Dealerships

Some Ford dealers adding new Bronco standalone showrooms

Ford dealerships will be adding Bronco showrooms to their portfolio in the coming year.

Photo courtesy of Ford via Automotive News

Reporting by Automotive News reveals that Ford is enabling its dealership network to opt-in to build Bronco-specific showrooms. The stores are designed to be near or connected to existing Ford dealer locations, but will feature the Bronco horse logo rather than the traditional Ford Blue Oval.

Ford currently has two Bronco models: Bronco and Bronco Sport. All this for two models? Not quite. Ford is reportedly working on a Bronco-based pickup truck. Could it be Ranger Raptor-like? We'll have to wait and see.

Renderings of Bronco storefronts feature those models and vintage versions of the beloved off-roader alongside 3,800 square feet of building space that includes an outdoor fire pit and room to display three vehicles. There's also a wall that showcases Bronco merchandise including some of the over 200 accessories Ford is promising will be available for Bronco models.

Ford Bronco standalone showroom renderings

Ford Bronco standalone showroom renderings

Photo courtesy of Ford via Automotive News

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The overall aesthetic is very much in line with what you'll see at your local REI. There's back-painted ceiling lining, exposed concrete, a gray stone entryway, and wood accents throughout the modern structure as well as plenty of windows that show it all off.

Dealers are able to modify the design that Ford has come up with. One dealer, in Arizona, told Automotive News that he is planning to build out a 12,000-square-foot space but hasn't included a fire pit in the plans because of the location's desert climate.

If dealerships don't opt for a separate showroom, dealerships can choose from other Ford-backed options to display the Bronco that are more traditional in nature. Andrew Frick, the head of Ford sales in the U.S. said that there are three options: a standalone showroom, an expansion of existing showrooms or displays that can be added to a showroom. All the options are available and recommended, but not required, kind of like the Sasquatch Package on the Bronco itself.

"It's an announcement to the world we're back; the Bronco is back," Tim Hovik, owner of San Tan Ford in Gilbert, Ariz., and chairman of Ford's national dealer council, told Automotive News. "It's such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise."

Last month, Ford revealed that of its 190,000 reservations for either the two- or four-door Bronco, two-thirds of those have turned into firm orders. Deliveries of the redesigned Bronco are slated to begin in June. Early models are already making their way out onto the streets under the car of Ford employees.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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