Reservations

You'll be able to reserve a 2021 Ford Bronco right after it debuts on July 13

The Ford Bronco's debut is just a few days away.

Photo courtesy of Ford Motor Company

The Ford Bronco will debut on July 13. As soon as it does, you'll be able to reserve yours for just $100. Ford will begin taking reservations via their website at 8 p.m. Eastern Time and 5 p.m. Pacific Time. The reservation fee is automatically refunded if you cancel your order.

The Bronco debut is one of the most hotly anticipated vehicle events of the year. It was initially poised to happen this spring but was put on hold as the COVID-19 pandemic took hold and the New York International Auto Show was postponed then cancelled.

2021 Ford Bronco teaser InstagramFord teased the Bronco earlier this week.hoto by Getty Images; Smartphone content courtesy of @FordBronco, Instagram

AutomotiveMap was one of the first news outlets to record the sounds of the Bronco's powertrain when reporter Sue Mead headed to Baja California with the Ford team to see the Bronco R compete in the Baja 1000 last year.

Based on patent applications and leaks, it's likely the Bronco will debut in two- and four-door formats. There's reported roof-off functionality. Ford is aiming to take on the Jeep Wrangler with the model, releasing several promotional photos celebrating the vehicle's off-road prowess.

Ford will also have a Bronco Sport model on the market. This is not a two-door version of the Bronco, but rather a more lifestyle-focused SUV that is built on the same platform as and alongside the Ford Escape.

The Dearborn, Michigan-based automaker has been teasing the model ahead of its reveal. The latest teaser, a video released yesterday, showcases the SUV's headlights. One a few days before showed off the sides of the vehicle. AutomotiveMap covered them both here.

We were supposed to see the new Bronco on Monday, however, after a bit of a brouhaha surrounding its original debut date and its link to O.J. Simpson Ford changed the date. Stay tuned to AutomotiveMap for more teaser analysis leading up to the big day.

Trending News

 
 

Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

Trending News

 
 

First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

Trending News