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Ford taps DJ D-Nice for new F-150 ad that touts the unique features top-seller

A new ad puts DJ D-Nice in the driver's seat of a 2021 Ford F-150.

Photo courtesy of Ford Motor Company

A new ad campaign from Ford Motor Company taps into a bit of hip hop history for its latest TV spot promoting the 2021 Ford F-150. The commercial features Derrick Jones, better known by his stage name D-Nice, a legendary music artist, producer and DJ in its main role.

Jones's history doesn't go as far back as Ford's, but there's some notable entries that fans of pre-Diddy hip hop will look fondly on. The Harlem and Bronx native formed Boogie Down Productions in 1986. He soon signed a deal with Jive Records and his debut record featured collaborations by KRS-One, Naughty by Nature, and Too Short.

In the late 90s and early 2000s Jones transferring out of the music world, forming a creative services company. In March 2020, Jones began hosting "Homeschool at Club Quarantine" on Instagram Live. He won a Webby Award for the effort.

The All-New 2021 F-150: Work It Out | Ford (:30) www.youtube.com

"The 'More Than Tough' campaign recognizes and celebrates the spirit of American ingenuity," said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. "By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what's possible with a little creativity and the right pickup truck."

The "Work It Out" 3-second television spot airs today on OWN, BET and TV One. It features Jones driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilizing the F-150's available Pro Power Onboard generator to run his equipment.

The ad runs with the hip-hop classic "Call Me D-Nice" serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level."

The new F-150 has unique features including a fold-out work self, fold-down shifter, tailgate with designated clamp-down areas, and the on-board generator.

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Volvo is allowing Super Bowl LV fans to enter to win a free car - terms and conditions apply.

Photo courtesy of Volvo Car USA

Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year's big game. This time around, they're giving away up to $2 million worth of cars.

When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won't be talking about the old guard/new guard quarterback battle. They'll instead be hoping for a safety.

Here's how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click "Try to win this Volvo" on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.

Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA

Volvo Safety Sunday 2021

Then, it's all up to the Chiefs and Bucs. It doesn't matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it's a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.

The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.

A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo's best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.

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A sufficient amount of torque can help get your trusty steed off the line with ease.

Photo courtesy of Ford Motor Company

For many, a pickup truck is as much a daily drivable vehicle as it is a tool for getting the job done. How much horsepower and torque a powertrain puts out is a big part of that. Most want enough to get the job done while keeping an eye toward fuel economy.

What's the difference between horsepower and torque? In simple terms, torque is the pull of the powertrain that gets you off the line from a full stop. Horsepower is what gets you going the speed you want and keeps you there.

Diesel engines tend to have more torque than gasoline-powered engines but have less horsepower. There's no perfect torque to horsepower ratio. It's all about which combination works best for you.

The engines on this list have the highest amount of torque and are available in 2021 model year pickup trucks in the U.S. To see the most powerful pickup trucks ranked by horsepower click here. See the 2020 horsepower champs by clicking here and the 2020 torque winners by clicking here.

No. 5 - 2021 Ford F-150: PowerBoost hybrid powertrain

2021 Ford F-150 PowerBoost Photo courtesy of Ford Motor Company

570 pound-feet of torque

Not surprisingly, Ford's new hybrid F-150 powertrain (a 3.5-liter six-cylinder engine paired with a 35-kilowatt electric motor) delivers more torque than almost any other light-duty truck. It's rated at 570 pound-feet, which matches up well with the engine's 430 horsepower to provide up to 12,400 pounds of towing capacity in certain configurations.

No. 4 - 2021 Ram 1500 TRX: Supercharged 6.2-liter V8

2021 Ram 1500 TRX Photo courtesy of FCA US LLC

650 pound-feet of torque

The Ram 1500 TRX isn't just the fastest and most powerful light-duty truck on the market, it's also got the most torque. Rated at 650 pound-feet of torque, the supercharged 6.2-liter Hemi V8 also produces a staggering 702 horsepower. That's good enough for a 0-60 mph time of just 4.5 seconds and an 8,100-pound towing capacity.

No. 3 (tie) - 2021 Chevrolet Silverado 2500 HD: 6.6-liter Duramax turbodiesel V8

2021 Chevrolet Silverado 2500 HD Photo courtesy of Chevrolet

910 pound-feet of torque

General Motors' trucks have attracted attention in recent years for their innovative trailering and tailgate technologies, but both Chevrolet and GMC Heavy Duty trucks are offered with a truly attention-grabbing powertrain. The 6.6-liter Duramax turbodiesel V8 produces a massive 910 pound-feet of torque, which is in addition to a respectable 445-horsepower output. That gives the trucks a maximum conventional-trailer towing capacity of over 14,000 pounds in some configurations.

No. 3 (tie) - 2021 GMC Sierra 2500 HD: 6.6-liter Duramax turbodiesel V8

2021 GMC Sierra 2500 HD\u200b Photo courtesy of GMC

910 pound-feet of torque

Under the hood of the GMC Sierra 2500 HD is a 6.6-liter Duramax turbodiesel V8 that produces 910 pound-feet of torque and 445-horsepower, just like the Silverado 2500 above. The truck has a maximum conventional-trailer towing capacity of over 14,000 pounds in some configurations.

No. 2 - 2021 Ram 3500HD: 6.7-liter Cummins diesel V8

2021 Ram 3500HD

Photo courtesy of FCA US LLC

1,000 pound-feet of torque

Here, we enter the realm of outlandish torque numbers. The 2021 Ram Heavy Duty lineup is available with a 6.7-liter C
Cummins diesel V8 that produces 1,000 pound-feet of torque. It's offered in a "normal" output version that makes 850 pound-feet, but the four-digit torque number available in the high-output version is truly headline worthy. Ram says that the 3500 can pull up to 35,100 pounds with this engine on board.

No. 1 - 2021 Ford F-Series Super Duty: 6.7-liter Power Stroke diesel V8

2021 Ford F-Series Super Duty

Photo courtesy of Ford Motor Company

1,050 pound-feet of torque

Ford's 6.7-liter Power Stroke diesel V8 is the top of the torque hill for 2021. It makes 1,050 pound-feet of the stuff, which is in addition to a solid 475 horsepower. The F-450 truck equipped with the engine can tow up to 37,000 pounds, which is both insane and far above the weight limits for a standard Class A driver's license.

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