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Is a Fisker Alaska electric pickup on the way? All signs point to yes

Henrik Fisker, the CEO of Fisker, accidentally tweeted a picture of Ann electric pickup truck, or did he?

Photo courtesy of Henrik Fisker, Twitter

Henrik Fisker may rue the day he "accidentally" tweeted, then quickly deleted, a teaser for what AutomotiveMap can only assume is a forthcoming electric truck. Or, he may not. The CEO of Fisker Inc. is known for his showmanship and the company is facing stiff competition for its new Ocean SUV in an electric vehicle market that is heating up.

What better way to stir up some publicity than "accidentally" tweeting an image of a possible forthcoming product?!

2021 Fisker Ocean SUV EV 2022 Fisker Ocean The Fisker Ocean SUV was recently revealed during CES in Las Vegas.Photo courtesy of Fisker Inc.

Fisker's tweet included a image of what appears to be a slightly different take on the design of the Fisker Ocean SUV with the word "Alaska" across the backside, and the words "Electric pickup truck!"

What the image didn't look like was a pickup truck. Well, at first glance.

Turn up the brightness on your screen and take a closer look to see the differentiation between the cab and bed, as well as beefy tires. Still, it doesn't have traditional pickup styling, if the rendering is to be believed.

It looks like the Fisker Alaska pickup truck would have dimensions more similar to the forthcoming Hyundai Santa Cruz, which the company considers to be more of utility truck than a typical pickup.

As a startup, it's likely that Fisker would be looking for ways to keep costs down while delivering a good product. Because of this, it's probable that any Fisker truck would be built on the same platform as the Fisker Ocean. That could mean that any pickup would be midsize rather than full-size.

In the next three years, the electric pickup truck market is looking to explode with promise. Ford has promised an electric F-150. General Motors is reviving the Hummer brand for an all-electric pickup truck under the GMC nameplate. Rivian, Tesla, and Nikola have all recently thrown their hats in the ring as well.

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Nuts & Bolts

 
 

Jeep is extending its customer care program for the 2021 model year.

Photo courtesy of FCA US LLC

This model year, Jeep celebrates 80 years in the business. The brand was born in 1941 and to celebrate to anniversary, the company is expanding its Jeep Wave Customer Care program adding value to each model purchase. The additional level of service only applies to 2021 model year vehicles.

"After nearly 80 years, the Jeep brand remains true to the original SUV by continuing to deliver legendary 4x4 capability that has enabled countless adventures and open-air freedom," said Jim Morrison, Head of Jeep Brand – FCA North America. "As we celebrate our 80th anniversary, we're pleased to provide our customers with 80th Anniversary models that offer a unique appearance, great value and loads of safety and technology features.

2020 Grand Wagoneer Concept - Details The new Jeep Grand Wagoneer Concept showcased the future of the brand, in the shape of a luxury-level three-row SUV. Photo courtesy of FCA US LLC

"As a tribute to our unique, enthusiastic and growing customer base, we are expanding our Jeep Wave customer care program across the entire Jeep vehicle lineup," Morrison added. "We are pleased to reward our loyal customers with Jeep Wave premium service that offers peace of mind and no-charge maintenance for three years."

The program now includes three years of maintenance at Jeep dealerships, including oil changes and tire rotations, 24/7 support via phone or online chat, trip interruption and first-day rental coverage, and VIP access to select Jeep events.

The 2021 Jeep lineup includes the Renegade, Compass, Cherokee, Wrangler, and Grand Cherokee SUVs as well as the Gladiator truck. The company recently unveiled the Grand Wagoneer concept, a luxe take on a future luxury-level three-row SUV that will compete directly with the Chevrolet Suburban, GMC Yukon, and Cadillac Escalade.

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The Lordstown Endurance all-electric pickup truck is moving closer to production.

Photo courtesy of Lordstown Motors

The Lordstown Endurance isn’t under production yet, but the company is already receiving orders for the all-electric pickup truck - 40,000 of them. The model is targeted at commercial fleet vehicle buyers like city governments and large corporate entities that require the capability of a full-size truck.

Each pre-order is a non-binding agreement to purchase the truck, the same as the reservations received by Ford for the Mustang Mach-E and Tesla for the Cybertruck. The purchases equal $2 billion in revenue for the company, which is based in Lordstown, Ohio.

2021 Lordstown Endurance The design of the interior of the Endurance is crisp and modern.Photo courtesy of Lordstown Motors

Lordstrown has kicked up the cadence of its news releases as the company moves closer to production. In June, the company debuted the truck and announced its $52,000 price point.

July marked the release of the first renderings of the interior of the Endurance and the debut of the first commercial starring the truck. Then, in August, Lordstown announced that they had entered into an agreement with DiamondPeak Holdings to become a publicly traded company.

Lordstown Motors is operating out of the former General Motors Lordstown Assembly site. The new company has its plant next to the battery facility that General Motors is developing to assist with the products coming to market in the future, like the Cadillac Lyriq.

2021 Lordstown Endurance The large screen combines most vital functions of the car’s command center into one place.Photo courtesy of Lordstown Motors

Now, the company as revealed its first pictures of the interior of the truck. Notably, the Endurance has its large screen spanning the width of the driver and center console, housing most all vital functional controls of the vehicle.

Reservations for the truck continue to be taken via the company’s website.

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