In-Car Tech

Ford's Active Driver Assist hands-free driving tech will cost just $995 on the 2021 F-150

The 2021 Ford F-150 will be avaiblle with Ford's new hands-free driving technology.

Photo courtesy of Ford Motor Company

A few weeks ago, Ford revealed the pricing and trim levels for much of the 2021 Ford F-150 lineup. Now, an important question has been answered. How much will Ford's new Active Driver Assist hands-free technology cost? The answer: $995 on most trim levels. There are some exceptions though.

Ford sells the technology as part of the Ford CoPilot360 Active 2.0 Prep Package. On the base model F-150 XL, the package is not available but a downgraded version without the Active Driver Assist component (Ford CoPoilot360 2.0) is, for $695. It comes with the following technologies:

  • Pre-Collision Assist with Automatic Emergency Braking (includes Pedestrian Detection, Forward Collision Warning, Dynamic Brake Support)
  • BLIS with Cross-Traffic Alert
  • Lane-Keeping System (includes Lane-Keeping Alert, Lane-Keeping Aid, Driver Alert)
  • Rear View Camera
  • Auto High Beams
  • Reverse Sensing System
  • Reverse Brake Assist
  • Post-Collision Braking

In that trim level, a rear window with fixed privacy glass and defroster is required. Additionally, there also needs to be driver's side manual-folding or power glass side mirrors with heat.

Ford CoPilot360 is available on XLT (extra $655) and above grades.

2021 Ford Mustang Mach EHere, a driver demonstrates the hands-free driving system in the Ford Mustang Mach-E.Photo courtesy of Ford Motor Company

The next step up, the Ford CoPilot360 2.0 Assist package is available on F-150 XLT and Lariat. On the F-150 XLT, the package costs $750. It is included on some Lariat models as well as F-150 King Ranch, Platinum, and Limited. The package requires the 360-Degree Camera Package or Tow Technology Package on some trim levels.

The CoPilot360 2.0 Assist package includes all the features of the CoPilot360 2.0 package plus:

  • Intelligent Adaptive Cruise Control (includes Stop-and-Go, Lane Centering, Speed Sign Recognition)
  • Evasive Steering Assist
  • Intersection Assist
  • Connected Built-In Navigation

It isn't until the Ford CoPilot360 Active 2.0 Prep Package becomes available on the F-150 Lariat that the Active Driver Assist technology is available. The system is also available one F-150 King Ranch and Platinum. It is standard on some Platinum trim models and on all F-150 Limiteds.

The Ford CoPilot360 Active 2.0 Prep Package includes all the features of the Ford CoPilot360 2.0 and Ford CoPilot360 2.0 Assist packages and adds:

  • Active Drive Assist Prep Kit
  • Active Park Assist 2.0

It will cost $995 on models where it is not standard. This functionality is expected in the third quarter of 2021. A separate payment for feature software required to activate full functionality at that time. There may be additional associated costs depending on the trim level and options selected.

Trending News


Lincoln will not make a performance variant to compete with Cadillac.


TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

Trending News


First-year Ford F-150 Lightning production numbers doubled

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

Trending News