Electric Vehicles

Ford gets 70,000 F-150 Lightning reservations; Tesla Cybertruck reservations top 1 million

Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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Electric vehicle concepts

Nissan shows off new concepts and plans for future EVs

Nissan showed off a group of funky concept vehicles at the announcement.

Nissan

Nissan is approaching the release of Ariya, its brand-new EV, but there are plans for much more in the automaker’s near future. Today, the Japanese company announced Nissan Ambition 2030, its plan to develop electrified vehicles and become a more sustainable company. Beyond new vehicles, the roadmap includes investments in battery recycling and charging infrastructure, new battery tech, and more widespread safety technologies.

Nissan Ambition 2030 The automaker plans for 50 percent electrification by 2030.Nissan

Nissan’s plans include 23 new electrified models by 2030. The target covers 15 new EVs and a target of 50 percent electrification. The automaker says it plans to launch a proprietary solid-state battery by 2028, and notes that it will develop a pilot production facility in Yokohama, Japan by 2024. Solid state technologies are not yet commercially viable but will offer faster charging times and better energy densities than lithium ion battery packs.

Nissan Surf-Out Concept Surf-Out is a concept truck with super funky styling.Nissan

While the focus was on the news of its electrification plans, Nissan’s concept vehicles stole the show. The Surf-Out concept truck features a long, low cargo surface and unique all-terrain tires. Typical of concept cars, the Surf-Out’s styling and design are over-the-top. The cabin is surrounded on three sides by glass and open to the bed in the rear. Instead of a grille, there’s a glass panel with an illuminated Nissan logo. It's unlikely Surf-Out or the other concepts shown will make it to production unchanged, but they show that the automaker is looking to explore bold designs with its electrified vehicles.

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New electric pickup truck

GMC Hummer EV deliveries to start soon

Hummer EV deliveries will start in December.

GMC

This year has turned out to be as difficult for automakers as 2020 was, if not much more so. The pandemic is still a major factor, and to make matters worse there's a global microchip shortage that heavily impacts automakers' ability to build tech-heavy vehicles. GMC has a big launch left to handle in 2021, and according to a recent call with journalists, it's proceeding as planned. On a recent call with reporters, GMC exec Duncan Aldred noted that Hummer EV pickup deliveries are on track to begin in December. He also elaborated on the truck's EPA range numbers.

2023 GMC Hummer EV The trucks will deliver up to 329 miles on a charge. GMC

The Hummer's EPA range lands at 329, not far from the 350 miles General Motors targeted for the vehicle. Those are the estimates for the limited Hummer Edition 1, which carries a six-figure price tag and gobs of bells and whistles. Aldred said that other models coming later on will offer longer range estimates when they hit the roads sometime in 2023.

A staggering 80 percent of reservations GMC has gathered so far are for the Edition 1 model. Almost half of the 125,000 people who have inquired about the Hummer EV have placed the refundable $100 deposit and the SUV's first year of production is completely sold out.

2023 GMC Hummer EV The Hummer EV's first year of production is sold out. GMC

When it hits the streets later this year, the Hummer EV will be just in time to face off against a growing crop of EV trucks and SUVs. Rivian recently began delivering the R1T electric pickup truck and will continue with the R1S SUV next year. The Ford F-150 Lightning is coming in 2022, and General Motors itself has a Cadillac EV rollout to handle in 2022. Chevy and GMC will show off electric versions of the Silverado and Sierra pickup trucks on January 5 and GMC will push the Hummer SUV EV in 2023.

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