Production

Ford doubling the number of Bronco First Editions it’s producing, but there’s a catch

The Ford Bronco two- and four-door SUV have been added to the company’s portfolio for the upcoming model year.

Photo courtesy of Ford Motor Compan

According to information obtained by Bronco6G.com, Ford is doubling the number of 2021 Ford Bronco First Editions it’s selling. The number was originally set at 3,500 but now it sits at 7,000. But, there’s a catch.

Word is that all 7,000, including the additional 3,500, are completely sold out.

Ford spokesperson Sam Schembari told Motor1.com, “Due to overwhelming demand, we made a one-time increase to the quantity of limited-edition First Edition models to 7,000 total. Reservations for the limited-edition First Edition 2- and 4-door Broncos are full.”

2021 Ford Bronco Sport The company also sold a First Edition of the 2021 Ford Bronco Sport. Photo courtesy of Ford Motor Company

This raises several questions. How did the models sell out with so little publicity? Were they offered to company insiders? Did Ford decided to give dealers the opportunity to order more? Was there a computer glitch and instead of allowing 3,500 two-door models and 3,500 four-door models, did Ford’s ordering system allow 7,000 of each?

One thing is for sure. it’s easier to say that they willingly expanded the run rather than breaking the hearts of 3,500 reservation holders who thought that they were going to be plunking down around $60,000 for their model.

The 2021 Ford Bronco and Bronco Sport debuted last week and were instantly met with overwhelming positive feedback from critics, brand enthusiasts, and nearly everyone in between.

The Bronco will come in three variants. There's the two- and four-door Bronco and the four-door Bronco Sport. The Bronco models feature body lines and attributes most similar to the original Broncos while the Bronco Sport is a lifestyle-focused off-road capable model.

Find out more

You can find out more about the trim levels, color options, off-road prowess, and history of the Ford Bronco and Bronco Sport by growing AutomotiveMap's laundry list of Bronco family premier coverage.

The competition

The three-model debut has already begun to draw comparisons between the Jeep Wrangler and the Ford Bronco. We sorted it out here.

Jeep tried to take a bite out of Bronco's big debut with a large horsepower announcement of their own. Read more here.

Reserve yours today

You can reserve yours now for just $100. Find out more here.

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Nuts & Bolts

 
 

Photo courtesy of Hyundai Motor Group

Hyundai Motor Group, the parent company of Hyundai, has announced the formation of a new unit - New Horizons Studio. The new venture is focused on the development of what Hyundai calls Ultimate Mobility Vehicles (UMVs).

New Horizons Studio is part of Hyundai's larger focus on the future of mobility. Unit workers will work to envision vehicles that wander with "unprecedented mobility". These products will focus on target customers that have unconventional travel needs whether it be to access places they have never been or adapt their mobility limitations to their surroundings.

Hyundai 'Elevate' Walking Car Concept

Photo courtesy of Hyundai Motor Group

New Horizons Studio is led by Vice President Dr. John Suh, who has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

"We aim to create the world's first transformer-class vehicle, also known as the Ultimate Mobility Vehicle," said Dr. Suh.

Dr. Ernestine Fu will move to New Horizons Studio as Director of Product Management. She has led research on human operator and autonomous vehicle interactions at Stanford University's Volkswagen Automotive Innovation Lab, as well as scaled emerging technology companies for over nine years as a venture capital partner at Alsop Louie Partners.

The Hyundai Elevate is the first vehicle being developed by the Studio. It debuted at CES 2019 and does not rely solely on wheels to makes it way across urban, suburban, and rural landscapes. The unit sees the Elevate as being able to respond in emergency situations like natural disasters or assist with persons who do not have access to an ADA ramp.

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The Lamborghini Urus Graphite Capsule adds new interior and exterior color choices for buyers.

Photo courtesy of Lamborghini Automobili

Expressions in color and trim meet at the Urus Graphite Capsule, a collection of SUVs produced by super luxury automaker Lamborghini. The Urus itself sits at the intersection of performance and practicality, and is the best-selling model in the Lamborghini lineup.

The Urus Graphite Capsule lets buyers push the limit in a pick-and-choose fashion. Lamborghini will offer the Urus Graphite Capsule in four new exterior matte colors including white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car, the front, rear, and side sills, are all finished in the color.

Lamborghini Urus Graphite Capsule

Photo courtesy of Lamborghini Automobili

From there, buyers are able to choose from four tiny accent colors: orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal. Those accent colors are shown on the front splitter, door inserts, and rear spoiler.

The cabin of the Urus sports the same traditional design the SUV has had during this, its initial generation. The Urus Graphite Capsule check box adds dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The buyer's choice of exterior colors are carried over to the inside where upholstery is contrast stitched. Q-citura stitching and the embroidered Lamborghini logo reside on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

"The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment." said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. "The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini."

The Urus Graphite Capsule is available on Urus model year 2021. It has a starting MSRP of $218,009 in the U.S.

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