Failure to Launch

Ford postpones Bronco launch because of O.J. Simpson's birthday

Ford has changed the date of the reveal of the Bronco.

Photo courtesy of Ford Motor Company

If the date doesn't fit, you must move it. After (finally) setting the date for the Bronco reveal for July 9, Ford has changed its mind, opting to change the date of the reveal to July 13. Why? Three words: Orenthal James Simpson.

Ford has been trolled online and in the media for two weeks after (seemingly) inadvertently booking the day of the hotly anticipated Bronco debut to coincide with the 73rd birthday of O.J. Simpson.

You may remember that it was in a white 1993 Ford Bronco owned and driven by Simpson's friend and former NFL linebacker Al Cowlings that lead police on a low-speed chase on the freeways around Los Angeles as Simpson sat in the passenger seat.

O.J. Simpson White Bronco Chase Police cars pursue the Ford Bronco driven by Al Cowlings, carrying fugitive murder suspect O.J. Simpson, on a 90-minute slow-speed car chase June 17, 1994 on the 405 freeway in Los Angeles, California. Photo by Vinnie Zuffante/Archive Photos/Getty Images

Cowlings called 911 during the chase and explained that Simpson had pointed a gun at his own head and demanded that Cowlings drive him to his estate in Brentwood, California, a Los Angeles suburb. The 90-minute chase immediately gained the attention of the media and the public, who were already following the case of the tragic deaths of Simpson's estranged wife Nicole Brown Simpson and her acquaintance Ron Goldman. Approximately 95 million Americans tuned in.

Simpson would famously go on to be charged with and found not guilty of the murders of Brown Simpson and Goldman, however he was found civilly liable for the wrongful death of and battery of Goldman, and battery of Brown. He was ordered to pay $33,500,000.

According to reporting by The Detroit Free Press, the chosen date deeply distressed the family of Brown Simpson. "I just don't know if it's a good marketing twist," Tanya Brown, Nicole's sister, told the Free Press.

In a statement to the Free Press, a Ford spokesperson characterized the date choice as "purely coincidental."

Mark Truby, Vice President of Communications for Ford Motor Company said on Twitter today that the date has been changed in order to be "sensitive and respectful".

Last year, AutomotiveMap was one of the first outlets to ride in the Bronco R, a prototype of the model that is set to go on sale later this year, that shares a powertrain with the 2021 Bronco.

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Ford EV manufacturing

Ford plans new plants in Tennessee and Kentucky

Ford's new TN facility may be one of the largest in U.S. history.

Ford

Earlier this year, Ford outlined its plans for significant investments in electric vehicle development and construction. Today, the automaker announced a big step forward in that roadmap that will include two new facilities, billions in new spending, and thousands of new jobs.

The $5.6 billion Stanton, TN factory will be called Blue Oval City and will bring 6,000 new jobs to the area. Ford says the site will include a BlueOval SK battery plant, and that electric F-Series trucks will be manufactured there. The assembly plant is designed to be carbon neutral and to send zero waste to landfills once it's up and running.

Ford Blue Oval City Ford plans to create a combined 11,000 jobs.Ford

Ford notes that Blue Oval City will be one of the largest automotive manufacturing sites in U.S. history. The campus sprawls 3,600 acres over six square miles, and will house assembly, battery production, and a supplier facility. The vertical integration of all functions on one site should lower Ford's production costs and reduce its carbon footprint.

The $5.8 billion Kentucky site will be a dedicated battery manufacturing complex that houses two separate battery plants. The location will supply Ford's North American assembly plants and is expected to create 5,000 new jobs. The facilities in both states are being built as part of a joint venture between Ford and SK Innovation, pending regulatory approval.

Ford Blue Oval City The TN facility is expected to be carbon neutral when it's up and running.Ford

The increase in production capacity can't come soon enough for Ford. Earlier this year, the Mustang Mach-E EV debuted to strong demand, and the automaker will soon roll out the first electric F-Series truck. Called the Ford F-150 Lightning, the pickup will be the first electric truck from a legacy automaker.

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The Mach-E is the first EV to pass testing.

Ford

Seeing flashing blue lights in your rearview mirror can either be a very good or very bad thing, depending on what you're doing when they appear. You may be in for a surprise the next time you see them, though, as the Ford Mustang Mach-E just passed police testing and could end up in municipal fleets in the near future. Ford Pro provided the vehicle for testing by the Michigan State Police and it passed, making it the first all-electric vehicle to do so.

Ford Mustang Mach-E Vehicles are tested in several key areas.Ford

The Michigan State Police tests include acceleration, top speed, braking, and high-speed pursuit programs. Emergency response handling is also tested. To help law enforcement agencies make decisions about the vehicles that will best suit their needs, the Michigan State Police tests new model year police vehicles and publishes results for use by other agencies nationwide. It's one of two agencies that perform such tests.

Ford Mustang Mach-E Ford Pro provided the vehicles for testing by the Michigan State PoliceFord

The Ford Mustang Mach-E landed earlier this year and has been in high demand since. The Blue Oval initially offered the EV in a handful of trims and recently added a high-performance GT model to the lineup. All versions of the SUV feature sweeping lines and strong infotainment tech, and some offer extended range batteries with an all-wheel drive option. However, if you're hoping to get your hands on one, be prepared to wait. Current delivery times on Ford's website start at 20 weeks and extend to 28-plus weeks.

Ford Mustang Mach-E The Mach-E launched earlier this year and is in high demand.Ford

Ford Pro is launching soon and will offer a range of electrified and internal combustion vehicles to commercial customers of all types. The portfolio will eventually include the 2022 Ford E-Transit and 2022 F-150 Lightning, and likely the Mustang Mach-E, given its ability to pass the law enforcement tests.

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