Electric Vehicles

Ford Trend Report: Over one-third of people have no interest in electric vehicles

Automakers are betting big on electric vehicles but a large percent of the global population has no interest in them.

Photo by Getty Images

Numerous automakers are making a big push toward electric vehicles and electrified powertrains. Electric vehicles run solely on battery power while electrified powertrains are hybrids that use gasoline and electric battery power to achieve maximum fuel efficiency.

The 2020 Looking Further with Ford Trends Report reveals that automakers have a long way to go in convincing the buying public that electric vehicles what they should be buying, despite all of the hype surrounding them.

Mercedes-Benz EQC electric battery SUV Automakers are pushing hard for customers to adopt electric vehicles. Photo courtesy of Mercedes-Benz

To develop the results of the Report, Harris insights & Analytics polled 13,003 adults ages 18 years and older from 14 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries. All fieldwork took place between November 8 and November 16, 2019.

One section of the Ford report, The Green Paradox, deals specifically with so-called eco-friendly solutions to everyday life. While 78 percent of respondents agreed that they're actively changing their behavior "to help in the fight against climate change", 66 percent of Gen Z respondents said that the changes felt like an inconvenience when they first made them and 64 percent of those not changing their habits reported that they don't think it would make a difference even if they did. Generation Z is the population that follows millennials, with those in the group being born in the mid- to late-1990s.

Respondents were idealists, saying that many of the key behaviors that they believe people should be doing today are not ones that they are doing themselves. Sixty-three percent view carpooling or taking public transportation as something they should do but just 50 percent actually partake. The difference is even greater for driving electric vehicles. Fifty-six percent say that people should drive EVs but just 17 percent do.

Passengers rush toward a New Jersey Transit trains platform during rusPenn Station New York City NYC rush hour Just 50 percent of those surveyed globally take public transportation. Photo by Getty Images

This finding isn't surprising. According to J.D. Power's Drive Green 2020: More Hope Than Reality? report, "By 2020, global passenger-vehicle sales are expected to reach 70.9 million units, of which 5.2 million units (7.3% of the total) will feature some type of battery-powered configuration."

This is despite many public initiatives that have pressed buyers to make 30 percent or more of the new vehicles purchased in the U.S. EVs. It's worth noting that the three best-selling vehicles in the country are trucks, of which there are no mass-produced EV options.

Why aren't customers buying trucks? This could be for any number of reasons, including range anxiety, length of time to recharge, availability of charging stations, and cost (MSRPs are generally much higher for electric vehicles). According to the report,

J.D. Power research shows that US consumers' interest in alternative powertrains drops considerably when they are advised of the price premium associated with the purchase of an HEV or BEV. For example, while 61% of consumers surveyed said they were interested in purchasing a hybrid vehicle, only 30% said they were still interested when they learned the price would be US $5,000 more than that of a comparable ICE-powered vehicle. Additionally, 17% of consumers surveyed initially said they were interested in buying a BEV, but this proportion dropped to 5% after they were advised that the price would be US $15,000 higher than a traditional ICE-powered vehicle.

Ford's survey revealed that 72 percent of adults agreed that the global EV charging infrastructure was a primary concern for them.

However, despite all the the hype, many people are telling EVs that they're just not that into them. Thirty-six percent of men and 44 percent of women have no interest in electric vehicles. Further, 40 percent of men and 52 percent of women say that they don't understand the benefits of EV ownership.

These figures come at a pivotal time for the automotive industry. Automakers are investing heavily into a battery electric vehicle (BEV) future. The Volkswagen Group is at the forefront with billion-dollar investments coming down the pipeline for infrastructure, factory, and platform modifications preparing for an all-electric future.

2020 Ford Mustang Mach-E Ford's Mustang Mach-E made a big splash when it debuted in November.Photo courtesy of Ford Motor Company

However, recent BEV sales have been slow. The Audi e-Tron isn't making as big of a splash as many enthusiasts hoped and Mercedes-Benz has recently pushed back the launch of its new EQC electric SUV another year. Tesla sales remain strong when compared to other BEVs. Ford's 2021 Mustang Mach-E was met with near-universal praise when it debuted in November but sales figures have yet to be released.

None of these statistics, however, take into account the dirty practice of mining for the materials in electric vehicles, nor the human cost. Many mines exploit child labor. Eighty-four percent of Ford survey respondents said that they would stop doing business with a company that "was exploiting labor (e.g. forced labor, child labor).

As the timelines inch closer for automakers to make good on their EV product debuts, customers will be forced to make a crucial buying decision. Whether or not the decision they make is the one forced on them or the one they truly want has yet to be seen.

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Custom SUVs

Ford Bronco to rule SEMA this year

The Bronco RTR features a fun livery and several off-road upgrades.

Ford

The annual Specialty Equipment Market Association (SEMA) show is an opportunity for the aftermarket and manufacturers to come together on wildly customized vehicles and to show off the latest parts and tech in the space. Now that the Ford Bronco has finally made its way to the public, it's not surprising to see several wild SEMA takes on the hottest SUV to hit the market in some time.

2021 Bronco by Tucci Hot Rods The tracks are said to improve the Bronco's abilities in deep snow and ice.Ford

2021 Bronco by Tucci Hot Rods

The new Bronco is capable and rugged on its own, but Tucci Hot Rods felt it needed more. The shop gave it that boost with a set of tracks in place of wheels, which are said to be great for deep snow and ice. This Bronco features a 2.3-liter EcoBoost four-cylinder engine and a seven-speed manual transmission to go with its Mattracks 88-Series quad tracks.

