Nomenclature

Before the Ranger was called the Ranger, Ford considered these 10 other names

The Ford Ranger is the company's midsize truck option.

Photo courtesy of Ford Motor Company

Before there was the modern midsize Ford Ranger, there was the Ford F-100 and F-250 Ranger. It debuted as an option name on the fourth-generation F-Series. That first variant, a name given to models with bucket seats in 1965 and 1966, featured a curtain over the gas tank, which was located behind the seats in the cab. Fancy!

Before Ford even know if the bucket seats were a success, they already had bigger ideas for the Ranger name. In 1965, Ranger received its own place in a larger document requesting approval for the name of the a new member of the Bronco family. In the brief, prepared for members of the Ford Engineering and Product Planning Committee on August 9, 1965, Ford executives learned of the proposed details for the 1967 F-Series Ranger - details that would make it an upgraded version rather than just a bucket seat model.

In its archives, Ford has a copy of the memo that approved the Ranger name for use and shows the other options the company considered.Photo courtesy of Ford Motor Company

It was proposed that the '67 F-Series Ranger would have a chrome front bumper, bright grille, bright headlamp doors, and bright reveal moulding. On the sides there would be bright rocker and wheel opening moulding, bright hub caps, bright ornament, and bright drop moulding. Details at the rear would continue the trend. There, Ford put bright backlite moulding, bright taillight moulding and tailgate handle, and bright tail light bezels.

Pleated vinyl seat trim, matching door trim panels, bright headlining moulding, custom instrument cluster, cigar lighter, horn ring, instrument panel moulding and plaque, and carpet would be unique in the cabin.

The nomenclature and trim level were approved for the fifth-generation F-100/F-250 and the rest, they say, is history.

The 1975 Ford F-150 Ranger XLT trim level added a level of refinement to the workman's truck.Photo courtesy of Ford Motor Company

Before you get too hung up on thinking about how far Ford has come since then, think about what might have been. The Dearborn, Michigan-based automaker considered 10 other names for the Ranger as part the trim level's development process, which is documented in the brief. Scroll down to see the full list, including one name that currently is taken by a different Ford vehicle.

Centurian

Ford didn't use Centurian but Buick did, albeit for a brief period. From 1971 to 1973, the Buick Centurian sat between the LeSabre and Electra in the lineup. Before that, Buick used the name on a concept car that was presented at the 1956 General Motors Motorama. That model now resides at the Sloan Museum, which is part of the Flint Cultural Center in Flint, Michigan.

Explorer

2020 Ford Explorer Photo courtesy of Ford Motor Company

Ford passed on the Explorer name for its truck, but the Explorer would still become a part of the Ford family. The Ford Explorer debuted in 1991 as a replacement for the two-door Bronco II. It's currently one of the best-selling SUVs in the country.

Constellation

So far, no automaker has used the word constellation on a car, truck, van, or SUV. The closest may be the word subaru, which is the Japanese word for Pleiades, the name of a small cluster of stars northwest of the constellation Taurus. The Subaru brand logo has six stars in it - one for each of the stars in the Pleiades cluster.

Highlander

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Well, we all know who ended up with the Highlander name. The popular Toyota Highlander three-row SUV is one of the best-selling SUVs currently available for sale. It's been a top choice for decades now, with a long list of family-friendly features. Toyota completely redesigned the model for the 2020 model year.

Coronado

The Coronado name sure gets around. Well, it used to. These days, most of the brands it was linked to in the early and mid-1900s are defunct. Chrysler used to use the term to describe mid-year cars that came out in the spring with refinements to drive sales, halfway through a model year.

The Plymouth Coronado was a run of extended wheelbase eight-passenger sedans made in Belgium. They were built using the body of the Plymouth Belvedere with the middle cut open and extended to seat eight.

DeSote used the Coronado name to denote a trim level on its 1954 Firedome and 1955 Fireflite cars.

Plymouth Valiant cars were sold with Coronado branding for years in South America and Australia.

