Nomenclature

Before the Ranger was called the Ranger, Ford considered these 10 other names

The Ford Ranger is the company's midsize truck option.

Photo courtesy of Ford Motor Company

Before there was the modern midsize Ford Ranger, there was the Ford F-100 and F-250 Ranger. It debuted as an option name on the fourth-generation F-Series. That first variant, a name given to models with bucket seats in 1965 and 1966, featured a curtain over the gas tank, which was located behind the seats in the cab. Fancy!

Before Ford even know if the bucket seats were a success, they already had bigger ideas for the Ranger name. In 1965, Ranger received its own place in a larger document requesting approval for the name of the a new member of the Bronco family. In the brief, prepared for members of the Ford Engineering and Product Planning Committee on August 9, 1965, Ford executives learned of the proposed details for the 1967 F-Series Ranger - details that would make it an upgraded version rather than just a bucket seat model.

In its archives, Ford has a copy of the memo that approved the Ranger name for use and shows the other options the company considered.Photo courtesy of Ford Motor Company

It was proposed that the '67 F-Series Ranger would have a chrome front bumper, bright grille, bright headlamp doors, and bright reveal moulding. On the sides there would be bright rocker and wheel opening moulding, bright hub caps, bright ornament, and bright drop moulding. Details at the rear would continue the trend. There, Ford put bright backlite moulding, bright taillight moulding and tailgate handle, and bright tail light bezels.

Pleated vinyl seat trim, matching door trim panels, bright headlining moulding, custom instrument cluster, cigar lighter, horn ring, instrument panel moulding and plaque, and carpet would be unique in the cabin.

The nomenclature and trim level were approved for the fifth-generation F-100/F-250 and the rest, they say, is history.

The 1975 Ford F-150 Ranger XLT trim level added a level of refinement to the workman's truck.Photo courtesy of Ford Motor Company

Before you get too hung up on thinking about how far Ford has come since then, think about what might have been. The Dearborn, Michigan-based automaker considered 10 other names for the Ranger as part the trim level's development process, which is documented in the brief. Scroll down to see the full list, including one name that currently is taken by a different Ford vehicle.

Centurian

Ford didn't use Centurian but Buick did, albeit for a brief period. From 1971 to 1973, the Buick Centurian sat between the LeSabre and Electra in the lineup. Before that, Buick used the name on a concept car that was presented at the 1956 General Motors Motorama. That model now resides at the Sloan Museum, which is part of the Flint Cultural Center in Flint, Michigan.

Explorer

2020 Ford Explorer Photo courtesy of Ford Motor Company

Ford passed on the Explorer name for its truck, but the Explorer would still become a part of the Ford family. The Ford Explorer debuted in 1991 as a replacement for the two-door Bronco II. It's currently one of the best-selling SUVs in the country.

Constellation

So far, no automaker has used the word constellation on a car, truck, van, or SUV. The closest may be the word subaru, which is the Japanese word for Pleiades, the name of a small cluster of stars northwest of the constellation Taurus. The Subaru brand logo has six stars in it - one for each of the stars in the Pleiades cluster.

Highlander

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Well, we all know who ended up with the Highlander name. The popular Toyota Highlander three-row SUV is one of the best-selling SUVs currently available for sale. It's been a top choice for decades now, with a long list of family-friendly features. Toyota completely redesigned the model for the 2020 model year.

Coronado

The Coronado name sure gets around. Well, it used to. These days, most of the brands it was linked to in the early and mid-1900s are defunct. Chrysler used to use the term to describe mid-year cars that came out in the spring with refinements to drive sales, halfway through a model year.

The Plymouth Coronado was a run of extended wheelbase eight-passenger sedans made in Belgium. They were built using the body of the Plymouth Belvedere with the middle cut open and extended to seat eight.

DeSote used the Coronado name to denote a trim level on its 1954 Firedome and 1955 Fireflite cars.

Plymouth Valiant cars were sold with Coronado branding for years in South America and Australia.

Diplomat

1978 Dodge Diplomat

Photo courtesy of FCA US LLC

Dodge originally employed it on a two-door hardtop model from 1950 to 1954. From 1946 to 1961, DeSoto used the name on models it exported. In the mid 70s, the Royal Monaco was available in a Diplomat trim level.

