Podcast

'Bring Back Bronco' podcast tells the historic inside story of the Ford Bronco

A new podcast sheds light on the history of the Ford Bronco

Photo courtesy of Ford Motor Company

Have you heard? Ford has brought back the Bronco. At this point, if you haven't heard, you must be living under a rock.

Starting August 10, Ford will begin telling the story of the Bronco, old and new, as part of its "Bring Back Bronco" podcast. The eight-episode series is hosted by former National Public Radio transportation and economics correspondent Sonari Glinton.

"This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting," said Glinton, who is now a principal at DeLite Media. "Plus, I think you can really tell the story of America when you dig deep and tell the story of a product, and I have always wanted to do that."

1966 Ford Bronco The new Ford Bronco. features similar takes on design and capability. Photo courtesy of Ford Motor Company

The episodes will cover the birth of the model, whose iconic proportions were conceived by Ford's first African-American designer, through the Bronco II, the notorious Bronco chase through Los Angeles, and right up to the model's original demise. Further, the podcast will explore how a dedicated group of employees called the "Bronco Underground" pushed for two decades to get the new version made.

"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents," said Ford Chief Communications Officer Mark Truby. "It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos."

The podcast will also explore the shifts in car culture, social politics, and the transformation of Detroit. Guest storyteller and Detroit history expert Bailey Sisoy-Moore adds insights to the information.

2021 Ford Bronco and Bronco Sport The Bronco family now consists of three models - the two- and four-door Bronco and the Bronco Sport. Photo courtesy of Ford Motor Company

The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America," said Truby.

The podcast has been produced by Pacific Content in conjunction with GTB.

It's eight episodes will be released bi-weekly. Interested enthusiasts can listen to the trailer below.

"Bring Back Bronco" is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and everywhere listeners find their favorite podcasts. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles–will also be found at broncopodcast.ford.com beginning August 10.

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New SUV Review

2021 Ford Bronco review: Return of a legend

Several of the Bronco's body panels are removable.

Ford

Ford says its 2021 Bronco is 'Built Wild' like its wild-horse namesake and, as this iconic model returns to the U.S. market after a 25-year hiatus, it's ready to gallop to glory once again. Released from the Ford stables in 1965, the Bronco was America's first-ever "sport ute" and heralded as the first "4WD sports car" with both off-road capability and on-road competency; it was also dubbed the "G.O.A.T." (goes over any terrain). The all-new model is reincarnated as a modern-day midsize SUV with heritage-inspired styling; rugged engineering; and a collection of smart technologies for the backcountry and four-wheeling, as well as for a smoothish ride around town and on the highway. It marries the tough attributes of Ford's F-Series trucks with a fully-boxed steel-ladder frame and advanced 4WD systems to the performance spirit of the Mustang—and, once again, is nicknamed G.O.A.T! Larger than its stablemate, the Bronco Sport competes with vehicles like the Jeep Cherokee, while the Bronco is a direct competitor to the Jeep Wrangler. It goes on sale this summer starting at $29,995

Bronco Trims and Configurations


2021 Ford Bronco Two- and four-door versions of the Bronco are available.Ford


The new Bronco comes in 4WD only, and is available in a two-door version that seats four people or a four-door model with room for five, plus hard-top and soft-top options. There are two engine choices: A turbocharged 2.3-liter I-4 that offers up to 300 horsepower and 325 lb.-ft. of torque (best-in-class) is standard. It pairs with either a 10-speed auto or a 7-speed manual. The optional engine is a 2.7-liter V6 with a twin turbo that produces 330 horsepower and 415 pound-feet of torque, which is also best-in-class. The V6 is available only with the ten-speed automatic transmission.

The manual transmission has six traditional gears, plus a "crawler gear" that has a best-in-class gear ratio of 94.75:1. There are seven Bronco models that include Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak and a limited First Edition that quickly sold out when order banks opened.

Bronco Features and Styling

The Bronco comes in a staggering number of exclusive color combinations that vary between models. The highly configurable off-roader is designed for both novice and hard-core 4WD experts, with easily removable roof panels, bumper sections and doors that can be stored in the trunk.

