Dealerships

Ford's new dealership digital kiosks reduce customer check-in time by 75 percent

The new kiosks significantly cut down on the time spent checking in vehicles at dealerships.

Photo courtesy of Ford Motor Company

Last fall, Ford initiated a pilot program at seven dealerships across the U.S. that installed digital kiosks designed to help improve the check-in experience for Ford dealerships. The result is a 75 percent reduction in the amount of time customers spent checking in when they arrive at the dealership for service.

"Our goal is to change the perception of the dealership experience," said Robert De Filippo, global director, Ford Retail Customer Experience. "We can start to do this by meeting rising expectations for fast and reliable service and letting each customer know they matter to us."

Ford outdoor kiosk check in Ford is piloting outdoor kiosks as well.Photo courtesy of Ford Motor Company

Liberty Automotive Group in Ohio recently ordered more kiosks after successful implementation of the initiative, which resulted in interactions lasting only 25 percent of the time of the traditional check-in at the dealership.

"The way I see it, there are two types of customers," Andrew Bellavia, Chief Operating Officer of Liberty Automotive Group said. "Customers who are coming in for quick service or maintenance on low-mileage vehicles who want to get in and out quickly, and then customers who have unique cases that they want to discuss in-depth with our service staff. These kiosks provide an option to the customer who wants to move fast, freeing up service advisors to address the more complex concerns."

Bellavia said in December the kiosk in the Brunswick location assisted 241 out of roughly 1,100 customers, and 85 percent of these said the kiosk made their check-in process easier.

Across the seven pilot dealers, the average customer check in time using the kiosk is just over two minutes. Additionally, 84 percent of Bellavia's users said the kiosk made their check in experience easier and 90 percent said it was able to answer all of their questions.

Ford explains how the kiosk experience works:

Imagine pulling up to a busy service area. All service advisors are busy assisting other customers. A wait seems eminent. Enter the digital service kiosk. Not unlike digital kiosks seen in other retail establishments such as fast-food or airline travel, digital kiosks in dealership service areas allow customers to check-in and select services without interaction with a service advisor.

Upon approaching the kiosk, the customer is prompted to enter their phone number via touchscreen. From there, the customers' primary information is displayed for verification of name, address, vehicle type, and preferred method of contact. The customer then chooses the services their vehicle needs from various menu options and selects how they would like to be contacted with updates regarding their vehicle service. Recalls pertinent to the customers' vehicle also are displayed on the screen during the check-in process.

According to Ford, outdoor versions of the kiosk currently are being piloted to provide access to vehicle drop-off or pick-up any time of day or night. The new outdoor kiosks will offer similar options as the indoor iterations and will eventually have the added capability of accepting and delivering keys.

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Nuts & Bolts

 
 

Famed puzzle maker Ravesburger has created a new Lamborghini-themed 3D puzzle.

Photo courtesy of Lamborghini Automobili

The Lamborghini Huracán EVO is the most successful V10-powered Lamborghini ever. Now, the supercar is getting the Ravensburger 3D puzzle treatment. The 3D jigsaw puzzle faithfully replicates the Huracán EVO V10 car in a 1:18 scale.

The puzzle is mounted to a replica chassis. Lamborghini fans will be able to pick out the car's signature Y-style front bumper and Y-shaped embedded in the headlights. It also has the hexagonal details of the traditionally sized Lambo and wears a Arancio Xanto orange paint job. The low-slug profile of the puzzle gives it volume though it measures just 26 cm in length.

Ravensburger Lamborghini Huracán EVO 3D puzzle

Photo courtesy of Lamborghini Automobili

Ravensburger is making the puzzle available with 32 high-quality feature accessories, such as the axles and four rotating wheels that faithfully replicate the Aesir rims found on the real car, along with front splitter and rear diffuser.

The puzzle contains 108 numbered pieces.

Ravesnburger recommends that the puzzle is best for adults and children ages 8 and older. It is sold in Europe for €34.99. In the U.S., a Lamborghini Huracán EVO goes for upwards of $208,000.

Earlier this year, Lamborghini bounced that it had pattered with Lego to create the Lego Technic Lamborghini Sián FKP 37Lamborghini Sián FKP 37. That model includes a V12 engine; a moveable rear spoiler; front and rear suspension; and steering powered by a wheel complete with the Automobili Lamborghini badge. There's also scissor doors, which open to reveal the intricately recreated cockpit, with a fully-functioning eight-speed sequential gearbox controlled by a movable paddle gearshift.

Lego also sells LEGO Technic versions of the 2020 Land Rover Defender and Nissan GT-R. Additionally, LEGO recently started selling a replica of Dom's Chargerfrom the "Fast & Furious" franchise. Additionally, a Ducati motorcycle model was recently sold by the company.

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WWE logos are shown on screens before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada.

Photo by Ethan Miller/Getty Images

They're used to taking it to the mat, but this autumn, the stars of the WWE will be taking to the internet as part of a partnership with Hyundai to produce a 10-episode video series that features storytelling centered around the passion for enriching people's lives. "Drive For Better" will appear on WWE's digital platforms throughout the second half of the year.

"As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people's faces," said Angela Zepeda, CMO, Hyundai Motor America. "We both believe everyone deserves better and this series is representative of that."

"WWE and Hyundai's shared passion for supporting local communities truly makes this a rewarding partnership," said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. "We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it's needed most."

The first episode of the series features WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children's Hospital of Orange County. It debuted in July and is posted on WWE's digital platforms and the Superstars' social media channels along with other episodes in the series.

The series is part of a larger partnership between Hyundai and WWE. The two brands have delivered custom content integrations across WWE's global media platforms throughout 2020. Hyundai is also the Co-Presenting Partner of WWE Clash of Champions on Sunday, September 27 and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the month of September.

In addition to the episodic programming, the partnership will work to promote Hyundai Hope On Wheels during Childhood Cancer Awareness Month. Hyundai Hope on Wheels is a charitable organization that recently provided millions of dollars in grants to aid with COVID-19 testing.

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