Esports

Project P1: Twitter users cast votes to build new Team Fordzilla P1 gaming concept car

The design was given the codename Project P1.

Photo courtesy of Ford Motor Company

The Mazda RX-Vision GT3 and the Lamborghini Lambo V12 Vision Gran Turismo were designed for the gaming world but the Team Fordzilla P1 concept is the first vehicle designed in collaboration between an automaker and gamers.

First revealed during the gamescom event, the virtual racing car was created using fan notes on Twitter at different design stages. Gamers decided on elements including seating position, cockpit style and drivetrain before Ford designers worked up their interpretations of the brief.

Project P1 Team Fordzilla P1 The car combines design of the Ford GT with design that isn't typical in the real world.Photo courtesy of Ford Motor Company

The winning result is a car designed by Ford exterior designer Arturo Ariño, which garnered 83.8 percent of the votes. In total, close to 225,000 fans voted.

"Project P1 took me to the beginning of it all," said Ariño. "The reason why I became a car designer in the first place was to design something never seen before and something that pushes the boundaries. This vehicle will be visually stunning, and while it will push the gamer to the limits of focus and reflexes, it will also be hugely rewarding to drive."

Ariño drew inspiraron for his design from the Ford GT,­­ but used unique touches like morphing technology on the body to offer the stability of a longtail racer on the high-speed straights of Le Mans, or a shorter body for tighter circuits like Monaco.

The race car is expected to make its gaming debut in 2021 as Ford is in advanced discussions with a leading game maker.

Project P1 Team Fordzilla P1 Ford is making a physical version of the car.Photo courtesy of Ford Motor Company

A real-life scale model of the car will be built later this year. The process has already started at Ford's design studios in Cologne, Germany.

TeamFordzilla.com, a new addition to the esports community, will provide a permanent home for Ford's official esports team. Fans are able to follow live Twitch feeds of races, download vehicle graphics for use in-game, and keep up-to-date with the latest news.

Ford launched Team Fordzilla – its first ever esports team – in 2019 with individual teams in France, Germany, Italy, Spain and the UK, consisting of hand-picked racers. Each team competes in national competitions with dedicated team captains, with the best drivers representing Team Fordzilla at a European level. Currently, over 40 drivers race under the Team Fordzilla banner.

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The Bugatti Chiron Sport "Les Légendes du Ciel" edition pays homage to vintage aircraft.

Photo courtesy of Bugatti

In the aftermath of World War I, company founder Ettore Bugatti showcased the first three vehicles made by the company that bore his name. They were race cars and Bugatti found itself at the pinnacle of the sport very quickly.

By 1930, the company would begin its relationship with the aerospace industry, first with the Bugatti 100P, which never actually flew due to World War II, but served as the inspiration for a number of patents that are filed by the company. The plane went into storage as the Second World War kicked off and Mr. Bugatti would never again work on it during his lifetime.

Bugatti Chiron Sport "Les Légendes du Ciel" edition

Photo courtesy of Bugatti

Bugatti is honoring its racing and aviation past with a new series of Chiron Sport models dubbed "Les Légendes du Ciel". The drivers who piloted the Bugattis to success in the early 1900s were often time multitalented with resumes declaring them flying aces, daredevils, and technically skilled pilots.

"Bugatti has had close associations with aviation since the company was established more than 110 years ago. Many successful Bugatti racing drivers, such as Albert Divo, Robert Benoist and Bartolomeo 'Meo' Costantini, flew for the French Air Force, the French aviator legend Roland Garros privately drove a Bugatti Type 18 to be as fast on the road as in the air," says Stephan Winkelmann, President of Bugatti. "It is therefore almost an obligation for us today to pay tribute to the legends of that time and dedicate a special edition to them."

Each of the new models features a special, matte gray "Gris Serpent" paint job, which is inspired by the exterior color of aircrafts from the 1920s. The color extends front to rear with high-contrast, which gloss stripe running up the center. The front wings are adorned with the "Les Légendes du Ciel" logo. The "Le Bleu-Blanc-Rouge" tricolor decorates the front area of the side sills made of exposed black carbon fiber.

At the front is Bugatti's traditional horseshoe radiator grille, finished in gloss black. The grille mesh is made of laser-cut and deep-drawn aluminum, and constructed in a dynamic pattern that that is repeated on the car's leather seats. Entry lights project the edition logo on the ground at entry while "Les Légendes du Ciel" logo on the middle console inlays.

Bugatti has covered the engine with black exposed carbon fiber with contrasting white lettering. The material continues at the back where black exposed carbon fibre and a black-coated exhaust trim cover made of 3D printed, high-temperature-resistant Inconel dominate.

The car's interior is almost entirely upholstered in leather. The leather's light brown color was chosen to be reminiscent of the natural leather in early aircrafts. On the door panels there is a hand-sketched racing scene between the Nieuport 17 aircraft and a Bugatti Type 13.

The new Bugatti Chiron Sport "Les Légendes du Ciel" edition is limited to 20 vehicles. Every model is independently numbered and costs $3.5 million.

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A new ad puts DJ D-Nice in the driver's seat of a 2021 Ford F-150.

Photo courtesy of Ford Motor Company

A new ad campaign from Ford Motor Company taps into a bit of hip hop history for its latest TV spot promoting the 2021 Ford F-150. The commercial features Derrick Jones, better known by his stage name D-Nice, a legendary music artist, producer and DJ in its main role.

Jones's history doesn't go as far back as Ford's, but there's some notable entries that fans of pre-Diddy hip hop will look fondly on. The Harlem and Bronx native formed Boogie Down Productions in 1986. He soon signed a deal with Jive Records and his debut record featured collaborations by KRS-One, Naughty by Nature, and Too Short.

In the late 90s and early 2000s Jones transferring out of the music world, forming a creative services company. In March 2020, Jones began hosting "Homeschool at Club Quarantine" on Instagram Live. He won a Webby Award for the effort.

The All-New 2021 F-150: Work It Out | Ford (:30) www.youtube.com

"The 'More Than Tough' campaign recognizes and celebrates the spirit of American ingenuity," said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. "By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what's possible with a little creativity and the right pickup truck."

The "Work It Out" 3-second television spot airs today on OWN, BET and TV One. It features Jones driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilizing the F-150's available Pro Power Onboard generator to run his equipment.

The ad runs with the hip-hop classic "Call Me D-Nice" serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level."

The new F-150 has unique features including a fold-out work self, fold-down shifter, tailgate with designated clamp-down areas, and the on-board generator.

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