Though all-new, the latest Bronco takes its design cues from the proportions, square, boxy looks and flat sides of the original model. Large, open wheel wells are amplified by removeable bolt-on front and rear fenders, while the Bronco's fender flares sport quick-release fasteners to help with customization. Interior appointments vary by model but are designed to appeal to the heart and lifestyle of weekend warriors and 4WD adventurers with durable, with waterproof surfaces, an off-road performance app, and an available 12-inch LCD touchscreen paired with Ford's SYNC4 system touchscreen (an 8-inch is standard), among other communication and audio features. A 12-volt hook-up and USB power connections are at-the-ready to mount cameras, navigation units, phones or other devices.

Bronco First Drive Impressions


2021 Ford Bronco Several color combinations are available with various Bronco trims.Ford


We tried out 5 different models during our test drive that began in the urban environment of Austin, TX and took us to Ford's first Off Roadeo 4WD playground in Marble Falls. Our road-going drive was in a 2-door Outer Banks model with the manual transmission. On the plus side, the manual shifts smoothly, and we had the opportunity to use the crawler gear at a local boat launch. On a steep uphill over loose-surface terrain-we found it suitably impressive.

In general, there was good power, plenty of torque, and competent steering that carved the twisty roads with ease. The Bronco offers surprisingly smooth braking, although we'd like the brakes to be a bit "taller" for more aggressive stopping. Notable is the quietness of the cabin and comfort of the seats. Our only complaints were seatbelts that are not height-adjustable and a couple of ergonomics complaints for our 5'2" driver (although Ford is looking into making changes for both!).

We navigated our way through three off-road courses designed by 4WD experts that included rocky terrain, muddy motoring and dirt two-track with up and downhill climbs. We were impressed with Ford's Terrain Management System with G.O.A.T. (goes over any terrain) modes, which allow up to seven driver-selectable settings (Normal, Eco, Sport, Slippery and Sand, plus Baja, Mud/Ruts and Rock Crawl for off-roading). Two 4WD systems include a two-speed electronic shift-on-the-fly transfer case and an optional two-speed electromechanical transfer case with an auto mode for on-demand selection between 2H and 4H. A Dana 44 solid rear axle and Dana independent front differential unit are both available, as electronic locking differentials-provide more grunt. Bead-lock 17-inch wheels compliment aggressive off-road tires.

We also tested the Bronco's Trail Toolbox, which is a suite of off-road technologies that includes Trail Control (cruise control for low-speed trail driving), class-exclusive Trail Turn Assist (tightens off-road turning radiuses through torque vectoring), and Trail One-Pedal Drive (aids in acceleration/braking control for precise and confident low-speed rock crawling).

The Bronco's four-wheel-drive attributes include:

  • Up to 11.5-inches of ground clearance
  • 43.2-degree approach, 26.3-degree breakover and 37.0-degree departure angles
  • Best-in-class water fording of up to 33.5 inches (w/ optional 35-inch tires that are available on every series)
  • Steel underbody armor to protect vulnerable parts and an available front bash plate
  • Heavy-duty modular steel front bumper w/ an integrated accessory winch mount
  • Side rock rails
  • Standard front and rear tow hooks
  • Sway bar disconnect
  • A 360-degree camera system with class-exclusive off-road spotter views for additional visibility in technical off-road terrain
  • Trail sites (a styling cue from the first Broncos) on the front fenders that also serve as tie-downs with a 150-lb. capacity for securing longer items, such as canoes.

The Bronco moves with ease at both slow- and high-speeds as a result of its class-leading front and rear suspension travel with a high-performance off-road stability suspension system (HOSS). Up front is an independent front suspension set-up with a solid rear axle with long-travel coil springs; suspension systems vary by model-for instance, the Sasquatch off-road package (available on all models) and standard on Badlands is long-travel position-sensitive Bilstein dampers, with end-stop control valves that allow more articulation, reduce harshness and bring durability.


2021 Ford Bronco The Bronco can be ordered with either a hard or soft top.Ford


After years of buildup and speculation, the Ford Bronco had to be good, and for the most part it accomplishes that goal. The combination of technology and off-road prowess, combined with a mostly reasonable price tag, should be enough for the Ford to put up serious competition against the Jeep Wrangler and other off-road SUVs.

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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