CES 2020

Fisker Ocean all-electric SUV makes official debut, priced at $37,500

Fisker has debuted the Ocean SUV and opened up their app to accept orders.

Photo courtesy of Fisker Inc.

The battle to claim the interest of buyers in an emerging electric vehicle market continues to develop and Fisker is showing its hand now with the reveal of the Ocean all-electric SUV.

The size of the new SUV puts it in direct competition with the Tesla Model Y and Kia Niro EV. It is expected that Fisker will officially launch the car in the second half of 2021.

Priced to start at $37,500 before any tax incentives (which could drive the price below $30,000 to start), the Fisker Ocean is a compact SUV that Fisker Inc. is calling it one of the most ecologically conscious vehicles ever produced. It features recycled materials, such as fishing nets, in the SUV's cabin, which also sports vegan components made of 100 percent polycarbonate polyurethane, recycled t-shirts . A Dinamica "eco-suede" is made of recycled polyester and other consumer plastics, features inside the cabin as well as rubber recovered from tire recycling efforts.

The company has previously teased that the vehicle will be able to be leased for $379 per month with no long term contract and just $2,999 down. Lessees can choose a one-month, eight-month, 22-month, or years long lease with a 30,000-mile annual limit.

On the outside, the Fisker Ocean is much like a conventional SUV. There's nothing particularly fancy or forward-thinking in terms of exterior design save for the solar roof and rear downward sliding window.

Fisker is saying that the SUV will have a 275-300-mile range that can be enhanced with an available range extender. That range comes from a 80 kWh battery pack that is paired with a solar roof in its top trim level, a feature that the company claims could provide 1,000 additional miles of charge over the course of a year.

The SUV will be available in four-wheel drive with one front and one rear electric motor. It can get from zero to 60 mph in a zippy 2.9 seconds.

There will be a "small, center high-mounted radar" that resides behind glass and a parametric pattern takes the place of a the traditional grille, allowing on-demand airflow.

The touch of a button will allow for an open-air experience. Fisker will offer available 22-inch wheels.

Fisker Inc. isn't just stopping with one vehicle. They have plans to develop two more vehicles using the same underpinnings as what's in the Ocean.

Fisker is currently accepting reservations for the Ocean via their app. All reservations are refundable, save a $25 fee.

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Nuts & Bolts

 
 

The Lamborghini Huracán STO is the latest addition to the popular Huracán lineup.

Photo courtesy of Lamborghini Automobili

It's the purest concentration of Lamborghini motorsports possible, made into a road car. It has a big engine, wide haunches, and attitude to spare. Power? That's not even a question.

The new Lamborghini Huracán STO brings together the prowess of the Lamborghini Huracán Super Trofeo EVO and GT3 EVO race cars but in a format that makes it a possible daily driver. The Huracán GT3 EVO is noted for its three 24 Hours of Daytona and two 12 Hours of Sebring wins. The Huracán Super Trofeo EVO was designed for the Super Trofeo race series.

Powered by a naturally aspirated V10 engine that puts out 640 horsepower and 416 pound-feet of torque, the rear-wheel drive Huracán STO can take drivers from zero to 62 mph in just 3.0 seconds. It gets from zero to 124 mph in 9.0 seconds. Lamborghini has given the car a top speed of 192 mph.

Lamborghini Hurac\u00e1n STO The hood and fenders of the car have been combined into a one-piece component.Photo courtesy of Lamborghini Automobili

Lamborghini has given the car an increased wheel track, stiffer suspension bushing, specific anti-roll bars, and MagneRide 2.0. These help with its daily drivability. The engine has been calibrated to be responsive with a direct pedal-to-throttle feeling and improved engine sound sharpness at high revs. Gearchange speed has been increased.

Lamborghini has given the car three new driving modes: STO, Trofeo, and Pioggia. The default STO mode is for road driving and fun on curving roads. In Trofeo mode, the car's systems are optimized for dry asphalt and the fastest lap times on the track. Pioggia (rain) mode optimizes traction control, torque vectoring, rear-wheel steering, and the ABS on wet asphalt.

