Hollywood

Chrysler brings back Kathryn Hahn for eight new Pacifica ads that showcase mom stereotypes

Eileen Falkenberg-Hull
Feb 4, 2020, 2:29 pm

Actress Kathryn Hahn and her husband Ethan Sandler have been tapped for a new Chrysler Pacifica campaign.

Photo courtesy of FCA USA LLC

Actress Kathryn Hahm is back as Chrysler's token hip mom, showing off the features of the Pacifica and Pacifica Hybrid in a series of nine videos that will be seen on television and digital and social media. The spots start airing February 17.

"The Chrysler brand recognizes there are many different ways to parent, and a style that works for some may not work for others," said Marissa Hunter, Head of Marketing, FCA - North America. "As one of television and film's most multifaceted actresses and a friend of the Chrysler brand, who better than Kathryn Hahn to partner with us in our all-new 'Mom Personas' campaign to demonstrate how the Pacifica and Pacifica Hybrid are fun, versatile and responsible vehicles built to support all parents and their unique lifestyle demands."

According to the automaker, "The campaign 'No Matter How You Parent: Pacifica' was created in collaboration with Hahn and her husband, actor and screenwriter Ethan Sandler. In the campaign, Hahn portrays multiple parent personalities, confirming that regardless of one's parenting style, all moms and dads really want is what is best for their children. Hahn and her husband drew inspiration from their own experiences to create authentic characters and relatable parenting situations, whether environmentally conscious, social media obsessed, or leader of a sports team or scout group."

This campaign follows a sneak peek at the campaign that aired around the time of Super Bowl programming.

Instead of waiting and watching them on your TV, tablet, or phone, check them out below.

No Matter How You Parent | Cool Mom’s Speakers | Chrysler Pacifica

No Matter How You Parent | Cool Mom’s Leather | Chrysler Pacifica

No Matter How You Parent | Social Mom's Camera | Chrysler Pacifica

No Matter How You Parent | Chrysler Pacifica Hybrid

No Matter How You Parent | Cool Mom’s Lingo | Chrysler Pacifica

No Matter How You Parent | Social Mom's Screens | Chrysler Pacifica

No Matter How You Parent | Social Mom's Phones | Chrysler Pacifica

No Matter How You Parent | School Drop-Off | Chrysler Pacifica

Big Game Thoughts with Kathryn Hahn | Chrysler Pacifica

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Special Edition

Hand-crafted 2021 Acura RDX PMC Edition comes with NSX's Thermal Orange Pearl paint

The 2021 Acura RDX PMC Edition features a thermal orange paint job that it shares with the Acura NSX.

Photo courtesy of Acura
Acura will make a PMC Edition of its best-selling RDX for the 2021 model year. The move comes following successful PMC Edition iterations of the TLX and MDX and forecasts a design change is in the RDX's future.

Named after Acura's Performance Manufacturing Center (PMC) in Ohio, the 2021 Acura RDX PMC Edition will be hand-crafted alongside the Acura NSX by master technicians. Just 360 of the range-topping RDX PMC Edition models will be made and carry a sticker price in the low $50,000s. Exact pricing will be announced in the coming weeks.

2021 Acura RDX PMC Edition

2021 Acura RDX PMC Edition

Photo courtesy of Acura

Acura has given each of the North American market-exclusive models a Thermal Orange Pearl paint job - a color shared with the NSX.

It builds on the top-of-the-line RDX, which includes the RDX Advance Package and RDX A-Spec styling. The model gets exclusive black 20-inch alloy wheels, a body color grille surround, black chrome exhaust finishers, and a gloss black roof, side mirrors, and door handles. All-wheel drive is standard.

Acura has pushed the orange color to the cabin where it appears as color-matched orange stitching for the seats, center console, door panels, steering wheel, and floor mats. The RDX PMC edition features a 10.5-inch color head-up display, 16-way power Sport Seats trimmed in Ebony Milano leather and Ultrasuede, heated steering wheel, and heated outboard rear seats.

Like the NSX, each RDX PMC Edition will be built and handled with care. It starts as a body-in-white shell that arrives at PMC to be finished in its orange paint via a robotic paint system. Multiple base coats enhance the paint's intensity. Next ,a mid-coat of gold and orange mica is applied giving off a pearlescent effect in the sunlight. Finally, four layers of clearcoat are applied to increase the paint's luster and protect the finish. The total time in paint, including curing, is five days.

2021 Acura RDX PMC Edition www.youtube.com

Post-paint, PMC master technicians begin hand-assembling the two-row SUV starting with the installation of the drivetrains and chassis components, wiring harnesses, and electronics. Then, the wheels and tires are added. The final step in the process is to fit the vehicle with its unique interior including an individually numbered serial plate affixed to the RDX's center console.

Following assembly, the RDX PMC Edition undergoes an identical quality control process as NSX, which includes a full electronic systems line-end test, expert wheel alignment, dyno run, water-leak test and final paint examination. Before exiting PMC, each vehicle is wrapped in a protective film and loaded onto an enclosed, single-car carrier for transport to an Acura dealer.

Acura has introduced a PMC Edition of the TLX and MDX as they have entered the final year of their design phase. Could a refreshed RDX be on the horizon for 2022? All signs point to yes.

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Off-Roading

Watch: All-electric Ford F-150 gets tested in the wild

The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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