Podcast

'Bring Back Bronco' podcast tells the historic inside story of the Ford Bronco

A new podcast sheds light on the history of the Ford Bronco

Photo courtesy of Ford Motor Company

Have you heard? Ford has brought back the Bronco. At this point, if you haven't heard, you must be living under a rock.

Starting August 10, Ford will begin telling the story of the Bronco, old and new, as part of its "Bring Back Bronco" podcast. The eight-episode series is hosted by former National Public Radio transportation and economics correspondent Sonari Glinton.

"This project was of special interest to me for several reasons, including the fact that my mother worked for Ford for many years and I worked on a Ford assembly line before I went into radio and reporting," said Glinton, who is now a principal at DeLite Media. "Plus, I think you can really tell the story of America when you dig deep and tell the story of a product, and I have always wanted to do that."

1966 Ford Bronco The new Ford Bronco. features similar takes on design and capability. Photo courtesy of Ford Motor Company

The episodes will cover the birth of the model, whose iconic proportions were conceived by Ford's first African-American designer, through the Bronco II, the notorious Bronco chase through Los Angeles, and right up to the model's original demise. Further, the podcast will explore how a dedicated group of employees called the "Bronco Underground" pushed for two decades to get the new version made.

"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents," said Ford Chief Communications Officer Mark Truby. "It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos."

The podcast will also explore the shifts in car culture, social politics, and the transformation of Detroit. Guest storyteller and Detroit history expert Bailey Sisoy-Moore adds insights to the information.

2021 Ford Bronco and Bronco Sport The Bronco family now consists of three models - the two- and four-door Bronco and the Bronco Sport. Photo courtesy of Ford Motor Company

The Bronco is on a very short list of American vehicles that provide a true lens through which you can view the changes in the fabric of America," said Truby.

The podcast has been produced by Pacific Content in conjunction with GTB.

It's eight episodes will be released bi-weekly. Interested enthusiasts can listen to the trailer below.

"Bring Back Bronco" is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and everywhere listeners find their favorite podcasts. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles–will also be found at broncopodcast.ford.com beginning August 10.

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Ford dealerships will be adding Bronco showrooms to their portfolio in the coming year.

Photo courtesy of Ford via Automotive News

Reporting by Automotive News reveals that Ford is enabling its dealership network to opt-in to build Bronco-specific showrooms. The stores are designed to be near or connected to existing Ford dealer locations, but will feature the Bronco horse logo rather than the traditional Ford Blue Oval.

Ford currently has two Bronco models: Bronco and Bronco Sport. All this for two models? Not quite. Ford is reportedly working on a Bronco-based pickup truck. Could it be Ranger Raptor-like? We'll have to wait and see.

Renderings of Bronco storefronts feature those models and vintage versions of the beloved off-roader alongside 3,800 square feet of building space that includes an outdoor fire pit and room to display three vehicles. There's also a wall that showcases Bronco merchandise including some of the over 200 accessories Ford is promising will be available for Bronco models.

Ford Bronco standalone showroom renderings

Photo courtesy of Ford via Automotive News

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The overall aesthetic is very much in line with what you'll see at your local REI. There's back-painted ceiling lining, exposed concrete, a gray stone entryway, and wood accents throughout the modern structure as well as plenty of windows that show it all off.

Dealers are able to modify the design that Ford has come up with. One dealer, in Arizona, told Automotive News that he is planning to build out a 12,000-square-foot space but hasn't included a fire pit in the plans because of the location's desert climate.

If dealerships don't opt for a separate showroom, dealerships can choose from other Ford-backed options to display the Bronco that are more traditional in nature. Andrew Frick, the head of Ford sales in the U.S. said that there are three options: a standalone showroom, an expansion of existing showrooms or displays that can be added to a showroom. All the options are available and recommended, but not required, kind of like the Sasquatch Package on the Bronco itself.

"It's an announcement to the world we're back; the Bronco is back," Tim Hovik, owner of San Tan Ford in Gilbert, Ariz., and chairman of Ford's national dealer council, told Automotive News. "It's such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise."

Last month, Ford revealed that of its 190,000 reservations for either the two- or four-door Bronco, two-thirds of those have turned into firm orders. Deliveries of the redesigned Bronco are slated to begin in June. Early models are already making their way out onto the streets under the car of Ford employees.

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The 2021 Ford Explorer Enthusiast ST gives buyers more performance at a lower price.

Photo courtesy of Ford Motor Company

The Explorer lineup is getting a three-model enhancement for the 2021 model year. The Explorer Enthusiast ST, Platinum, and Platinum Hybrid will be making their way to dealership lots later this year in a targeted attempt to identify customer desires.

The new models join the just-announced 2021 Ford Explorer King Ranch, also a new addition.

2021 Ford Explorer Enthusiast ST

The Enthusiast ST grade takes a lot of what customers like about the existing Explorer ST and delivers it at a far cheaper price. The Enthusiast ST has a starting MSRP of $48,750 as opposed to the ST, which starts at $52,830.

Setting it apart from there Explorers is the Enthusiast ST's quad chrome exhaust tips, 20-inch machined aluminum wheels with painted pockets, and sideview mirrors with ST projection lamps.

The new model comes equipped with the same 3.0-liter EcoBoost engine that's in the Explorer ST that churns out 400 horsepower and 415 pound-feet of torque. A 10-speed automatic transmission completes the powertrain.

Ford has given the model a sport-tuned suspension and a top track speed of 143 mph. A standard Class III Trailer Tow Package provides towing capability of up to 5,600 pounds.

The cabin of the Enthusiast ST is complete with leather seating surfaces, unique Miko micro-perforated inserts, and City Silver accent stitching with the ST logo. There's a 12.3-inch digital instrument cluster, heated sport-style steering wheel with the ST logo, and paddle shifters.

The Explorer Enthusiast ST also features standard Ford Co-Pilot360 technology.

2021 Ford Explorer Platinum

2021 Ford Explorer Plat Ford has two new Platinum models coming to a dealership near you.Photo courtesy of Ford Motor Company

2021 Ford Explorer Plat

The new Explorer Platinum is powered by a 3.0-liter engine and comes standard with rear-wheel drive. Four-when drive is available.

To make the Platinum version worthy of its upscale price tag, its packaging includes door handles with satin aluminum insert, liftgate appliqué, lower bodyside cladding insert, roof-rack side rails, a twin-panel moonroof, and a unique grille with satin aluminum finish. Its cabin is fitted with leather seats, and a leather-wrapped steering wheel, dashboard, door rollovers, and door and front console armrests.

The 2021 Ford Explorer Platinum has a starting MSRP of $52,480. The hybrid version of that model starts at $53,085.

All the models are currently available for order via Ford dealerships. Deliveries are expected to begin this summer.

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