Accessories

Ford adds 3 off-road aftermarket partners for Bronco accessories

Eileen Falkenberg-Hull
Mar 30, 2021, 10:05 am

Three new accessory partners mean Bronco owners will have plenty of customization options.

Photo courtesy of Ford Motor Company
Ford is extending the Bronco brand further with new partnerships with three off-road aftermarket accessory companies: RTR Vehicles, ARB 4x4 Accessories, and 4 Wheel Parts. Offerings from the companies will allow for Moper-level personalization of Bronco products for owners.

RTR Vehicles was founded by longtime Ford collaborator Vaughn Gittin Jr. ARB 4x4 Accessories has been Australia's largest manufacturer and distributor of 4x4 parts and accessories since 1975. 4 Wheel Parts is an off-road parts retailer with 95 locations across the U.S.

Ford Bronco Sport Accessories: 4 Wheel Parts

2021 Ford Bronco Accessories: 4 Wheel Parts wheel spare tire

Photo courtesy of Ford Motor Company

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Ford initially planned to launch Bronco Sport with more than 100 accessories and Bronco with more than 200. The range of accessories being developed with each of the three companies will expand beyond the current catalogue and be available for Bronco and Bronco Sport models.

Ford lists suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions, and lighting among the new products in the pipeline.

Ford Bronco Accessories: 4 Wheel Parts Accessories

Ford Bronco Accessories: 4 Wheel Parts Accessories

Photo courtesy of Ford Motor Company

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"Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we're accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4x4 arena to further build out our list of off-road parts and accessories available this summer," said Jeff Seaman, Ford icons regional product line manager.

Ford Bronco Accessories: RTR Vehicles

Ford Bronco Accessories: RTR Vehicles

Photo courtesy of Ford Motor Company

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Ford anticipates that additional accessory partners will come on-board as the Bronco begins to be delivered to customers. The vehicle's modular design (it's been crafted to be easily modified) allows buyers to change out doors, roofs, fenders, grilles and more in their quest for a new level of personalization.

The automaker already has a deal with Yakima to sell its accessories for the Bronco Sport in dealerships.

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New Car

Redesigned 11th-generation Honda Civic breaks cover ahead of official debut

The 11th-generaiton Honda Civic Sedan has broken cover.

Photo courtesy of American Honda Motor Co.

Marie was a little bit country and Donny was a little bit rock and roll. The design of the redesigned 2022 Honda Civic Sedan looks a little bit modern and a little bit vintage - and it's all a heck of a lot less polarizing than the previous generation.

Today Honda has offered the first official fully lighted glimpse of the 11th-generation Civic, which is set to officially debut April 28. The design of the model was previewed last year with the Civic Prototype.

2022 Honda Civic Prototype The 2022 Honda Civic Prototype showed off a nearly production-ready design late last year. Photo courtesy of American Honda Motor Co., Inc

Honda openly admits that the look of the new Civic was inspired by the last. Head into the trove of internet photos of the fourth- and fifth-generation Civic to see parallels in design. Honda said that designers upheld Honda's human-centric design philosophy in the new model while also increasing the safety.

The result is a car that looks very much like a sedan but still retains sporty attributes. It also looks more like the Accord in this generation than the last. In the photo provided by Honda, the new Civic is in Touring trim level form.

Honda said that the car's interior design, which they haven't shown photos of yet, is "uncluttered", has "simple ergonomics", and delivers "exceptional visibility".

The 2022 Civic will arrive on dealership lots this summer.

Also this summer, the Honda Civic Tour will return for its 20th season. There will be two stops on the virtual tour that will be livestreamed on the Honda Stage YouTube channel. The first event will start at 5:00 p.m. PT, on April 28. The virtual concert event on Twitch will also give Civic Tour fans a special first look at the all-new 2022 Honda Civic Sedan around 6:00 p.m. PT, leading into the performance.

As previously announced, the all-new Civic Hatchback will follow Civic Sedan production by several months. Details about Civic Hatchback, to be manufactured by Honda in the United States for the first time in its history, will follow later this year. The Civic Hatchback will be built at the company's Indiana auto plant.

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Dealerships

Some Ford dealers adding new Bronco standalone showrooms

Ford dealerships will be adding Bronco showrooms to their portfolio in the coming year.

Photo courtesy of Ford via Automotive News

Reporting by Automotive News reveals that Ford is enabling its dealership network to opt-in to build Bronco-specific showrooms. The stores are designed to be near or connected to existing Ford dealer locations, but will feature the Bronco horse logo rather than the traditional Ford Blue Oval.

Ford currently has two Bronco models: Bronco and Bronco Sport. All this for two models? Not quite. Ford is reportedly working on a Bronco-based pickup truck. Could it be Ranger Raptor-like? We'll have to wait and see.

Renderings of Bronco storefronts feature those models and vintage versions of the beloved off-roader alongside 3,800 square feet of building space that includes an outdoor fire pit and room to display three vehicles. There's also a wall that showcases Bronco merchandise including some of the over 200 accessories Ford is promising will be available for Bronco models.

Ford Bronco standalone showroom renderings

Ford Bronco standalone showroom renderings

Photo courtesy of Ford via Automotive News

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The overall aesthetic is very much in line with what you'll see at your local REI. There's back-painted ceiling lining, exposed concrete, a gray stone entryway, and wood accents throughout the modern structure as well as plenty of windows that show it all off.

Dealers are able to modify the design that Ford has come up with. One dealer, in Arizona, told Automotive News that he is planning to build out a 12,000-square-foot space but hasn't included a fire pit in the plans because of the location's desert climate.

If dealerships don't opt for a separate showroom, dealerships can choose from other Ford-backed options to display the Bronco that are more traditional in nature. Andrew Frick, the head of Ford sales in the U.S. said that there are three options: a standalone showroom, an expansion of existing showrooms or displays that can be added to a showroom. All the options are available and recommended, but not required, kind of like the Sasquatch Package on the Bronco itself.

"It's an announcement to the world we're back; the Bronco is back," Tim Hovik, owner of San Tan Ford in Gilbert, Ariz., and chairman of Ford's national dealer council, told Automotive News. "It's such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise."

Last month, Ford revealed that of its 190,000 reservations for either the two- or four-door Bronco, two-thirds of those have turned into firm orders. Deliveries of the redesigned Bronco are slated to begin in June. Early models are already making their way out onto the streets under the car of Ford employees.

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