Price is Right

2021 Ford Mustang Mach-E getting a price cut before it even reaches dealerships

If you've got a reservation, you can now order your 2021 Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

In a memo to dealers, Ford has announced that it is lowering the manufacturer's suggested retail price (MSRP) of its 2021 Ford Mustang Mach-E, the long-awaited all-electric crossover.

According to a post on the Mach-E forum, the price of the Mustang Mach-E will be $1,000 to $3,000 less than initially promoted. The memo states that the Mustang Mach-E Premium will be $3,000 lower than initially anticipated with the all-wheel drive version dropping to $50,800 and rear-wheel drive model now coming in at $48,100.

2021 Ford Mustang Mach-E The Ford Mustang Mach-E will begin arriving at dealership lots soon. Photo courtesy of Ford Motor Company

The Mach-E First Edition, a sold-out top-of-the-line model, will get a $1,000 price deduction. That same drop applies to the Mach-E Select, the base model. That base model has a 230-mile range. Higher price point versions of the Mach-E can achieve up to 300 miles of range.

The price of each vehicle includes a $1,100 delivery charge. Customers are eligible to receive a $7,500 federal tax credit with purchase.

Pricing will apply to all models that have been ordered since the Mach-E was unveiled at the 2019 L.A. Auto Show. The first deliveries of the crossover are expected to arrive in customer hands later this year.

How does the new price compare? The freshly-unveiled Volkswagen ID.4 will start at $41,990 including the cost of delivery, making it about $2,000 less than the new price of the Mach-E Select, which comes in at $43,995 for front-wheel drive models and $46,695 for all-wheel drive variants. The ID.4 will get up to 250 miles on a single charge.

The Tesla Model Y comes in at $49,990 but has more range than the Mustang Mach-E at 316 miles on a single charge and comes standard with all-wheel drive.

Ford and Volkswagen vehicles will rely on private charging opportunities. Both companies have recently announced partnerships with Electrify America, which has two cross-country charging routes available and is working to rapidly install charging stations at private enterprises and in public spaces nationwide.

Volkswagen ID.4 buyers get three years of free charging with purchase. Mustang Mach-E owners get 250-kilowatt-hours of free charging when they buy a Mach-E.

Tesla has a fully built-out electric vehicle charging infrastructure that allows for fast charging of the Model Y. With that capability it can relain 158 miles of charge in just 15 minutes while at a Supercharger. There are 17,000 Superchargers worldwide and six new locations open each week according to the Tesla website.

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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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