2021 Bronco RTR Fun-Runner by RTR Vehicles

Vaghn Gittin Jr's RTR Vehicles imagined a Bronco package that could be installed at the dealer. The result is the Fun-Runner, which features several Ford Performance and Ford Licensed Accessories parts. It's based on a 2021 two-door Bronco Badlands, and comes with an eye-catching wrap, an Ultimate Dana 44 front axle, Ultimate Dana 60 semi-float rear axle, RCV Performance CV axles, and a performance intake for its four-cylinder engine.

2021 Bronco by BDS Supensions SEMA presents an excellent opportunity for shops to show off their skill and imagination.Ford

2021 Bronco by BDS Supensions

BDS is a subsidiary of Fox Shocks and has worked with Ford for quite some time. The results of that long-running relationship are on display with the BDS Bronco, which features Fox 2.5 PES coilovers, BDS rear adjustable control arms and track bar, swaybar disconnect, and 37-inch BFGoodrich KM3 tires. The Bronco's bumpers have been replaced with CrawlTek Revolution units that feature a recessed winch mount, recovery hooks and more.

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The AWD ID.4 model is on its way.

Volkswagen

There was a lot of buzz when VW introduced its 2021 ID.4 all-electric crossover with rear-wheel drive earlier this year, but there's plenty more now that the Wolfsburg automaker has added an all-wheel-drive version. The 2021 VW ID.4 AWD gets another motor onboard this compact SUV that brings all-wheel-drive traction. The SUV appeals to buyers in the snow belt states but will also tickle the fancy of performance enthusiasts. Now with motors on both the front and rear axle, there is nearly fifty percent more power, with impressive gains to horsepower and torque as well as the added battery-electric boost to that scoots the 5-seater from 0-60 mph in 5.7 seconds (the RWD model took 7.5 seconds to achieve the same).

2021 VW ID.4 AWD An extra motor brings AWD to the ID.4.Volkswagen

On sale now, the 2021 VW ID.4 AWD Pro starts at $44,870, before federal or other incentives; this is a $3,680 premium over the rear-drive model. The AWD Pro S starts at $49,370; both models are eligible for $7,500 income-tax credits. It's worth noting that current delivery estimates for the AWD Pro are running into 2022. The AWD Pro trim has been rated by the EPA at 249 miles (only 11 miles less than the Pro RWD) while the AWD Pro S has been validated at 240 miles (as compared to 250 miles). The AWD Pro has been rated at 102 MPGe for city driving/90 highway/97 combined; the Pro S gets 93/98/88. Both are rated at 2,700 towing. Competitors include the Ford Mustang Mach-E and Tesla Model Y.

While the AWD and RWD look the same outside, one exterior badge designates the newest variant with an "AWD" badge, plus it gets 0.6 inches of added ground clearance, slightly bigger brakes and sway bars. From the front, the electric SUV has smoothed jelly-bean styling that is highlighted by standard LED headlights and standard black roof rails that sit atop the body-colored roof. From the rear, it wears hatchback-like looks.

2021 VW ID.4 AWD The ID.4's cabin is tidy and upscale, no matter the model.Volkswagen

We drove both the Pro and Pro S versions, with different premium interior trims and found the Gradient Package ($1500) visually upscale and appealing. It brings a black roof with silver rails, along with 20-inch wheels and the availability of King's Red Metallic paint, as a $395 option. The Pro is well-equipped with attractive trim elements and an impressive collection of communication and infotainment technologies. Pro S comes with a glass roof with an electrically-retractable shade and front seats with leatherette upholstery and 12-way power adjustments (including four-way lumbar support and a massage system).

We drove the new ID.4 AWD over a course of 160 miles along a variety of roads to sample its handling and ergonomics. The interior has a clean and open feel with good visibility. Controls and gauges are well-placed and the seatbelts are height-adjustable, while a configurable console holds different drink sizes and has removable cupholders. A futuristic LED "Light" strip with 10 different ambient lighting selections extends across the dashboard and pulses with directional signals, incoming phone calls, navigation prompts and other in-cabin inputs (optional is 30-color lighting selection on the Pro S). Driving is also a bit futuristic with no stop/start button; the vehicle senses the approaching key and can start climate control, unfold side mirrors, unlock doors and illuminate door handles at night, among a number of other high-tech features. There is 30.3 cubic feet of stowage behind the rear seats and up to 64.2 cubic feet with the second row folded. Under the floor storage holds the charging cable and small items. Pro S has an adjustable trunk floor that can be raised and lowered and a ski passthrough.

Pushing the brake pedal triggers the ID.4 to begin motoring, with the option of a "D" mode for typical driving or "B" for a more regenerative driving experience. Travel Assist brings semi-autonomous driving. Notable is the fun and responsive torque-on-tap, well-balanced direct steering and a suspension system that allows the small compact to maneuver well through traffic and along twisty roadways, as well as an impressive turning radius. The vehicle dynamics control system is integrated with the stability control system and an electronic differential to seamlessly engage the front axle, when needed. Volkswagen has added a different asynchronous motor to the front with a permanent-magnetic synchronous motor at the back for a combined 295 hp. and 339 lb.-ft. of torque.

2021 VW ID.4 AWD The ID.4 AWD will start shipping in early 2022.Volkswagen

Carried over are 82-kWh battery packs and the 5 to 80 percent fast-charging time of 38 minutes, when using 125kW fast-charging. VW says it can add 62 miles of range in 10 minutes; home charging on a Level 2 charger is projected to take approximately 7.5 hours for a full charge.

Of note: VW includes three years of complimentary charging up to 125 kW, with any ID.4 purchase or lease; VW Group's Electrify America charging network has over 650 stations and more than 2,700 fast chargers.

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