Ford adds 3 off-road aftermarket partners for Bronco accessories
RTR Vehicles was founded by longtime Ford collaborator Vaughn Gittin Jr. ARB 4x4 Accessories has been Australia's largest manufacturer and distributor of 4x4 parts and accessories since 1975. 4 Wheel Parts is an off-road parts retailer with 95 locations across the U.S.
Ford initially planned to launch Bronco Sport with more than 100 accessories and Bronco with more than 200. The range of accessories being developed with each of the three companies will expand beyond the current catalogue and be available for Bronco and Bronco Sport models.
Ford lists suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions, and lighting among the new products in the pipeline.
"Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we're accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4x4 arena to further build out our list of off-road parts and accessories available this summer," said Jeff Seaman, Ford icons regional product line manager.
Ford anticipates that additional accessory partners will come on-board as the Bronco begins to be delivered to customers. The vehicle's modular design (it's been crafted to be easily modified) allows buyers to change out doors, roofs, fenders, grilles and more in their quest for a new level of personalization.
The automaker already has a deal with Yakima to sell its accessories for the Bronco Sport in dealerships.