Not a Scam

Here's how to get a discount (possibly worth thousands) on your 2021 Ford Bronco

The Bronco will have over 200 accessories available from launch.

Photo courtesy of Ford Motor Company

Everyone wants to get a good deal on a new car, even if it's the Ford Bronco and Bronco Sport. When demand surged in the wake of the unveiling of the 2021 Ford Bronco earlier this week. fears for massive dealer markups weren't far behind.

Like most every new car sold in the U.S, the Ford has set a MSRP (manufacturer's suggested retail price) for the Bronco, but it's really merely a suggestion. The final cost of the model comes down to how much the dealership you purchase from is willing to let it go for. It's a haggling process the majority of Americans hate. They'd rather clean their toilet than deal with it.

2021 Ford Bronco four-doorThe Bronco comes in two- and four-door variants, and Ford offers the Bronco Sport. Photo courtesy of Ford Motor Company

Buyers may have a not-so-secret weapon for fighting those markups: Ford's X-Plan. Basically it's a friends and family discount scheme and there are others like it from nearly every automaker out there.

The X-Plan is also known as the Partner Recognition Program. It's offered by both Ford and Lincoln. Those who qualify are company employees, retirees, spouses, and other household members as well as a select list of Tier 1 suppliers, business partners, and fleet partners.

There's also an option for shareholders of 100 or more shares of Ford stock who have owned them for the last six months (shares closed at $6.80 each on July 17).

If those options for getting a discount don't apply to you, there's one more option: the Mustang Club of America. The most basic tier of club membership costs just $25 and after six months, you'll gain eligibility to gain your own X-Plan PIN. There's plenty of time between now and the time the Bronco begins arriving at dealerships to gain eligibility.

The X-Plan offers no-haggle pricing. To determine the final price of a vehicle, Ford and Lincoln use a simple formula:
Dealer Invoice Price - (0.4% * Dealer Invoice Price) + ($275 Administration Fee) = X-Plan Price

This formula could save you thousands off the sticker price (and eliminate the dreaded back-and-forth with salespeople) of a new Bronco or Bronco Sport.

If you're into reading the fine print of the X-Plan, you can click over to the Ford Partner site here.

Click here to see the pricing and trim levels of the 2021 Ford Bronco and Bronco Sport.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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