Music

'Scrambler Ducati Live' features live sessions with six Italian musicians

Eugenia Post Modern poses with a Ducati Scrambler in a publicity photo for the musical series.

Photo courtesy of Ducati

A new, six-episode web series brings together the sounds of Italian musicians and the stories of their lives. It's all part of a marketing campaign for the new Ducati Scrambler, a motorcycle that the manufacturer bills as having a "non-conformist nature", the very same thing that many musicians are accused of.

Scrambler Ducati Live features six live sessions and interviews with emerging musicians in Italy. The project is carried out in collaboration with Fonoprint, the historic recording studio in Bologna which has hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, and Andrea Bocelli.

Ducati Scrambler Series Sunday Morning records their live session as part of the Ducati series.Photo courtesy of Ducati

The bands featured in the series represent a variety of musical genres from rock and blues to folk and post-punk. The bands each sing in English. The list of featured talent includes Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan, and Sunday Morning.

The first episode of the web series is available on Scramblerducati.com, on the YouTube page and on the Scrambler Ducati social channels. It features Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint's Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.

Ducati isn't the only company incorporating music into the promotional rollout for its products. Singer Chris Stapleton recently covered a vintage song by legendary R&B singer Al Green for a new Ram Trucks campaign. DJ MK created a Spotify playlist as part of a multifaceted initiative surrounding the refreshed 2021 Jaguar F-Pace. Ford tapped DJ D-Nice for an F-150 commercial while Hyundai teamed up with singer/songwriter Ren Harvieu to create new music that celebrates the possibility of a zero emissions future.

Other automakers are getting straight into the headphones and speaker game. Bugatti and Tidal have co-created a new type of speaker system for high-end clients while Lamborghini and Master & Dynamic have launched a series of head- and earphones.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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