Production

Ford doubling the number of Bronco First Editions it’s producing, but there’s a catch

The Ford Bronco two- and four-door SUV have been added to the company’s portfolio for the upcoming model year.

Photo courtesy of Ford Motor Compan

According to information obtained by Bronco6G.com, Ford is doubling the number of 2021 Ford Bronco First Editions it’s selling. The number was originally set at 3,500 but now it sits at 7,000. But, there’s a catch.

Word is that all 7,000, including the additional 3,500, are completely sold out.

Ford spokesperson Sam Schembari told Motor1.com, “Due to overwhelming demand, we made a one-time increase to the quantity of limited-edition First Edition models to 7,000 total. Reservations for the limited-edition First Edition 2- and 4-door Broncos are full.”

2021 Ford Bronco Sport The company also sold a First Edition of the 2021 Ford Bronco Sport. Photo courtesy of Ford Motor Company

This raises several questions. How did the models sell out with so little publicity? Were they offered to company insiders? Did Ford decided to give dealers the opportunity to order more? Was there a computer glitch and instead of allowing 3,500 two-door models and 3,500 four-door models, did Ford’s ordering system allow 7,000 of each?

One thing is for sure. it’s easier to say that they willingly expanded the run rather than breaking the hearts of 3,500 reservation holders who thought that they were going to be plunking down around $60,000 for their model.

The 2021 Ford Bronco and Bronco Sport debuted last week and were instantly met with overwhelming positive feedback from critics, brand enthusiasts, and nearly everyone in between.

The Bronco will come in three variants. There's the two- and four-door Bronco and the four-door Bronco Sport. The Bronco models feature body lines and attributes most similar to the original Broncos while the Bronco Sport is a lifestyle-focused off-road capable model.

Find out more

You can find out more about the trim levels, color options, off-road prowess, and history of the Ford Bronco and Bronco Sport by growing AutomotiveMap's laundry list of Bronco family premier coverage.

The competition

The three-model debut has already begun to draw comparisons between the Jeep Wrangler and the Ford Bronco. We sorted it out here.

Jeep tried to take a bite out of Bronco's big debut with a large horsepower announcement of their own. Read more here.

Reserve yours today

You can reserve yours now for just $100. Find out more here.

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Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

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The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

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