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Daimler AG is consciously uncoupling, splitting into Daimler Trucks and Mercedes-Benz

Daimler AG Is splitting into two different companies.

Photo courtesy of Daimler AG

While not nearly as earth shattering as when Gwyneth Paltrow and Chris Martin decided to call it quits, it appears that Daimler AG, the parent company of Daimler Trucks and Mercedes-Benz, will be splitting up.

There's already a good idea of which side gets what. According to a release, the company will be divided into Daimler Trucks and Mercedes-Benz with the majority of Daimler Trucks being distributed to shareholders. The remaining company will be renamed Mercedes-Benz.

2021 Mercedes-Maybach S580 The company recently celebrated the launch of its new 2021 Mercedes-Maybach S580. Photo courtesy of Mercedes-Benz

"This is a historic moment for Daimler. It represents the start of a profound reshaping of the company. Mercedes-Benz Cars & Vans and Daimler Trucks & Buses are different businesses with specific customer groups, technology paths and capital needs. Both companies operate in industries that are facing major technological and structural changes. Given this context, we believe they will be able to operate most effectively as independent entities, equipped with strong net liquidity and free from the constraints of a conglomerate structure," said Ola Källenius, Chairman of the Board of Management of Daimler and Mercedes-Benz.

The company was previously known as DaimlerChrysler from 1998 to 2007 when it released Chrysler from its bands of matrimony. It bore the Daimler-Benz name from 1926 to 1998. The Daimler AG name was given to the company after it divested itself of Chrysler.

The Daimler Truck business will have fully independent management, stand-alone corporate governance including an independent Chairman of the Supervisory Board. Daimler AG said that it targets listing Daimler Trucks on the Frankfurt stock exchange before the end of 2021. It is expected that once that move is complete, the remaining company will be moved to the Mercedes-Benz name.

Daimler Truck is expected to rapidly pursue the evolution of emissions-free trucks and buses once the deal is complete.

Daimler Truck is the world's largest Truck and Bus producer, with industry leading positions in Europe, North America and Asia, and with more than 35 main locations around the globe. With more than 100,000 employees, it unites seven brands under one roof: BharatBenz, Freightliner, Fuso, Mercedes-Benz, Setra, Thomas Built Buses and Western Star. In 2019, around half a million trucks and buses were delivered to customers by those brands.

All further details of the intended spin-off would be presented to the shareholders at an extra-ordinary shareholder meeting in Q3 2021, in order to obtain their mandatory approval to the plan.

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The G-Wagen was already over-the-top.

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The Mercedes-AMG G63 is rolling excess, in every sense of the word. It's huge, expensive, loud, quick, and demands attention, but some people feel that it needs even more of all of those things. That's where tuner Brabus comes in, and as this G-Wagen shows, people are willing to shell out big money to own a Brabus-tuned G.

Among other upgrades, the Brabus B40S-800 and G800 Widestar packages brought more power, 20-inch forged wheels, a lift kit, a performance exhaust, extra bodywork, and carbon fiber trim as far as the eye can see. The already impressive twin-turbocharged 4.0-liter V8 to boost output to 800 horsepower and 712 pound-feet of torque. An AMG nine-speed automatic transmission handles gear shifts, while a dual-range transfer case and three locking differentials help the hulking SUV handle off-road duties with ease.

2021 Mercedes-Benz G63 Brabus G800 Widestar The G63's interior is opulent and spacious.Bring a Trailer

Inside, the G-Wagen features quilted Nappa leather upholstery, carbon fiber trim, and aluminum accents throughout. Features include a Burmester sound system, blind spot monitors, ambient lighting, heated and ventilated front seats, and plenty more. An AMG flat-bottom steering wheel, 12.3-inch digital gauge cluster, and large center touchscreen highlight the front cabin. Just 900 miles are shown on the odometer.

2021 Mercedes-Benz G63 Brabus G800 Widestar Power output has been boosted to 800 hp.Bring a Trailer

The standard G63 starts at over $156,000, so it's not surprising to see one with far more power and a laundry list of custom features with a current bid price of $376,000. The B40S kit alone costs $35,000, and then there's installation, tuning, and all of the surrounding work. That's before we even get to the lift kit and other work done here. The price tag is steep, but this may be one case where we can actually add things up to see where the selling price comes from, instead of ogling at the six-figure price tag with no context.

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New electric luxury vehicles

Three new Mercedes-Benz EVs we can't wait to see

Mercedes showed off its electric future at the 2021 IAA Mobility show in Germany.

Mercedes-Benz

Mercedes-Benz is going electric, and though it only recently announced its firm plans to do so, it already seems that the German automaker is moving quickly toward that goal. At the 2021 IAA Mobility show in Munich, Mercedes showed off some of its upcoming electrified products. We've seen the EQS, a flagship electric sedan, but three newcomers made an appearance at the show.


Mercedes-Benz EQB EQB will be Mercedes' electric family SUV.Mercedes-Benz


EQB

EQB is the brand's family-sized SUV, offering seating for up to seven people. A long wheelbase of 111.3 inches and adjustable second-row seating allows more interior space for people and gear. Mercedes says the EQB will offer two powertrain configurations: The EQB 300 4MATIC will get 225 horsepower and the EQB 350 4MATIC will sport 288 horsepower. A front-wheel drive configuration will go on sale later and a long-range model will follow.


Mercedes-Benz Concept EQG The EQG will eventually become the brand's electric off-roader.Mercedes-Benz


EQG

Concept EQG is a preview of the eventual electrification of the Mercedes-Benz G-Class, its boxy, upper-crust off-roader. This concept is far closer to a design exercise than something we'll actually see in production, but it's an interesting demonstration, nonetheless. With 22-inch wheels, wild exterior lighting touches, and what the automaker says will be legendary off-road abilities, the EQG will be an exciting vehicle when it does make an appearance.


Mercedes-Benz EQE EQE will follow the EQS as a smaller, sportier electric sedan in 2022.Mercedes-Benz


EQE

EQE is the second car to use Mercedes' EVA2 electric architecture, following the EQS sedan. The car is currently scheduled for a staggered release in mid-2022 and will feature a more compact and sportier design than its predecessor. Mercedes says that the car will be available with either 19- or 21-inch wheels, and notes that its size is comparable to the current CLS coupe-sedan. The car offers an impressive range of up to 410 miles on a single charge from its 90kWh battery and special charging capabilities through the Mercedes me Charge network.

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