In-Car Tech

Ford's Active Driver Assist hands-free driving tech will cost just $995 on the 2021 F-150

The 2021 Ford F-150 will be avaiblle with Ford's new hands-free driving technology.

Photo courtesy of Ford Motor Company

A few weeks ago, Ford revealed the pricing and trim levels for much of the 2021 Ford F-150 lineup. Now, an important question has been answered. How much will Ford's new Active Driver Assist hands-free technology cost? The answer: $995 on most trim levels. There are some exceptions though.

Ford sells the technology as part of the Ford CoPilot360 Active 2.0 Prep Package. On the base model F-150 XL, the package is not available but a downgraded version without the Active Driver Assist component (Ford CoPoilot360 2.0) is, for $695. It comes with the following technologies:

  • Pre-Collision Assist with Automatic Emergency Braking (includes Pedestrian Detection, Forward Collision Warning, Dynamic Brake Support)
  • BLIS with Cross-Traffic Alert
  • Lane-Keeping System (includes Lane-Keeping Alert, Lane-Keeping Aid, Driver Alert)
  • Rear View Camera
  • Auto High Beams
  • Reverse Sensing System
  • Reverse Brake Assist
  • Post-Collision Braking

In that trim level, a rear window with fixed privacy glass and defroster is required. Additionally, there also needs to be driver's side manual-folding or power glass side mirrors with heat.

Ford CoPilot360 is available on XLT (extra $655) and above grades.

2021 Ford Mustang Mach E Here, a driver demonstrates the hands-free driving system in the Ford Mustang Mach-E.Photo courtesy of Ford Motor Company

The next step up, the Ford CoPilot360 2.0 Assist package is available on F-150 XLT and Lariat. On the F-150 XLT, the package costs $750. It is included on some Lariat models as well as F-150 King Ranch, Platinum, and Limited. The package requires the 360-Degree Camera Package or Tow Technology Package on some trim levels.

The CoPilot360 2.0 Assist package includes all the features of the CoPilot360 2.0 package plus:

  • Intelligent Adaptive Cruise Control (includes Stop-and-Go, Lane Centering, Speed Sign Recognition)
  • Evasive Steering Assist
  • Intersection Assist
  • Connected Built-In Navigation

It isn't until the Ford CoPilot360 Active 2.0 Prep Package becomes available on the F-150 Lariat that the Active Driver Assist technology is available. The system is also available one F-150 King Ranch and Platinum. It is standard on some Platinum trim models and on all F-150 Limiteds.

The Ford CoPilot360 Active 2.0 Prep Package includes all the features of the Ford CoPilot360 2.0 and Ford CoPilot360 2.0 Assist packages and adds:

  • Active Drive Assist Prep Kit
  • Active Park Assist 2.0

It will cost $995 on models where it is not standard. This functionality is expected in the third quarter of 2021. A separate payment for feature software required to activate full functionality at that time. There may be additional associated costs depending on the trim level and options selected.

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.


The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.

2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford

Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.

2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford

If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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New compact pickup truck

Three things to know about the 2022 Ford Maverick

The Maverick will be hybrid-first and can return great fuel economy.

Ford Motor Company

Last week, Ford confirmed the name of its new compact truck and set a date for its official reveal. Today is that day, and the Maverick is finally out in the open for all to see. Ford's compact pickup features an interesting mix of powertrain tech and functionality, so we're here to help you get a feel for what makes the new truck tick.

Here are three things to know about the 2022 Ford Maverick.

2022 Ford Maverick The Maverick will likely be all the pickup most people ever need.Ford Motor Company

It'll be hybrid-first

The 2022 Maverick will be offered with two powertrains, but the standard fixture is a 2.5-liter four-cylinder engine paired with a 94kW electric motor. The two combine to produce 191 horsepower and send the power to the front wheels. The base hybrid models get a continuously variable transmission and can return as much as 40 mpg on the highway. Yes, it's a hybrid, but there's some real truck capability hidden in the Maverick's specs. It will be able to tow up to 2,000 pounds and can carry a payload of up to 1,500 pounds. That's enough to pull a small boat, a couple of jet skis, or a camper trailer.

The optional gas powertrain includes a 2.0-liter EcoBoost four-cylinder paired with an eight-speed automatic transmission. Maverick models equipped with this powertrain can tow up to 4,000 pounds when properly equipped.

2022 Ford Maverick The Maverick's bed and tailgate will help owners carry more with less overall space.Ford Motor Company

It's bigger than you think

Ford's marketing materials and even tweets from prominent members of its PR staff suggest that the Maverick is tiny, but that's not the whole story. The truck rides on a platform shared with the Ford Bronco Sport and Ford Escape, but is just ten inches shorter than the Ranger and around 32 inches shorter than an F-150. It's compact, sure, but it's not the tiny toy truck you might be envisioning. Beyond fuel economy, the Maverick's dimensions help it maneuver tight spaces, so much so that Ford says it needs just a 40-foot diameter to turn in a complete circle.

2022 Ford Maverick Trucks don't need to be huge to get the job done.Ford Motor Company

It will be relatively affordable

Vehicles of all types are becoming more expensive, especially trucks. The Maverick bucks that trend, at least in most of its forms, and comes in with a starting price of around $20,000 after destination charges are applied. The midrange XLT model starts at $22,280 before destination and the range-topping Lariat starts at $25,490 before destination. Any model can be upgraded with the 2.0-liter gas engine and the Lariat trim is available with a First Edition Package that adds exclusive wheels, paint colors, and a moonroof.

If you're hoping to get your hands on a Maverick, you can reserve one now on The automaker says that the truck will start hitting dealers' lots in fall 2021, so there are just a few months to wait if you're in the market.

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