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Ford Bronco sales to support enjoyment, preservation of wilderness via Bronco Wild Fund

The new Bronco Wild Fund is being established to help communities across the country.

Photo courtesy of Ford Motor Company

The sale of every Ford Bronco will benefit America's wilderness. Ford Motor Company is establishing the Bronco Wild Fund, a charitable effort aimed at supporting the enjoyment and preservation of America's wilderness through a variety of grants and initiatives.

The endowment of the Wild Fund will be funded by a portion of the proceeds from Bronco two-door, four-door, and Bronco Sport sales, as well as Ford licensed merchandise. Ford says that the goal is for the fund to raise up to $5 million annually.

2021 Ford Bronco four-doorMany orders have already been placed for the 2021 Bronco. Photo courtesy of Ford Motor Company

As part of the announcement the company is taking first public steps today to showcase an aspect of what the fund was designed to do.

"The Bronco Wild Fund will help Bronco owners and off-road enthusiasts connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation's treasures," said Mark Grueber, Bronco brand marketing manager.

Strategic alliances will make the fund's efforts possible. The first two beneficiaries of the fund's support are the National Forest Foundation and Outward Bound USA. The National Forest Foundation, created by Congress in 1992, is the only nonprofit solely dedicated to protecting and promoting America's 193 million acres of national forests and grasslands. Ford has pledged to plant 1 million new trees by the end of 2021 in cooperation with the National Forest Foundation.

Founded in 1941, Outward Bound USA pioneered outdoor adventure learning around the world and now operates in more than 30 countries. The organization will receive funds to provide access for young people to learn and grow through outdoor experiences in some of our country's great wilderness spaces.

Outward Bound USAOutward Bound USA provides outdoor experiences for America's youth.Photo courtesy of Ford Motor Company

Ford says that future preservation initiatives will include financial support for reforestation and trail maintenance programs, forest health, fire mitigation, and restoration work.

The 2021 Ford Bronco Sport is expected to arrive at dealerships soon. The Bronco two-door and four-door will following in 2021.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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