Production

Ford doubling the number of Bronco First Editions it’s producing, but there’s a catch

The Ford Bronco two- and four-door SUV have been added to the company’s portfolio for the upcoming model year.

Photo courtesy of Ford Motor Compan

According to information obtained by Bronco6G.com, Ford is doubling the number of 2021 Ford Bronco First Editions it’s selling. The number was originally set at 3,500 but now it sits at 7,000. But, there’s a catch.

Word is that all 7,000, including the additional 3,500, are completely sold out.

Ford spokesperson Sam Schembari told Motor1.com, “Due to overwhelming demand, we made a one-time increase to the quantity of limited-edition First Edition models to 7,000 total. Reservations for the limited-edition First Edition 2- and 4-door Broncos are full.”

2021 Ford Bronco Sport The company also sold a First Edition of the 2021 Ford Bronco Sport. Photo courtesy of Ford Motor Company

This raises several questions. How did the models sell out with so little publicity? Were they offered to company insiders? Did Ford decided to give dealers the opportunity to order more? Was there a computer glitch and instead of allowing 3,500 two-door models and 3,500 four-door models, did Ford’s ordering system allow 7,000 of each?

One thing is for sure. it’s easier to say that they willingly expanded the run rather than breaking the hearts of 3,500 reservation holders who thought that they were going to be plunking down around $60,000 for their model.

The 2021 Ford Bronco and Bronco Sport debuted last week and were instantly met with overwhelming positive feedback from critics, brand enthusiasts, and nearly everyone in between.

The Bronco will come in three variants. There's the two- and four-door Bronco and the four-door Bronco Sport. The Bronco models feature body lines and attributes most similar to the original Broncos while the Bronco Sport is a lifestyle-focused off-road capable model.

Find out more

You can find out more about the trim levels, color options, off-road prowess, and history of the Ford Bronco and Bronco Sport by growing AutomotiveMap's laundry list of Bronco family premier coverage.

The competition

The three-model debut has already begun to draw comparisons between the Jeep Wrangler and the Ford Bronco. We sorted it out here.

Jeep tried to take a bite out of Bronco's big debut with a large horsepower announcement of their own. Read more here.

Reserve yours today

You can reserve yours now for just $100. Find out more here.

Trending News

Nuts & Bolts

 
 

The new Safety Insights software takes away time delays and legwork issues surrounding traffic issue solution responsiveness.

Photo courtesy of Ford Motor Company

Henry Ford opened his first Canadian operation in 1904 just over the boarder from Detroit in the City of Windsor, Ontario. Today, the town is the country's first Canadian customer for Ford's Safety Insights platform. The platform, a new software tool the company is rolling out connects government workers with vehicle insights that give them an in-depth look at their city's streets without having to step outside the door of their office.

Safety Insights utilizes artificial intelligence, machine learning, and algorithms to deliver crash reduction predictions that can be explored using simulations and deep data dives without having to deploy any human resources to comb through police reports, send public works employees to sit at an intersection all day to investigate, or wait for calls from concerned citizens to come pouring in.

Ford Safety Insights software The Safety Insights software allows users to run simulations based on real traffic data.Photo courtesy of Ford Motor Company

Ford Safety Insights software

The data comes from Ford vehicles, simulations, and predictions that city planners and public works officials make by running simulations. The data taken from vehicles includes indicators of crash trends like harsh braking, traction control issues, and near misses. These numbers help give context to traditional crash data.

Safety Insights also integrates multi-modal traffic volume data from StreetLight Data.

Traditionally, cities use transportation data to identify traffic issues, but combing through it can be a costly and time-consuming process, according to Ford. With the combination of crash data and available simulation predictions, the Safety Insights system takes analysis and planning to the next level, allowing them to test new options for traffic flow and make more informed decisions.

Users can comb through the data, layer by layer, filtering by type of collision, including those involving pedestrians and cyclists, rear-end crashes, or rush hour collisions. The results are available in seconds rather than the days or weeks it would traditionally take.

The simulations run by the software include the impact of a crosswalk or bike line on traffic flow, or what adjusting signal timing would look like.

