In-Car Tech

Ford's Active Driver Assist hands-free driving tech will cost just $995 on the 2021 F-150

The 2021 Ford F-150 will be avaiblle with Ford's new hands-free driving technology.

Photo courtesy of Ford Motor Company

A few weeks ago, Ford revealed the pricing and trim levels for much of the 2021 Ford F-150 lineup. Now, an important question has been answered. How much will Ford's new Active Driver Assist hands-free technology cost? The answer: $995 on most trim levels. There are some exceptions though.

Ford sells the technology as part of the Ford CoPilot360 Active 2.0 Prep Package. On the base model F-150 XL, the package is not available but a downgraded version without the Active Driver Assist component (Ford CoPoilot360 2.0) is, for $695. It comes with the following technologies:

  • Pre-Collision Assist with Automatic Emergency Braking (includes Pedestrian Detection, Forward Collision Warning, Dynamic Brake Support)
  • BLIS with Cross-Traffic Alert
  • Lane-Keeping System (includes Lane-Keeping Alert, Lane-Keeping Aid, Driver Alert)
  • Rear View Camera
  • Auto High Beams
  • Reverse Sensing System
  • Reverse Brake Assist
  • Post-Collision Braking

In that trim level, a rear window with fixed privacy glass and defroster is required. Additionally, there also needs to be driver's side manual-folding or power glass side mirrors with heat.

Ford CoPilot360 is available on XLT (extra $655) and above grades.

2021 Ford Mustang Mach E Here, a driver demonstrates the hands-free driving system in the Ford Mustang Mach-E.Photo courtesy of Ford Motor Company

The next step up, the Ford CoPilot360 2.0 Assist package is available on F-150 XLT and Lariat. On the F-150 XLT, the package costs $750. It is included on some Lariat models as well as F-150 King Ranch, Platinum, and Limited. The package requires the 360-Degree Camera Package or Tow Technology Package on some trim levels.

The CoPilot360 2.0 Assist package includes all the features of the CoPilot360 2.0 package plus:

  • Intelligent Adaptive Cruise Control (includes Stop-and-Go, Lane Centering, Speed Sign Recognition)
  • Evasive Steering Assist
  • Intersection Assist
  • Connected Built-In Navigation

It isn't until the Ford CoPilot360 Active 2.0 Prep Package becomes available on the F-150 Lariat that the Active Driver Assist technology is available. The system is also available one F-150 King Ranch and Platinum. It is standard on some Platinum trim models and on all F-150 Limiteds.

The Ford CoPilot360 Active 2.0 Prep Package includes all the features of the Ford CoPilot360 2.0 and Ford CoPilot360 2.0 Assist packages and adds:

  • Active Drive Assist Prep Kit
  • Active Park Assist 2.0

It will cost $995 on models where it is not standard. This functionality is expected in the third quarter of 2021. A separate payment for feature software required to activate full functionality at that time. There may be additional associated costs depending on the trim level and options selected.

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Nuts & Bolts


Jeep is adding the 2021 Cherokee Limited Lux to its lineup this year.

Photo courtesy of FCA US LLC
The Cherokee Latitude is the base grade model and the Cherokee Latitude Plus is one step up from that. For 2021, Jeep is offering the Cherokee Latitude Lux. Think of it as Latitude Plus+. It takes many of the desirable features Jeep offers and combines them with a wallet-friendly price tag.

"The new 2021 Cherokee Latitude LUX truly enhances the Jeep lineup and is a direct reflection of what our customers want and value the most in their vehicle – everyday practicality, exceptional comfort, with outstanding ride and handling characteristics," said Jim Morrison, Head of Jeep Brand – FCA North America. "As the most capable midsize sport-utility vehicle, the Jeep Cherokee continues to offer consumers the ultimate blend of all-weather 4x4 capability and even more standard amenities at an incredible value."

2021 Jeep Cherokee Limited Lux The model features a roster of desirable features.Photo courtesy of FCA US LLC

The Latitude Lux sits in the compact SUV's stable between the mid-grade Latitude Plus and Limited trim levels. Latitude is the company's base model and Trailhawk tops out the Cherokee lineup.

