CES 2020

Fisker Ocean all-electric SUV makes official debut, priced at $37,500

Fisker has debuted the Ocean SUV and opened up their app to accept orders.

Photo courtesy of Fisker Inc.

The battle to claim the interest of buyers in an emerging electric vehicle market continues to develop and Fisker is showing its hand now with the reveal of the Ocean all-electric SUV.

The size of the new SUV puts it in direct competition with the Tesla Model Y and Kia Niro EV. It is expected that Fisker will officially launch the car in the second half of 2021.

Priced to start at $37,500 before any tax incentives (which could drive the price below $30,000 to start), the Fisker Ocean is a compact SUV that Fisker Inc. is calling it one of the most ecologically conscious vehicles ever produced. It features recycled materials, such as fishing nets, in the SUV's cabin, which also sports vegan components made of 100 percent polycarbonate polyurethane, recycled t-shirts . A Dinamica "eco-suede" is made of recycled polyester and other consumer plastics, features inside the cabin as well as rubber recovered from tire recycling efforts.

The company has previously teased that the vehicle will be able to be leased for $379 per month with no long term contract and just $2,999 down. Lessees can choose a one-month, eight-month, 22-month, or years long lease with a 30,000-mile annual limit.

On the outside, the Fisker Ocean is much like a conventional SUV. There's nothing particularly fancy or forward-thinking in terms of exterior design save for the solar roof and rear downward sliding window.

Fisker is saying that the SUV will have a 275-300-mile range that can be enhanced with an available range extender. That range comes from a 80 kWh battery pack that is paired with a solar roof in its top trim level, a feature that the company claims could provide 1,000 additional miles of charge over the course of a year.

The SUV will be available in four-wheel drive with one front and one rear electric motor. It can get from zero to 60 mph in a zippy 2.9 seconds.

There will be a "small, center high-mounted radar" that resides behind glass and a parametric pattern takes the place of a the traditional grille, allowing on-demand airflow.

The touch of a button will allow for an open-air experience. Fisker will offer available 22-inch wheels.

Fisker Inc. isn't just stopping with one vehicle. They have plans to develop two more vehicles using the same underpinnings as what's in the Ocean.

Fisker is currently accepting reservations for the Ocean via their app. All reservations are refundable, save a $25 fee.

Henrik Fisker, the CEO of Fisker, accidentally tweeted a picture of Ann electric pickup truck, or did he?

Photo courtesy of Henrik Fisker, Twitter

Henrik Fisker may rue the day he "accidentally" tweeted, then quickly deleted, a teaser for what AutomotiveMap can only assume is a forthcoming electric truck. Or, he may not. The CEO of Fisker Inc. is known for his showmanship and the company is facing stiff competition for its new Ocean SUV in an electric vehicle market that is heating up.

What better way to stir up some publicity than "accidentally" tweeting an image of a possible forthcoming product?!

2021 Fisker Ocean SUV EV 2022 Fisker Ocean The Fisker Ocean SUV was recently revealed during CES in Las Vegas.Photo courtesy of Fisker Inc.

Fisker's tweet included a image of what appears to be a slightly different take on the design of the Fisker Ocean SUV with the word "Alaska" across the backside, and the words "Electric pickup truck!"

What the image didn't look like was a pickup truck. Well, at first glance.

Turn up the brightness on your screen and take a closer look to see the differentiation between the cab and bed, as well as beefy tires. Still, it doesn't have traditional pickup styling, if the rendering is to be believed.

It looks like the Fisker Alaska pickup truck would have dimensions more similar to the forthcoming Hyundai Santa Cruz, which the company considers to be more of utility truck than a typical pickup.

As a startup, it's likely that Fisker would be looking for ways to keep costs down while delivering a good product. Because of this, it's probable that any Fisker truck would be built on the same platform as the Fisker Ocean. That could mean that any pickup would be midsize rather than full-size.

In the next three years, the electric pickup truck market is looking to explode with promise. Ford has promised an electric F-150. General Motors is reviving the Hummer brand for an all-electric pickup truck under the GMC nameplate. Rivian, Tesla, and Nikola have all recently thrown their hats in the ring as well.

The pictures have been out there for some time. Now, it's time for Fishker to make good on its promises. The company will unveil the 2022 Fisker Ocean at CES in January.

Priced from around $40,000, the SUV features an all-electric powertrain, in a final prototype format.

"The world will get to see the fully engineered vehicle, which rides on a production-ready platform – signaling our intent to get it to market efficiently," said Henrik Fisker, CEO, Fisker Inc.

Fisker App Fisker will sell the SUV direct to consumers via a mobile presence. Photo courtesy of Henrik Fisker, Twitter

The company is calling it one of the most ecologically conscious vehicles ever produced. Fisker Inc. is touting the vehicle's use of recycled materials, such as fishing nets, in the SUV's cabin, which also sports vegan components made of 100 percent polycarbonate polyurethane, recycled t-shirts . A Dinamica "eco-suede" is made of recycled polyester and other consumer plastics, features inside the cabin as well as rubber recovered from tire recycling efforts.

The company will also offer a large head up display for drivers.

Fisker is saying that the SUV will have a 275-300-mile range that can be enhanced with an available range extender. That range comes from a 80 kWh battery pack that is paired with a solar roof in its top trim level, a feature that the company claims could provide 1,000 additional miles of charge over the course of a year.

The SUV will be available in four-wheel drive with one front and one rear electric motor.

There will be a "small, center high-mounted radar" that resides behind glass and a parametric pattern takes the place of a the traditional grille, allowing on-demand airflow.

The touch of a button will allow for an open-air experience. Fisker will offer available 22-inch wheels.

It is slated to have a starting price below $40,000, putting it in direct competition with the Tesla Model Y and Kia Niro EV. It is expected that Fisker will officially launch the car in the second half of 2021.

No dealerships are in the works. Fisker intends to sell its vehicle via a direct-to-consumer e-mobility platform. The company will offer a nationwide concierge service model to address repairs and customer service concerns.

Fisker intends to produce the vehicle in the U.S.