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Is a Fisker Alaska electric pickup on the way? All signs point to yes

Henrik Fisker, the CEO of Fisker, accidentally tweeted a picture of Ann electric pickup truck, or did he?

Photo courtesy of Henrik Fisker, Twitter

Henrik Fisker may rue the day he "accidentally" tweeted, then quickly deleted, a teaser for what AutomotiveMap can only assume is a forthcoming electric truck. Or, he may not. The CEO of Fisker Inc. is known for his showmanship and the company is facing stiff competition for its new Ocean SUV in an electric vehicle market that is heating up.

What better way to stir up some publicity than "accidentally" tweeting an image of a possible forthcoming product?!

2021 Fisker Ocean SUV EV 2022 Fisker OceanThe Fisker Ocean SUV was recently revealed during CES in Las Vegas.Photo courtesy of Fisker Inc.

Fisker's tweet included a image of what appears to be a slightly different take on the design of the Fisker Ocean SUV with the word "Alaska" across the backside, and the words "Electric pickup truck!"

What the image didn't look like was a pickup truck. Well, at first glance.

Turn up the brightness on your screen and take a closer look to see the differentiation between the cab and bed, as well as beefy tires. Still, it doesn't have traditional pickup styling, if the rendering is to be believed.

It looks like the Fisker Alaska pickup truck would have dimensions more similar to the forthcoming Hyundai Santa Cruz, which the company considers to be more of utility truck than a typical pickup.

As a startup, it's likely that Fisker would be looking for ways to keep costs down while delivering a good product. Because of this, it's probable that any Fisker truck would be built on the same platform as the Fisker Ocean. That could mean that any pickup would be midsize rather than full-size.

In the next three years, the electric pickup truck market is looking to explode with promise. Ford has promised an electric F-150. General Motors is reviving the Hummer brand for an all-electric pickup truck under the GMC nameplate. Rivian, Tesla, and Nikola have all recently thrown their hats in the ring as well.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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