Diplomat

1978 Dodge Diplomat

Photo courtesy of FCA US LLC

Dodge originally employed it on a two-door hardtop model from 1950 to 1954. From 1946 to 1961, DeSoto used the name on models it exported. In the mid 70s, the Royal Monaco was available in a Diplomat trim level.

From 1977 to 1989 the Dodge Diplomat used the name that was rejected by the Ford team. It was a rebadged version of the Plymouth Gran Fury. The Gran Fury became popular as a police car while the Diplomat preferred to live as an upmarket alternative to the Dodge Aspen.

Gran Luxe

Gran luxe roughly translates to big luxury. Perhaps somewhat shockingly, with all the Gran Sport, Gran Turismo, and Gran Coupe models that have come and gone over the years, Gran Luxe has never made it onto a vehicle. It does feel a bit like Maserati would be the natural choice for its home now through.

Sovereign

The Sovereign name was used by Daimler for rebadged Jaguars from 1966 to 1983. Daimler Sovereigns were built from various generations of the Jaguar XJ and was available in a variety of body styles.

Regal

2018 Buick Regal

Photo courtesy of Buick

Ah yes, the Buick Regal. The Regal was recently discontinued by Buick in North America but up until the late 2010s it was a formidable choice for Baby Boomers looking for a comfortable ride. The Regal nameplate was first introduced by Buick in 1973. The Regal lives on in China where it recently underwent a mid-cycle update.

Westerner

Over the years, the Westerner name has been given to a few models. The Nash Metropolitan Westerner was displayed at auto shows across the western U.S. in 1961 and 1962 as a show car. It features a Palomino Beige Pearlescent paint job and California saddle leather upholstery.

For the 1967 model year, AMC sold a number of specialty wagons that were designed to appeal to specific parts of the country where they were sold. The limited edition luxury AMC Rambler Rebel Westerner featured a Frost White paint job, wood plank body side inserts and tailgate, a "Pony Express" medallion, and Stallion Brown and White Antelope vinyl upholstery that was paired with "richly tooled" leather on the seats and door panels. Buyers could only purchase theirs from dealerships west of the Mississippi River.

F-100/250 Ranger Nomenclature Alternatives

Exhibit II of the document shown at the top of this article reveals a list of the alternate names considered for the Ranger.

Photo courtesy of Ford Motor Company

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The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

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Three two-women teams will compete in a new Bronco or Bronco Sport.

Ford

As the pandemic ramped up last summer, auto event organizers were canceling left and right to avoid gathering groups of people to spread the virus. A few events went on, especially outdoor racing events such as the Rebelle Rally. The all-woman off-road event covers desert terrain in Nevada and California, and this year Ford Motor Company is sending three teams to compete in different versions of the Bronco and Bronco Sport SUVs.

All three teams will compete in some sort of Bronco SUV. Shelby Hall and Penny Dale, who drive a Bronco Sport in last year's Rebelle Rally, return to the competition in 2021, this time with a Bronco two-door. Pro off-roaders Melissa Fischer and Cora Jokinen will pilot a Bronco Sport in the X-cross class and novice racers Kathryn Reinhardt and Victoria Bundrant from accessory supplier 4Wheel Parts will drive a four-door Bronco in the 4x4 class.


2021 Rebelle Rally Two Broncos and a Bronco Sport will compete. Ford


The Bronco Sport and Bronco four-door are both Badlands models. The two-door Bronco is a Wildtrak model. All of the SUVs have been decked out in special Bronco 4600-inspired race livery. The two-door Bronco will enter the competition equipped with the Sasquatch package, but will otherwise retain is factory stock configuration. The Bronco Sport will also remain stock, other than having its back seat removed. Ford says the 4Wheel Parts team will accessorize the four-door Bronco.

The Rebelle Rally is the first women's off-road navigation rally in the United States. Teams are not allowed to use electronic maps, such as in-dash navigation or mapping tools built into smartphones. Ford says its teams will disable the features in the Broncos they'll be driving in the event.


2021 Rebelle Rally The Bronco Sport will remain stock, but will have its back seats removed.Ford

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