on producing 60,000 EQC models in 2020 but is now planning on producing 30,000. The shift comes as Audi is adjusting from stumbling out of the blocks with an EQC competitor, the Audi e-Tron.

The new Mercedes-Benz EQC has a 80 kWh lithium ion battery. Photo courtesy of Mercedes-Benz

In 2019, Mercedes had planned on selling 25,000 EQC but was only able to get 7,000 sales on the books allegedly because of the same problem.

Daimler is pushing back on the report saying that it will be producing 50,00 EQC models this year, which is still down from the 60,000 originally projected but not as few as the initial report indicated.

The EQC is a two-row luxury SUV. It features all-wheel drive and delivers 402 horsepower and 561 pound-feet of torque. The model is powered by a 80kWh lithium ion battery with standard DC Fast Charging for a 40-minute charge from 10 to 80 percent at a 110 kW DC charging station.

Mercedes has debuted the launch date of the model in the U.S. until 2021 after originally planning on having it arrive stateside in early 2020.

The EQ family of vehicles will include additional electric models in the coming years.

Ford trucks reigned supreme over the last decade.

Photo courtesy of Ford Motor Company

For decades, Kelley Blue Book has been studying auto sales trends and reporting on those findings. To mark the close of the decade, 2010-2020, KBB looked back at the numbers for the last 10 years and found some surprising things.

The single best sales month was December 2016.

Nico Rosberg 2016 F1 Champtionship

Photo by Getty Images

There was a lot going on in 2016, not the least exciting of which was Nico Rosberg wining the F1 Championship. Automakers sold more vehicles in 2016 than they did at any other point during the decade. The December 2016 sales capped off a record year. Here's the top five months over the decade by volume:

  • December 2016: 1,683,408
  • March 2018: 1,648,222
  • May 2015: 1,634,833
  • December 2015: 1,634,329
  • August 2019: 1,632,287

Subaru might have had the best decade of everyone.

2020 Subaru Outback

Photo courtesy of Subaru of America, Inc.

Sure, Ford sold a lot of trucks and Nissan saw tremendous early-decade growth in its SUV lineup, but Subaru is the real winner. In 2010, Subaru sold 263,000 vehicles in the U.S. By the end of the decade, in 2019, they sold 700,000. They probably would have sold more but they scaled back production to launch two new vehicles at the end of the decade.

Most forecasts were wrong about December 2019, but that doesn't mean it was a great month.

2020 Ram 1500

Photo courtesy of Fiat Chrysler Automobiles N.V.

Analysts forecasted weak sales for the last month of 2019 but the market surprised them delivering a strong result. However, December 2019 was only the 26th best-selling month of the decade according to KBB, which measured 1,506,401 units sold. See the best-selling trucks of 2019 here.

Volvo's best month was the last month of the decade.

2019 Volvo XC60

Photo courtesy of Volvo Car Corporation

Volvo left the decade with the best month it has had in 10 years. The company sold 12,360 units. However, Volvo had higher sales in the months prior to the Great Recession.

Ford delivered the highest monthly sales total of all automakers in the last 10 years.

2019 Ford Focus

Photo courtesy of Ford Motor Company

While some may bemoan the Blue Oval's current state of automotive affairs, they had a really great month five and a half years ago. In May 2014, Ford sold 244,501 vehicles, roughly 15.5% of the entire industry's sales for the month. In that single month, Ford sold more vehicles than Smart did in the entire decade. See the best-selling new cars of 2019 here.

Buyers are spending more on their cars than ever before.

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

According to KBB, "At the end of 2011, the average transaction price (ATP) for a new vehicle in the U.S. was near $30,000. In February 2015, ATP for the month was above $33,000 for the first time ($33,056). It broke through $35,000 in June of 2017, and passed $37,000 later that year, in December when transaction prices commonly peak due to the high volume of luxury vehicle sales. Transaction prices were above $38,000 through the final three months of 2019. The Kelley Blue Book ATP in December 2019 was $38,767 – the highest point in the past decade."

See the best-selling new SUVs of 2019 here.

Tesla came to play.

2019 Tesla Model3

Photo courtesy of Tesla

In 2010 and 2011, Tesla wasn't really on anyone's radar and now it's a household name. KBB estimates that Tesla sold 12 vehicles in June 2012. They reached 10,000 in sales per month in March 2018 and hit peak monthly sales in December 2018 when 32,600 vehicles were sold.

High-performance cars were costliest in January 2019.

2020 Ferrari Roma

Photo courtesy of Ferrari N.V.

Everyone seems to drive a Toyota RAV4 or a Honda Civic. For the select few wealthy enough to enjoy the fruits of the Acura NSX, Ford GT, and anything with a horse logo on it, this decade was kind for options but expensive. KBB says that in January 2019, the ATP for the segment peaked for the decade at $121,739.

With the Trump Tax Cuts came more fleet sales.

2019 Mercedes-Benz Sprinter

Photo courtesy of Mercedes-Benz

According to KBB, "Six of the Top 10 best months for fleet sales in the past decade occurred after the Tax Cuts and Jobs Act of 2017. In May 2019, an estimated 425,000 vehicles were sold to fleet buyers, a record 27 percent of total U.S. sales. Fleet, it's worth noting, generally accounts for 20% of sales in a given month."

There was never a time in the last 10 years that the Ford F-Series was not the best-selling vehicle in the U.S.

2020 Ford Super Duty

Photo courtesy of Ford Motor Company

Ten straight years of month-to-month dominance. Muhammed Ali wasn't even that good. Ford has sold 7,578,608 F-Series pickups in the last decade - one every 41 seconds. The best month for the F-Series was December 2017 where, in a single month, the company sold 89,385 F-Series trucks.