New Car

Google and Fiat partner for new polka dot-covered car models

The Google logo appears for the first time on a car thanks to the partnership.

Photo courtesy of Stellantis

"Hey Google, where is my Fiat 500X Hey Google parked?" A new lineup of car models from Fiat celebrates the technology of Hey Google. The special editions are mainly just a publicity stunt (for both companies), but buyers will be able to place an order for the fresh 500 family models this month.

Each car in the special series is equipped with the Hey Google voice assistant. Owners can connect their car to the their Google Nest Hub (included in a welcome kit with purchase) and smartphone, should they so choose.

Owners will use the phrase "Hey Google, ask my Fiat…" to get answers regarding questions about where the car is parked, how much fuel is left, the location of the nearest workshop, and much more.

Fiat 500 Family Hey Google: Fiat 500

Fiat 500 Family Hey Google: Fiat 500

Photo courtesy of Stellantis

In addition to the tech, each Hey Google cars are equipped with unique exteriors and interiors. They have white paint jobs on their bodies and gloss black roofs and mirror caps. For the first time in automotive history, the Google logo is displayed on an automobile. The Hey Google badge is placed on the wheel arches of every model. Both B-pillars are also embellished with the multicoloured 'molecules' of the Hey Google logo.

The molecules are also displayed on the inside where they feature on the seats, which also have a label embroidered with "Hey Google". The dashboard fascia is matte silver with a white 500 logo.

At the center of the dashboard is a 7.0-inch touch screen display that features an animation where "Hey Google" appears then moves to the Google "G" then transforms to the Fiat logo.

Fiat will offer Hey Google editions of their 500, 500X, and 500L. The Fiat 500 hybrid Hey Google are priced from £16,005 OTR, 500X Hey Google priced from £21,765 OTR, and 500L Hey Google priced from £20,345 OTR

Deliveries are limited to the U.K. Ordering for the special series opens mid-April.

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Tesla's vehicles are among the most advanced and forward-thinking products of any kind, but serious innovation doesn't come with tradeoffs. The automaker has been in the news recently because of issues with how its advanced cruise control systems function, and now, Autoblog reports that the NHTSA is asking questions about Tesla giving drivers the ability to play video games and browse the internet while driving.

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The feature is intended to be used while the car is parked, such as while charging, so the discovery that people can use them while driving is a serious one. Vince Patton, the person who filed the complaint with the NHTSA, tested his car and found that he could play Solitaire and a fairly involved action game while it was in motion. Internet browsing was also possible, meaning the driver could take their attention completely off the road ahead for extended periods of time.

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Tesla was already under investigation over crashes involving its Autopilot feature. Several collisions have occurred between Teslas and emergency vehicles stopped on the side of the road. Following the initiation of that investigation, the NHTSA raised other questions with the automaker over a buggy software update that was pushed out, retracted, fixed, and reissued outside of the normal recall process. Despite their names, it's important to clarify that neither the Autopilot nor Full Self-Driving features are capable of driving the cars without driver awareness and input.

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