Failure to Launch

Ford postpones Bronco launch because of O.J. Simpson's birthday

Ford has changed the date of the reveal of the Bronco.

Photo courtesy of Ford Motor Company

If the date doesn't fit, you must move it. After (finally) setting the date for the Bronco reveal for July 9, Ford has changed its mind, opting to change the date of the reveal to July 13. Why? Three words: Orenthal James Simpson.

Ford has been trolled online and in the media for two weeks after (seemingly) inadvertently booking the day of the hotly anticipated Bronco debut to coincide with the 73rd birthday of O.J. Simpson.

You may remember that it was in a white 1993 Ford Bronco owned and driven by Simpson's friend and former NFL linebacker Al Cowlings that lead police on a low-speed chase on the freeways around Los Angeles as Simpson sat in the passenger seat.

O.J. Simpson White Bronco Chase Police cars pursue the Ford Bronco driven by Al Cowlings, carrying fugitive murder suspect O.J. Simpson, on a 90-minute slow-speed car chase June 17, 1994 on the 405 freeway in Los Angeles, California. Photo by Vinnie Zuffante/Archive Photos/Getty Images

Cowlings called 911 during the chase and explained that Simpson had pointed a gun at his own head and demanded that Cowlings drive him to his estate in Brentwood, California, a Los Angeles suburb. The 90-minute chase immediately gained the attention of the media and the public, who were already following the case of the tragic deaths of Simpson's estranged wife Nicole Brown Simpson and her acquaintance Ron Goldman. Approximately 95 million Americans tuned in.

Simpson would famously go on to be charged with and found not guilty of the murders of Brown Simpson and Goldman, however he was found civilly liable for the wrongful death of and battery of Goldman, and battery of Brown. He was ordered to pay $33,500,000.

According to reporting by The Detroit Free Press, the chosen date deeply distressed the family of Brown Simpson. "I just don't know if it's a good marketing twist," Tanya Brown, Nicole's sister, told the Free Press.

In a statement to the Free Press, a Ford spokesperson characterized the date choice as "purely coincidental."

Mark Truby, Vice President of Communications for Ford Motor Company said on Twitter today that the date has been changed in order to be "sensitive and respectful".

Last year, AutomotiveMap was one of the first outlets to ride in the Bronco R, a prototype of the model that is set to go on sale later this year, that shares a powertrain with the 2021 Bronco.

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Nuts & Bolts

 
 

Buick has redesigned their flagship Enclave model for the 2022 model year.

Photo courtesy of Buick

A more aggressive body design is on tap for the 2022 Buick Enclave. The model, which has undergone a complete redesign, was shown this week ahead of a full debut.

The body of the 2022 Enclave features piercing LED headlights with an LED light signature. Fog lights dominate the lower front fascia while the clamshell of the hood closes further down the face, presumably to enhance aerodynamics. Sculputed body panels emphasize the length and stance of the three-row SUV.

Hard plastic, which typically serves as a sensor panel for safety technology, is not shown on the grille of this model, meaning that the technology may continue to be concealed in the Buick's front emblem.

2022 Buick Enclave Avenir The 2022 Buick Enclave Avenir will ride on new wheels and have a fresh back end design.Photo courtesy of Buick

2022 Buick Enclave Avenir

Chrome accents feature heavily on the Enclave, which is shown in the top-tier Avenir trim level. The model also wears a new wheel design.

New taillight design goes further to emphasize the width of the seven-seat Enclave.

Engine and transmission information has yet to be revealed. The 2021 Enclave comes standard with front-wheel drive and all-wheel drive is available. Buick has made the 2021 model capable of towing up to 5,000 pounds. It is expected that the 2022 model will follow in those footsteps.

Though not shown in the photos released by Buick, the Enclave is expected to have a more refined interior. It's not unreasonable to assume that they model will include the over 10-inch infotainment touch screen that made its debut in the 2021 Buick Envision, as well as diamond-quilted leather upholstery, massaging seat functionality, and wireless Apple CarPlay and Android Auto.

It's also possible that the model will get GM's Super Cruise hands-free driving functionality, which is being expanded throughout the lineup.

Pricing for the model has yet to be announced. The 2021 Enclave is listed with a starting MSRP of $41,195 with the destination and delivery charging included and tops out just over $57,000.

The 2022 Buick Enclave will go on sale later this year.

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The new Safety Insights software takes away time delays and legwork issues surrounding traffic issue solution responsiveness.

Photo courtesy of Ford Motor Company

Henry Ford opened his first Canadian operation in 1904 just over the boarder from Detroit in the City of Windsor, Ontario. Today, the town is the country's first Canadian customer for Ford's Safety Insights platform. The platform, a new software tool the company is rolling out connects government workers with vehicle insights that give them an in-depth look at their city's streets without having to step outside the door of their office.

Safety Insights utilizes artificial intelligence, machine learning, and algorithms to deliver crash reduction predictions that can be explored using simulations and deep data dives without having to deploy any human resources to comb through police reports, send public works employees to sit at an intersection all day to investigate, or wait for calls from concerned citizens to come pouring in.

Ford Safety Insights software The Safety Insights software allows users to run simulations based on real traffic data.Photo courtesy of Ford Motor Company

Ford Safety Insights software

The data comes from Ford vehicles, simulations, and predictions that city planners and public works officials make by running simulations. The data taken from vehicles includes indicators of crash trends like harsh braking, traction control issues, and near misses. These numbers help give context to traditional crash data.

Safety Insights also integrates multi-modal traffic volume data from StreetLight Data.

Traditionally, cities use transportation data to identify traffic issues, but combing through it can be a costly and time-consuming process, according to Ford. With the combination of crash data and available simulation predictions, the Safety Insights system takes analysis and planning to the next level, allowing them to test new options for traffic flow and make more informed decisions.

Users can comb through the data, layer by layer, filtering by type of collision, including those involving pedestrians and cyclists, rear-end crashes, or rush hour collisions. The results are available in seconds rather than the days or weeks it would traditionally take.

The simulations run by the software include the impact of a crosswalk or bike line on traffic flow, or what adjusting signal timing would look like.

Ford isn't just offering Safety Insights to Canadian customers. U.S. municipalities are allowed to purchase it as well.

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