It is powered by Jeep's 3.2-liter V6 engine that is paired with a nine-speed automatic transmission. It delivers 29 mpg on the highway and has best-in-class towing capability (4,500 pounds). Buyers can choose to change to a turbocharged 2.0-liter four-cylinder engine.

It features a roster of premium features including Nappa leather seats, power front seats with power lumbar adjuster, heated front seats, premium-wrapped heated steering wheel, remote start, windshield wiper deicer, and the latest Uconnect system with standard Apple CarPlay and Android Auto.

Additionally, the model is eligible to have the Comfort and Convenience Group (security alarm, power liftgate, auto-dimming rearview mirror, air conditioning with dual-zone automatic temperature control, universal garage door opener, 115-volt power outlet, 8.4-in. touchscreen radio, and seven-inch driver information display) added on. The available Sun and Sound Group includes a dual-pane panoramic sunroof and nine-speaker Alpine sound system. Jeep's Trailer Tow Group package is available only on 4x4 models and includes heavy-duty engine cooling, transmission auxiliary oil cooler, Class III hitch receiver, four- and seven-pin trailer-tow wiring harness, and full-size spare tire.

Each Cherokee Latitude Lux comes with a long list of standard safety features including full-speed forward collision warning with active braking, LED lighting, blind-spot monitoring, rear cross-traffic alert, lane departure warning with assist, a rearview camera with grid lines, and rain-sensing wipers.

The new model has a starting MSRP of $30,145 for the 4x2 model and the 4x4 comes in at $31,645. There is an added $1,495 destination fee on each model. The Cherokee Latitude Lux is on sale now.

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If you've got a reservation, you can now order your 2021 Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

In a memo to dealers, Ford has announced that it is lowering the manufacturer's suggested retail price (MSRP) of its 2021 Ford Mustang Mach-E, the long-awaited all-electric crossover.

According to a post on the Mach-E forum, the price of the Mustang Mach-E will be $1,000 to $3,000 than initially promoted. The memo states that the Mustang Mach-E Premium will be $3,000 lower than initially anticipated with the all-wheel drive version dropping to $50,800 and rear-wheel drive model now coming in at $48,100.

2021 Ford Mustang Mach-E The Ford Mustang Mach-E will begin arriving at dealership lots soon. Photo courtesy of Ford Motor Company

The Mach-E First Edition, a sold-out top-of-the-line model, will get a $1,000 price deduction. That same drop applies to the Mach-E Select, the base model. That base model has a 230-mile range. Higher price point versions of the Mach-E can achieve up to 300 miles of range.

The price of each vehicle includes a $1,100 delivery charge. Customers are eligible to receive a $7,500 federal tax credit with purchase.

Pricing will apply to all models that have been ordered since the Mach-E was unveiled at the 2019 L.A. Auto Show. The first deliveries of the crossover are expected to arrive in customer hands later this year.

How does the new price compare? The freshly-unveiled Volkswagen ID.4 will start at $41,990 including the cost of delivery, making it about $2,000 less than the new price of the Mach-E Select, which comes in at $43,995 for front-wheel drive models and $46,695 for all-wheel drive variants. The ID.4 will get up to 250 miles on a single charge.

The Tesla Model Y comes in at $49,990 but has more range than the Mustang Mach-E at 316 miles on a single charge and comes standard with all-wheel drive.

Ford and Volkswagen vehicles will rely on private charging opportunities. Both companies have recently announced partnerships with Electrify America, which has two cross-country charging routes available and is working to rapidly install charging stations at private enterprises and in public spaces nationwide.

Volkswagen ID.4 buyers get three years of free charging with purchase. Mustang Mach-E owners get 250-kilowatt-hours of free charging when they buy a Mach-E.

Tesla has a fully built-out electric vehicle charging infrastructure that allows for fast charging of the Model Y. With that capability it can relain 158 miles of charge in just 15 minutes while at a Supercharger. There are 17,000 Superchargers worldwide and six new locations open each week according to the Tesla website.

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