"The Huracán STO delivers all the excitement of a beautifully balanced, lightweight and aerodynamically superior super sports car, mirroring the driving feeling and exhilaration of Super Trofeo, and perfectly set up for the world's most demanding tracks but created for the road," said Maurizio Reggiani, Chief Technical Officer.

"The extensive technical solutions and intelligence gained from both our Super Trofeo and GT3 programs has been refined and embodied in the Huracán STO, allowing the pilot to experience the emotions of a racing driver, daily, in a road-legal Lamborghini super sports car able to take lap records."

Lamborghini Hurac\u00e1n STO The car's wing allows for massive changes in the airflow of the car.Photo courtesy of Lamborghini Automobili

Lamborghini says that every aspect of the car is designed to balance efficiency and weight. The car features a cofango that is a single piece that combines the hood and fender and was inspired by the Lamborghini Miura and Sesto Elemento.

At the rear, a new fender finds its roots in the Super Trofeo EVO and achieves increased downforce and improves aerodynamic efficiency. The revised rear hood has an air scoop that encourages air cooling at the rear underwood. Dedicated air deflectors manage that airflow and help regulate the car's temperature.

This airflow improves the car's cornering ability while the car's adjustable rear wing optimizes aerodynamic balance and drag resistance depending on track characteristics. The Huracán STO achieves the highest level of downforce in its class. Overall airflow efficiency is improved by 37 percent and downforce has been increased by 53 perfect over the Huracán Performante.

More than 75 percent of the car's body panels are made of carbon fiber. The rear fender features a carbon fiber 'sandwich' technique that is traditionally utilized in the aerospace industry. This allows the car to have 25 percent less carbon fiber material while retaining its structural rigidity.

A lightweight windscreen and magnesium rims continue the lightweighing theme, which also carries over to the interior, which is filled with carbon fiber. Its sport seats are made of the material. Carpets have been removed in favor of a carbon fiber floor while the door panels have been made of the material as well.

Owners of the Huracán STO can fully personalize both the exterior and interior of their race car- on-the-road via a rich Ad Personam personalization program, with limitless paint and trim combinations as well as race-style vinyls.

The first customers will take delivery of the new Lamborghini Huracán STO in spring 2021. Pricing for U.S. customers starts at $327,838.

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The headphones and earphones carry many of the same signature style elements as Lamborghini vehicles.

Photo courtesy of Automobili Lamborghini

New York-based premium audio brand Master & Dynamic has partnered with Automobili Lamborghini to create a range of co-branded headphones and earphones. The collection incorporates design elements inspired by the iconic Italian super sports car company's vehicle range, which includes the Huracán, Urus, and Aventador.

The inaugural collection consists of the MW65 Active Noise-Cancelling Wireless Headphones and MW07 PLUS True Wireless Earphones that are available in three colorways. The headphones are available in silver metal/light grey/yellow Alcantara; black metal black/yellow Alcantara; and black metal/black/grey Alcantara. Alcantara is widely used in sports cars. The signature Lamborghini "Y" motif appears on all models.

Lamborghini x Master & Dynamic

Photo courtesy of Automobili Lamborghini

"Sound resonates with Lamborghini: the peerless music of a Lamborghini aspirated engine has a highly sensory and emotive appeal," said Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini. "The combination of design sophistication and technology in delivering a purity of sound is a talent shared by Lamborghini and Master & Dynamic."

The MW65 Active Noise-Cancelling Wireless Over-Ear Headphones offer two modes of ANC so users can tailor their sound to their environment, and feature up to 24 hours of battery life and Bluetooth 5.0 with a 30m/100ft connection. The MW07 PLUS True Wireless Earphone features 10mm Beryllium drivers and a stainless steel charging case providing 40 hours total battery life.

Jonathan Levine, Founder and CEO of Master & Dynamic said, "As a young boy obsessed with cars, I remember being mesmerized the first time I saw a Miura. That feeling and excitement is still with me today whenever I see a Lamborghini. To create something that initiates such a visceral response has always been my intention at Master & Dynamic."

The Master & Dynamic for Automobili Lamborghini collection is available at lamborghinistore.com, MasterDynamic.com, MasterDynamic.co.uk, and MasterDynamic.eu now.

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