Commuinty

Ford Bronco sales to support enjoyment, preservation of wilderness via Bronco Wild Fund

The new Bronco Wild Fund is being established to help communities across the country.

Photo courtesy of Ford Motor Company

The sale of every Ford Bronco will benefit America's wilderness. Ford Motor Company is establishing the Bronco Wild Fund, a charitable effort aimed at supporting the enjoyment and preservation of America's wilderness through a variety of grants and initiatives.

The endowment of the Wild Fund will be funded by a portion of the proceeds from Bronco two-door, four-door, and Bronco Sport sales, as well as Ford licensed merchandise. Ford says that the goal is for the fund to raise up to $5 million annually.

2021 Ford Bronco four-door Many orders have already been placed for the 2021 Bronco. Photo courtesy of Ford Motor Company

As part of the announcement the company is taking first public steps today to showcase an aspect of what the fund was designed to do.

"The Bronco Wild Fund will help Bronco owners and off-road enthusiasts connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation's treasures," said Mark Grueber, Bronco brand marketing manager.

Strategic alliances will make the fund's efforts possible. The first two beneficiaries of the fund's support are the National Forest Foundation and Outward Bound USA. The National Forest Foundation, created by Congress in 1992, is the only nonprofit solely dedicated to protecting and promoting America's 193 million acres of national forests and grasslands. Ford has pledged to plant 1 million new trees by the end of 2021 in cooperation with the National Forest Foundation.

Founded in 1941, Outward Bound USA pioneered outdoor adventure learning around the world and now operates in more than 30 countries. The organization will receive funds to provide access for young people to learn and grow through outdoor experiences in some of our country's great wilderness spaces.

Outward Bound USA Outward Bound USA provides outdoor experiences for America's youth.Photo courtesy of Ford Motor Company

Ford says that future preservation initiatives will include financial support for reforestation and trail maintenance programs, forest health, fire mitigation, and restoration work.

The 2021 Ford Bronco Sport is expected to arrive at dealerships soon. The Bronco two-door and four-door will following in 2021.

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The King Ranch trim level has been added to the Ford Explorer lineup for 2021.

Photo courtesy of Ford Motor Company

The 2021 Ford Explorer is getting a King Ranch trim level. The midsize SUV's new grade combines rugged appearance and premium appointments for a look befitting the Texas ranch's name. Ford currently sells King Ranch versions of the Expedition, F-150, and Super Duty as well.

"In 1853, Captain Richard King bootstrapped the King Ranch in the harsh landscape of southern Texas until it became a shining example of agricultural and livestock innovation and success," said Lee Newcombe, Ford Explorer marketing manager. "Ford Explorer families can now enjoy a piece of the King Ranch's renowned craftsmanship and the multi-generation legacy that still thrives 168 years after its founding."

2021 Ford Explorer King Ranch

Photo courtesy of Ford Motor Company

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The Explorer King Ranch gets a Stone Gray-painted mesh grille insert, 20-inch aluminum wheels with Running W center cap, liftgate scuff plate, King Ranch badging, and quad chrome exhaust tips.

It is powered by a 3.0-liter EcoBoost engine that delivers 365 horsepower and 380 pound-feet of torque. The engine is paired with a 10-speed automatic transmission. The new version of the Explorer adds a standard Class III Trailer Tow Package, which makes the SUV capable of towing up to 5,600 pounds.

The interior of the new model gets mahogany-colored Mesa Del Rio perforated leather seats. The leather extends to the armrest. Both areas wear the King Ranch Running W logo. Leather door trim rollovers, a leather-wrapped and stitched instrument panel, Sapele wood appliqués, and a leather-wrapped steering wheel with Norias stitching and a Salepe wood insert add sophistication.

"Introducing King Ranch's specialty leather, genuine wood, crafted details and signature colors to Ford Explorer elevates the SUV's brand," said Janet Seymour, Ford color and materials manager. "The warm, earthy Norias colorway, natural open pore wood appliqués and rope perforation design on the seats are just a couple ways we were able to bring the King Ranch lifestyle to a whole new group of customers."

Introducing the 2021 Explorer King Ranch® Edition | Explorer | Ford www.youtube.com

Buyers can add the Premium Technology Package to the model, which will give them multi-contour seats with massage functionality, a 10.1-inch informant touch screen, and a 14-speaker B&O Sound System.