From 1977 to 1989 the Dodge Diplomat used the name that was rejected by the Ford team. It was a rebadged version of the Plymouth Gran Fury. The Gran Fury became popular as a police car while the Diplomat preferred to live as an upmarket alternative to the Dodge Aspen.

Gran Luxe

Gran luxe roughly translates to big luxury. Perhaps somewhat shockingly, with all the Gran Sport, Gran Turismo, and Gran Coupe models that have come and gone over the years, Gran Luxe has never made it onto a vehicle. It does feel a bit like Maserati would be the natural choice for its home now through.

Sovereign

The Sovereign name was used by Daimler for rebadged Jaguars from 1966 to 1983. Daimler Sovereigns were built from various generations of the Jaguar XJ and was available in a variety of body styles.

Regal

2018 Buick Regal

Photo courtesy of Buick

Ah yes, the Buick Regal. The Regal was recently discontinued by Buick in North America but up until the late 2010s it was a formidable choice for Baby Boomers looking for a comfortable ride. The Regal nameplate was first introduced by Buick in 1973. The Regal lives on in China where it recently underwent a mid-cycle update.

Westerner

Over the years, the Westerner name has been given to a few models. The Nash Metropolitan Westerner was displayed at auto shows across the western U.S. in 1961 and 1962 as a show car. It features a Palomino Beige Pearlescent paint job and California saddle leather upholstery.

For the 1967 model year, AMC sold a number of specialty wagons that were designed to appeal to specific parts of the country where they were sold. The limited edition luxury AMC Rambler Rebel Westerner featured a Frost White paint job, wood plank body side inserts and tailgate, a "Pony Express" medallion, and Stallion Brown and White Antelope vinyl upholstery that was paired with "richly tooled" leather on the seats and door panels. Buyers could only purchase theirs from dealerships west of the Mississippi River.

F-100/250 Ranger Nomenclature Alternatives

Exhibit II of the document shown at the top of this article reveals a list of the alternate names considered for the Ranger.

Photo courtesy of Ford Motor Company

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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The 2022 Toyota Highlander Hybrid Bronze Edition is a fresh addition to the company's lineup.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Double takes aren't always good. In a curious twist, Toyota has decided to give its Highlander SUV bronze accents as part of a special edition model for 2022. The 2022 Highlander Hybrid Bronze Edition will be positioned between the Hybrid XLE and Hybrid Limited in the company's lineup.

Each 2022 Highlander Hybrid Bronze Edition gets bronze-colored accents on the exterior and interior, including 18-inch bronze wheels, bronze interior stitching, illuminated bronze door sills, and SofTex-trimmed seats with a fabric insert and bronze stitching. The SUVs also have unique floor and cargo mats.

Toyota will offer the new model with either a Cement or Wind Chill Pearl paint job.

2022 Toyota Highlander Hybrid Bronze Edition

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

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The new three-row SUV builds on the Highlander Hybrid XLE and is available in front- or all-wheel drive. It has the same 2.5-liter four-cylinder hybrid engine and two electric motors as other Highlander Hybrids. It gets an EPA-estimated 36 mpg combined.

It gets hands-free power lift gate, rain-sensing wipers, a digital rearview mirror, 1500-watt power outlet, puddle lamps with the Highlander logo, in-dash ambient lighting, driver seat memory, 10-way power-adjustable driver seat, and LED daytime running lights.

Some of the model's equipment is part of revisions to the Highlander product line for 2022 including a height/tilt power-adjustable passenger seat. For 2022, that feature will be standard on Highlander XLE and above trim levels.

Every new Highlander comes standard with Toyota's 36-month/36,000-mile basic new-vehicle warranty. A 60-month/60,000-mile powertrain warranty is also standard. Highlander Hybrid models have their hybrid components covered by a eight-year/100,000-mile warranty and the hybrid battery is covered for 10 years/150,000 miles. The battery warranty is transferrable between owners.

The 2022 Highlander Bronze Edition also comes with ToyotaCare, which covers normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and two years of Roadside Assistance, regardless of mileage.

Pricing for the new SUV has yet to be announced.

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