Bespoke

Rolls-Royce offers new Recreation Module for discerning enthusiasts seeking hidden storage

The Recreation Module fits into the Cullinan's boot.

Photo courtesy of Rolls-Royce Motor Cars

If you're driving in your Rolls-Royce Cullinan and hear Rare Earth come on the radio, it's generally not a bad thing. If you happen to change the lyrics to their best-known hit to "I just want to recreate", Rolls-Royce has a solution for you.

The new Recreation Module brings bespoke storage solutions for adventure enthusiasts to the bespoke SUV in proper Rolls-Royce fashion. This isn't just underfloor storage or bins. This is an entire solution designed around an owner's hobbies.

The 48-liter motorized drawer cassette fits invisibly into the luggage compartment of the Cullinan. Via the touch of a button, the Module slides open to reveal equipment, accessories, and paraphernalia that has been personally selected by the motor car's commissioning client. This is no junk drawer setup. Each item is ensconced in its own individual, tailored container.

Rolls-Royce Cullinan Recreation Module The Recreation Module allows for bespoke storage.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce Cullinan Recreation Module

Rolls-Royce designers are able to trim out the Module to match or contrast with the car's interior and exterior.

Cullinan owners who wish their model had come with the Recreation Module aren't out of luck. They can have the Module retrofitted to their vehicle - the electric connections are already existing.

Rolls-Royce clients that demand even more can have multiple Modules configured. Say, for example, the owner is simultaneously a shooting, skiing, and photography fanatic but they don't do all those at once. Before setting off to a hunt, heading out to ski, or setting out on an excursion, the owner can install the proper Module in the cargo area while leaving the others behind.

You may remember a similar storage solution from 2019. That year, Rolls-Royce commissioned photographer Mark Riccioni to create a series of innovative and subversive images featuring Black Badge Cullinan, under the cover of darkness, in Los Angeles. To support the project, the marque developed a personalised Urban Photography Recreation Module, incorporating specialist equipment including a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro, 16-inch Apple MacBook Pro, Sennheiser PXC550 MkII noise-cancelling headphones, Persol PO3225-S sunglasses and outerwear from streetwear brand Supreme.

Cullinans outfitted with the Module do not have their cargo capacity lessened. The length and boot capacity remain the same as vehicles without the component.

Commissioners can have their Cullinan outfitted with both the Module and the Viewing Suite – two rear-facing sociably arranged either side of a retractable cocktail table. It too deploys via the touch of a button.

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This one-off Rolls-Royce Phantom is the result of a partnership with Hermès.

Photo courtesy of Rolls-Royce Motor Cars

A new, bespoke Rolls-Royce Phantom is the result of a partnership between the super luxury automaker and Hermès, a French luxury goods company. The Phantom Oribe was designed and handcrafted by bespoke specialists at both houses after being commissioned by Japanese entrepreneur, art collector and supercar enthusiast Yusaku Maezawa.

The exterior of the car was designed to match the green and cream glazes of antique Japanese Oribe ware, something Maezawa is a prominent collector of. The upper part of the saloon is finished in Oribe Green, a bespoke color created exclusively for this client over the course of many months by specialists in the Surface Finish Center at Goodwood, the home of Rolls-Royce. In an uncharcacteristic twist, the paint formulation will be made available for use on the client's private jet.

The lower section of the car is cream colored.

Rolls-Royce Phantom Oribe design process

Photo courtesy of Rolls-Royce Motor Cars

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The interior of the Phantom is designed to seamlessly meet the exterior as colorways and textures blend to create a unique and intimate riding experience.​ The cabin of the vehicle is finished predominantly in Hermès Enea Green leather, extending from the steering wheel to the duchess handles, gear selector, and rotary controls. Further, it covers the upper instrument panel, interior pillars, and parcel shelf.

The car's glove compartment, luggage compartment lining, center console, and decanter stowage compartment have also been constructed using the material. The glove compartment lid is embossed with the signature Habillé par Hermès Paris.

Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats complete the look.

Hermès created all the leather upholstery using stitching and edge-painting techniques originally employed by master saddlers.

Rolls-Royce Phantom Oribe

Photo courtesy of Rolls-Royce Motor Cars

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The interior also features wooden speaker frets that have been created by perforating open pore Royal Walnut, which also features on the center and rear console and picnic table backs. The Hermès 'Toile H' finds a home on canvas on the door armrests, centre and rear consoles and headliner.

The Phantom's Gallery wears unique artwork that Hermès commissioned that is based on the work of celebrated French artist and illustrator Pierre Péron. The work has been handprinted on the wood and is presented behind a wall of glass.

"This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realized so perfectly," said Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective.

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Rolls-Royce Motor Cars Houston was a big winner at this year's Rolls-Royce World Dealer Conference.

Photo courtesy of Rolls-Royce Motor Cars Houston

Rolls-Royce boutiques have been thriving even as the world went into lockdown due to the COVID-19 pandemic. Its award ceremony at the virtual Rolls-Royce World Dealer Conference featured a number of North American dealerships, including one from Texas.

"Our dealer partners are the foundation of our extended worldwide Rolls-Royce family," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "They are the face, voice and living proof of our brand and its promises to our customers. These global awards recognise and celebrate their outstanding achievements, and inspire greatness in all of us. I extend my congratulations to all the winners, and my personal thanks to every individual in our dealer network around the world."

2020 Rolls-Royce Cullinan Dubai A Rolls-Royce Cullinan took on desert terrain in the United Arab Emirates in October. Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce dealerships in Munich, Germany; Abu Dhabi, United Arab Emirates, Tokyo, Japan; Houston, Texas; and Shanghai Pudong, China received Regional Dealer of the Year awards. Rolls-Royce Motor Cars Houston is part of the larger Post Oak Motor Cars boutique. Post Oak Motor Cars is owned by businessman Tilman Fertitta, CEO of Fertitta Entertainment. It is the Gulf Coast's largest authorized Rolls-Royce dealership.

In 2018, Post Oak Motors began accepting bitcoin cryptocurrency as payment for vehicle purchases. This month, the company announced that it would begin allowing payments made in dogecoin.

Other Rolls-Royce award winners include:

  • Global Sales Dealer of the Year: Rolls-Royce Motor Cars Shanghai Puxi (China)
  • Global Most Improved Dealer of the Year: Rolls-Royce Motor Cars Saint Petersburg (Russia)
  • Global Ownership Services Dealer of the Year: Rolls-Royce Motor Cars Seattle (United States)
  • Global Provenance Dealer of the Year: Rolls-Royce Motor Cars Beverly Hills (United States)
  • Global Bespoke Dealer of the Year: Rolls-Royce Motor Cars Sunningdale (United Kingdom)
  • Global CRM Excellence Award: Rolls-Royce Motor Cars Fort Lauderdale (United States)
  • Social Media Excellence: Rolls-Royce Motor Cars Doha (Qatar), Rolls-Royce Motor Cars Busan (South Korea), Rolls-Royce Motor Cars Hangzhou (China)

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