Accessories

Ford adds 3 off-road aftermarket partners for Bronco accessories

Eileen Falkenberg-Hull
Mar 30, 2021, 10:05 am

Three new accessory partners mean Bronco owners will have plenty of customization options.

Photo courtesy of Ford Motor Company
Ford is extending the Bronco brand further with new partnerships with three off-road aftermarket accessory companies: RTR Vehicles, ARB 4x4 Accessories, and 4 Wheel Parts. Offerings from the companies will allow for Moper-level personalization of Bronco products for owners.

RTR Vehicles was founded by longtime Ford collaborator Vaughn Gittin Jr. ARB 4x4 Accessories has been Australia's largest manufacturer and distributor of 4x4 parts and accessories since 1975. 4 Wheel Parts is an off-road parts retailer with 95 locations across the U.S.

Ford Bronco Sport Accessories: 4 Wheel Parts

2021 Ford Bronco Accessories: 4 Wheel Parts wheel spare tire

Photo courtesy of Ford Motor Company

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Ford initially planned to launch Bronco Sport with more than 100 accessories and Bronco with more than 200. The range of accessories being developed with each of the three companies will expand beyond the current catalogue and be available for Bronco and Bronco Sport models.

Ford lists suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions, and lighting among the new products in the pipeline.

Ford Bronco Accessories: 4 Wheel Parts Accessories

Ford Bronco Accessories: 4 Wheel Parts Accessories

Photo courtesy of Ford Motor Company

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"Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we're accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4x4 arena to further build out our list of off-road parts and accessories available this summer," said Jeff Seaman, Ford icons regional product line manager.

Ford Bronco Accessories: RTR Vehicles

Ford Bronco Accessories: RTR Vehicles

Photo courtesy of Ford Motor Company

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Ford anticipates that additional accessory partners will come on-board as the Bronco begins to be delivered to customers. The vehicle's modular design (it's been crafted to be easily modified) allows buyers to change out doors, roofs, fenders, grilles and more in their quest for a new level of personalization.

The automaker already has a deal with Yakima to sell its accessories for the Bronco Sport in dealerships.

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Custom SUVs

Ford Bronco to rule SEMA this year

The Bronco RTR features a fun livery and several off-road upgrades.

Ford

The annual Specialty Equipment Market Association (SEMA) show is an opportunity for the aftermarket and manufacturers to come together on wildly customized vehicles and to show off the latest parts and tech in the space. Now that the Ford Bronco has finally made its way to the public, it's not surprising to see several wild SEMA takes on the hottest SUV to hit the market in some time.

2021 Bronco by Tucci Hot Rods The tracks are said to improve the Bronco's abilities in deep snow and ice.Ford

2021 Bronco by Tucci Hot Rods

The new Bronco is capable and rugged on its own, but Tucci Hot Rods felt it needed more. The shop gave it that boost with a set of tracks in place of wheels, which are said to be great for deep snow and ice. This Bronco features a 2.3-liter EcoBoost four-cylinder engine and a seven-speed manual transmission to go with its Mattracks 88-Series quad tracks.

2021 Bronco RTR Fun-Runner by RTR Vehicles

Vaghn Gittin Jr's RTR Vehicles imagined a Bronco package that could be installed at the dealer. The result is the Fun-Runner, which features several Ford Performance and Ford Licensed Accessories parts. It's based on a 2021 two-door Bronco Badlands, and comes with an eye-catching wrap, an Ultimate Dana 44 front axle, Ultimate Dana 60 semi-float rear axle, RCV Performance CV axles, and a performance intake for its four-cylinder engine.

2021 Bronco by BDS Supensions SEMA presents an excellent opportunity for shops to show off their skill and imagination.Ford

2021 Bronco by BDS Supensions

BDS is a subsidiary of Fox Shocks and has worked with Ford for quite some time. The results of that long-running relationship are on display with the BDS Bronco, which features Fox 2.5 PES coilovers, BDS rear adjustable control arms and track bar, swaybar disconnect, and 37-inch BFGoodrich KM3 tires. The Bronco's bumpers have been replaced with CrawlTek Revolution units that feature a recessed winch mount, recovery hooks and more.

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Supercharged V8 pickup

Watch the Ram TRX Lap the Nürburgring

The TRX looked awkward but completed the lap.

BTGDale via YouTube

The Ram TRX is a cartoonish truck with specs that would make most people shy away. Its size, sound, and imposing appearance live up to the hype laid out on the spec sheet, and its Hellcat-derived powertrain demands attention. The truck is one heck of an off-roader, too, but a recent YouTube video proves it can dance on a racetrack, too, though not as gracefully as the low-slung cars it passes.



The YouTubers took the TRX to the imposing Nüburgring in Germany to test its mettle on track. Unsurprisingly, the big Ram rolls over kerbs and is able to blast past several cars on the track. The biggest problem for the truck is its brakes, which end up cooked halfway through the lap. In between a few blasts of NSFW language, we can hear the driver note that his brake pedal is "about halfway to the floor," though he did retain some functionality after letting things cool off. The 6,400-pound truck would likely cook all but the most hardcore motorsport brakes.

The truck appears unmodified and looks to have just over 1,000 miles on the clock for the lap. Of course, the TRX looks about as at home on a track as a Mini Cooper would rock crawling, but the truck's 4.5-second 0-60 mph and 702 horsepower from its supercharged 6.2-liter V8 are more impressive than many sports cars.

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