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Is a Fisker Alaska electric pickup on the way? All signs point to yes

Henrik Fisker, the CEO of Fisker, accidentally tweeted a picture of Ann electric pickup truck, or did he?

Photo courtesy of Henrik Fisker, Twitter

Henrik Fisker may rue the day he "accidentally" tweeted, then quickly deleted, a teaser for what AutomotiveMap can only assume is a forthcoming electric truck. Or, he may not. The CEO of Fisker Inc. is known for his showmanship and the company is facing stiff competition for its new Ocean SUV in an electric vehicle market that is heating up.

What better way to stir up some publicity than "accidentally" tweeting an image of a possible forthcoming product?!

2021 Fisker Ocean SUV EV 2022 Fisker Ocean The Fisker Ocean SUV was recently revealed during CES in Las Vegas.Photo courtesy of Fisker Inc.

Fisker's tweet included a image of what appears to be a slightly different take on the design of the Fisker Ocean SUV with the word "Alaska" across the backside, and the words "Electric pickup truck!"

What the image didn't look like was a pickup truck. Well, at first glance.

Turn up the brightness on your screen and take a closer look to see the differentiation between the cab and bed, as well as beefy tires. Still, it doesn't have traditional pickup styling, if the rendering is to be believed.

It looks like the Fisker Alaska pickup truck would have dimensions more similar to the forthcoming Hyundai Santa Cruz, which the company considers to be more of utility truck than a typical pickup.

As a startup, it's likely that Fisker would be looking for ways to keep costs down while delivering a good product. Because of this, it's probable that any Fisker truck would be built on the same platform as the Fisker Ocean. That could mean that any pickup would be midsize rather than full-size.

In the next three years, the electric pickup truck market is looking to explode with promise. Ford has promised an electric F-150. General Motors is reviving the Hummer brand for an all-electric pickup truck under the GMC nameplate. Rivian, Tesla, and Nikola have all recently thrown their hats in the ring as well.

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New special edition truck

Ram Trucks adds new anniversary edition for 2022

The 2022 Ram 1500 Limited 10th Anniversary Edition gets an exclusive blue paint color.

Ram Trucks

Pickup trucks have long been more than the rugged workhorse vehicles they once were. People buy and use trucks as their everyday vehicles, and automakers have responded by making more spacious, comfortable, and efficient pickups. Nowhere is that more apparent than with Ram, whose 1500 light duty pickup truck carried away award after award when its new generation hit the streets in 2019. In its top trims, the Ram 1500 shames many luxury cars on interior quality, comfort, and technology, but the brand isn't done adding "stuff."

If you needed any confirmation that big, luxurious pickup trucks are here to stay, here it is. Today, Ram Trucks announced the Ram 1500 Limited 10th Anniversary Edition. Beyond having a tongue-twister for a name, the truck is packed to the gills with highbrow materials and features.


2022 Ram 1500 Limited 10th Anniversary Edition The Ram 1500 has won numerous awards for its luxurious interior and refined ride.Ram Trucks


To set it apart on the outside, the truck will get an exclusive Blue Shade paint color, along with a multi-function tailgate and adjustable cargo tie-down hooks. Inside, Ram says that the 1500's already impressive interior will be pushed further into premium territory with quilted leather upholstery and door inserts, a suede headliner, and special 10th anniversary badges. The truck's digital gauge cluster and infotainment screen will display unique graphics upon vehicle startup. Capping off the plush cabin, the Anniversary Edition truck will be offered with a new Indigo and Sea Salt Grey interior color and will get a 19-speaker premium audio system.

The 2022 Ram 1500 Limited 10th Anniversary Special Edition is sold only in a crew cab body style. Ram offers the truck with either the 5.7-liter V8 with eTorque or with its 3.0-liter EcoDiesel engine. The new special edition expands the already mammoth Ram 1500 lineup. At the bottom end of the spectrum is the Ram 1500 Tradesman, a stripped-down work truck with only the essentials. From there, there is the Big Horn, the Laramie, the Rebel, the Limited Longhorn, and the Limited. All of that is on top of the Hellcat-powered Ram 1500 TRX and the Ram 1500 Classic, which itself is offered in three trim levels.


2022 Ram 1500 Limited 10th Anniversary Edition The 10th Anniversary truck gets quilted leather upholstery.Ram Trucks

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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