Hollywood

Chrysler brings back Kathryn Hahn for eight new Pacifica ads that showcase mom stereotypes

Actress Kathryn Hahn and her husband Ethan Sandler have been tapped for a new Chrysler Pacifica campaign.

Photo courtesy of FCA USA LLC

Actress Kathryn Hahm is back as Chrysler's token hip mom, showing off the features of the Pacifica and Pacifica Hybrid in a series of nine videos that will be seen on television and digital and social media. The spots start airing February 17.

"The Chrysler brand recognizes there are many different ways to parent, and a style that works for some may not work for others," said Marissa Hunter, Head of Marketing, FCA - North America. "As one of television and film's most multifaceted actresses and a friend of the Chrysler brand, who better than Kathryn Hahn to partner with us in our all-new 'Mom Personas' campaign to demonstrate how the Pacifica and Pacifica Hybrid are fun, versatile and responsible vehicles built to support all parents and their unique lifestyle demands."

According to the automaker, "The campaign 'No Matter How You Parent: Pacifica' was created in collaboration with Hahn and her husband, actor and screenwriter Ethan Sandler. In the campaign, Hahn portrays multiple parent personalities, confirming that regardless of one's parenting style, all moms and dads really want is what is best for their children. Hahn and her husband drew inspiration from their own experiences to create authentic characters and relatable parenting situations, whether environmentally conscious, social media obsessed, or leader of a sports team or scout group."

This campaign follows a sneak peek at the campaign that aired around the time of Super Bowl programming.

Instead of waiting and watching them on your TV, tablet, or phone, check them out below.

No Matter How You Parent | Cool Mom’s Speakers | Chrysler Pacifica

No Matter How You Parent | Cool Mom’s Leather | Chrysler Pacifica

No Matter How You Parent | Social Mom's Camera | Chrysler Pacifica

No Matter How You Parent | Chrysler Pacifica Hybrid

No Matter How You Parent | Cool Mom’s Lingo | Chrysler Pacifica

No Matter How You Parent | Social Mom's Screens | Chrysler Pacifica

No Matter How You Parent | Social Mom's Phones | Chrysler Pacifica

No Matter How You Parent | School Drop-Off | Chrysler Pacifica

Big Game Thoughts with Kathryn Hahn | Chrysler Pacifica

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The new Type R set a Suzuka Circuit lap record.

Honda

The new Honda Civic somehow improves on the formula laid out by its numerous predecessors and does so with style, refinement, and value. The Civic Si built on that foundation with a potent turbocharged engine and solid handling, but Honda's not done with the Civic. The automaker just teased the new Civic Type R, and it set records at Japan's Suzuka Circuit during a recent testing session.

The All-New 2023 Type R Achieves Track Record at Suzukawww.youtube.com

The Type R lapped Suzuka Circuit in 2 minutes, 23.120 seconds, a record-breaking lap for a front-wheel drive car. The video features neat telemetry information on-screen during the lap as well, but the real excitement comes later when full specs are revealed.

Honda's been understandably mum on details on the new Type R's powertrain and performance numbers, but the car is expected to carry the same powertrain with its predecessor. The 300-horsepower turbocharged 2.0-liter four-cylinder engine made that car a force to be reckoned with, so the 2023 Civic Type R will likely continue carrying that torch.

Honda Civic Type RHonda will fully reveal the car this summer. Honda

Honda will reveal the car in all its glory this summer. As for pricing, the previous car started around $38,000, so the new model should be around there to start. That, of course, is before dealers mark it up and other lucky buyers snap them up for insane resale on an auction site.

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