New FCA initiative offers 0% financing, online purchasing, 1 million meal and mask donation
A new initiative by Fiat Chrysler Automobiles called "Drive Forward" will allow customers to take advantage of low-cost financing, online vehicle purchasing, and several donations to aid the nation.
"We are all one community and we can help during these unprecedented times," said Olivier Francois, Chief Marketing Officer, FCA. "We want to both offer consumers support and assist them financially while we all work hand in hand toward better days. And we'll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together."
Today, FCA launched a new Online Retail Experience (ORE). According to a release, "ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online and from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, they can conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options."
Customers can explore the new shopping experience via the company's branded Chrysler, Dodge, Jeep, Ram Truck, Fiat, and Alpha Romeo websites. A local dealership works to finalize the sale and deliver the vehicle to the purchaser's home.
FCA is also offering well-qualified buyers zero percent financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.
In March, the company announced that they would work to produce 1 million face masks per month to aid first responders and health care workers. Now, FCA has announced that it is donating 1 million meals to school children across North America as well.