Electric Vehilces

Electrify America to compete with Amazon by selling at-home EV charging stations

Electrify America is expanding its business into the home.

Photo courtesy of Electrify America

Electrify America is expanding from roadside electric vehicle (EV) charging stations into the home. Called Electrify Home, the busiest unit will sell charging stations and supplies that enable the EV lifestyle. Amazon already has a similar business that is partnered with a number of automakers.

Last year, Electrify America sold its first Level 2 Home Charger. Electrify Home encompasses a larger product line including installation of the charger (through Qmerit) and 24/7 customer support.

"Right now, about 80 percent of electric vehicle charging is done at home. With the launch of Electrify Home, we're providing flexible and forward-thinking home charging solutions for EV drivers of today and tomorrow," said Nina Huesgen, senior manager, Home and eCommerce at Electrify America. "EV drivers need more charging options to feel truly independent and confident in their decision to go electric, which is why Electrify America has expanded its focus to create a connected and smart home charging ecosystem."

Features of the Electrify America Level 2 Home Charger:

  • Flexible installation options: For easy installation, the L2 home charger comes with a standard NEMA 14-50 supply power plug, compatible with the 240-volt outlets commonly found in households. The unit can also be hardwired by a licensed and qualified electrician and comes with a docking station that allows for wall-mounting.
  • Indoors or outdoors: The home charger is equipped with a NEMA 3R enclosure, allowing it to be mounted inside or outside. A 24.6-foot long cable makes it easy to reach and plug in your car.
  • Colored light that indicates charging status: An LED color indicator makes it easy to view charging status, with a ring around the charger that lights up blue while the car is charging and lights up green when the battery is full.
  • Three-year warranty, 24-hour support: Electrify America offers a three-year warranty and 24-hour customer support.

"We look forward to using the Electrify Home platform to expand our offerings in the home charging space, as we develop new product lines and services that will help further streamline EV ownership," said Huesgen.

In addition to the launch of Electrify Home, Electrify America is continuing to grow its public network of ultra-fast EV chargers with a goal to install or have under development approximately 800 total charging station sites with about 3,500 chargers by December 2021.

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EQS buyers will have access to two years of free charging.

Electrify America

The Mercedes-Benz EQSis set to start hitting dealers' lots in just a few months, and the automaker is working drum up excitement for the all-new EV. Today, Electrify America announced that it will partner with Mercedes to offer charging services to buyers of the upcoming vehicle.

The agreement means that EQS owners will have two years of free charging, which includes 30-minute charging sessions at Electrify America locations. The services go a step further, however, and will include the ability to plug and charge. This means that EQS owners who have activated their Mercedes me Charge accounts can start a free charging session just by plugging the vehicle into the charger. Electrify America says that no authentication or initiation steps will be required.


2022 Mercedes-Benz EQS The EQS is due to hit the market in late 2021.Mercedes-Benz


The agreement between Mercedes-Benz and Electrify America will also extend some services to future EQ battery-electric vehicles, as well as future Mercedes plug-in hybrid vehicles. The company notes that there may be costs to charge for those vehicles, but drivers will still be able to use the Mercedes me app to initiate sessions.

As more automakers jump in the EV game, free charging partnerships are becoming a bigger deal. Just last month, Hyundai announced that buyers of its Ioniq 5 EV will receive two years of free charging from Electrify America, and Ford offered free charging to its Mustang Mach-E customers, also through Electrify America, though The Blue Oval's offer only extended to 250 kilowatt-hours.

2022 Mercedes-Benz EQS The partnership with Electrify America will provide access to chargers across the country.Mercedes-Benz


The EQS itself is Mercedes' first vehicle in what will become an electric sub-brand for the automaker. It will hit the market as a 2022 model late in 2021, and will be offered in two models. The entry level machine features 329 horsepower and 406 pound-feet of torque, while the up-level EQS 580 4Matic will see 516 horsepower and 611 pound-feet of torque. Beyond its electric powertrain, the EQS will offer several advanced tech features, including a 12.3-inch digital gauge cluster and a 17.7-inch touchscreen. Even the passenger gets a display in the new car, as a second 12.3-inch screen will be positioned on the right portion of the dash.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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