COVID-19

Ford announces donation match program, virtual volunteering project for employees

Ford has announced new employee-centric initiatives.

Photo courtesy of Ford Motor Company

There's a certain helplessness that comes from being told you must stay indoors while others are out risking their lives. The Ford Motor Company Fund (Ford Fund) has announced two new opportunities for Ford employees around the world looking to reach out to their community from inside their homes.

This news follows the Ford Fund's previously announced commitment to allocating $1.6 million in resources to help communities and local nonprofits throughout Southeast Michigan and across the United States address hunger, shelter and mobility needs related to COVID-19.

Donation Match

The COVID-19 Donation Match program is a combined effort between Ford Fund and Ford Motor Company Executive Chairman Bill Ford that will match $500,000 in donations to designated community organizations, raising a potential $1 million for groups battling the pandemic across the globe. Mr. Ford, who started the Ford Volunteer Corps 15 years ago, has committed funds to the program.

In initiative is managed by GlobalGiving, Ford's longtime disaster relief and global grant-making partner, and aims to support community projects in locations that have both a significant level of emergency need and a substantial Ford employee presence. Projects focus on addressing hunger, shelter and mobility needs, providing educational resources, or delivering critical medical supplies and services to communities in need.

Employees and others interested in donating can visit www.globalgiving.org/ford-covid-response to view a full list of participating countries as well as cities across the United States, and to learn more about community projects they can support. GlobalGiving will add new projects and additional details over the coming weeks, so employees are encouraged to check back often for updates.

Virtual volunteering

Ford Fund's new "Read and Record" virtual volunteering project invites Ford employees from around the world to record and submit videos reading a children's book in their own language. The effort is designed to provide Ford employees a way to give back from the safety and comfort of their own homes, and builds on Ford Fund's ongoing efforts to increase literacy and promote a love of reading.

The online library will be catalogued by language, and multilingual employees are encouraged to read in languages other than English. Ford Fund plans to share the library with philanthropic groups that serve children and families.

A library of free online resources to help occupy your family is available at www.fordfund.org/covid19. Activities include virtual tours, downloadable worksheets, online tutorials, videos and more – all designed to help entertain, educate or inspire people of all ages. The site's "How You Can Help" page also outlines ways employees can contribute to specific nonprofit needs for volunteers or donations of goods and supplies.

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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