Ford Co-Pilot360 Assist+ is standard on the model.

The Explorer King Ranch edition will start at $52,350 for rear-wheel-drive configuration and $54,350 MSRP for four-wheel drive models. It will be available in dealerships this spring.

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The 2020 Ford F-250 Tremor is a beast on and off the streets.

Photo courtesy of Ford Motor Company

America is a big place. We have big mountains and big monuments and big highways and even bigger open spaces. There's Yosemite, Big Sky, the Grand Canyon and the Ford F-250 Super Duty Tremor.

The Tremor package is a new standard for the Ford Super Duty with a $3,975 price tag that adds on with 35-inch off-road tires (the largest fitted to a heavy-duty pickup), skid plates, black aluminum wheels, new suspension hardware and nearly two-inches of lift. There's also a limited slip front differential and a locking diff out back, with a feature called Trail Control that lets you set a low-speed cruise control so all you have to do is steer.

It takes a big, incredibly capable truck and makes it even more incredibly capable. It's Ford's competitor to the GMC Sierra HD AT4 and the Ram Power Wagon, and yes, of course, I tested it extensively by driving it around on the roads and parking lots of Southern California.

The truck is designed to be more off-road capable than a traditional Super Duty truck.Photo courtesy of Ford Motor Company

Yes, it's an off-road beast and it would be equally at home in a rocky desert or a logging trail as it is in the urban jungle, but plenty of Tremor buyers will never go off road with it — but they will enjoy the visual upgrades and will be able to tell their friends about its off-road chops, too.

See, the Super Duty Tremor looks awesome. Those huge chunky tires on the matte black wheels are fantastic. The front grille? That's black too, along with a lot of the trim and the fender extensions and the fixed side-step. It's a murdered out machine.

My test unit also included the $2,045 "Godzilla" 7.3-liter V8 engine, making 430 horsepower and 475 pound-feet of torque. A $10,000 upfit 6.7-liter turbodiesel is available too, which makes a mind-boggling 1,050 pound-feet of torque, which may be necessary if you need to relocate a small town. As is, it can tow well into the tens of thousands of pounds depending on whether you use a conventional hitch or the gooseneck, or several tons worth of payload.

The Super Duty retains its towing ability with the package.Photo courtesy of Ford Motor Company

Its do-it-all attitude makes it very competitive within the newly created "heavy duty off-road pickup truck" segment.

I can hear you asking already about fuel economy. What fuel economy? This thing is so big they don't even require fuel economy ratings on it. And on a $73,465 truck, do you really care? No, you do not. It does hold 34 gallons of fuel, however, which means your fill-ups will be under $100 as long as gas stays below $3 per gallon.

What else? It's incredibly difficult to park unless you have a wide open parking lot, though the surround cameras really help. It's the usual Ford Super Duty setup inside, though it doesn't have the latest and greatest infotainment system that the new F-150 has - that will come in a future update. But, it does have a quad-barrel convertible cupholder that turns a storage bin in the center console into an extra two cupholders if you're picking up coffee for the whole worksite.

Visibility is tremendous except for directly in front of the massive front grille, which is large enough to hide a smallish adult so be sure you know what's around because this thing feels a bit like a locomotive when setting off. The ten-speed transmission is invisible, and there's always prodigious power no matter what you're doing when you stab the throttle (at least when you aren't towing).

202 The Ford pickup enjoys increased ground clearance.Photo courtesy of Ford Motor Company

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The truck isn't exactly stable on the highway, however. The huge tires and sprongy (yes, I made that word up) suspension means it does tend to drift a bit in your lane. That's all well and good, until your lanes narrow because you're in a construction zone and then you realize — at 75 mph — just how large this truck is. That said, people do get out of the way when they see you coming.

That's the point, right? You buy this truck because either you need to traverse a log-strewn Forest Service road or because you work-hard-play-harder in the mud, or because you want people to look at your truck and think either of those things might be true. Regardless, the Super Duty Tremor gets the job done.

In fact, it gets the job done so well that Ford is bringing the Tremor package to both the smaller trucks in the lineup, the F-150 and the Ranger. Those won't have quite the gravitas of the big boy Super Duty, but expect them to perform well just the same.

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