New pickup truck

Ford to use Maverick name for new pickup

The Maverick name was last used on a car in the 1970s.


The pickup game is heating up, but it's not a big truck that we're here to talk about. Ford has just confirmed the Maverick name for its upcoming compact pickup, and the images included with today's press release appear to jive with the spy shots we've been seeing over the last year or so. Though it already has the best-selling pickup truck of all time in the F-150, a solid midsize entry in the Ranger, and a variety of heavy-duty options with its Super Duty lineup, Ford is set to add another pickup truck to its catalog with the compact Maverick.

Ford Maverick name Gabrielle Union will headline the unveiling on June 8th.Ford

The Maverick is expected to ride on a modified C2 platform, which currently underpins the Ford Escape and Bronco Sport. That makes the Maverick a tiny truck by today's full-size standards and will make it noticeably smaller than the existing Ford Ranger pickup. The platform also means that the Maverick will be a unibody pickup truck, which sets it apart from the body-on-frame construction of the F-150 and others.

The unibody design will give the Maverick a smoother, more car-like ride and better handling, but isn't typically used for trucks because body-on-frame construction gives pickups more rigidity and better capability to deal with heavy loads. Even so, the Maverick should still be able to muster a decent tow and payload rating, as we've seen from other unibody vehicles, such as the Honda Ridgeline.

Ford Maverick name The Maverick's trim designation appears just below its side mirrors.Ford

Ford hasn't given out any other details on the Maverick, other than to note that the truck's official unveiling event will take place on June 8. Actress Gabrielle Union is headlining the event, which will take place across all of Ford's social channels, on Hulu, and on Union's Instagram and TikTok channel. Ford notes that the Maverick will be its first vehicle debut on its U.S. TikTok channel.

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New compact pickup truck

Three things to know about the 2022 Ford Maverick

The Maverick will be hybrid-first and can return great fuel economy.

Ford Motor Company

Last week, Ford confirmed the name of its new compact truck and set a date for its official reveal. Today is that day, and the Maverick is finally out in the open for all to see. Ford's compact pickup features an interesting mix of powertrain tech and functionality, so we're here to help you get a feel for what makes the new truck tick.

Here are three things to know about the 2022 Ford Maverick.

2022 Ford Maverick The Maverick will likely be all the pickup most people ever need.Ford Motor Company

It'll be hybrid-first

The 2022 Maverick will be offered with two powertrains, but the standard fixture is a 2.5-liter four-cylinder engine paired with a 94kW electric motor. The two combine to produce 191 horsepower and send the power to the front wheels. The base hybrid models get a continuously variable transmission and can return as much as 40 mpg on the highway. Yes, it's a hybrid, but there's some real truck capability hidden in the Maverick's specs. It will be able to tow up to 2,000 pounds and can carry a payload of up to 1,500 pounds. That's enough to pull a small boat, a couple of jet skis, or a camper trailer.

The optional gas powertrain includes a 2.0-liter EcoBoost four-cylinder paired with an eight-speed automatic transmission. Maverick models equipped with this powertrain can tow up to 4,000 pounds when properly equipped.

2022 Ford Maverick The Maverick's bed and tailgate will help owners carry more with less overall space.Ford Motor Company

It's bigger than you think

Ford's marketing materials and even tweets from prominent members of its PR staff suggest that the Maverick is tiny, but that's not the whole story. The truck rides on a platform shared with the Ford Bronco Sport and Ford Escape, but is just ten inches shorter than the Ranger and around 32 inches shorter than an F-150. It's compact, sure, but it's not the tiny toy truck you might be envisioning. Beyond fuel economy, the Maverick's dimensions help it maneuver tight spaces, so much so that Ford says it needs just a 40-foot diameter to turn in a complete circle.

2022 Ford Maverick Trucks don't need to be huge to get the job done.Ford Motor Company

It will be relatively affordable

Vehicles of all types are becoming more expensive, especially trucks. The Maverick bucks that trend, at least in most of its forms, and comes in with a starting price of around $20,000 after destination charges are applied. The midrange XLT model starts at $22,280 before destination and the range-topping Lariat starts at $25,490 before destination. Any model can be upgraded with the 2.0-liter gas engine and the Lariat trim is available with a First Edition Package that adds exclusive wheels, paint colors, and a moonroof.

If you're hoping to get your hands on a Maverick, you can reserve one now on The automaker says that the truck will start hitting dealers' lots in fall 2021, so there are just a few months to wait if you're in the market.

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Top trims will cost considerably more than the $39,974 base price.

Photo courtesy of Ford Motor Company

Earlier this week, Ford debuted the F-150 Lightning, its first all-electric pickup truck. As an electrified version of one of the world's best-selling vehicles, the truck immediately made news. Buyers were watching, too, and if the early numbers are any indication, The Blue Oval is about to deliver a winner.

Ford has already collected 44,500 reservations for the new truck, which debuted earlier this week. It took just 48 hours for the automaker to accumulate that total from customers who lined up by placing a $100 refundable deposit for the trucks. In comments to the media, Farley said that Ford will limit production during the Lightning's first year, but declined to put a number on that limitation.

All-electric Ford F-150 Lightning The trucks might be in limited supply at first.Ford

According to Automotive News, production won't fully ramp up until 2023. The approach is similar to the one that Ford took with the Mustang Mach-E, which was limited to just 50,000 units in its first year. The number of reservations might lead you to believe that the truck is already sold out, but it's worth noting that reservations don't always convert to actual orders. People that do choose to pursue an order will have the chance to do so this fall.

When, exactly, the trucks will actually end up on dealers' lots and in driveways across the country is anyone's guess, as vehicles of all types have been delayed over the last year for various reasons ranging from a global pandemic to a worldwide shortage of microchips.

The F-150 Lightning will cost just $39,974 for a commercially-oriented version of the truck. The models consumers will most likely end up purchasing start with the mid-range XLT model, which will start at $52,974, but top trims can reach up to $90,474. When it finally arrives, the F-150 Lightning will already be neck-deep in competition.

All-electric Ford F-150 Lightning A spacious frunk is standard.Photo courtesy of Ford Motor Company

The Rivian R1T is expected to begin hitting buyers' driveways in June 2021, while the Chevrolet Silverado EV will go on sale in 2023 or 2024. General Motors' other EV, the GMC Hummer, is expected to enter production in fall 2021.

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