Electric Vehicles

Ford Trend Report: Over one-third of people have no interest in electric vehicles

Automakers are betting big on electric vehicles but a large percent of the global population has no interest in them.

Photo by Getty Images

Numerous automakers are making a big push toward electric vehicles and electrified powertrains. Electric vehicles run solely on battery power while electrified powertrains are hybrids that use gasoline and electric battery power to achieve maximum fuel efficiency.

The 2020 Looking Further with Ford Trends Report reveals that automakers have a long way to go in convincing the buying public that electric vehicles what they should be buying, despite all of the hype surrounding them.

Mercedes-Benz EQC electric battery SUVAutomakers are pushing hard for customers to adopt electric vehicles. Photo courtesy of Mercedes-Benz

To develop the results of the Report, Harris insights & Analytics polled 13,003 adults ages 18 years and older from 14 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries. All fieldwork took place between November 8 and November 16, 2019.

One section of the Ford report, The Green Paradox, deals specifically with so-called eco-friendly solutions to everyday life. While 78 percent of respondents agreed that they're actively changing their behavior "to help in the fight against climate change", 66 percent of Gen Z respondents said that the changes felt like an inconvenience when they first made them and 64 percent of those not changing their habits reported that they don't think it would make a difference even if they did. Generation Z is the population that follows millennials, with those in the group being born in the mid- to late-1990s.

Respondents were idealists, saying that many of the key behaviors that they believe people should be doing today are not ones that they are doing themselves. Sixty-three percent view carpooling or taking public transportation as something they should do but just 50 percent actually partake. The difference is even greater for driving electric vehicles. Fifty-six percent say that people should drive EVs but just 17 percent do.

Passengers rush toward a New Jersey Transit trains platform during rusPenn Station New York City NYC rush hourJust 50 percent of those surveyed globally take public transportation.Photo by Getty Images

This finding isn't surprising. According to J.D. Power's Drive Green 2020: More Hope Than Reality?report, "By 2020, global passenger-vehicle sales are expected to reach 70.9 million units, of which 5.2 million units (7.3% of the total) will feature some type of battery-powered configuration."

This is despite many public initiatives that have pressed buyers to make 30 percent or more of the new vehicles purchased in the U.S. EVs. It's worth noting that the three best-selling vehicles in the country are trucks, of which there are no mass-produced EV options.

Why aren't customers buying trucks? This could be for any number of reasons, including range anxiety, length of time to recharge, availability of charging stations, and cost (MSRPs are generally much higher for electric vehicles). According to the report,

J.D. Power research shows that US consumers' interest in alternative powertrains drops considerably when they are advised of the price premium associated with the purchase of an HEV or BEV. For example, while 61% of consumers surveyed said they were interested in purchasing a hybrid vehicle, only 30% said they were still interested when they learned the price would be US $5,000 more than that of a comparable ICE-powered vehicle. Additionally, 17% of consumers surveyed initially said they were interested in buying a BEV, but this proportion dropped to 5% after they were advised that the price would be US $15,000 higher than a traditional ICE-powered vehicle.

Ford's survey revealed that 72 percent of adults agreed that the global EV charging infrastructure was a primary concern for them.

However, despite all the the hype, many people are telling EVs that they're just not that into them. Thirty-six percent of men and 44 percent of women have no interest in electric vehicles. Further, 40 percent of men and 52 percent of women say that they don't understand the benefits of EV ownership.

These figures come at a pivotal time for the automotive industry. Automakers are investing heavily into a battery electric vehicle (BEV) future. The Volkswagen Group is at the forefront with billion-dollar investments coming down the pipeline for infrastructure, factory, and platform modifications preparing for an all-electric future.

2020 Ford Mustang Mach-EFord's Mustang Mach-E made a big splash when it debuted in November.Photo courtesy of Ford Motor Company

However, recent BEV sales have been slow. The Audi e-Tron isn't making as big of a splash as many enthusiasts hoped and Mercedes-Benz has recently pushed back the launch of its new EQC electric SUV another year. Tesla sales remain strong when compared to other BEVs. Ford's 2021 Mustang Mach-E was met with near-universal praise when it debuted in November but sales figures have yet to be released.

None of these statistics, however, take into account the dirty practice of mining for the materials in electric vehicles, nor the human cost. Many mines exploit child labor. Eighty-four percent of Ford survey respondents said that they would stop doing business with a company that "was exploiting labor (e.g. forced labor, child labor).

As the timelines inch closer for automakers to make good on their EV product debuts, customers will be forced to make a crucial buying decision. Whether or not the decision they make is the one forced on them or the one they truly want has yet to be seen.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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