Ford's new "Built to Lend a Hand" program gives buyers up to 6 months without payments
Ford is offering new vehicle customers the opportunity to defer payments on their new car, truck, or SUV for up to three months. As part of the "Built to Lend a Hand" program, Ford will also make up to three months of payment for new customers.
Only customers who finance through Ford Credit are eligible. The program is for those purchasing new 2019 and 2020 model year vehicles, excluding 2020 F-Series Super Duty.
"We're a family business with a 100-plus year legacy of steering through crises all over the world," said Mark LaNeve, vice president, U.S. marketing, sales and service. "We've faced down many kinds of disasters, and we'll face down this one just the same – taking care of our customers along the way."
Remote vehicle delivery and sales assistance is also part of the program. Just over three-quarters of Ford dealers will work with customers on remote vehicle delivery for sales or service. Convenient service scheduling and one-touch access to Roadside Assistance is available via the FordPass app.
The company also is providing dealers additional rewards for helping better support customers during the coronavirus outbreak – including offering payments to dealers who deliver customers' vehicles – instead of asking them to come to dealerships – in March and April.
"Our dealers are incredibly connected to their communities," said Kumar Galhotra, president, North America. "They're willing to lend a hand by doing whatever it takes to help our customers in this time of need."
Ford's Built to Lend a Hand initiative comes on the heels of the Ford Credit program announced Monday, which allows existing U.S. customers affected by coronavirus to call Ford Credit and discuss options if they are having payment difficulty.