Not a Scam

Here's how to get a discount (possibly worth thousands) on your 2021 Ford Bronco

The Bronco will have over 200 accessories available from launch.

Photo courtesy of Ford Motor Company

Everyone wants to get a good deal on a new car, even if it's the Ford Bronco and Bronco Sport. When demand surged in the wake of the unveiling of the 2021 Ford Bronco earlier this week. fears for massive dealer markups weren't far behind.

Like most every new car sold in the U.S, the Ford has set a MSRP (manufacturer's suggested retail price) for the Bronco, but it's really merely a suggestion. The final cost of the model comes down to how much the dealership you purchase from is willing to let it go for. It's a haggling process the majority of Americans hate. They'd rather clean their toilet than deal with it.

2021 Ford Bronco four-door The Bronco comes in two- and four-door variants, and Ford offers the Bronco Sport. Photo courtesy of Ford Motor Company

Buyers may have a not-so-secret weapon for fighting those markups: Ford's X-Plan. Basically it's a friends and family discount scheme and there are others like it from nearly every automaker out there.

The X-Plan is also known as the Partner Recognition Program. It's offered by both Ford and Lincoln. Those who qualify are company employees, retirees, spouses, and other household members as well as a select list of Tier 1 suppliers, business partners, and fleet partners.

There's also an option for shareholders of 100 or more shares of Ford stock who have owned them for the last six months (shares closed at $6.80 each on July 17).

If those options for getting a discount don't apply to you, there's one more option: the Mustang Club of America. The most basic tier of club membership costs just $25 and after six months, you'll gain eligibility to gain your own X-Plan PIN. There's plenty of time between now and the time the Bronco begins arriving at dealerships to gain eligibility.

The X-Plan offers no-haggle pricing. To determine the final price of a vehicle, Ford and Lincoln use a simple formula:
Dealer Invoice Price - (0.4% * Dealer Invoice Price) + ($275 Administration Fee) = X-Plan Price

This formula could save you thousands off the sticker price (and eliminate the dreaded back-and-forth with salespeople) of a new Bronco or Bronco Sport.

If you're into reading the fine print of the X-Plan, you can click over to the Ford Partner site here.

Click here to see the pricing and trim levels of the 2021 Ford Bronco and Bronco Sport.

Trending News

 
 

Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

Trending News

 
 

The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

Trending News