Ford isn't just offering Safety Insights to Canadian customers. U.S. municipalities are allowed to purchase it as well.

Trending News

 
 

The Mercedes-Benz GLA was redesigned for the 2021 model year.

Photo courtesy of Mercedes-Benz

The Mercedes-Benz GLA was completely redesigned for the 2021 model year, taking it from a mundane tuna can-like hatchback to a zippy, more traditional small SUV. Everything about it fits into the modern Mercedes SUV lineup. It's a mini Merc. It's formulaic and perfectly fine but it's just not that nice compared to what else you can get for around $40,000 (starting price is just over $36,000)

Mercedes sells the GLA in three variants with another on the way. There's the traditional GLA 250 and GLA 250 4MATIC, and the AMG GLA 35. A more high-performance version of the model, the AMG GLA 45 is coming soon. Front-wheel drive is standard and all-wheel drive is available on most models. A variety of drive modes allow the driver to choose how much torque they want to allocate to what wheels and additional setup options for suspension and dynamics are available on pricier GLAs.

2021 Mercedes-Benz GLA 250 The car's infotainment and driver information screens are housed together as one unit.Photo courtesy of Mercedes-Benz

2021 Mercedes-Benz GLA 250

As tested, the GLA 250 was powered by the standard 2.0-liter turbo-four that is paired with an eight-speed dual-clutch transmission. It delivers 221 horsepower and 258 pound-feet of torque. The SUV had trouble off the line during daily driving. The GLA's turbo lag added together with low-end gearing confusion to make the mundane drive from stop sign to stop sign in a neighborhood a comfortable creep followed by a robust burst of energy. Once out of the neighborhood and up to full speed on the highway, the powertrain performed far better, however, there was nothing elegant about it.

The model's steering is numb, which is typical for its class. It's steering circle isn't as tight as is optimal.

Any promise of a tranquil ride that you would think would be relatively standard with a Mercedes is not something the GLA possesses. However, for as much road noise that permeates the cabin, it's still less than the awful rattling the previous generation GLA allowed in. For that we can all be thankful.

The added height of the GLA gives the vehicle a more SUV-like seating position than its crossover predecessor. Ingress and egress is easy, as it should be with a model of these proportions. Head- and legroom for front passengers is fantastic for a vehicle of the GLA's size.

Seats in the GLA are not uncomfortable, and certainly not the worst that Mercedes offers.Photo courtesy of Mercedes-Benz

Mercedes wins points for the GLA's tech, which is easy to use, responsive, and pleasing to the eye. The GLA comes standard with the Mercedes-Benz two screens, in one large housing. Its Mercedes-Benz User Experience (MBUX) operating system runs two 7.0-inch screens. The centrally located screen, which controls the infotainment system, reacts to touch and can also be operated by a touchpad controller on the center console. The list of standard equipment also includes four USB ports, Bluetooth, Apple CarPlay, and Android Auto.

Buyers can upgrade their model to include a 10.25-inch infotainment touch screen, 12-speaker Burmester audio system, wireless device charging, a Wi-Fi hot spot, head-up display, and navigation.

Mercedes gives every GLA a reasonable amount of active safety features. The list includes a rearview camera, blind spot monitoring, forward collision warning, vehicle exit warning, automatic emergency braking, driver drowsiness monitoring, and crosswind assist. To get the most desirable safety features, GLA buyers need to add on two packages, which drive up the price $2,800.

The SUV has ample space in the second row for adults.Photo courtesy of Mercedes-Benz

The GLA's interior materials, cabin noise, and unrefined powertrain make it seem like a less-than premium SUV. The car's tech offerings give it a boost, but other models offer a longer list of standard and available safety technology.

Buyers who are savvy and looking to get the most bang for their buck will want to test drive similarly sized models like the 2020 Buick Encore GX, Jaguar E-Pace (it was refreshed for the 2021 model year with major changes), and Mazda CX-30 before committing to the GLA. They have interiors that are just as nice and offer price tags that are more wallet-friendly.

Trending News