Podcast

'Bring Back Bronco' podcast tells the historic inside story of the Ford Bronco

A new podcast sheds light on the history of the Ford Bronco

Photo courtesy of Ford Motor Company

Have you heard? Ford has brought back the Bronco. At this point, if you haven't heard, you must be living under a rock.

Starting August 10, Ford will begin telling the story of the Bronco, old and new, as part of its "Bring Back Bronco" podcast. The eight-episode series is hosted by former National Public Radio transportation and economics correspondent Sonari Glinton.

"This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting," said Glinton, who is now a principal at DeLite Media. "Plus, I think you can really tell the story of America when you dig deep and tell the story of a product, and I have always wanted to do that."

1966 Ford Bronco The new Ford Bronco. features similar takes on design and capability. Photo courtesy of Ford Motor Company

The episodes will cover the birth of the model, whose iconic proportions were conceived by Ford's first African-American designer, through the Bronco II, the notorious Bronco chase through Los Angeles, and right up to the model's original demise. Further, the podcast will explore how a dedicated group of employees called the "Bronco Underground" pushed for two decades to get the new version made.

"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents," said Ford Chief Communications Officer Mark Truby. "It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos."

The podcast will also explore the shifts in car culture, social politics, and the transformation of Detroit. Guest storyteller and Detroit history expert Bailey Sisoy-Moore adds insights to the information.

2021 Ford Bronco and Bronco Sport The Bronco family now consists of three models - the two- and four-door Bronco and the Bronco Sport. Photo courtesy of Ford Motor Company

The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America," said Truby.

The podcast has been produced by Pacific Content in conjunction with GTB.

It's eight episodes will be released bi-weekly. Interested enthusiasts can listen to the trailer below.

"Bring Back Bronco" is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and everywhere listeners find their favorite podcasts. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles–will also be found at broncopodcast.ford.com beginning August 10.

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Ford has launched its new Bronco configuration tool.

Photo by AutomotiveMap with screen image courtesy of Ford Motor Company
How would you build it? Now you can find out. The new 2021 Ford Bronco build-and-price configurator is live on the Ford website giving buyers the opportunity to customize their pick without having to commit to a deposit or trip to the dealership. Ford has received over 190,000 reservations for the Bronco to date.
It's also a great way to kill some time between Zooms.

"The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs," said Missy Coolsaet, Bronco color and materials designer. "They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way."

2021 Ford Bronco configurator options

Photo courtesy of Ford Motor Company

The configurator works in a traditional sense, asking users to first enter their ZIP code then taking them to a menu where they choose a trim level. Ford offers the Bronco in seven trim levels: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition.

Buyers are then asked to choose a two- or four-door model. The 2021 Bronco is available in a wide variety of colors, including some with deep Ford heritage, and wheel varieties.

Powertrains components are trim level-dependent and some paint and wheel color combinations are not compatible with the seven-speed manual transmission or the Sasquatch Package.

All-terrain, mud, or all-season tires are either standard or available depending on trim level and wheel choice.

Buyers can check options boxes for a hard top, sound-deadening headliner, roof rails with crossbar, splash guards, an upgraded bash plate, paint protection film, brush guard, keyless entry keypad, wireless charging pad, heated steering wheel, adaptive cruise control, a 12.0-inch infotainment touch screen, 10-speaker B&O sound system, and LED headlights, depending on trim level. Higher Bronco grades get much of these features as standard.

Cloth, vinyl, or leather-trimmed seats are available. An Ebony black or Medium Sandstone interior are the only options, but Medium Sandstone is not available in all trim levels.

A variety of equipment groups and packages are available as well, including a graphics package that will put the profile of rolling hills on the lower quarter of your Bronco's door panels.

Check out the configurator now at Ford.com/Bronco.

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