Reservations

You'll be able to reserve a 2021 Ford Bronco right after it debuts on July 13

The Ford Bronco's debut is just a few days away.

Photo courtesy of Ford Motor Company

The Ford Bronco will debut on July 13. As soon as it does, you'll be able to reserve yours for just $100. Ford will begin taking reservations via their website at 8 p.m. Eastern Time and 5 p.m. Pacific Time. The reservation fee is automatically refunded if you cancel your order.

The Bronco debut is one of the most hotly anticipated vehicle events of the year. It was initially poised to happen this spring but was put on hold as the COVID-19 pandemic took hold and the New York International Auto Show was postponed then cancelled.

2021 Ford Bronco teaser Instagram Ford teased the Bronco earlier this week. hoto by Getty Images; Smartphone content courtesy of @FordBronco, Instagram

AutomotiveMap was one of the first news outlets to record the sounds of the Bronco's powertrain when reporter Sue Mead headed to Baja California with the Ford team to see the Bronco R compete in the Baja 1000 last year.

Based on patent applications and leaks, it's likely the Bronco will debut in two- and four-door formats. There's reported roof-off functionality. Ford is aiming to take on the Jeep Wrangler with the model, releasing several promotional photos celebrating the vehicle's off-road prowess.

Ford will also have a Bronco Sport model on the market. This is not a two-door version of the Bronco, but rather a more lifestyle-focused SUV that is built on the same platform as and alongside the Ford Escape.

The Dearborn, Michigan-based automaker has been teasing the model ahead of its reveal. The latest teaser, a video released yesterday, showcases the SUV's headlights. One a few days before showed off the sides of the vehicle. AutomotiveMap covered them both here.

We were supposed to see the new Bronco on Monday, however, after a bit of a brouhaha surrounding its original debut date and its link to O.J. Simpson Ford changed the date. Stay tuned to AutomotiveMap for more teaser analysis leading up to the big day.

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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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