Hollywood

Chrysler brings back Kathryn Hahn for eight new Pacifica ads that showcase mom stereotypes

Eileen Falkenberg-Hull
Feb 4, 2020, 2:29 pm

Actress Kathryn Hahn and her husband Ethan Sandler have been tapped for a new Chrysler Pacifica campaign.

Photo courtesy of FCA USA LLC

Actress Kathryn Hahm is back as Chrysler's token hip mom, showing off the features of the Pacifica and Pacifica Hybrid in a series of nine videos that will be seen on television and digital and social media. The spots start airing February 17.

"The Chrysler brand recognizes there are many different ways to parent, and a style that works for some may not work for others," said Marissa Hunter, Head of Marketing, FCA - North America. "As one of television and film's most multifaceted actresses and a friend of the Chrysler brand, who better than Kathryn Hahn to partner with us in our all-new 'Mom Personas' campaign to demonstrate how the Pacifica and Pacifica Hybrid are fun, versatile and responsible vehicles built to support all parents and their unique lifestyle demands."

According to the automaker, "The campaign 'No Matter How You Parent: Pacifica' was created in collaboration with Hahn and her husband, actor and screenwriter Ethan Sandler. In the campaign, Hahn portrays multiple parent personalities, confirming that regardless of one's parenting style, all moms and dads really want is what is best for their children. Hahn and her husband drew inspiration from their own experiences to create authentic characters and relatable parenting situations, whether environmentally conscious, social media obsessed, or leader of a sports team or scout group."

This campaign follows a sneak peek at the campaign that aired around the time of Super Bowl programming.

Instead of waiting and watching them on your TV, tablet, or phone, check them out below.

No Matter How You Parent | Cool Mom’s Speakers | Chrysler Pacifica

No Matter How You Parent | Cool Mom’s Leather | Chrysler Pacifica

No Matter How You Parent | Social Mom's Camera | Chrysler Pacifica

No Matter How You Parent | Chrysler Pacifica Hybrid

No Matter How You Parent | Cool Mom’s Lingo | Chrysler Pacifica

No Matter How You Parent | Social Mom's Screens | Chrysler Pacifica

No Matter How You Parent | Social Mom's Phones | Chrysler Pacifica

No Matter How You Parent | School Drop-Off | Chrysler Pacifica

Big Game Thoughts with Kathryn Hahn | Chrysler Pacifica

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Family vehicles

Two minivans that make family hauling fun

The latest minivans are actually quite desirable.

Toyota

There are people who wouldn't be seen dead in a minivan and then there are people who are lying. That's the long-held mentality around America's most useful but most maligned family-hauling vehicles, but the latest offerings from Toyota, Honda, Kia, and Chrysler are out to prove the old way of thinking wrong. Two of them, the newly redesigned Toyota Sienna and brand-new Kia Carnival are truly compelling vehicles that bring style and substance to the category. Here's a look at what makes them so cool.

2021 Toyota Sienna


2021 Toyota Sienna The new Sienna features sharper styling and comes exclusively with a hybrid powertrain.Toyota


Toyota overhauled the Sienna for 2021 with an all-hybrid powertrain across the board, sharp style, and a gorgeous interior. The Sienna's 2.5-liter four-cylinder engine pairs with two electric motors for a total output of 243 horsepower. The van is offered with all-wheel drive, which adds a third electric motor that drives the rear wheels. Though it won't win any drag races, the Sienna makes up for its leisurely acceleration with great fuel economy that can reach 36 mpg city with front-wheel drive and 35 mpg city with all-wheel drive.


2021 Toyota Sienna Toyota's 2021 updates to the Sienna include a more upscale interior.Toyota


Along with its new, efficient powertrain, the Sienna got a refreshed interior that is both comfortable and easy on the eyes. The Toyota does lack some of the clever seating features that make such a difference for families in rivals such as the Chrysler Pacifica, but the van does carry sliding second-row seats that can move a little over two feet forward and backward to allow for more legroom when needed. The top two trims also offer optional reclining seats with fold-away ottomans and an available built-in vacuum cleaner.

2022 Kia Carnival


2022 Kia Carnival Doesn't look all that much like a minivan, does it?Kia


The all-new 2022 Kia Carnival should be viewed as a defining vehicle in the minivan segment. It doesn't exactly look like a minivan, with styling that more closely resembles a stretched SUV than a blobby family-hauler. The Carnival is powered by a 3.5-liter V6 that makes 290 horsepower. It's paired with an eight-speed automatic transmission and front-wheel drive. Acceleration is strong and the powertrain is refined, but unlike the Toyota there's no all-wheel drive option.


2022 Kia Carnival The Carnival's interior is truly luxurious and looks great.Kia


Where the Kia truly sets itself apart is its interior. The top SX Prestige trim offers soft, luxurious leather upholstery and reclining seats with footrests like the Toyota. The available panoramic sunroof opens far enough to allow air over the second-row seats and the Carnival's interior finishes are among the best in its class. An optional dual 12.3-inch display covers a large portion of the dash, and offers a responsive, intuitive infotainment experience. The SX and SX Prestige trims both come standard with a rear-seat entertainment system as well.


2022 Kia Carnival The Carnival is sleek and stylish - two things not commonly associated with minivans.Kia

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EV sales goal

Biden to push for ambitious EV sales goal

Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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