Such a Tease
Watch: Dodge teases addition of 8,950 All-American horsepower to its lineup
Dodge is going into the Independence Day weekend with a bang, pop, and vroom. The Detroit-based automaker, a division of FCA, is poised to introduce a number of models to their lineup, adding 8,950 horsepower to a stable already filled with the power of nearly 3 million horses.
"The sound of a screaming supercharged HEMI is so distinctive that this teaser video doesn't need a single image ... if you know, you know," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Tune in July 2 to celebrate with Dodge the pursuit of life, liberty and 8,950 horsepower."
Let Freedom Rev Teaser | Dodge www.youtube.com
Dodge has released the first of five teasers for the new models with others to follow on July 1 and 2. The first video features a rendition of "The Star Spangled Banner" with sounds from Dodge's lineup of HEMI engines played overtop. It's a combination of high-speed revving, upshifting, downshifting and supercharger whines.
On July 1, the brand will share three more unique teaser videos across its social media channels, one each on Facebook, Twitter and Instagram. One final reminder teaser will launch across all Dodge social media channels on July 2, the morning of the reveal.
"If you listen closely, and we know our fans will, you will get a taste of what's coming for Dodge//SRT in 2021," Kuniskis added. "We think our fans will pick up on a few key notes."
After the July 2 reveal, Dodge//SRT will introduce a new full-length second video that showcases its new performance lineup set to the music created for the teaser.